1.
What retailer is considered the founder of the department store concept?
Correct Answer
D. Bloomingdale's
Explanation
Bloomingdale's is considered the founder of the department store concept. It was established in 1861 by brothers Joseph and Lyman Bloomingdale in New York City. They introduced the concept of a large-scale store that offered a wide range of merchandise under one roof, revolutionizing the retail industry. Bloomingdale's became known for its upscale and fashionable products, and its success paved the way for other department stores to follow suit. Macy's and other retailers may be well-known, but Bloomingdale's holds the distinction of being the pioneer in this concept.
2.
What discount retailer's official tagline is "Always low prices. Always"?
Correct Answer
A. WalMart
Explanation
WalMart is the correct answer because their official tagline is "Always low prices. Always." This tagline emphasizes their commitment to providing affordable prices consistently. WalMart is known for its discount retailing strategy, offering a wide range of products at competitive prices. The tagline reflects their brand identity and positioning in the market, highlighting their focus on delivering value to customers through low prices.
3.
What could you get with the first coupon ever printed?
Correct Answer
C. A free Coke
Explanation
The first coupon ever printed would allow the holder to get a free Coke.
4.
In general, what is the target market of online retailers?
Correct Answer
B. Women
Explanation
Online retailers typically target a wide range of customers, but one of the main target markets is women. This is because women tend to make more online purchases compared to men, and they are often the primary shoppers in households. Additionally, women are more likely to spend time browsing and researching products online, making them a valuable demographic for online retailers to target. By tailoring their products, marketing strategies, and user experiences to appeal to women, online retailers can increase their chances of attracting and retaining female customers.
5.
As of 2009, what chain is the largest retailer in the U.S?
Correct Answer
C. WalMart
Explanation
As of 2009, WalMart was the largest retailer in the U.S. This means that WalMart had the highest revenue and sales compared to other retail chains in the country during that year.
6.
In what city was the first coupon introduced?
Correct Answer
C. pHiladelpHia
Explanation
The first coupon was introduced in Philadelphia.
7.
When did Aaron Montgomery Ward send out the first ever mail order catalog?
Correct Answer
C. 1872
Explanation
In 1872, Aaron Montgomery Ward sent out the first ever mail order catalog. This marked a significant milestone in retail history as it allowed customers to conveniently browse and order products from the comfort of their own homes. The introduction of mail order catalogs revolutionized the way people shopped and paved the way for the growth of the catalog retail industry.
8.
Where was the first department store to feature an in-store restaurant?
Correct Answer
B. pHiladepHia
Explanation
The first department store to feature an in-store restaurant was in Philadelphia. This means that Philadelphia was the location where this innovative concept was first introduced.
9.
What was the first product to feature a bar code?
Correct Answer
A. Wrigley's Gum
Explanation
Wrigley's Gum was the first product to feature a bar code. This means that it was the first product to have a unique code represented by a series of black bars and white spaces that could be scanned by a barcode reader. The barcode system was introduced in the 1970s to help streamline the checkout process and improve inventory management. Wrigley's Gum was chosen as the first product to test this new technology, paving the way for its widespread adoption in the retail industry.
10.
In 1994, what company opened the first online pizza shop?
Correct Answer
B. Pizza Hut
Explanation
In 1994, Pizza Hut opened the first online pizza shop. This means that Pizza Hut was the first company to offer customers the convenience of ordering pizza online. This innovation likely set the stage for other pizza companies, such as Papa John's and Domino's, to follow suit and also establish their own online ordering platforms. However, in this particular case, Pizza Hut was the pioneer in bringing the concept of online pizza ordering to the market.
11.
How much did U.S. shoppers spend online in 2006?
Correct Answer
B. $146.4 billion
Explanation
In 2006, U.S. shoppers spent $146.4 billion online. This indicates a significant amount of online shopping activity during that year.