Multi-media Stradegies - Module 2 Quiz
5 Questions
| Total Attempts: 1260
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Now that you have completed Module 2 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.
Questions and Answers
- 1.Advertiser's products and services combined with their advertising goals will determine if they need horizontal or vertical frequency. Horizontal frequency is most suited for __________.
- A.
Service and image-oriented advertisers.
- B.
Businesses desiring a conservative advertising strategy.
- C.
Business that want to protect their current market position.
- D.
All of the above.
- E.
None of the above.
- 2.Generally speaking, what is the minimum number (frequency) of advertising exposures needed to deliver a target audience to achieve the desired results?
- A.
7
- B.
3
- C.
12
- 3.Due to the thin market, ongoing advertising is the only SAFE advertising. What does SAFE stand for?
- A.
(S) Sale (A) Advertising (F) Features (E) Executive Campaigns
- B.
(S) Strategy (A) Ads (F) Fine Tuning (E) Experience
- C.
(S) Small Audience (A) Always Changing (F) Frequency Is Critical (E) Every Business Is Competing For Disposable Income
- 4.True or False? Businesses are competing (for the thin market) against other businesses, locally and online, offering the same products.
- A.
True
- B.
False
- 5.True or False? Advertising does not help businesses be more competitive.
- A.
True
- B.
False
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