Quiz 2 Mercadotecnia I

1. Los productos de la canasta básica son productos son llamados productos de especialidad

True

False

conveniencia

Explanation

conveniencia

2. El costo del producto es el límite superior del precio

True

False

inferior

Explanation

inferior

3. En el producto aumentado encontramos lo que es el empaque

True

False

entrega y crédito,instalación,garantía, servicio post venta

Explanation

entrega y crédito,instalación,garantía, servicio post venta

4. La competencia entra dentro de los factores internos a considerar a la hora de fijar precios

True

False

factor externo

Explanation

factor externo

5. En el proceso de generación de ideas; una de las fuentes de ideas son los proveedores

True

False

In the process of generating ideas, suppliers can be a valuable source of ideas. Suppliers often have a deep understanding of the industry and market trends, and they may have insights or suggestions for product improvements or new product ideas. They can also provide feedback on current products or services, which can help generate new ideas for improvement. Additionally, suppliers may have access to new technologies or materials that can inspire innovative ideas. Therefore, involving suppliers in the idea generation process can be beneficial for organizations seeking new and creative ideas.

Explanation

In the process of generating ideas, suppliers can be a valuable source of ideas. Suppliers often have a deep understanding of the industry and market trends, and they may have insights or suggestions for product improvements or new product ideas. They can also provide feedback on current products or services, which can help generate new ideas for improvement. Additionally, suppliers may have access to new technologies or materials that can inspire innovative ideas. Therefore, involving suppliers in the idea generation process can be beneficial for organizations seeking new and creative ideas.

6. El internet, energía y salarios del área contable se consideran costos variables

True

False

fijos

Explanation

fijos

7. Si la marca Sony nos proporciona una línea telefónica gratuita para dudas y asistencia técnica, podemos decir que esto es parte del producto real

True

False

Aumentado

Explanation

Aumentado

8. Un tipo de patrocinio de marca es la marca conjunta

True

False

The given statement is true. Brand joint sponsorship refers to a type of brand sponsorship where two or more brands collaborate to promote a product or service. It involves combining the resources, reputation, and marketing efforts of multiple brands to create a mutually beneficial partnership. This can help increase brand visibility, reach a wider audience, and leverage the strengths of each brand involved.

Explanation

The given statement is true. Brand joint sponsorship refers to a type of brand sponsorship where two or more brands collaborate to promote a product or service. It involves combining the resources, reputation, and marketing efforts of multiple brands to create a mutually beneficial partnership. This can help increase brand visibility, reach a wider audience, and leverage the strengths of each brand involved.

9. En la etapa de desarrollo de marca se hacen los trámites de protección de la misma

True

False

During the brand development stage, it is necessary to protect the brand through legal procedures. This involves registering the brand name, logo, and any other distinctive elements to prevent others from using them without permission. By obtaining proper protection, the brand owner can safeguard their intellectual property rights and prevent potential infringement issues in the future. Therefore, the statement "En la etapa de desarrollo de marca se hacen los trámites de protección de la misma" is true.

Explanation

During the brand development stage, it is necessary to protect the brand through legal procedures. This involves registering the brand name, logo, and any other distinctive elements to prevent others from using them without permission. By obtaining proper protection, the brand owner can safeguard their intellectual property rights and prevent potential infringement issues in the future. Therefore, the statement "En la etapa de desarrollo de marca se hacen los trámites de protección de la misma" is true.

10. Cual sera el precio de venta par aun producto con Costo Unitario de 30 y un rendimiento deseado del 40%

75

60

50

90

The correct answer is 50. To calculate the selling price, you need to add the desired profit percentage to the cost price. In this case, the cost price is 30. Adding a 40% profit to it gives us 30 + (30 * 0.4) = 42. Therefore, the selling price will be 50.

Explanation

The correct answer is 50. To calculate the selling price, you need to add the desired profit percentage to the cost price. In this case, the cost price is 30. Adding a 40% profit to it gives us 30 + (30 * 0.4) = 42. Therefore, the selling price will be 50.

