Quiz 2 Mercadotecnia I

Explanation
Desarrollo y prueba de conceptos

Explanation
In the process of generating ideas, suppliers can be a valuable source of ideas. Suppliers often have a deep understanding of the industry and market trends, and they may have insights or suggestions for product improvements or new product ideas. They can also provide feedback on current products or services, which can help generate new ideas for improvement. Additionally, suppliers may have access to new technologies or materials that can inspire innovative ideas. Therefore, involving suppliers in the idea generation process can be beneficial for organizations seeking new and creative ideas.

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entrega y crédito,instalación,garantía, servicio post venta

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conveniencia

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factor externo

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Aumentado

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inferior

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fijos

Explanation
During the brand development stage, it is necessary to protect the brand through legal procedures. This involves registering the brand name, logo, and any other distinctive elements to prevent others from using them without permission. By obtaining proper protection, the brand owner can safeguard their intellectual property rights and prevent potential infringement issues in the future. Therefore, the statement "En la etapa de desarrollo de marca se hacen los trámites de protección de la misma" is true.

Explanation
The given statement is true. Brand joint sponsorship refers to a type of brand sponsorship where two or more brands collaborate to promote a product or service. It involves combining the resources, reputation, and marketing efforts of multiple brands to create a mutually beneficial partnership. This can help increase brand visibility, reach a wider audience, and leverage the strengths of each brand involved.

Explanation
The correct answer is "B y C son correctas" which means "B and C are correct" in English. This answer suggests that both "Variabilidad" (Variability) and "Inseparabilidad" (Inseparability) are characteristics of services. Variability refers to the fact that services can vary in quality and consistency due to their intangible nature. Inseparability refers to the idea that services are typically produced and consumed simultaneously, meaning that the provider and the customer are often present during the service delivery process. Therefore, both of these characteristics are correct in relation to services.

Explanation
The correct answer is "Extensión de linea". This is because the launch of a new 12-ounce apple juice product by the brand Leyde indicates an expansion of their existing product line. They are introducing a new variant or size within their existing range of apple juice products.

Explanation
In this scenario, the dog food brand Dogui has introduced collars and leashes under their brand name. This is an example of brand extension, where a company expands its product offerings within the same brand. By introducing these accessories, Dogui is leveraging its brand reputation and customer trust to enter a new product category and potentially attract new customers who already trust the Dogui brand for their dog's food.

Explanation
The correct answer is 300. This can be calculated by adding the fixed costs (200,000) to the variable costs per unit (100) and multiplying the sum by the expected number of units to be sold (1000). Therefore, the total cost for 1000 units is 300,000.

Explanation
Based on the given information, the cost of producing one unit of the product is $100. The variable costs per unit are $20, and the fixed costs are $100,000. To determine the number of units the company intends to sell, we can use the formula:

Number of units = (Fixed costs + Desired profit) / (Selling price - Variable costs)

Since the desired profit is not given, we assume it to be zero. The selling price is not provided either, so we cannot calculate the exact number of units. However, based on the available options, the closest answer is 1250 units.

Explanation
The correct answer is 50. To calculate the selling price, you need to add the desired profit percentage to the cost price. In this case, the cost price is 30. Adding a 40% profit to it gives us 30 + (30 * 0.4) = 42. Therefore, the selling price will be 50.