Pemasaran Usaha

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| By Guruekonomi2017
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Guruekonomi2017
Community Contributor
Quizzes Created: 5 | Total Attempts: 4,932
Questions: 10 | Attempts: 1,052

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Pemasaran Usaha - Quiz

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Questions and Answers
  • 1. 

    Orang atau perusahaan yang menghasilkan atau menjual barang atau jasa yang sama atau mirip dengan produk yang kita jual disebut

    • A.

      Konsumen

    • B.

      Produsen

    • C.

      Pelanggan

    • D.

      Pesaing

    • E.

      Pasar

    Correct Answer
    D. Pesaing
    Explanation
    The correct answer is "Pesaing". Pesaing refers to individuals or companies that produce or sell similar or identical products or services to the ones we sell. They compete with us in the market by offering similar options to potential customers.

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  • 2. 

    Perhatikan pernyataan berikut ini
    1. Identifikasi pesaing
    2. Menentukan sasaran pesaing
    3. Identifikasi strategi pesaing
    4. Analisis kekuatan dan kelemahan pesaing
    5. Identifikasi reaksi pesaing
    6. Strategi menghadapi pesaing
    Urutan proses analisis pesaing yang paling tepat adalah

    • A.

      1-2-3-4-5-6

    • B.

      1-2-3-5-4-6

    • C.

      1-4-3-2-5-6

    • D.

      2-1-3-4-5-6

    • E.

      2-6-1-3-4-5

    Correct Answer
    A. 1-2-3-4-5-6
    Explanation
    The correct answer is 1-2-3-4-5-6. The most appropriate sequence for analyzing competitors is to first identify the competitors, then determine their objectives, identify their strategies, analyze their strengths and weaknesses, identify their reactions, and finally develop strategies to confront them. This sequence allows for a comprehensive understanding of the competition and enables the formulation of effective strategies to gain a competitive advantage.

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  • 3. 

    Mengamati produk yang ditawarkan pesaing, mengamati besarnya market share (bagian pasar) pesaing, mengenali kekuatan dan kelemahan, serta mengenali peluang dan ancaman, merupakan proses analisis pesaing pada tahap

    • A.

      Analisis kekuatan dan kelemahan pesaing

    • B.

      Menentukan sasaran pesaing

    • C.

      Identifikasi strategi pesaing

    • D.

      Strategi menghadapi pesaing

    • E.

      Identifikasi pesaing

    Correct Answer
    E. Identifikasi pesaing
    Explanation
    The given answer, "Identifikasi pesaing", is correct because it accurately describes the process of analyzing competitors by observing their products, market share, strengths, weaknesses, opportunities, and threats. Identifying competitors is an essential step in competitor analysis as it helps businesses understand their competitive landscape and make informed decisions about their own strategies.

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  • 4. 

    Dalam suatu pasar terdapat beberapa tipe kelompok produsen atau perusahaan. Salah satunya, yakni produsen atau perusahaan yang  menjual produk-produk serupa dengan pemimpin pasar. Tipe produsen ini disebut

    • A.

      Market leader

    • B.

      Market challenger

    • C.

      Market nicher

    • D.

      Market stalker

    • E.

      Market follower

    Correct Answer
    E. Market follower
    Explanation
    The correct answer is "Market follower." In the given passage, it is mentioned that there are different types of producer or company groups in a market. One of these types is the producer or company that sells similar products to the market leader. This type of producer is called a market follower.

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  • 5. 

    Segmentasi konsumen berdasarkan status social dan gaya hidup termasuk jenis segmentasi berdasarkan

    • A.

      Geografis

    • B.

      Demografis

    • C.

      Psikografis

    • D.

      Tingkah laku

    • E.

      Sosiologi

    Correct Answer
    C. Psikografis
    Explanation
    The given question asks about the type of segmentation that includes consumer segmentation based on social status and lifestyle. The correct answer, "Psikografis" (psychographic), refers to the segmentation based on psychological and behavioral characteristics of consumers, including their interests, opinions, values, attitudes, and lifestyles. This type of segmentation goes beyond demographic or geographic factors and focuses on understanding the motivations and preferences of consumers based on their psychological traits.

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  • 6. 

    Kelompok konsumen yang dipilih produsen dan yang akan dicapai melalui strategi bauran pemasaran (marketing mix) disebut

    • A.

      Strategi pemasaran

    • B.

      Segmentasi pasar

    • C.

      Target pasar

    • D.

      Positioning

    • E.

