Customer Centric and Innovative (Cci) Assessment

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1. We regularly collect customer feedback via surveys or product/service reviews to ensure we are adding value and reacting to their wants/needs.

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Customer Centric and Innovative (Cci) Assessment - Quiz

Using your top of mind response, please indicate how each statement applies to your business or team. Keep in mind that the following assessment is more qualitative than quantitative and is intended to be a simple indicator of the relative effectiveness of your customer-centric and innovative strategies, tools,... see moreand practices. see less

2. Our products and services are of high quality and at or above the level of our competitors' products and services.

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3. Our customer processing speed and accuracy is measured and constantly improved where necessary.

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4. We review the customer data that we have in order to look for and understand the trends that are happening (good and bad).

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5. The experience that our customers have with us is consistent throughout their journey, regardless of which person or touchpoint they encounter.

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6. We have calculated the lifetime value of our most ideal customers  and make decisions based on what this means to us and our business/team.

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7. We have mapped out our customer journeys and experiences and understand how they think, feel, and act at each step of the process.

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8. We have mapped out and have a very good understanding of our various customer segments.

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9. There is a process in place that allows us to determine and take calculated risks with new ideas.

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10. We often question our assumptions and biases about new ideas, products, services, solutions, etc.

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11. Customer feedback and opinions is treated like gold.  It is valuable and appreciated.

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12. In our regular brainstorming/ideation sessions there is a diverse group of people included and everyone is encouraged to share their ideas.

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13. Our people are motivated and rewarded for being as customer centric and innovative as possible.

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14. Our company is organized in such a way to place a focus on being as customer centric and innovative as possible.

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15. Our mission and purpose is outward focused and describes how we add value and why.  It is not inward focused on us, our products, or our services.

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16. We use various tools and techniques (such as Design Thinking etc.) to help with our creative thinking and brainstorming sessions

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17. We dedicate time and people to observing our customers to see how they act, feel, and speak while using our products or services.

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18. We use concepts like agile, prototypes, and minimal viable product (MVP) to deliver new products, services, or solutions quickly.

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19. The atmosphere that our customers experience has been specifically designed to resonate with our ideal customers, based on understanding how they think, feel, and act.

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20. Our customers resonate with our company, our products, and services, because of the experience that comes with it.  Our customers do not simply choose us only because we have the best quality or price.

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21. We understand the reasons why people use our product or services (that is, what jobs do our products or services do for our customers).  

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22. We often use our own products or services and take note of how we think, act, feel, and speak during the experience.

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23. We have a very good understanding of the various customer personas that use our products and services.

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24. We believe innovation is critical to our success and have goals and targets around generating new ideas for our products or services.

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25. We have spent time documenting the main thoughts, feelings, wants, needs, and actions of our ideal customers.

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We regularly collect customer feedback via surveys or product/service...
Our products and services are of high quality and at or above the...
Our customer processing speed and accuracy is measured and constantly...
We review the customer data that we have in order to look for and...
The experience that our customers have with us is consistent...
We have calculated the lifetime value of our most ideal...
We have mapped out our customer journeys and experiences and...
We have mapped out and have a very good understanding of our various...
There is a process in place that allows us to determine and take...
We often question our assumptions and biases about new ideas,...
Customer feedback and opinions is treated like gold.  It is...
In our regular brainstorming/ideation sessions there is a diverse...
Our people are motivated and rewarded for being as customer centric...
Our company is organized in such a way to place a focus on being as...
Our mission and purpose is outward focused and describes how we add...
We use various tools and techniques (such as Design Thinking...
We dedicate time and people to observing our customers to see how they...
We use concepts like agile, prototypes, and minimal viable product...
The atmosphere that our customers experience has been specifically...
Our customers resonate with our company, our products, and services,...
We understand the reasons why people use our product or services (that...
We often use our own products or services and take note of how we...
We have a very good understanding of the various customer personas...
We believe innovation is critical to our success and have goals and...
We have spent time documenting the main thoughts, feelings, wants,...
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