Purple Rainbow Consumer Health Quiz

A person who buys and uses products is referred to as a consumer. Consumers play a vital role in the economy as they drive demand for goods and services. They contribute to the growth of industries and businesses by purchasing products and utilizing them for personal use. This term encompasses individuals who actively participate in the market by making purchasing decisions and consuming goods and services.

To avoid being tricked by an ad, the best way is to research before making a purchase. This involves gathering information about the product or service, reading reviews, comparing prices, and checking for any red flags or scams. By conducting thorough research, one can make an informed decision and avoid falling for deceptive advertising tactics. Ignoring the ad or blindly buying without questioning may lead to regrettable purchases or being deceived by false claims. Therefore, researching before buying is the most effective way to avoid being tricked by an ad.

When advertisements use the words "In a recent study, ten doctors chose..." they are employing a medical/science appeal. This strategy aims to influence consumers by suggesting that the product or service being advertised is backed by scientific research and has been endorsed by professionals in the field. By mentioning the involvement of doctors in the study, the advertisement tries to establish credibility and trust among potential customers, making them more likely to believe in the effectiveness or superiority of the advertised product.

The influencing factor in this scenario is Culture, Family, or Friends. This means that the reason for buying a certain brand is because your friends have already purchased it. This suggests that individuals often make purchasing decisions based on the influence of their social circle and the desire to fit in or be accepted by others.

When we say to ourselves "Be the first to have...", it triggers our emotions and creates a sense of excitement and exclusivity. Advertisers often use emotional pleas to appeal to our desires and make us believe that owning a certain product will bring us happiness or fulfill a need. This psychological tactic can make us overlook the fact that we don't actually need the item, leading us to make impulsive purchases.