Think of a memorable moment in your life. For example, articulate your most embarrassing moment and/or your saddest and or funniest moment. The common denominator in your descriptions will be detail. Moments that are memorable to us, regardless of the span of time that has past, are quite detailed. We remember colors, smells, words, and images. By simply speaking about are fondest memory, we embark upon a journey in which we mentally recreate our experiences. As audience members, actors, and everyday people, specificity is far more memorable, hence more powerful than the mundane actions of ordinary life.