A Quiz On Social Networking For Business

2.

What social network do real estate pros report participating in most frequently on a daily basis?

Facebook
ActiveRain
Their own blog
MySpace

Correct Answer

A. Facebook

Explanation

A 2008 survey by the Center for REALTOR® Technology showed that 10 percent of real estate professionals use Facebook on a daily basis, followed by 8 percent who use ActiveRain and 7 percent who use their self-hosted blog on a daily basis. However, on a weekly basis, 18 percent of real estate professionals say they use LinkedIn. Overall, 33 percent of people who work in the real estate business report participating in social networks or blogs for business purposes, according to the survey.

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3.

Blogs and social networking sites often incorporate RSS fees. What is RSS?

Real Syndication Simple
Really Simple Syndication
Real Estate Sales Sheets
Real-time Syndication Shorts

Correct Answer

A. Really Simple Syndication

Explanation

RSS is used to publish frequently updated content (such as blog entries, news headlines, and podcasts) in a standardized format online. An RSS feed, which makes it possible for people to keep up with Web sites in an automated way, contains a summary of content—or the full text—from the Web site. If your Web host doesn't offer an RSS option, you can use an online service to offer RSS feeds, such as the free option Page2RSS.com, which allows you to create an RSS feed for any Web page. Learn more how to use RSS to reach clients: "RSS: Get Your Info Out There."

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4.

What questions is the microblogging site Twitter centered upon?

What is going on?
What are you doing?
How you doin'?
What is your current status?

Correct Answer

A. What are you doing?

Explanation

You have 140 characters or less to write your response—a tight word limit to ensure messages are kept succinct (after all, some in your network are opting to receive your updates via their mobile phone).

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5.

Blogs have bloggers, Web sites have users, Facebook has friends, but Twitter has...

Connections
Followers
Networks
Friends

Correct Answer

A. Followers

Explanation

On Twitter, you have followers who opt to receive your messages from their Twitter page or mobile phone. The idea on Twitter is to generate lots of followers because your messages will then have expanded reach. If you're looking for others to follow, use search.twitter.com to find people with similar interests. Get more tips from Twitter Power (Wiley, 2009) by Joel Comm and Ken Burge, and read a summary of the book with 5 Ways to Use Twitter for Business

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6.

Which of the following is NOT a FREE blogging platform that you can use to create a blog for your business?

Realtor.com
WordPress.com
Blogger.com
Networkblogworks.com

Correct Answer

A. Networkblogworks.com

Explanation

There are several blogging platforms that you can use to set up and host your blog, many of which are free too. For example, popular services for real estate professionals include Realtor.com, ActiveRain, MovableType, Blogger, TypePad, and WordPress. For more information on how to set up a blog and use such platforms, read Step-by-Step Blogging and Blogging for Business.

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7.

What is one of the best tools on LinkdedIn that you can use to establish yourself as an expert in a subject area?

Just connect with as many people as possible
Use LinkedIn Answers
Find LinkedIn references
Start a public profile page

Correct Answer

A. Use LinkedIn Answers

Explanation

LinkedIn isn't just for finding and connecting with others on a professional basis, you can also use it to ask questions, get answers, and be the answerer. In fact, using LinkedIn's Answers tool to answer others' posted questions can help establish your expertise in an area. The book How to Succeed in Business Using LinkedIn (AMACOM, 2008) by Eric Butow and Kathleen Taylor describes how the LinkedIn Answers tool works: "LinkedIn measures its members' expertise with a point system. When you answer a question in a public LinkedIn forum in a particular category and the questioner picks your answer as the best one, LinkedIn give you a point. As you accumulate points, LinkedIn lists you as an expert in that category, thus increasing your visibility to other LinkedIn members looking for answers." (Once you sign on to your LinkedIn account, find a link to "Answers" at the top of the page to start using the tool.) So start answering those real estate questions!

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8.

Which of the following would be considered poor social networking etiquette?

Typing in all CAPS
Tweet-jacking
Plugging your business on the Wall of your friends' Facebook pages
All of the above

Correct Answer

A. All of the above

Explanation

Don't do what Oprah did when she posted her first Tweet saying: "HI TWITTERS. THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY." When you type all in CAPS, it's the equivalent of SHOUTING in someone's ear—so quiet your excitement and refrain from over-capitalization. Tweet-jacking is another big no-no in the social networking world. That's when you take what someone else posted on Twitter and then re-tweet it as your own (also known as plagiarism). Use Facebook and other social networking sites for their purpose—to connect with people—but don't bombard them with sales pitches, such as on their Facebook Wall, the public viewing area of messages to everyone in that person's network. You'll quickly be un-friended for such offenses. Read the Unspoken Rules of Social Networking for more tips.

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9.

Which word is part of the Twitter vocabulary?

Tweet
Tweeps
Tweople
All of the above

Correct Answer

A. All of the above

Explanation

On Twitter, you Tweet messages to tweeps, and tweople tweet back and then can re-tweet to more twitterers. Need a translation of Twitter's own quickly evolving language? Tweets are posts made by twitter users (which must be 140 characters or less); tweeps are friends on twitter; tweople are people who tweet; twitterers are a group of people whom have Twitter accounts; and re-tweeting is when someone else sends on content posted by another user (with credit to the original poster, of course). Learn more about the Twitter lexicon at Twittazon.

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10.

If you wanted to create a presence for your company on Facebook, what is one of the best strategies to use?

Use status updates to brag about your company everyday
Create a profile page
Create a Fan page for your company
Send a virtual (Lil) Green Patch to all your fiends

Correct Answer

A. Create a Fan page for your company

Explanation

Fan pages on Facebook can be a great way to spotlight your company. These pages allow others on Facebook to become fans of your company and you can then send your "fans" updates about your company, highlight your latest blog entries and achievements, etc. The advantage of a Facebook fan page is that it is visible to even unregistered people on Facebook so even search engines can index the page.

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A Quiz On Social Networking For Business

Which of the following is NOT considered a social networking site?

Quiz Preview

What social network do real estate pros report participating in most frequently on a daily basis?

Blogs and social networking sites often incorporate RSS fees. What is RSS?

What questions is the microblogging site Twitter centered upon?

Blogs have bloggers, Web sites have users, Facebook has friends, but Twitter has...

Which of the following is NOT a FREE blogging platform that you can use to create a blog for your business?

What is one of the best tools on LinkdedIn that you can use to establish yourself as an expert in a subject area?

Which of the following would be considered poor social networking etiquette?

Which word is part of the Twitter vocabulary?

If you wanted to create a presence for your company on Facebook, what is one of the best strategies to use?