Multi-media Stradegies - Module 2 Quiz
5 Questions
| Total Attempts: 1260
Now that you have completed Module 2 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.
Questions and Answers
- 1.
![Advertiser's products and services combined with their advertising goals will determine if they need horizontal or vertical frequency. Horizontal frequency is most suited for __________. - ProProfs]( "Advertiser's products and services combined with their advertising goals will determine if they need horizontal or vertical frequency. Horizontal frequency is most suited for __________.")
Advertiser's products and services combined with their advertising goals will determine if they need horizontal or vertical frequency. Horizontal frequency is most suited for __________.- A.
Service and image-oriented advertisers.
- B.
Businesses desiring a conservative advertising strategy.
- C.
Business that want to protect their current market position.
- D.
All of the above.
- E.
None of the above.
- 2.
![Generally speaking, what is the minimum number (frequency) of advertising exposures needed to deliver a target audience to achieve the desired results? - ProProfs]( "Generally speaking, what is the minimum number (frequency) of advertising exposures needed to deliver a target audience to achieve the desired results?")
Generally speaking, what is the minimum number (frequency) of advertising exposures needed to deliver a target audience to achieve the desired results?- A.
7
- B.
3
- C.
12
- 3.
![Due to the thin market, ongoing advertising is the only SAFE advertising. What does SAFE stand for? - ProProfs]( "Due to the thin market, ongoing advertising is the only SAFE advertising. What does SAFE stand for?")
Due to the thin market, ongoing advertising is the only SAFE advertising. What does SAFE stand for?- A.
(S) Sale (A) Advertising (F) Features (E) Executive Campaigns
- B.
(S) Strategy (A) Ads (F) Fine Tuning (E) Experience
- C.
(S) Small Audience (A) Always Changing (F) Frequency Is Critical (E) Every Business Is Competing For Disposable Income
- 4.True or False? Businesses are competing (for the thin market) against other businesses, locally and online, offering the same products.
- A.
True
- B.
False
- 5.True or False? Advertising does not help businesses be more competitive.
- A.
True
- B.
False
Questions: 15 | Attempts: 7347 | Last updated: Dec 3, 2020
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Sample QuestionWhat are the presentations?
This series of questions should help you prepare for your semester 1 ACP (Assessment of Course Performance) exam. Good luck!
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Sample QuestionCopyright law permits a student to use a portion of someone else's creative work in his/her project through this provision:
.
Questions: 13 | Attempts: 2341 | Last updated: Oct 12, 2020
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Sample Question_____________ refers to information types synthesized by the computers (e.g. Text, graphics and computer animation).
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