Are You A HO Or A BO?

2. You know exactly what you do and the service you provide. If I called you this minute and asked you it would be clear, to the point, and not awkard at all.

Yes

No

3. You know your target market and when you're at a meeting can spot them as they walk in the door. You KNOW your people.

Yep I know her.

I can help many different people so I try not to assume who will work with me and who won't.

4. Your programs or products are

Designed for everyone. Most people can benefit in someway from what I offer

Are designed specifically for a specific type of person.

5. It is best to be factual and evidence based with my marketing downplaying the "not so great" aspects of it.

Yes- When it comes to marketing it's important to paint the best picture of myself. Just tell them what THEY need to know and keep me out of it.

NO- While facts and clear results matter it's important to be real and authentic in my marketing.

6. When going to networking events

I know my pitch like the back of my hand and I am looking for clients.

I look for the people that are the leaders in the group and reach out to them. My goal is to make lasting connections.

I am nervous and may chat with a few people. I follow up and try to continue the relationship.

7. When I am having an enrollment conversation or sales conversation with a potential client.

I know that if I just say the right thing they will be on board. If they don't sign up it's probably something I did wrong in the conversation.

It's my job to be present for this person and help them come to the best decision for them.

8. The truth is no matter what my website looks like or how fabulous my marketing is...

Nothing will effect my bottom line more than the relationships I create in my business.

Say what? It's all about what my business looks like from the outside that effects my bottom line.

9. The people in business that I look up to have

Built their business with their own skills. They are just talented, brilliant, and amazing business owners.

Invested heavily in improving their skills and learning from the best teachers out there.

10. If my business doesn't make money it's because I am just not cut out to be a business owner. I should be able to figure this out on my own.

True

False

11. If I am not reaching the goals I want...

It's because I haven't asked for the help I need

It's because I don't have enough time, people don't know who I am, or customers just don't have the money.

Are You A Ho Or A Bo?