1.
The ability to develop new ideas and to discover new ways of looking at problems and opportunities is called:
A. 
B. 
C. 
D. 
2.
Harval's Ted Levih says that creativity is (.....) new things and innovation is (.......) new things
A. 
B. 
C. 
D. 
3.
(.....) is necessary for building a competitive advantage and for business survival
A. 
B. 
C. 
D. 
4.
Innovation is the ability to develop new ideas and to discover new ways of looking at problems and opportunities
5.
Creativity innovation are the signature of large entrepreneurial business
6.
For every 5000 to 10000 new drug discoveries , only about five make it clinical trials and only one typically gets to the market
7.
Creativity often involves creating something from nothing. However, it is more likely to
result in..........
A. 
Elaborating on the present
B. 
Putting old things together in new ways
C. 
Taking something away to create something simpler or better
D. 
8.
History is always a reliable predictor of the future of business.
9.
The right brain is guided by..............
A. 
Kaleidoscopic, lateral thinking
B. 
Linear, vertical thinking
C. 
D. 
10.
Which hemisphere of the brain processes information in a step-by-step fashion?
A. 
B. 
C. 
D. 
11.
Successful entrepreneurship requires left-brain thinking.
12.
The left brain relies on kaleidoscopic, lateral thinking.
13.
Trade dress is the unique combination of elements that a company uses to create a product's
image and to promote it.
14.
Copyrights protect the creator of original works such as ________.
A. 
Software, choreography, and motion pictures
B. 
Symbols, names, and designs
C. 
Text and verbiage of any kind
D. 
15.
More than ________ percent of those holding patents win their infringement suits.
A. 
B. 
C. 
D. 
16.
Force-field analysis is a useful technique for evaluating the forces that support and oppose a
proposed change.
17.
Steps in the patent process include ________.
A. 
Establishing whether it is a novelty
B. 
Documenting and verifying the date the idea was first conceived
C. 
Searching existing patents
D. 
18.
During a brainstorming session, company rank and department affiliation are irrelevant.
19.
The premise behind ________ is that transforming an idea into an actual model will lead to
improvements in its design.
A. 
B. 
C. 
D. 
20.
Effective brainstorming involves all of the following except ________.
A. 
B. 
An open, uninhibited environment
C. 
An effective method to evaluate ideas
D. 
21.
"Divergent thinking" is the ability to see similarities and connections among various data and
events.
22.
Which stage of the creative process includes on-the-job training?
A. 
B. 
C. 
D. 
23.
Employees tend to rise or fall to the level of expectations entrepreneurs have of them.
24.
Left-brained individuals realize that there may be more than one right answer.
25.
Failure is an important part of the creative process, as it provides a chance to learn how to
succeed.