Multi-media Stradegies - Module 2 Quiz

5 Questions | Total Attempts: 1260

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Multi-media Stradegies - Module 2 Quiz

Now that you have completed Module 2 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.


Questions and Answers
  • 1. 
    Advertiser's products and services combined with their advertising goals will determine if they need horizontal or vertical frequency. Horizontal frequency is most suited for __________.
    • A. 

      Service and image-oriented advertisers.

    • B. 

      Businesses desiring a conservative advertising strategy.

    • C. 

      Business that want to protect their current market position.

    • D. 

      All of the above.

    • E. 

      None of the above.

  • 2. 
    Generally speaking, what is the minimum number (frequency) of advertising exposures needed to deliver a target audience to achieve the desired results?
    • A. 

      7

    • B. 

      3

    • C. 

      12

  • 3. 
    Due to the thin market, ongoing advertising is the only SAFE advertising. What does SAFE stand for?
    • A. 

      (S) Sale (A) Advertising (F) Features (E) Executive Campaigns

    • B. 

      (S) Strategy (A) Ads (F) Fine Tuning (E) Experience

    • C. 

      (S) Small Audience (A) Always Changing (F) Frequency Is Critical (E) Every Business Is Competing For Disposable Income

  • 4. 
    True or False? Businesses are competing (for the thin market) against other businesses, locally and online, offering the same products. 
    • A. 

      True

    • B. 

      False

  • 5. 
    True or False? Advertising does not help businesses be more competitive.
    • A. 

      True

    • B. 

      False