Pemasaran Usaha
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Questions and Answers
- 1.
Orang atau perusahaan yang menghasilkan atau menjual barang atau jasa yang sama atau mirip dengan produk yang kita jual disebut
- A.
Konsumen
- B.
Produsen
- C.
Pelanggan
- D.
Pesaing
- E.
Pasar
Correct Answer
D. PesaingExplanation
The correct answer is "Pesaing". Pesaing refers to individuals or companies that produce or sell similar or identical products or services to the ones we sell. They compete with us in the market by offering similar options to potential customers.Rate this question:
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- 2.
Perhatikan pernyataan berikut ini
- Identifikasi pesaing
- Menentukan sasaran pesaing
- Identifikasi strategi pesaing
- Analisis kekuatan dan kelemahan pesaing
- Identifikasi reaksi pesaing
- Strategi menghadapi pesaing
- A.
1-2-3-4-5-6
- B.
1-2-3-5-4-6
- C.
1-4-3-2-5-6
- D.
2-1-3-4-5-6
- E.
2-6-1-3-4-5
Correct Answer
A. 1-2-3-4-5-6Explanation
The correct answer is 1-2-3-4-5-6. The most appropriate sequence for analyzing competitors is to first identify the competitors, then determine their objectives, identify their strategies, analyze their strengths and weaknesses, identify their reactions, and finally develop strategies to confront them. This sequence allows for a comprehensive understanding of the competition and enables the formulation of effective strategies to gain a competitive advantage.Rate this question:
- 3.
Mengamati produk yang ditawarkan pesaing, mengamati besarnya market share (bagian pasar) pesaing, mengenali kekuatan dan kelemahan, serta mengenali peluang dan ancaman, merupakan proses analisis pesaing pada tahap
- A.
Analisis kekuatan dan kelemahan pesaing
- B.
Menentukan sasaran pesaing
- C.
Identifikasi strategi pesaing
- D.
Strategi menghadapi pesaing
- E.
Identifikasi pesaing
Correct Answer
E. Identifikasi pesaingExplanation
The given answer, "Identifikasi pesaing", is correct because it accurately describes the process of analyzing competitors by observing their products, market share, strengths, weaknesses, opportunities, and threats. Identifying competitors is an essential step in competitor analysis as it helps businesses understand their competitive landscape and make informed decisions about their own strategies.Rate this question:
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- 4.
Dalam suatu pasar terdapat beberapa tipe kelompok produsen atau perusahaan. Salah satunya, yakni produsen atau perusahaan yang menjual produk-produk serupa dengan pemimpin pasar. Tipe produsen ini disebut
- A.
Market leader
- B.
Market challenger
- C.
Market nicher
- D.
Market stalker
- E.
Market follower
Correct Answer
E. Market followerExplanation
The correct answer is "Market follower." In the given passage, it is mentioned that there are different types of producer or company groups in a market. One of these types is the producer or company that sells similar products to the market leader. This type of producer is called a market follower.Rate this question:
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- 5.
Segmentasi konsumen berdasarkan status social dan gaya hidup termasuk jenis segmentasi berdasarkan
- A.
Geografis
- B.
Demografis
- C.
Psikografis
- D.
Tingkah laku
- E.
Sosiologi
Correct Answer
C. PsikografisExplanation
The given question asks about the type of segmentation that includes consumer segmentation based on social status and lifestyle. The correct answer, "Psikografis" (psychographic), refers to the segmentation based on psychological and behavioral characteristics of consumers, including their interests, opinions, values, attitudes, and lifestyles. This type of segmentation goes beyond demographic or geographic factors and focuses on understanding the motivations and preferences of consumers based on their psychological traits.Rate this question:
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- 6.
Kelompok konsumen yang dipilih produsen dan yang akan dicapai melalui strategi bauran pemasaran (marketing mix) disebut
- A.
Strategi pemasaran
- B.
Segmentasi pasar
- C.
Target pasar
- D.
Positioning
- E.
Marketing mix
Correct Answer
C. Target pasarExplanation
Target pasar adalah kelompok konsumen yang dipilih oleh produsen dan yang akan dicapai melalui strategi bauran pemasaran. Dalam strategi pemasaran, produsen akan mengidentifikasi segmen pasar yang paling sesuai dengan produk atau layanan yang mereka tawarkan, dan kemudian menentukan target pasar yang spesifik di dalam segmen tersebut. Dengan menargetkan pasar tertentu, produsen dapat mengarahkan upaya pemasaran mereka untuk mencapai konsumen yang tepat dan mencapai hasil yang lebih efektif.Rate this question:
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- 7.