      Marketing mix

    Correct Answer
    C. Target pasar
    Explanation
    Target pasar adalah kelompok konsumen yang dipilih oleh produsen dan yang akan dicapai melalui strategi bauran pemasaran. Dalam strategi pemasaran, produsen akan mengidentifikasi segmen pasar yang paling sesuai dengan produk atau layanan yang mereka tawarkan, dan kemudian menentukan target pasar yang spesifik di dalam segmen tersebut. Dengan menargetkan pasar tertentu, produsen dapat mengarahkan upaya pemasaran mereka untuk mencapai konsumen yang tepat dan mencapai hasil yang lebih efektif.

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  • 7. 

    Dalam pemasaran, salah satu aspek penting yang perlu diperhatikan adalah bauran pemasaran (marketing mix), yang dikenal dengan konsep 4P. Berikut yang termasuk kedalam bauran pemasaran yaitu

    • A.

      Product, price, place dan positioning

    • B.

      Product, price, positioning dan planning

    • C.

      Product, price, place dan planning

    • D.

      Product, price, place dan promotion

    • E.

      Product, price, promotion dan positioning

    Correct Answer
    D. Product, price, place dan promotion
    Explanation
    The correct answer is "Product, price, place, and promotion." In marketing, the concept of the marketing mix refers to the combination of these four elements to effectively promote and sell a product or service. "Product" refers to the offering itself, "price" relates to the cost or value assigned to it, "place" refers to the distribution channels and locations where it is made available, and "promotion" involves the marketing communications and activities used to create awareness and stimulate demand for the product.

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  • 8. 

    Citra berencana jualan Siomay. Saat ini, ia sedang menyusun strategi pemasaran produknya. Ia membuat bauran pemasaran 4P (marketing mix). Contoh strategi Place yang dapat dilakukan adalah

    • A.

      Menjual siomay dengan harga Rp 1000

    • B.

      Mengenalkan siomay dengan iklan di radio

    • C.

      Membuat Siomay aneka rasa

    • D.

      Menjual Siomay dengan menitipkan di kantin-kantin sekolah

    • E.

      Menjual Siomay dengan harga murah

    Correct Answer
    D. Menjual Siomay dengan menitipkan di kantin-kantin sekolah
    Explanation
    Selling Siomay by placing them in school canteens is an example of a Place strategy in the marketing mix. This strategy focuses on the distribution and availability of the product in specific locations where the target customers can easily access it. By placing Siomay in school canteens, Citra can reach her target market of students and potentially increase sales. This strategy takes advantage of the high foot traffic in school canteens and the convenience it provides to the customers.

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  • 9. 

    Syarifah berencana wirausaha produksi pot tanaman dari batok kelapa. Agar produk pot nya mudah dikenali oleh konsumen dan membedakannya dengan produk pesaing, ia membuat strategi yakni pembeli dapat memesan untuk menambahkan nama tanaman pada potnya. Strategi pemasaran  tersebut termasuk 

    • A.

      Diferentiation

    • B.

      Segmentation

    • C.

      Targeting

    • D.

      Positioning

    • E.

      Marketing mix

    Correct Answer
    A. Diferentiation
    Explanation
    The correct answer is "Differentiation". In this scenario, Syarifah plans to differentiate her product by allowing customers to add the name of the plant on the pot. This strategy aims to make her product easily recognizable and distinguish it from competitors' products. Differentiation is a marketing strategy that involves creating unique features or attributes for a product to make it stand out in the market and attract customers.

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  • 10. 

    Cinta merupakan pemilik usaha Sambirata de Craft. Usahanya adalah memproduksi gerabah. Slogan produk Sambirata de craft yakni “murah tur awet”. Sesuai dengan slogannya, Cinta ingin produk gerabahnya dikenal konsumen karena harganya murah dan produknya awet. Oleh karena itu, setiap  gerabah yang di produksi di desain sedemikian rupa supaya awet, dan dijual dengan harga lebih murah daripada produk pesaing. “murah tur awet” yang ditawarkan oleh Sambirata de craft merupakan bagian dari strategi pemasaran yakni

    • A.

      Diferentation

    • B.

      Segmentation

    • C.

      Targeting

    • D.

      Positioning

    • E.

      Marketing mix

    Correct Answer
    D. Positioning
    Explanation
    The correct answer is "Positioning". This is because the slogan "murah tur awet" reflects Cinta's desire to position her gerabah products as both affordable and durable. By designing the gerabah to be long-lasting and selling them at a lower price than competitors, Cinta is strategically positioning her products in the market to attract customers who value affordability and durability.

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  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jun 04, 2017
    Quiz Created by
    Guruekonomi2017
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