11. El lanzamiento de el jugo de manzana Leyde 12 onzas es:

Extensión de marca

Extensión de producto

Extensión de linea

Marca nueva

The correct answer is "Extensión de linea". This is because the launch of a new 12-ounce apple juice product by the brand Leyde indicates an expansion of their existing product line. They are introducing a new variant or size within their existing range of apple juice products.

Explanation

The correct answer is "Extensión de linea". This is because the launch of a new 12-ounce apple juice product by the brand Leyde indicates an expansion of their existing product line. They are introducing a new variant or size within their existing range of apple juice products.

12. 1. Luego de hacer depuración de ideas, la etapa que sigue en el desarrollo de nuevos productos es realizar mercados de prueba

True

False

Desarrollo y prueba de conceptos

Explanation

Desarrollo y prueba de conceptos

13. Costo unitario de billetera Danilos, Costo variable U Lps 100, Costos fijos 200,000, Unidades que se esperan vender 1000

110

300

120

240

The correct answer is 300. This can be calculated by adding the fixed costs (200,000) to the variable costs per unit (100) and multiplying the sum by the expected number of units to be sold (1000). Therefore, the total cost for 1000 units is 300,000.

Explanation

The correct answer is 300. This can be calculated by adding the fixed costs (200,000) to the variable costs per unit (100) and multiplying the sum by the expected number of units to be sold (1000). Therefore, the total cost for 1000 units is 300,000.

14. Cuantas unidades pretendia vender un producto suyo costo unitario es de 100, Costos Variables de 20 y costos fijos de 100,000

1000

3000

1500

1250

Based on the given information, the cost of producing one unit of the product is $100. The variable costs per unit are $20, and the fixed costs are $100,000. To determine the number of units the company intends to sell, we can use the formula:

Number of units = (Fixed costs + Desired profit) / (Selling price - Variable costs)

Since the desired profit is not given, we assume it to be zero. The selling price is not provided either, so we cannot calculate the exact number of units. However, based on the available options, the closest answer is 1250 units.

Explanation

Based on the given information, the cost of producing one unit of the product is $100. The variable costs per unit are $20, and the fixed costs are $100,000. To determine the number of units the company intends to sell, we can use the formula:

Number of units = (Fixed costs + Desired profit) / (Selling price - Variable costs)

Since the desired profit is not given, we assume it to be zero. The selling price is not provided either, so we cannot calculate the exact number of units. However, based on the available options, the closest answer is 1250 units.

15. Característica de los servicios

Empaque

Variabilidad

Inseparabilidad

B y C son correctas

The correct answer is "B y C son correctas" which means "B and C are correct" in English. This answer suggests that both "Variabilidad" (Variability) and "Inseparabilidad" (Inseparability) are characteristics of services. Variability refers to the fact that services can vary in quality and consistency due to their intangible nature. Inseparability refers to the idea that services are typically produced and consumed simultaneously, meaning that the provider and the customer are often present during the service delivery process. Therefore, both of these characteristics are correct in relation to services.

Explanation

The correct answer is "B y C son correctas" which means "B and C are correct" in English. This answer suggests that both "Variabilidad" (Variability) and "Inseparabilidad" (Inseparability) are characteristics of services. Variability refers to the fact that services can vary in quality and consistency due to their intangible nature. Inseparability refers to the idea that services are typically produced and consumed simultaneously, meaning that the provider and the customer are often present during the service delivery process. Therefore, both of these characteristics are correct in relation to services.

16. La marca de comida canina Dogui, presento los collares y correas Dogui. esto es una:

Extensión de linea

Multimarca

Extensión de producto

Extensión de marca

In this scenario, the dog food brand Dogui has introduced collars and leashes under their brand name. This is an example of brand extension, where a company expands its product offerings within the same brand. By introducing these accessories, Dogui is leveraging its brand reputation and customer trust to enter a new product category and potentially attract new customers who already trust the Dogui brand for their dog's food.

Explanation

In this scenario, the dog food brand Dogui has introduced collars and leashes under their brand name. This is an example of brand extension, where a company expands its product offerings within the same brand. By introducing these accessories, Dogui is leveraging its brand reputation and customer trust to enter a new product category and potentially attract new customers who already trust the Dogui brand for their dog's food.