PESTEL Analysis Quiz Questions And Answers

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  • 1/19 Questions

    PESTEL stands for:

    • Political, Economic, Social, Technological, Environmental, and Legal
    • Political, Strength, Economic, Technological, Environmental, and Legal
    • Political, Strength, Economic, Threat, Environmental, and Legal
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About This Quiz

Attempt this PESTEL analysis quiz questions and answers and check your knowledge regarding business marketing. In business analysis, a PESTEL analysis is an abbreviation for a tool used by marketers for identifying the macro-environmental forces facing an organization. Do you know what does it stand for? Let's check it out with this quiz. So, what are you waiting for? Play the quiz, try to attempt all the questions, and then see your result. Best of luck, dear!

PESTEL Analysis Quiz Questions And Answers - Quiz

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  • 2. 

    Used to describe a framework for the analysis of macroenvironmental factors:

    • PEST Analysis

    • SWOT Analysis

    • Case Analysis

    Correct Answer
    A. PEST Analysis
    Explanation
    PEST Analysis is a framework used to analyze macroenvironmental factors that can impact an organization or industry. It stands for Political, Economic, Social, and Technological factors. This analysis helps in identifying and understanding the external factors that can influence business operations and decision-making. By examining these factors, organizations can assess potential opportunities and threats, and adjust their strategies accordingly. SWOT Analysis, on the other hand, focuses on internal factors (Strengths, Weaknesses) and external factors (Opportunities, Threats) to evaluate the overall situation of a business. Case Analysis, on the other hand, refers to the examination of a specific case or scenario to understand its details and implications.

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  • 3. 

    Low switching costs increases rivalry. When a customer can freely switch from one product to another, there is a greater struggle to capture customers.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Low switching costs increase rivalry because when customers can easily switch from one product to another, companies have to work harder to attract and retain customers. This leads to increased competition and a greater struggle to capture market share.

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  • 4. 

     An industry is difficult to enter if there is:

    • Patented of propriety know-how

    • Difficulty in brand switching

    • Restricted distribution channels

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    An industry is difficult to enter if there is patented or proprietary know-how because it means that new entrants will not have access to the specialized knowledge or technology required to compete effectively. Difficulty in brand switching also makes it difficult to enter an industry because it indicates that customers are loyal to existing brands and may be resistant to trying new ones. Restricted distribution channels further add to the difficulty of entering an industry as it limits the access to customers and makes it challenging for new entrants to reach their target market.

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  • 5. 

    These factors include demographic and cultural aspects of the external macroenvironment and affect customer needs and the size of potential markets.

    • Economic Factors

    • Political Factors

    • Social Factors

    Correct Answer
    A. Social Factors
    Explanation
    Social factors refer to the societal and cultural aspects that influence customer needs and the size of potential markets. These factors include elements such as social norms, values, beliefs, lifestyles, and demographics. For example, changes in consumer behavior and preferences due to shifting societal values or cultural trends can significantly impact the demand for certain products or services. Similarly, demographic factors like age, gender, income, and education levels can also shape customer needs and influence market size. Therefore, considering social factors is crucial for businesses to understand and cater to the needs and preferences of their target customers.

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  • 6. 

    Which of the following is considered as a Social Factor?

    • Career attitudes

    • R&D activity

    • Environmental regulations

    Correct Answer
    A. Career attitudes
    Explanation
    Career attitudes can be considered as a social factor because they reflect the beliefs, values, and expectations of individuals within a society regarding their professional aspirations and goals. Career attitudes are influenced by social norms, cultural values, and societal expectations, and they shape how individuals perceive and approach their careers. These attitudes can impact various aspects of social life, including employment patterns, work-life balance, and the overall well-being of individuals within a society. Therefore, career attitudes are an important social factor that influences behavior and decision-making in the context of work and professional development.

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  • 7. 

    This type of strategy calls for the development of a product or service that offers unique attributes that are valued by customers:

    • Cost leadership Strategy

    • Differentiation Strategy

    • Focus Strategy

    Correct Answer
    A. Differentiation Strategy
    Explanation
    Differentiation strategy involves developing a product or service with unique attributes that are valued by customers. This strategy aims to differentiate the product or service from competitors, making it stand out in the market. By offering unique features, quality, design, or customer service, the company can charge a premium price and attract customers who are willing to pay for these distinctive attributes. This strategy allows the company to create a competitive advantage by offering something that competitors cannot easily replicate, thereby gaining customer loyalty and increasing market share.

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  • 8. 

    The following are examples of Economic Factors except:

    • Economic growth

    • Interest rates

    • Trade restrictions and tariffs

    Correct Answer
    A. Trade restrictions and tariffs
    Explanation
    Trade restrictions and tariffs are not examples of economic factors because they are policy measures imposed by governments to regulate trade and protect domestic industries. Economic factors refer to the various elements that influence the overall performance and behavior of an economy, such as economic growth and interest rates. These factors are typically driven by market forces and macroeconomic indicators, whereas trade restrictions and tariffs are more specific policy interventions.

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  • 9. 

    This strategy concentrates on a narrow segment and within that segment attempts to achieve either a cost advantage or differentiation.

    • Cost leadership Strategy

    • Differentiation Strategy

    • Focus Strategy

    Correct Answer
    A. Focus Strategy
    Explanation
    The focus strategy is the correct answer because it focuses on a narrow segment and aims to either achieve a cost advantage or differentiation within that segment. This strategy allows a company to tailor its products or services to the specific needs and preferences of a particular group of customers, thereby gaining a competitive advantage. By concentrating on a smaller market, companies can better understand and meet the unique demands of their target customers, leading to increased customer loyalty and profitability.

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  • 10. 

