Market Segment, Tracking Tool And Common Revenue Management Measurement!

10 Questions | By Emilypoon67 | Updated: Mar 21, 2022 | Attempts: 171

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1.

In LHG, we have four market segment groups under FIT / transient. Which one below is not under FIT / transient?
- A.
  
  Corporate FIT
- B.
  
  Airline Crew
- C.
  
  Travel Trade FIT
- D.
  
  Retail
- E.
  
  Qualified Discounts
2.

Which segment below is not one of the segment under Retail FIT segment?
- A.
  
  BAR
- B.
  
  Advance Purchase
- C.
  
  Government
- D.
  
  Web Wholesale
- E.
  
  TMC
3.

What global sales programme is targeting SME segment?
- A.
  
  OPTIMUM
- B.
  
  COUTURE
- C.
  
  Pipeline
- D.
  
  None of the above
4.

What is RevPAR definition?
- A.
  
  Revenue Per Room-Night
- B.
  
  Revenue Per Available Room-Night
- C.
  
  Revenue Per Available Square Feet
- D.
  
  None of the above
5.

Below we can see three hotels performance in a city for one night. Please select which hotel achieved the highest RevPAR. Avg. Daily Rate Occupancy% Hotel A $280 35% Hotel B $220 55% Hotel C $150 75%
- A.
  
  Hotel A
- B.
  
  Hotel B
- C.
  
  Hotel C
6.

When a hotel achieved 103 RevPAR index, what does it mean?
- A.
  
  This hotel gained fair market share against competitive set
- B.
  
  This hotel is out-performed against competitive set
- C.
  
  This hotel is under-performed against competitive set
- D.
  
  All of the above
- E.
  
  None of the above
7.

Below we can see three hotels performance in a city for one night. Assuming all three hotels have same level of hotel rooms (200 rooms). What is the RevPAR index of Hotel C? Avg. Daily Rate Occupancy% Hotel A $280 35% Hotel B $220 55% Hotel C $150 75%
- A.
  
  102.7
- B.
  
  83.9
- C.
  
  100.0
- D.
  
  103.2
8.

When the hotel team identify competitive set, they will have an evaluation on the certain criteria of the competitors. Which element below is not on the evaluation list?
- A.
  
  Brand
- B.
  
  Location
- C.
  
  Numbers of floor
- D.
  
  Market segment mix
9.

In Langham, we developed a tracking and reporting tool available on intranet. What does it call?
- A.
  
  Langham Logic
- B.
  
  GSI
- C.
  
  ILearn
- D.
  
  BI Portal
10.

Where does the data from hotels every day in order to get the reports on intranet?
- A.
  
  Opera PMS
- B.
  
  Delphi
- C.
  
  SynXis CRS
- D.
  
  IDeaS RMS

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