Customer Centric and Innovative (Cci) Assessment

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1. We review the customer data that we have in order to look for and understand the trends that are happening (good and bad).

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Customer Centric and Innovative (Cci) Assessment - Quiz

Using your top of mind response, please indicate how each statement applies to your business or team. Keep in mind that the following assessment is more qualitative than quantitative and is intended to be a simple indicator of the relative effectiveness of your customer-centric and innovative strategies, tools,... see moreand practices. see less

2. Our customer processing speed and accuracy is measured and constantly improved where necessary.

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3. Our products and services are of high quality and at or above the level of our competitors' products and services.

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4. We dedicate time and people to observing our customers to see how they act, feel, and speak while using our products or services.

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5. We have spent time documenting the main thoughts, feelings, wants, needs, and actions of our ideal customers.

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6. We use various tools and techniques (such as Design Thinking etc.) to help with our creative thinking and brainstorming sessions

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7. Our mission and purpose is outward focused and describes how we add value and why.  It is not inward focused on us, our products, or our services.

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8. We believe innovation is critical to our success and have goals and targets around generating new ideas for our products or services.

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9. We regularly collect customer feedback via surveys or product/service reviews to ensure we are adding value and reacting to their wants/needs.

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10. Our people are motivated and rewarded for being as customer centric and innovative as possible.

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11. In our regular brainstorming/ideation sessions there is a diverse group of people included and everyone is encouraged to share their ideas.

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12. Customer feedback and opinions is treated like gold.  It is valuable and appreciated.

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13. We often question our assumptions and biases about new ideas, products, services, solutions, etc.

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14. There is a process in place that allows us to determine and take calculated risks with new ideas.

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15. Our company is organized in such a way to place a focus on being as customer centric and innovative as possible.

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16. We have mapped out and have a very good understanding of our various customer segments.

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17. We have mapped out our customer journeys and experiences and understand how they think, feel, and act at each step of the process.

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18. We have a very good understanding of the various customer personas that use our products and services.

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19. We have calculated the lifetime value of our most ideal customers  and make decisions based on what this means to us and our business/team.

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20. We often use our own products or services and take note of how we think, act, feel, and speak during the experience.

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21. We understand the reasons why people use our product or services (that is, what jobs do our products or services do for our customers).  

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22. The experience that our customers have with us is consistent throughout their journey, regardless of which person or touchpoint they encounter.

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23. Our customers resonate with our company, our products, and services, because of the experience that comes with it.  Our customers do not simply choose us only because we have the best quality or price.

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24. The atmosphere that our customers experience has been specifically designed to resonate with our ideal customers, based on understanding how they think, feel, and act.

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25. We use concepts like agile, prototypes, and minimal viable product (MVP) to deliver new products, services, or solutions quickly.

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We review the customer data that we have in order to look for and...
Our customer processing speed and accuracy is measured and constantly...
Our products and services are of high quality and at or above the...
We dedicate time and people to observing our customers to see how they...
We have spent time documenting the main thoughts, feelings, wants,...
We use various tools and techniques (such as Design Thinking...
Our mission and purpose is outward focused and describes how we add...
We believe innovation is critical to our success and have goals and...
We regularly collect customer feedback via surveys or product/service...
Our people are motivated and rewarded for being as customer centric...
In our regular brainstorming/ideation sessions there is a diverse...
Customer feedback and opinions is treated like gold.  It is...
We often question our assumptions and biases about new ideas,...
There is a process in place that allows us to determine and take...
Our company is organized in such a way to place a focus on being as...
We have mapped out and have a very good understanding of our various...
We have mapped out our customer journeys and experiences and...
We have a very good understanding of the various customer personas...
We have calculated the lifetime value of our most ideal...
We often use our own products or services and take note of how we...
We understand the reasons why people use our product or services (that...
The experience that our customers have with us is consistent...
Our customers resonate with our company, our products, and services,...
The atmosphere that our customers experience has been specifically...
We use concepts like agile, prototypes, and minimal viable product...
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