كويز ريادة شابتر 4 # فارمسجي

28 Questions | Total Attempts: 1835

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كويز ريادة شابتر 4 # فارمسجي - Quiz

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Questions and Answers
  • 1. 
    A business plan is a written summary of ________.
    • A. 

      An entrepreneur's proposed business venture

    • B. 

      A business venture's operational, financial, and marketing details

    • C. 

      The skills and abilities of a business venture's managers

    • D. 

      All of the above

  • 2. 
    The three "tests" associated with a business plan are ________.
    • A. 

      Reality, competitive, and value

    • B. 

      Competitive, profitability, and value

    • C. 

      Value, reality, and profitability

    • D. 

      Reality, value and litmus

  • 3. 
    The primary purpose of building a business plan is to raise capital.
    • A. 

      True

    • B. 

      False

  • 4. 
    Ideally, a business plan should be about ________ pages in length.
    • A. 

      10

    • B. 

      20-40

    • C. 

      40-75

    • D. 

      75-100

  • 5. 
    The most effective business plans follow the "cookie cutter approach," following the standard format most preferred by lenders and investors.
    • A. 

      True

    • B. 

      False

  • 6. 
    The executive summary serves as the thesis statement for the entire business plan.
    • A. 

      True

    • B. 

      False

  • 7. 
    In a business plan, both company goals and objectives should relate to the company's mission.
    • A. 

      True

    • B. 

      False

  • 8. 
    Which of the following is not one of the three components of intellectual capital?
    • A. 

      Human

    • B. 

      Structural

    • C. 

      Competitor

    • D. 

      Customer

  • 9. 
    ________ are a unique set of capabilities that a company develops in key operational areas- such as service, innovation, and others that allow it to potentially vault past its competitors.
    • A. 

      Core competencies

    • B. 

      Opportunities

    • C. 

      Key success factors

    • D. 

      Mission statements

  • 10. 
    The key to entrepreneurial success over time is to build a ________ competitive advantage.
    • A. 

      Defensible

    • B. 

      Sustainable

    • C. 

      Coherent

    • D. 

      Random

  • 11. 
    Large companies have a natural advantage over small firms when it comes to preparing a strategic plan.
    • A. 

      True

    • B. 

      False

  • 12. 
    A small company's mission statement ________.
    • A. 

      Establishes its purpose in writing

    • B. 

      Gives the business and everyone in it a sense of direction

    • C. 

      Defines what the company is, why it exists, and its reason for being

    • D. 

      All of the above

  • 13. 
    Strengths and weaknesses are ________ to the organization.
    • A. 

      Internal factors

    • B. 

      External factors

    • C. 

      Internal and/or external factors

    • D. 

      Factors not belonging

  • 14. 
    Your ________ competitors offer the same products and services, and customers often compare prices, features, and deals from these competitors as they shop.
    • A. 

      Significant

    • B. 

      Direct

    • C. 

      Indirect

    • D. 

      All of the above

  • 15. 
    Which company has the strongest competitive position? 
    • A. 

      Your company

    • B. 

      Competitor 1

    • C. 

      Competitor 2

    • D. 

      Impossible to tell from the information given.

  • 16. 
    Which company has the worst location?
    • A. 

      Your company

    • B. 

      Competitor 1

    • C. 

      Competitor 2

    • D. 

      Impossible to tell from the information given.

  • 17. 
    The ideal strategic planning process for a small company should start with setting objectives.
    • A. 

      True

    • B. 

      False

  • 18. 
     "Big box retailers" present an opportunity for many small business owners.
    • A. 

      True

    • B. 

      False

  • 19. 
    Which of the following is not a characteristic of a well-written objective?
    • A. 

      Realistic, yet challenging

    • B. 

      Measurable

    • C. 

      General

    • D. 

      Timely

  • 20. 
    ________ are the broad, long-range attributes the small business seeks to accomplish; ________ are the more specific targets for performance.
    • A. 

      Goals; objectives

    • B. 

      Goals; strategies

    • C. 

      Objectives; goals

    • D. 

      Strategies; goals

  • 21. 
    Which of the following statements is true?
    • A. 

      Overall, Competitor 2 is the strongest of these three companies.

    • B. 

      Your company's most serious weakness is its poor quality.

    • C. 

      Your company's most vulnerable point against these two competitors is in the area of on-time delivery.

    • D. 

      The most important of the key success factors is location.

  • 22. 
    A(n) ________ competitor offers the same or similar products or services only in a small number of areas, and their target customers seldom overlap yours.
    • A. 

      Indirect competitor

    • B. 

      Direct

    • C. 

      Parallel

    • D. 

      Divergent

  • 23. 
    A clearly defined vision helps a company in which of the following ways?
    • A. 

      Provides direction

    • B. 

      Determines decisions

    • C. 

      Motivates people

    • D. 

      All of the above

  • 24. 
    One of the biggest changes entrepreneurs face is the shift in the economy from a base of financial to intellectual capital.
    • A. 

      True

    • B. 

      False

  • 25. 
    As business and competitive conditions change, so should a small company's mission statement.
    • A. 

      True

    • B. 

      False

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