It improves financial management
It contributes to business success
It makes competitors take notice of the business
It helps the business to base decisions on opinions
Rate this question:
No, it is used mainly by individuals and small businesses
No, it is used by businesses and organizations of all sizes
Yes, individuals and small organizations so not use marketing research
Yes, large businesses are the exclusive users of marketing research
Rate this question:
Accuracy
Frequency
Primary data
Secondary data
Rate this question:
Develop a testable hypothesis
Make recommendations based on findings
Develop a research design for the project
Decide whether the project should be continued
Rate this question:
To create a mailing list for the business
To identify problems within the business
To develop a profile of the typical customer
To establish an appropriate operating budget
Rate this question:
So that researchers can guide consumers responses
So that researchers can express their own opinions
So that the data gathered are not influenced by researchers opinions
So that the data gathered can be analyzed using statistical software
Rate this question:
Forecast future business developments
Define their reasons for research
Determine the impact that one thing has on another
Gather specific data related to an identified problem
Rate this question:
To keep the project on track
To implement the marketing concept
To keep the project from going over budget
To make it easy to analyze the data collected
Rate this question:
Easier to collect than secondary data
Quicker to collect than secondary data
Usually more up-to-date than secondary data
Less expensive to collect than secondary data
Rate this question:
Experiment
Observation
Survey
Situation analysis
Rate this question:
Watching what customers do
Test marketing new products
Surveying customers by mail
Calling customers on the telephone
Rate this question:
Test marketing
Customer diaries
A focus group
Computer cookies
Rate this question:
To predict future opportunities
To define the reason for the research
To try out different approaches to see what the results would be
To obtain specific data related to the businesses situation
Rate this question:
The level of industry competition
The reliability of the available data
The method of data analysis to be used
The amount of objectivity desired by the business
Rate this question:
Census figures
Unemployment statistics
Industry sales
Financial statements
Rate this question:
More relevant than primary data
More up-to-date than primary data
Less likely to be available to competitors
Less expensive to collect than primary data
Rate this question:
The business needs specific internal information
The business wants to prevent unnecessary financial loss
Data must be analyzed by computer to be useful
The business needs more research that the department can handle
Rate this question:
Make predictions of the businesses future sales
Decide which direction to take in a given situation
Try several theories to see what solution would work best
Obtain specific data related to the businesses situation
Rate this question:
The order of the steps in marketing research can be changed to suit the business
The amount of data being gathered affects the steps in the marketing research process
The business can leave out some of the steps in the marketing research in certain situations
The steps in the marketing research must follow a certain order, and none can be eliminated
Rate this question:
Quiz Review Timeline (Updated): Jul 22, 2024 +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.