St. Lucia Feb Week 1, Day 1- All Roles
Please answer all of the following questions using your notes and resources from today's training. Be sure to take your time and focus on what the question is saying. Once you are finished, take the remaining time to review today's materials and think through any questions you have for tomorrow morning's recap.
- 1.What has been the biggest recent shift in digital advertising based on consumer behavior?
- A.
Marketers are now in control
- B.
Consumers are now in control
- C.
There has been no shift in advertising
- D.
Businesses no longer require advertising
- 2.When people search for goods and services online, Google recognizes that a significant percentage are searching for:
- A.
Businesses in their local area
- B.
Businesses in other towns
- C.
Businesses in New York
- D.
Something entertaining to do on the computer
- 3.Which of the following is NOT a Yodle Core Value?
- A.
Keep Your Word
- B.
Commit Yourself To Greatness
- C.
Treat Others With Respect
- D.
Be Kind To Your Peers
- 4.In which Texas city is one of Yodle’s offices located?
- A.
Dallas
- B.
Houston
- C.
Austin
- D.
San Antionio
- 5.Yodle’s Client Services Mission Statement is “To achieve the highest level of client satisfaction and success by creating indispensable partnerships and implementing strategic marketing solutions through the best people, service and utilization of cutting edge technology”
- A.
True
- B.
False
- 6.Yodle is a Premier SMB Partner for which of the following companies?
- A.
Bing
- B.
Google
- C.
Yahoo
- D.
Microsoft
- 7.Which of the following is not a best etiquette practice in a business environment?
- A.
Being prompt and on time for trainings/meetings
- B.
Communicating challenges
- C.
Treating others with respect
- D.
Swearing when you are upset about something
- 8.The Yodle e-mail that you use for work is private and cannot be read by the company:
- A.
True
- B.
False
- 9.If you are on the phone with a client and the conversation is taking longer than expected, it’s okay to rush the conversation along by speaking more quickly and getting through the script as quickly as possible:
- A.
True
- B.
False
- 10.When was Yodle founded?
- A.
2004
- B.
2005
- C.
2006
- D.
2007
- 11.Which of the following locations is NOT home to a Yodle office?
- A.
St. Lucia
- B.
Charlotte
- C.
Washington D.C
- D.
New York City
- 12.In order to remain relevant in the digital marketing industry, it’s extremely important to have a mobile strategy since it is the most dominant and rising form of internet searches
- A.
True
- B.
False
- 13.The acronym SERP stands for which of the following:
- A.
Search Equals Return Promptly
- B.
Search Engine Results Page
- C.
Search Engine Radius Pin
- D.
Search Error Regression Plan
- 14.Marketing is the act of advertising only via physical media (i.e. Newspaper, Print ads, Television, etc.)
- A.
True
- B.
False
- 15.When you enter something into the Google search bar, it is called a search _____.
- A.
Phrase
- B.
Query
- C.
Result
- D.
Requirement
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