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Information to collect from merchants
Cost analysis
Value proposition
Effective rate
Presenting your proposition
Determining what to offer
Figuring out the merchant's rate structure
Identifying the value of the account
Markup
Downgrades
Rate structures
Total fees
True
False
True
False
Lowering Markup
Interchange Rate Reduction
Eliminating equipment fees, monthly fees and annual fees
All of the above
Markup
Total potential profit
Effective profit margin
All of the above
True
False
True
False
True
False
Savings we are confident we can pass on
Savings that are questionable
Savings that we know we can't deliver but offer the merchant anyways
True
False
True
False
Sic code
Downgrades
Special Fidelity Setup
All of the above
A code that establishes the merchants rates
A security code for card data encryption
A code identifying their industry
A code to be programmed into a terminal
True
False
The merchant saves more money
The merchant pays higher fees
The equipment isn't optimized
Card data isn't secure
Category 1: Savings we are certain about
Category 2: Savings that require the merchant to take an action
Address verification
Time lapse from the time of authorization to batch out
Merchants that process transactions through equipment not supported by the bank
All of the above
True
False
Category 1: Savings we are certain about
Category 2: Savings that require the merchant to take an action
Retail
B2B
ECommerce
Restaurants
True
False
Category 1: Savings we are certain about
Category 2: Savings that require the merchant to take an action
Get a special approval by the bank
Fill out special paperwork
Change his SIC code
Switch his equipment
True
False
True
False
True
False
True
False
Determine their effective rate
Identify the value of the account
Create your strategic offering
None of the above
Additional notes
Pricing breakdown
Total potential profit
Account recap
Total potential profit
Profit breakdown
Additional notes
All are needed
Category 1: Savings we are certain about
Category 2: Savings that require the merchant to take an action
Under $50 of potential profit
Above $400 of potential profit
Between $50-$400 of potential profit
Under $50 of potential profit
Above $400 of potential profit
Between $50-$400 of potential profit
Under $50 of potential profit
Above $400 of potential profit
Between $50-$400 of potential profit
Your relationship with the merchant
How much trust you've built with the merchant
The perceived value of what you are offering the merchant
All of the above
True
False
True
False
Pricing breakdown
Additional notes
Profit breakdown
Account recap
True
False
True
False
Category 1: Savings we are certain about
Category 2: Savings that require the merchant to take an action
He's using a customer database
There's a software integration conflict
Familiarity or comfort
All of the above
True
False
Additional profit on top of the Total Potential Profit
Explaining a field listed in the review which was already included in the total potential profit
That they have to be setup on a certain rate structure
That they need special approval from the bank
True
False
True
False
Immediately
After confirming that your merchant is willing to change equipment
Only after we receive approval from the bank
3 months after the merchant starts processing
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