Market Segment, Tracking Tool And Common Revenue Management Measurement

10 Questions | Total Attempts: 74

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Revenue Quizzes & Trivia

Revenue Management eLearning Module Two - Market Segment, Tracking Tool and Common Revenue Management Measurement


Questions and Answers
  • 1. 
    In LHG, we have four market segment groups under FIT / transient. Which one below is not under FIT / transient?
    • A. 

      Corporate FIT

    • B. 

      Airline Crew

    • C. 

      Travel Trade FIT

    • D. 

      Retail

    • E. 

      Qualified Discounts

  • 2. 
    Which segment below is not one of the segment under Retail FIT segment?
    • A. 

      BAR

    • B. 

      Advance Purchase

    • C. 

      Government

    • D. 

      Web Wholesale

    • E. 

      TMC

  • 3. 
    What global sales programme is targeting SME segment?
    • A. 

      OPTIMUM

    • B. 

      COUTURE

    • C. 

      Pipeline

    • D. 

      None of the above

  • 4. 
    What is RevPAR definition?
    • A. 

      Revenue Per Room-Night

    • B. 

      Revenue Per Available Room-Night

    • C. 

      Revenue Per Available Square Feet

    • D. 

      None of the above

  • 5. 
    Below we can see three hotels performance in a city for one night. Please select which hotel achieved the highest RevPAR.    Avg. Daily Rate Occupancy% Hotel A $280 35% Hotel B $220 55% Hotel C $150 75%  
    • A. 

      Hotel A

    • B. 

      Hotel B

    • C. 

      Hotel C

  • 6. 
    Below we can see three hotels performance in a city for one night.  Assuming all three hotels have same level of hotel rooms (200 rooms). What is the RevPAR index of Hotel C?    Avg. Daily Rate Occupancy% Hotel A $280 35% Hotel B $220 55% Hotel C $150 75%  
    • A. 

      102.7

    • B. 

      83.9

    • C. 

      100.0

    • D. 

      103.2

  • 7. 
    When a hotel achieved 103 RevPAR index, what does it mean?
    • A. 

      This hotel gained fair market share against competitive set

    • B. 

      This hotel is out-performed against competitive set

    • C. 

      This hotel is under-performed against competitive set

    • D. 

      All of the above

    • E. 

      None of the above

  • 8. 
    When the hotel team identify competitive set, they will have an evaluation on the certain criteria of the competitors. Which element below is not on the evaluation list?
    • A. 

      Brand

    • B. 

      Location

    • C. 

      Numbers of floor

    • D. 

      Market segment mix

  • 9. 
    In Langham, we developed a tracking and reporting tool available on intranet.  What does it call?
    • A. 

      Langham Logic

    • B. 

      GSI

    • C. 

      ILearn

    • D. 

      BI Portal

  • 10. 
    Where does the data from hotels every day in order to get the reports on intranet?
    • A. 

      Opera PMS

    • B. 

      Delphi

    • C. 

      SynXis CRS

    • D. 

      IDeaS RMS