Multi-media Stradegies - Module 2 Quiz
Now that you have completed Module 2 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.
- 1.
Advertiser's products and services combined with their advertising goals will determine if they need horizontal or vertical frequency. Horizontal frequency is most suited for __________.
- A.
Service and image-oriented advertisers.
- B.
Businesses desiring a conservative advertising strategy.
- C.
Business that want to protect their current market position.
- D.
All of the above.
- E.
None of the above.
Correct Answer
D. All of the above. -
- 2.
Generally speaking, what is the minimum number (frequency) of advertising exposures needed to deliver a target audience to achieve the desired results?
- A.
7
- B.
3
- C.
12
Correct Answer
B. 3 -
- 3.
Due to the thin market, ongoing advertising is the only SAFE advertising. What does SAFE stand for?
- A.
(S) Sale (A) Advertising (F) Features (E) Executive Campaigns
- B.
(S) Strategy (A) Ads (F) Fine Tuning (E) Experience
- C.
(S) Small Audience (A) Always Changing (F) Frequency Is Critical (E) Every Business Is Competing For Disposable Income
Correct Answer
C. (S) Small Audience (A) Always Changing (F) Frequency Is Critical (E) Every Business Is Competing For Disposable Income -
- 4.
True or False? Businesses are competing (for the thin market) against other businesses, locally and online, offering the same products.
- A.
True
- B.
False
Correct Answer
A. True -
- 5.
True or False? Advertising does not help businesses be more competitive.
- A.
True
- B.
False
Correct Answer
B. False -
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Current Version
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Mar 21, 2022Quiz Edited by
ProProfs Editorial Team -
May 01, 2015Quiz Created by
Catherine Halcomb
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