Consumer Awareness Competency Quiz

10 Questions | Total Attempts: 108

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Consumer Awareness Competency Quiz - Quiz

In consumer-based marketing, it is essential to know what consumers want. Take this consumer awareness competency test and know what niche needs the consumers to want in today's world. Knowing your consumer base and designing products, especially to their niche needs, would take your business a long way. The quiz will familiarize you with consumer-oriented marketing. If you like the quiz, do share it with your peers. All the best!


Questions and Answers
  • 1. 
     A general term for a product having the same qualities or contents as a well-known name-brand product.
    • A. 

      Recall

    • B. 

      Generic

    • C. 

      Fraud

    • D. 

      Retail

  • 2. 
    What is the purpose of advertising?
    • A. 

      Inform consumers

    • B. 

      Convince consumers

    • C. 

      Both 1 and 2 

    • D. 

      Neither 1 nor 2

  • 3. 
    Which one do you like?
    • A. 

      Option 1

    • B. 

      Option 2

    • C. 

      Option 3

    • D. 

      Option 4

  • 4. 
     Occurs when more than one producer or supplier of a good or service exists, and each tries to get the majority of consumers to buy its product.
    • A. 

      Childproof

    • B. 

      Recall

    • C. 

      Competition

    • D. 

      Fraud

  • 5. 
    One who promotes of seeks to protect the causes or interest of consumers.
    • A. 

      Fraud

    • B. 

      Consumer Advocate

    • C. 

      Childproof

    • D. 

      None of the above

  • 6. 
    Refers to the safeguarding of a product so that it will not injure a small child.
    • A. 

      Childproof

    • B. 

      Recall

    • C. 

      Fraud

    • D. 

      Retail

  • 7. 
     The intentional misrepresentation of information in order to induce someone to buy something.
    • A. 

      Fraud

    • B. 

      Competition

    • C. 

      Recall

    • D. 

      Refuse

  • 8. 
    In marketing consumer is always?
    • A. 

      Right

    • B. 

      Wrong

    • C. 

      Sometimes wrong, sometimes right

    • D. 

      Is not aware of things

  • 9. 
    The most common marketing strategy is
    • A. 

      Repetition

    • B. 

      Research

    • C. 

      Expensive advertisments

    • D. 

      None of the above

  • 10. 
    When a manufacturer stops production and refunds the purchase price of items already sold.
    • A. 

      Recall

    • B. 

      Competition

    • C. 

      Fraud

    • D. 

      Childproof

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