Supermarket Part II

1. Why do they have the bakery and coffee in the front of the store?

To attract your senses, thus you'll remember the store has a good feeling to it

No reason. It just an accident they have it there.

So employyes in the bakery can leave faster in case there is a fire

So people can get bread and leave the store fast

2. Why do they place milk, eggs, butter, and toilet paper at the farthest part of the store ?

So they can get you to walk and see other items in the store, thus you'll buy more

To waste your time

It's a bad floor plan

No reason. It just an accident they have it there.

3. Yes or no. When parents take kids to the store, they'll spend more money at the supermarket ?

Yes

No

4. Are you being studied by the super market ?

True

False

5. What Interbrand Design Forum do for supermarkets?

Get food for them

Make the floor plan for supermarkets

Eat their food

Make bread

6. Over time have the have shopping carts increased in size ?

True

False

7. Yes or No. If you use a shopping cart you'll spend more money at the supermarket ?

Yes

No

8. Yes or No. If you use your credit card you'll spend more money at the supermarket ?

Yes

No

Submit

10. True or False. Super markets have the following products cheap eggs, milk, toilet paper so that you think everything else in the store is cheaper, but in reality it's more expensive.

True

False

11. What does the scanner product tell the store about you ?

Where you walk and buy over the last 60 days.

Nothing

It's price

Does it work

12. What's the name of the book about the study of why we buy ?

Buy-ology

Biology

Anatomy

Why we sell and you buy

13. According to the video are men and women good shoppers?

Yes

No

14. A family of four spends how much per week at the supermarket ?

$100 / week

$300 / week

$500 / week

$30 / week

15. What is the profit in percent % that supermarkets make ?

1%-2%

300%-500%

10%-20%

0%

16. What's the best "real estate" in a supermarket ?

Below eye level shelf. Becuase it hard to reach.

No such thing as best real estate

Eye level shelf because it’s easy to reach and easy to see.

Above eye level shelf. Because tall people get to reach the better stuff

Supermarket Part II

1. Why do they have the bakery and coffee in the front of the store?

2.

What first name or nickname would you like us to use?

2. Why do they place milk, eggs, butter, and toilet paper at the farthest part of the store ?

3. Yes or no. When parents take kids to the store, they'll spend more money at the supermarket ?

4. Are you being studied by the super market ?

5. What Interbrand Design Forum do for supermarkets?

6. Over time have the have shopping carts increased in size ?

7. Yes or No. If you use a shopping cart you'll spend more money at the supermarket ?

8. Yes or No. If you use your credit card you'll spend more money at the supermarket ?

9. All the sights, sounds, smells are there to entice you to______ more.

10. True or False. Super markets have the following products cheap eggs, milk, toilet paper so that you think everything else in the store is cheaper, but in reality it's more expensive.

11. What does the scanner product tell the store about you ?

12. What's the name of the book about the study of why we buy ?

13. According to the video are men and women good shoppers?

14. A family of four spends how much per week at the supermarket ?

15. What is the profit in percent % that supermarkets make ?

16. What's the best "real estate" in a supermarket ?