How Strong Are Your Window Cleaning Marketing Muscles?

1. True or False:

Once you've completed the work agreed upon, there really is no need to waste valuable time or effort on creating a specialized invoice for a client, since you've already landed them, and earned their business.

True

False

This is SOO false! Of course you should be tricking out your invoices to motivate your clients to give you referrals, to support your price points, and to re-iterate your guarantee and strengthen customer loyalty and trust.

Explanation

This is SOO false! Of course you should be tricking out your invoices to motivate your clients to give you referrals, to support your price points, and to re-iterate your guarantee and strengthen customer loyalty and trust.

2. When you speak of your window cleaning company's "target demographic", who are you talking about?

The people who live in your neighbourhood.

The people you have as clients.

The people you want as clients.

"Target" equals what you "want". Your target demographic is comprised of the kind of specific prospect that you are focused on securing as a client in the future.

Explanation

"Target" equals what you "want". Your target demographic is comprised of the kind of specific prospect that you are focused on securing as a client in the future.

3. True or False:

If someone has been in the window cleaning business for 40 years, they automatically should be considered an expert source of business advice!

True

False

Forget it! Sometimes all it means is that they've been making dumb mistakes for 40 years. Remember this vital lesson: Experience does not equal expertise.

Explanation

Forget it! Sometimes all it means is that they've been making dumb mistakes for 40 years. Remember this vital lesson: Experience does not equal expertise.

4. True or False:

Before you can create the most effective offer for a prospect, you must have an intimate knowledge of what makes them tick, and what they truly care about.

True

False

This one was a gimme! Absolutely true - you don't know what I want unless you've listened carefully to how I've responded in the past, and where and with whom I've been spending my time.

Explanation

This one was a gimme! Absolutely true - you don't know what I want unless you've listened carefully to how I've responded in the past, and where and with whom I've been spending my time.

5. True or False:

A solid guarantee is a great idea and everything, but to offer a 'no-holds-barred, money-back' guarantee doesn't work anymore, since people will simply take advantage of you and steal your money.

True.

False.

The truth is, people are people, and they will always need real, tangible reassurance that YOU are going to keep YOUR end of the deal. A rock-solid guarantee will ensure that!

Explanation

The truth is, people are people, and they will always need real, tangible reassurance that YOU are going to keep YOUR end of the deal. A rock-solid guarantee will ensure that!

6. True or False:

Since it's a free service, it would be a wise business-building move to use a "hotmail" or "yahoo" type of email address for client contact.

Something like "[email protected]" or similar.

True

False

Who cares that it's free? It smacks of cheap and amateurish. These days, it only costs maybe $10/yr for a custom domain name, and only a few dollars a month to host it. Never use "free" email addresses for your window cleaning business!

Explanation

Who cares that it's free? It smacks of cheap and amateurish. These days, it only costs maybe $10/yr for a custom domain name, and only a few dollars a month to host it. Never use "free" email addresses for your window cleaning business!

7. True or False:

A Window Cleaning Business Owner really has to be on-site as much as possible to ensure that his clients are being treated properly, and his reputation isn't being dragged through the mud.

It's just one of those things - as the owner you've got to be out in the field as much as possible in the window cleaning biz if you really want to grow your business.

True.

False.

No way! You've got to learn to assemble a team, and that team has got to include some conscientious, hardworking window cleaning 'technicians'. You've got more important things that you need to spend your time on, like marketing!

Explanation

No way! You've got to learn to assemble a team, and that team has got to include some conscientious, hardworking window cleaning 'technicians'. You've got more important things that you need to spend your time on, like marketing!

8. Select the best answer below to complete the following phrase:

When you prepare an estimate for a client, it should optimally include...

Clear pricing, attractive colors, a cool logo, nice paper

A "thank you" statement, special offers, quickbooks format, simple.

A Strong guarantee, a deadline, testimonials, your name & face.

C is the strongest option here, using four solid powerful marketing tools.

Explanation

C is the strongest option here, using four solid powerful marketing tools.

9. Which of the following is the most effective way to persuade your client to believe that you're the best window cleaning company in your area?

Tell them how great you are.

Explain why you're great.

Let them find out for themselves how great you are, and be pleasantly delighted or even thrilled afterwards.

Without an explanation, your claims of greatness are simply another boaster in the wind. You've got to educate your clients as to why you're the best!

Explanation

Without an explanation, your claims of greatness are simply another boaster in the wind. You've got to educate your clients as to why you're the best!

10. There are only three ways to build a business, as taught by legendary marketer Jay Abraham.

1. Increase transaction size.
2. Increase transaction frequency.
3. Increase the number of clients.

"Cross-selling" and "Up-selling" attempt to capitalize in which of these ways?