1.
What sort of reviews are integrated on Google AdWords?
Correct Answer
B. Customer reviews
Explanation
Customer reviews are integrated on Google AdWords. This means that users can leave reviews about products or services they have purchased or used. These reviews can provide valuable feedback to potential customers and help them make informed decisions. By integrating customer reviews, Google AdWords aims to create a more transparent and trustworthy advertising platform.
2.
What sort of reviews are integrated on Bing Ads?
Correct Answer
B. Customer reviews
Explanation
Bing Ads integrates customer reviews. This means that when users search for a product or service on Bing, they may see customer reviews related to that product or service. These reviews can help users make informed decisions and provide valuable feedback about the product or service.
3.
How many reviews are required before the golden stars show up on AdWords?
Correct Answer
C. 30
Explanation
The golden stars show up on AdWords after 30 reviews.
4.
What average rating is required for the stars to show up on AdWords?
Correct Answer
C. Above 3.5
Explanation
To show stars on AdWords, an average rating above 3.5 is required. This means that the average rating of the product or service needs to be higher than 3.5 in order for the stars to be displayed.
5.
Which of the following is the benefit of integrating product reviews on a client website?
Correct Answer
C. SEO benefit due to UGC
Explanation
Integrating product reviews on a client website provides the benefit of SEO (Search Engine Optimization) due to UGC (User Generated Content). When customers leave reviews on the website, it generates fresh and unique content that search engines can index, improving the website's visibility and rankings in search results. This UGC also adds credibility and authenticity to the website, attracting more potential customers. The options "Stars on Google AdWords" and "Stars on Bing Ads" are not relevant to the benefits of integrating product reviews on a client website.
6.
What is the eKomi widget (standard, without any customization)?
Correct Answer
B. A way of integrating customer reviews on the client's website
Explanation
The eKomi widget is a tool that allows clients to integrate customer reviews on their website. It provides a way for customers to leave reviews and for potential customers to read and evaluate those reviews. By using the eKomi widget, clients can showcase customer feedback and build trust with their website visitors.
7.
What usually happens when someone clicks on the widget?
Correct Answer
B. They are taken to eKomi's certificate page for the client
Explanation
When someone clicks on the widget, they are redirected to eKomi's certificate page for the client. This suggests that the widget serves as a link to showcase the client's certificate, possibly indicating their credibility or positive reviews. It allows users to access specific information about the client's reputation or feedback on the eKomi platform.
8.
What is the voucher system?
Correct Answer
A. A way for eKomi clients to encourage their customers to leave reviews
Explanation
The voucher system is a way for eKomi clients to encourage their customers to leave reviews. By offering vouchers or discounts as incentives, eKomi can motivate customers to share their feedback and experiences. This helps eKomi clients gather valuable reviews and ratings, which can be used to improve their products or services and attract more customers.
9.
Customer reviews are also known as
Correct Answer
B. Seller ratings
Explanation
Customer reviews are not the same as product reviews or visitor reviews, as they specifically refer to the feedback and opinions provided by customers who have purchased and used a product or service. Seller ratings, on the other hand, pertain to the overall rating or evaluation of the seller or retailer based on factors such as customer service, delivery, and overall shopping experience. Therefore, the correct answer is "Seller ratings."
10.
Reviews collected by eKomi are different from reviews on Yelp because eKomi reviews are
Correct Answer
B. Transaction-based
Explanation
eKomi reviews are transaction-based, meaning they are collected from customers who have actually made a purchase or engaged in a transaction with the company. This ensures that the reviews are based on real experiences and provide valuable insights for other potential customers. In contrast, reviews on Yelp can be from anyone, whether they have had a transaction or not, making them less reliable in terms of reflecting the actual customer experience.
11.
EKomi is similar to open portals such as TrustPilot
Correct Answer
B. False
Explanation
eKomi is not similar to open portals such as TrustPilot. While both platforms provide customer reviews and ratings, there are key differences between them. eKomi focuses on collecting and managing customer feedback for businesses, offering various tools and services to help them improve their online reputation. On the other hand, TrustPilot is an open review platform where anyone can leave a review for any business. Therefore, the correct answer is False.
12.
Generally, eKomi requests end customers to leave reviews by contacting them via
Correct Answer
A. Email
Explanation
eKomi requests end customers to leave reviews by contacting them via email. This method allows for easy and convenient communication with customers, as emails can be sent quickly and efficiently. It also provides a written record of the request and allows customers to respond at their own convenience. Additionally, email is a widely used and accessible form of communication, making it a practical choice for reaching a large number of customers. Phone calls and letters (snail mail) may be less efficient and time-consuming, while a CSV file is a method of data storage rather than a means of communication.
13.
What is the maximum number of stars an end customer can award to indicate satisfaction
Correct Answer
B. 5 stars
Explanation
The maximum number of stars an end customer can award to indicate satisfaction is 5 stars. This is a common rating system used by many businesses and platforms, where 5 stars typically represents the highest level of satisfaction or quality.
14.
All reviews collected by eKomi are read by the CFM team
Correct Answer
A. True
Explanation
The statement suggests that all reviews collected by eKomi are read by the CFM team. This implies that the CFM team takes the time to go through each review, indicating a thorough and diligent process. Therefore, the correct answer is true.
15.
CFM stands for
Correct Answer
C. Customer Feedback Management
Explanation
CFM stands for Customer Feedback Management. This term refers to the process of collecting, analyzing, and utilizing customer feedback to improve products, services, and overall customer satisfaction. It involves gathering feedback through various channels such as surveys, social media, and direct communication with customers. By implementing effective customer feedback management strategies, businesses can gain valuable insights, identify areas for improvement, and make informed decisions to enhance the customer experience.
16.
Negative reviews are immediately deleted
Correct Answer
B. False
Explanation
Negative reviews are not immediately deleted. This implies that negative reviews are allowed to remain on the platform, rather than being removed right away.
17.
EKomi reviews can be integrated on which of the following?
Correct Answer
D. All of the above
Explanation
eKomi reviews can be integrated on Google AdWords, Bing Ads, and client websites. This means that eKomi reviews can be displayed and showcased on these platforms, allowing businesses to leverage the positive feedback and testimonials from their customers. Integrating eKomi reviews on these platforms can help businesses build trust and credibility, attract more customers, and improve their online reputation.
18.
The actual feedback link that is part of the feedback solicitation email can be used multiple times to leave reviews.
Correct Answer
B. False
Explanation
The statement is false because the actual feedback link that is part of the feedback solicitation email can only be used once to leave a review. Once the link is used to submit a review, it cannot be used again for subsequent reviews.
19.
While writing a product review, end-customers usually write about their shopping experience.
Correct Answer
B. False
Explanation
End-customers usually write about their shopping experience while writing a product review. This statement is false. While end-customers may mention their shopping experience in a product review, their main focus is typically on the actual product itself. They may discuss the product's features, quality, performance, and any positive or negative experiences they had while using it. The shopping experience may be briefly mentioned, but it is not the main topic of the review.
20.
While writing a customer review, end-customers usually write about their shopping experience.
Correct Answer
A. True
Explanation
End-customers typically write about their shopping experience when writing a customer review. This is because customer reviews are a platform for customers to share their opinions and feedback on their overall experience with a product or service. This includes factors such as the ease of shopping, product quality, customer service, and delivery experience. By providing insights into their shopping experience, end-customers can help other potential buyers make informed decisions. Therefore, the statement is true.