Market Segment, Tracking Tool And Common Revenue Management Measurement!

RevPAR, or Revenue Per Available Room-Night, is a key performance metric used in the hotel industry to measure the average revenue generated per available room-night. It is calculated by dividing the total room revenue by the total number of available room-nights. This metric helps hoteliers assess the effectiveness of their pricing strategies and overall revenue management. By focusing on RevPAR, hotels can optimize their pricing, occupancy rates, and ultimately maximize their revenue.

Hotel B achieved the highest RevPAR because it had the highest occupancy rate (55%) combined with a relatively high average daily rate ($220). RevPAR is calculated by multiplying the average daily rate by the occupancy rate, so a higher occupancy rate with a decent average daily rate would result in a higher RevPAR.

The data from hotels is obtained every day in order to generate reports on the intranet using Opera PMS.

The segment "Government" is not one of the segments under the Retail FIT segment. The other segments mentioned, such as BAR, Advance Purchase, Web Wholesale, and TMC, are all part of the Retail FIT segment. However, the government segment is not included in this category.

The given question asks which market segment group is not under FIT/transient. FIT stands for "Free Independent Traveler," which refers to individuals or small groups who plan and arrange their own travel. Transient refers to travelers who stay for a short period of time and do not have a long-term commitment to a specific location. The options provided are Corporate FIT, Airline Crew, Travel Trade FIT, Retail, and Qualified Discounts. Based on the given information, Airline Crew is not typically considered a FIT/transient market segment group as they are usually part of a specific industry and have different travel arrangements compared to independent travelers or small groups.

When a hotel achieves a RevPAR index of 103, it means that the hotel is out-performing its competitive set. RevPAR (Revenue Per Available Room) is a key performance indicator in the hotel industry, and a RevPAR index of 103 indicates that the hotel's revenue per available room is higher than the average of its competitors. This suggests that the hotel is performing well in terms of generating revenue compared to its competitors.

The hotel team identifies the competitive set based on certain criteria of the competitors. They evaluate factors such as brand, location, and market segment mix. However, the number of floors is not considered in this evaluation.

OPTIMUM is the correct answer because it is a global sales programme that specifically targets the SME segment. This implies that OPTIMUM is designed to cater to the needs and requirements of small and medium-sized enterprises, providing them with sales solutions and strategies to help them grow and succeed in the global market. The other options, COUTURE and Pipeline, do not specifically mention targeting the SME segment, making them incorrect choices.

The correct answer is BI Portal. In Langham, they have developed a tracking and reporting tool that is accessible on their intranet. This tool is called the BI Portal.

The RevPAR index is calculated by multiplying the average daily rate (ADR) by the occupancy percentage. For Hotel C, the ADR is $150 and the occupancy is 75%. Therefore, the RevPAR index for Hotel C is 150 * 0.75 = 112.5.