    According to Schumpeter and Porter, dynamism of markets is driven by:

    • Price

    • Innovation

    • Technology

    Correct Answer
    A. Innovation
    Explanation
    Schumpeter and Porter argue that the dynamism of markets is primarily driven by innovation. Innovation refers to the introduction of new ideas, products, processes, or business models that create value and disrupt existing markets. It leads to increased competition, improved efficiency, and the development of new industries. Price and technology are important factors in the market, but innovation is considered the key driver of market dynamism as it brings about significant changes and advancements in the economy.

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  • 11. 

    Which of the following is not considered as an internal strength of firms that succeed in cost leadership

    • High level of expertise in manufacturing process engineering.

    • Efficient distribution channels

    • Access to leading scientific research

    Correct Answer
    A. Access to leading scientific research
    Explanation
    Access to leading scientific research is not considered as an internal strength of firms that succeed in cost leadership. This is because cost leadership strategy focuses on minimizing costs and offering products or services at a lower price compared to competitors. Access to leading scientific research may require significant investment and resources, which can increase costs and undermine the ability to offer competitive prices. Therefore, it is not considered as a typical internal strength for firms pursuing cost leadership.

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  • 12. 

    A smaller number of firms increase rivalry because fewer firms must compete for the same customers and resources.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    A smaller number of firms does not increase rivalry because when there are fewer firms, there is less competition for customers and resources. This means that each firm has a larger market share and more access to resources, which reduces the intensity of rivalry among them. Therefore, the statement is false.

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  • 13. 

    This term refers to a market in which there are many suppliers and one buyer.

    • Monopoly

    • Monopsony

    • Monomarket

    Correct Answer
    A. Monopsony
    Explanation
    A monopsony refers to a market situation where there is only one buyer and many suppliers. In this scenario, the buyer has significant market power and can dictate the terms and prices at which they are willing to purchase goods or services. This can result in a lack of competition among suppliers, leading to potentially lower prices for the buyer but potentially unfair and exploitative conditions for the suppliers. Monopoly, on the other hand, refers to a market with only one seller and many buyers. Monomarket is not a commonly used term in economics.

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  • 14. 

    A high concentration ratio indicates that a high concentration of market share is held by the largest firms. This means:

    • The industry is concentrated

    • The industry is characterized by many rivals

    • The industry is close to a monopoly

    Correct Answer
    A. The industry is concentrated
    Explanation
    A high concentration ratio indicates that a high concentration of market share is held by the largest firms. This means that a few dominant firms have a significant market share, while smaller firms have less market share. This suggests that the industry is concentrated, as a few key players hold a large portion of the market. It does not necessarily mean that the industry is close to a monopoly, as there may still be multiple competitors, but the presence of a few dominant firms indicates a concentrated market structure.

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  • 15. 

    This is related to the firm’s business position, and may include measures such as market share and reputation.

    • Financial objective

    • Strategic objective

    • Business objective

    Correct Answer
    A. Strategic objective
    Explanation
    The given answer, "Strategic objective," is the most appropriate choice because it aligns with the statement that the question provides. The statement mentions the firm's business position and measures such as market share and reputation, which are indicators of strategic success. Strategic objectives are long-term goals that guide a company's overall direction and focus on achieving a competitive advantage in the market. Therefore, it makes sense that the firm's business position and market-related measures would fall under the category of strategic objectives.

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  • 16. 

    Barriers to entry arise from the following sources except:

    • Government

    • Patents and Propriety knowledge

    • Asset specificity

    • None of the above

    Correct Answer
    A. None of the above
    Explanation
    The correct answer is "None of the above." This means that all of the mentioned sources, including government, patents and proprietary knowledge, and asset specificity, can create barriers to entry. Barriers to entry are obstacles that make it difficult for new firms to enter a market and compete with existing firms. These barriers can be created by government regulations, intellectual property rights such as patents, and the need for specialized assets or knowledge. Therefore, the statement "None of the above" implies that all of these sources can contribute to barriers to entry.

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  • 17. 

    This statement describes the company’s business vision, including the unchanging values and purpose of the firm and forward-looking visionary goals that guide the pursuit of future opportunities.

    • Mission statement

    • Vision statement

    • Objective statement

    Correct Answer
    A. Mission statement
    Explanation
    A mission statement is a concise statement that describes the company's business vision, including its unchanging values and purpose. It outlines the fundamental reason for the company's existence and provides a sense of direction and guidance for its employees. It focuses on the present and defines the company's primary objectives and goals. Unlike a vision statement, which looks forward and sets visionary goals, a mission statement is more focused on the present and the core purpose of the company.

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  • 18. 

    This indicates the percent of market share held by the four largest firms

    • Concentration Ratio

    • Market Ratio

    • Competition Ratio

    Correct Answer
    A. Concentration Ratio
    Explanation
    The concentration ratio refers to the percentage of market share held by the four largest firms in a specific industry. It is used to measure the level of competition and market power within an industry. A higher concentration ratio indicates that a few dominant firms control a larger portion of the market, potentially leading to less competition and higher barriers to entry for smaller firms. Therefore, the concentration ratio is a key indicator of market concentration and competitiveness.

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  • 19. 

    It’s the primary context of industry rivalry.

    • Business unit level

    • Market level

    • Competitor’s level

    Correct Answer
    A. Business unit level
    Explanation
    The correct answer is "Business unit level." This means that the primary context of industry rivalry is at the level of individual business units within the industry. This suggests that the competition and rivalry between companies within the same industry is most intense and significant at the business unit level, where companies are directly competing for market share, customers, and resources.

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  • Current Version
  • Apr 03, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • May 13, 2014
    Quiz Created by
    Cme_medchoice20
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