Supermarket Part II
Supermarket Part II
- 1.
Are you being studied by the super market ?
- A.
True
- B.
False
Correct Answer
A. True -
- 2.
In your own opinion, as you walk into a supermarket, do first impressions matter? Why ?
- 3.
What Interbrand Design Forum do for supermarkets?
- A.
Get food for them
- B.
Make the floor plan for supermarkets
- C.
Eat their food
- D.
Make bread
Correct Answer
B. Make the floor plan for supermarkets -
- 4.
Why do they have the bakery and coffee in the front of the store?
- A.
To attract your senses, thus you'll remember the store has a good feeling to it
- B.
No reason. It just an accident they have it there.
- C.
So employyes in the bakery can leave faster in case there is a fire
- D.
So people can get bread and leave the store fast
Correct Answer
A. To attract your senses, thus you'll remember the store has a good feeling to it -
- 5.
What is the profit in percent % that supermarkets make ?
- A.
1%-2%
- B.
300%-500%
- C.
10%-20%
- D.
0%
Correct Answer
A. 1%-2% -
- 6.
Why do they place milk, eggs, butter, and toilet paper at the farthest part of the store ?
- A.
So they can get you to walk and see other items in the store, thus you'll buy more
- B.
To waste your time
- C.
It's a bad floor plan
- D.
No reason. It just an accident they have it there.
Correct Answer
A. So they can get you to walk and see other items in the store, thus you'll buy more -
- 7.
What’s the best “real estate” in a supermarket ?
- A.
Below eye level shelf. Becuase it hard to reach.
- B.
No such thing as best real estate
- C.
Eye level shelf because it’s easy to reach and easy to see.
- D.
Above eye level shelf. Because tall people get to reach the better stuff
Correct Answer
A. Below eye level shelf. Becuase it hard to reach. -
- 8.
All the sights, sounds, smells are there to entice you to______ more.
Correct Answer
buy , get - 9.
According to the video are men and women good shoppers?
- A.
Yes
- B.
No
Correct Answer
B. No -
- 10.
What’s the name of the book about the study of why we buy ?
- A.
Buy-ology
- B.
Biology
- C.
Anatomy
- D.
Why we sell and you buy
Correct Answer
A. Buy-ology -
- 11.
Over time have the have shopping carts increased in size ?
- A.
True
- B.
False
Correct Answer
A. True -
- 12.
True or False. Super markets have the following products cheap eggs, milk, toilet paper so that you think everything else in the store is cheaper, but in reality it’s more expensive.
- A.
True
- B.
False
Correct Answer
A. True -
- 13.
What does the scanner product tell the store about you ?
- A.
Where you walk and buy over the last 60 days.
- B.
Nothing
- C.
It's price
- D.
Does it work
Correct Answer
A. Where you walk and buy over the last 60 days. -
- 14.
Yes or no. When parents take kids to the store, they’ll spend more money at the supermarket ?
- A.
Yes
- B.
No
Correct Answer
A. Yes -
- 15.
Yes or No. If you use a shopping cart you’ll spend more money at the supermarket ?
- A.
Yes
- B.
No
Correct Answer
A. Yes -
- 16.
Yes or No. If you use your credit card you’ll spend more money at the supermarket ?
- A.
Yes
- B.
No
Correct Answer
A. Yes -
- 17.
A family of four spends how much per week at the supermarket ?
- A.
$100 / week
- B.
$300 / week
- C.
$500 / week
- D.
$30 / week
Correct Answer
A. $100 / week -
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Current Version
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Jan 30, 2013Quiz Edited by
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Oct 06, 2011Quiz Created by
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