Dalam pemasaran, salah satu aspek penting yang perlu diperhatikan adalah bauran pemasaran (marketing mix), yang dikenal dengan konsep 4P. Berikut yang termasuk kedalam bauran pemasaran yaitu
- A.
Product, price, place dan positioning
- B.
Product, price, positioning dan planning
- C.
Product, price, place dan planning
- D.
Product, price, place dan promotion
- E.
Product, price, promotion dan positioning
Correct Answer
D. Product, price, place dan promotionExplanation
The correct answer is "Product, price, place, and promotion." In marketing, the concept of the marketing mix refers to the combination of these four elements to effectively promote and sell a product or service. "Product" refers to the offering itself, "price" relates to the cost or value assigned to it, "place" refers to the distribution channels and locations where it is made available, and "promotion" involves the marketing communications and activities used to create awareness and stimulate demand for the product.Rate this question:
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- 8.
Citra berencana jualan Siomay. Saat ini, ia sedang menyusun strategi pemasaran produknya. Ia membuat bauran pemasaran 4P (marketing mix). Contoh strategi Place yang dapat dilakukan adalah
- A.
Menjual siomay dengan harga Rp 1000
- B.
Mengenalkan siomay dengan iklan di radio
- C.
Membuat Siomay aneka rasa
- D.
Menjual Siomay dengan menitipkan di kantin-kantin sekolah
- E.
Menjual Siomay dengan harga murah
Correct Answer
D. Menjual Siomay dengan menitipkan di kantin-kantin sekolahExplanation
Selling Siomay by placing them in school canteens is an example of a Place strategy in the marketing mix. This strategy focuses on the distribution and availability of the product in specific locations where the target customers can easily access it. By placing Siomay in school canteens, Citra can reach her target market of students and potentially increase sales. This strategy takes advantage of the high foot traffic in school canteens and the convenience it provides to the customers.Rate this question:
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- 9.
Syarifah berencana wirausaha produksi pot tanaman dari batok kelapa. Agar produk pot nya mudah dikenali oleh konsumen dan membedakannya dengan produk pesaing, ia membuat strategi yakni pembeli dapat memesan untuk menambahkan nama tanaman pada potnya. Strategi pemasaran tersebut termasuk
- A.
Diferentiation
- B.
Segmentation
- C.
Targeting
- D.
Positioning
- E.
Marketing mix
Correct Answer
A. DiferentiationExplanation
The correct answer is "Differentiation". In this scenario, Syarifah plans to differentiate her product by allowing customers to add the name of the plant on the pot. This strategy aims to make her product easily recognizable and distinguish it from competitors' products. Differentiation is a marketing strategy that involves creating unique features or attributes for a product to make it stand out in the market and attract customers.Rate this question:
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- 10.
Cinta merupakan pemilik usaha Sambirata de Craft. Usahanya adalah memproduksi gerabah. Slogan produk Sambirata de craft yakni “murah tur awet”. Sesuai dengan slogannya, Cinta ingin produk gerabahnya dikenal konsumen karena harganya murah dan produknya awet. Oleh karena itu, setiap gerabah yang di produksi di desain sedemikian rupa supaya awet, dan dijual dengan harga lebih murah daripada produk pesaing. “murah tur awet” yang ditawarkan oleh Sambirata de craft merupakan bagian dari strategi pemasaran yakni
- A.
Diferentation
- B.
Segmentation
- C.
Targeting
- D.
Positioning
- E.
Marketing mix
Correct Answer
D. PositioningExplanation
The correct answer is "Positioning". This is because the slogan "murah tur awet" reflects Cinta's desire to position her gerabah products as both affordable and durable. By designing the gerabah to be long-lasting and selling them at a lower price than competitors, Cinta is strategically positioning her products in the market to attract customers who value affordability and durability.Rate this question:
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Current Version
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Mar 22, 2023Quiz Edited by
ProProfs Editorial Team -
Jun 04, 2017Quiz Created by
Guruekonomi2017