The coolness factor of the place
The price tag of the holiday
(How easy it is to reach the holiday destination
On the spur of the moment
When accompanied by friends
During sales promotions
It is cooler
It is convenient
It is faster
That they do a job they love
That they are well paid for their work
That their job is close to home
How well they did/do in school
Individual talent and ability
Technology is more dangerous than useful.
Technology is exciting and it will improve their lives.
They will not try new technology until they are assured it works
They expect all products/services offered to become more expensive every year.
They expect products/services to be customised to serve their needs anytime.
They expect products and services to be solely available online.
All vehicles would operate only on clean energy.
All vehicle ownership will be shared.
Biometric data would eliminate the need for passports.