Multi-media Stradegies - Module 2 Quiz

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  • 1/5 Questions

    True or False? Businesses are competing (for the thin market) against other businesses, locally and online, offering the same products. 

    • True
    • False
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About This Quiz

Now that you have completed Module 2 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.

Multi-media Stradegies - Module 2 Quiz - Quiz

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  • 2. 

    True or False? Advertising does not help businesses be more competitive.

    • True

    • False

    Correct Answer
    A. False
  • 3. 
    Due to the thin market, ongoing advertising is the only SAFE advertising. What does SAFE stand for? - ProProfs

    Due to the thin market, ongoing advertising is the only SAFE advertising. What does SAFE stand for?

    • (S) Sale (A) Advertising (F) Features (E) Executive Campaigns

    • (S) Strategy (A) Ads (F) Fine Tuning (E) Experience

    • (S) Small Audience (A) Always Changing (F) Frequency Is Critical (E) Every Business Is Competing For Disposable Income

    Correct Answer
    A. (S) Small Audience (A) Always Changing (F) Frequency Is Critical (E) Every Business Is Competing For Disposable Income
  • 4. 
    Generally speaking, what is the minimum number (frequency) of advertising exposures needed to deliver a target audience to achieve the desired results? - ProProfs

    Generally speaking, what is the minimum number (frequency) of advertising exposures needed to deliver a target audience to achieve the desired results?

    • 7

    • 3

    • 12

    Correct Answer
    A. 3
  • 5. 
    Advertiser's products and services combined with their advertising goals will determine if they need horizontal or vertical frequency. Horizontal frequency is most suited for __________. - ProProfs

    Advertiser's products and services combined with their advertising goals will determine if they need horizontal or vertical frequency. Horizontal frequency is most suited for __________.

    • Service and image-oriented advertisers.

    • Businesses desiring a conservative advertising strategy.

    • Business that want to protect their current market position.

    • All of the above.

    • None of the above.

    Correct Answer
    A. All of the above.

Quiz Review Timeline (Updated): Mar 21, 2022 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 21, 2022
    Quiz Edited by
    ProProfs Editorial Team
  • May 01, 2015
    Quiz Created by
    Catherine Halcomb
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