Market Segment, Tracking Tool And Common Revenue Management Measurement!

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| By Emily Poon
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Emily Poon
Community Contributor
Quizzes Created: 2 | Total Attempts: 4,835
Questions: 10 | Attempts: 178

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Revenue Quizzes & Trivia

Questions and Answers
  • 1. 

    In LHG, we have four market segment groups under FIT / transient. Which one below is not under FIT / transient?

    • A.

      Corporate FIT

    • B.

      Airline Crew

    • C.

      Travel Trade FIT

    • D.

      Retail

    • E.

      Qualified Discounts

    Correct Answer
    B. Airline Crew
    Explanation
    The given question asks which market segment group is not under FIT/transient. FIT stands for "Free Independent Traveler," which refers to individuals or small groups who plan and arrange their own travel. Transient refers to travelers who stay for a short period of time and do not have a long-term commitment to a specific location. The options provided are Corporate FIT, Airline Crew, Travel Trade FIT, Retail, and Qualified Discounts. Based on the given information, Airline Crew is not typically considered a FIT/transient market segment group as they are usually part of a specific industry and have different travel arrangements compared to independent travelers or small groups.

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  • 2. 

    Which segment below is not one of the segment under Retail FIT segment?

    • A.

      BAR

    • B.

      Advance Purchase

    • C.

      Government

    • D.

      Web Wholesale

    • E.

      TMC

    Correct Answer
    C. Government
    Explanation
    The segment "Government" is not one of the segments under the Retail FIT segment. The other segments mentioned, such as BAR, Advance Purchase, Web Wholesale, and TMC, are all part of the Retail FIT segment. However, the government segment is not included in this category.

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  • 3. 

    What global sales programme is targeting SME segment?

    • A.

      OPTIMUM

    • B.

      COUTURE

    • C.

      Pipeline

    • D.

      None of the above

    Correct Answer
    A. OPTIMUM
    Explanation
    OPTIMUM is the correct answer because it is a global sales programme that specifically targets the SME segment. This implies that OPTIMUM is designed to cater to the needs and requirements of small and medium-sized enterprises, providing them with sales solutions and strategies to help them grow and succeed in the global market. The other options, COUTURE and Pipeline, do not specifically mention targeting the SME segment, making them incorrect choices.

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  • 4. 

    What is RevPAR definition?

    • A.

      Revenue Per Room-Night

    • B.

      Revenue Per Available Room-Night

    • C.

      Revenue Per Available Square Feet

    • D.

      None of the above

    Correct Answer
    B. Revenue Per Available Room-Night
    Explanation
    RevPAR, or Revenue Per Available Room-Night, is a key performance metric used in the hotel industry to measure the average revenue generated per available room-night. It is calculated by dividing the total room revenue by the total number of available room-nights. This metric helps hoteliers assess the effectiveness of their pricing strategies and overall revenue management. By focusing on RevPAR, hotels can optimize their pricing, occupancy rates, and ultimately maximize their revenue.

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  • 5. 

    Below we can see three hotels performance in a city for one night. Please select which hotel achieved the highest RevPAR.    Avg. Daily Rate Occupancy% Hotel A $280 35% Hotel B $220 55% Hotel C $150 75%  

    • A.

      Hotel A

    • B.

      Hotel B

    • C.

      Hotel C

    Correct Answer
    B. Hotel B
    Explanation
    Hotel B achieved the highest RevPAR because it had the highest occupancy rate (55%) combined with a relatively high average daily rate ($220). RevPAR is calculated by multiplying the average daily rate by the occupancy rate, so a higher occupancy rate with a decent average daily rate would result in a higher RevPAR.

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  • 6. 

    When a hotel achieved 103 RevPAR index, what does it mean?

    • A.

      This hotel gained fair market share against competitive set

    • B.

      This hotel is out-performed against competitive set

    • C.

      This hotel is under-performed against competitive set

    • D.

      All of the above

    • E.

      None of the above

    Correct Answer
    B. This hotel is out-performed against competitive set
    Explanation
    When a hotel achieves a RevPAR index of 103, it means that the hotel is out-performing its competitive set. RevPAR (Revenue Per Available Room) is a key performance indicator in the hotel industry, and a RevPAR index of 103 indicates that the hotel's revenue per available room is higher than the average of its competitors. This suggests that the hotel is performing well in terms of generating revenue compared to its competitors.

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  • 7. 

    Below we can see three hotels performance in a city for one night.  Assuming all three hotels have same level of hotel rooms (200 rooms). What is the RevPAR index of Hotel C?    Avg. Daily Rate Occupancy% Hotel A $280 35% Hotel B $220 55% Hotel C $150 75%  

    • A.

      102.7

    • B.

      83.9

    • C.

      100.0

    • D.

      103.2

    Correct Answer
    A. 102.7
    Explanation
    The RevPAR index is calculated by multiplying the average daily rate (ADR) by the occupancy percentage. For Hotel C, the ADR is $150 and the occupancy is 75%. Therefore, the RevPAR index for Hotel C is 150 * 0.75 = 112.5.

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  • 8. 

    When the hotel team identify competitive set, they will have an evaluation on the certain criteria of the competitors. Which element below is not on the evaluation list?

    • A.

      Brand

    • B.

      Location

    • C.

      Numbers of floor

    • D.

      Market segment mix

    Correct Answer
    C. Numbers of floor
    Explanation
    The hotel team identifies the competitive set based on certain criteria of the competitors. They evaluate factors such as brand, location, and market segment mix. However, the number of floors is not considered in this evaluation.

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  • 9. 

    In Langham, we developed a tracking and reporting tool available on intranet.  What does it call?

    • A.

      Langham Logic

    • B.

      GSI

    • C.

      ILearn

    • D.

      BI Portal

    Correct Answer
    D. BI Portal
    Explanation
    The correct answer is BI Portal. In Langham, they have developed a tracking and reporting tool that is accessible on their intranet. This tool is called the BI Portal.

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  • 10. 

    Where does the data from hotels every day in order to get the reports on intranet?

    • A.

      Opera PMS

    • B.

      Delphi

    • C.

      SynXis CRS

    • D.

      IDeaS RMS

    Correct Answer
    A. Opera PMS
    Explanation
    The data from hotels is obtained every day in order to generate reports on the intranet using Opera PMS.

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  • Current Version
  • Mar 21, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Apr 02, 2014
    Quiz Created by
    Emily Poon
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