St. Lucia Feb Week 1, Day 1- All Roles
Please answer all of the following questions using your notes and resources from today's training. Be sure to take your time and focus on what the question is saying. Once you are finished, take the remaining time to review today's materials and think through any questions you have for tomorrow morning's recap.
Questions and Answers
- 1.
What has been the biggest recent shift in digital advertising based on consumer behavior?
- A.
Marketers are now in control
- B.
Consumers are now in control
- C.
There has been no shift in advertising
- D.
Businesses no longer require advertising
Correct Answer
B. Consumers are now in controlExplanation
The biggest recent shift in digital advertising based on consumer behavior is that consumers are now in control. This means that consumers have more power and influence over advertising decisions. With the rise of social media and online platforms, consumers have the ability to research, compare, and make informed decisions about products and services. They can also block or skip ads, making it essential for marketers to create relevant and engaging content that resonates with consumers. This shift has forced marketers to adapt their strategies to focus on building relationships and providing value to consumers rather than pushing traditional advertising messages.Rate this question:
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- 2.
When people search for goods and services online, Google recognizes that a significant percentage are searching for:
- A.
Businesses in their local area
- B.
Businesses in other towns
- C.
Businesses in New York
- D.
Something entertaining to do on the computer
Correct Answer
A. Businesses in their local areaExplanation
When people search for goods and services online, Google recognizes that a significant percentage are searching for businesses in their local area. This means that individuals are likely looking for nearby options and are interested in finding products or services that are accessible to them geographically. Google understands this demand and aims to provide relevant search results that cater to the user's location, making it easier for them to find local businesses and meet their needs conveniently.Rate this question:
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- 3.
Which of the following is NOT a Yodle Core Value?
- A.
Keep Your Word
- B.
Commit Yourself To Greatness
- C.
Treat Others With Respect
- D.
Be Kind To Your Peers
Correct Answer
D. Be Kind To Your PeersExplanation
The correct answer is "Be Kind To Your Peers". This is not a Yodle Core Value because it is not listed among the given options. The other three options, "Keep Your Word", "Commit Yourself To Greatness", and "Treat Others With Respect", are all Yodle Core Values.Rate this question:
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- 4.
In which Texas city is one of Yodle’s offices located?
- A.
Dallas
- B.
Houston
- C.
Austin
- D.
San Antionio
Correct Answer
C. AustinExplanation
Yodle's office is located in Austin, Texas.Rate this question:
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- 5.
Yodle’s Client Services Mission Statement is “To achieve the highest level of client satisfaction and success by creating indispensable partnerships and implementing strategic marketing solutions through the best people, service and utilization of cutting edge technology”
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The given statement is true. Yodle's Client Services Mission Statement is to achieve the highest level of client satisfaction and success by creating indispensable partnerships and implementing strategic marketing solutions through the best people, service, and utilization of cutting-edge technology. This indicates that Yodle prioritizes client satisfaction and success by forming strong partnerships and using the latest technology to provide effective marketing solutions.Rate this question:
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- 6.
Yodle is a Premier SMB Partner for which of the following companies?
- A.
Bing
- B.
Google
- C.
Yahoo
- D.
Microsoft
Correct Answer
B. GoogleExplanation
Yodle is a Premier SMB Partner for Google. This means that Yodle has a partnership with Google specifically for small and medium-sized businesses (SMBs). Yodle likely provides services or support to SMBs in collaboration with Google, helping them with their online advertising or marketing efforts on the Google platform.Rate this question:
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- 7.
Which of the following is not a best etiquette practice in a business environment?
- A.
Being prompt and on time for trainings/meetings
- B.
Communicating challenges
- C.
Treating others with respect
- D.
Swearing when you are upset about something
Correct Answer
D. Swearing when you are upset about somethingExplanation
Swearing when you are upset about something is not a best etiquette practice in a business environment. Swearing is unprofessional and can create a negative and hostile atmosphere. It shows a lack of self-control and disrespect towards others. In a professional setting, it is important to maintain composure and handle challenges or frustrations in a more appropriate and constructive manner.Rate this question:
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- 8.
The Yodle e-mail that you use for work is private and cannot be read by the company:
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
The statement is false because the Yodle e-mail that you use for work can be read by the company. As an employee, the company has the right to access and monitor your work-related communications, including your work email. Therefore, it is important to be mindful of the content and use of your work email to maintain privacy and professionalism.Rate this question:
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- 9.
If you are on the phone with a client and the conversation is taking longer than expected, it’s okay to rush the conversation along by speaking more quickly and getting through the script as quickly as possible:
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
It is not okay to rush the conversation along by speaking more quickly and getting through the script as quickly as possible when on the phone with a client. Rushing the conversation can lead to miscommunication, misunderstandings, and a negative impression on the client. It is important to maintain a calm and professional demeanor, actively listen to the client, and ensure that their needs and concerns are addressed effectively.Rate this question:
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- 10.
When was Yodle founded?
- A.
2004
- B.
2005
- C.
2006
- D.
2007
Correct Answer
B. 2005Explanation
Yodle was founded in 2005.Rate this question:
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- 11.
Which of the following locations is NOT home to a Yodle office?
- A.
St. Lucia
- B.
Charlotte
- C.
Washington D.C
- D.
New York City
Correct Answer
C. Washington D.CExplanation
The correct answer is Washington D.C because it is the only location mentioned that is not home to a Yodle office.Rate this question:
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- 12.
In order to remain relevant in the digital marketing industry, it’s extremely important to have a mobile strategy since it is the most dominant and rising form of internet searches
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Having a mobile strategy is indeed important in the digital marketing industry because mobile devices have become the most dominant and rapidly growing platform for internet searches. With the increasing use of smartphones and tablets, more and more people are accessing the internet through their mobile devices. Therefore, businesses need to ensure that their websites and marketing campaigns are optimized for mobile users in order to remain relevant and effectively reach their target audience.Rate this question:
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- 13.
The acronym SERP stands for which of the following:
- A.
Search Equals Return Promptly
- B.
Search Engine Results Page
- C.
Search Engine Radius Pin
- D.
Search Error Regression Plan
Correct Answer
B. Search Engine Results PageExplanation
The correct answer is "Search Engine Results Page." SERP stands for Search Engine Results Page, which refers to the page displayed by a search engine in response to a search query. It includes a list of relevant websites or web pages that match the search terms entered by the user.Rate this question:
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- 14.
Marketing is the act of advertising only via physical media (i.e. Newspaper, Print ads, Television, etc.)
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
The given statement is false. Marketing is not limited to advertising only via physical media. In today's digital age, marketing also involves advertising through online platforms such as social media, websites, email marketing, and search engine optimization. These digital marketing channels have become increasingly popular and effective in reaching a wider audience and targeting specific demographics. Therefore, marketing encompasses both physical and digital media.Rate this question:
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- 15.
When you enter something into the Google search bar, it is called a search _____.
- A.
Phrase
- B.
Query
- C.
Result
- D.
Requirement
Correct Answer
B. QueryExplanation
When you enter something into the Google search bar, it is called a search query. A query refers to the specific words or phrases that you type into the search bar to find information or results related to your search.Rate this question:
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Current Version
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Mar 21, 2023Quiz Edited by
ProProfs Editorial Team -
Feb 11, 2014Quiz Created by
YodleTraining
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