Multi-media Stradegies - Module 2 Quiz - Quiz, Flashcards & Trivia

1. True or False? Businesses are competing (for the thin market) against other businesses, locally and online, offering the same products.

True

False

About This Quiz

Multi-media Stradegies - Module 2 Quiz - Quiz

Now that you have completed Module 2 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.

2. What first name or nickname would you like us to use?

You may optionally provide this to label your report, leaderboard, or certificate.

2. True or False? Advertising does not help businesses be more competitive.

True

False

3. Due to the thin market, ongoing advertising is the only SAFE advertising. What does SAFE stand for?

(S) Sale (A) Advertising (F) Features (E) Executive Campaigns

(S) Strategy (A) Ads (F) Fine Tuning (E) Experience

(S) Small Audience (A) Always Changing (F) Frequency Is Critical (E) Every Business Is Competing For Disposable Income

4. Generally speaking, what is the minimum number (frequency) of advertising exposures needed to deliver a target audience to achieve the desired results?

5. Advertiser's products and services combined with their advertising goals will determine if they need horizontal or vertical frequency. Horizontal frequency is most suited for __________.

Service and image-oriented advertisers.

Businesses desiring a conservative advertising strategy.

Business that want to protect their current market position.

All of the above.

None of the above.

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