How Strong Are Your Window Cleaning Marketing Muscles?
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We all know that marketing is the most important activity of any business (we do know that, right? ), so just how proficient have you become in understanding and applying key core marketing strategy and tools for your window cleaning business? Take this quick test and find out!Oh - one last thing - you only have 3 minutes to complete the 14 questions, so no dilly-dallying! If your time runs out before you're done, you're done!
- 1.True or False: A solid guarantee is a great idea and everything, but to offer a 'no-holds-barred, money-back' guarantee doesn't work anymore, since people will simply take advantage of you and steal your money.
- A.
True.
- B.
False.
- 2.True or False: Curiosity is a powerful psychological trigger, but Guilt is even stronger.
- A.
True.
- B.
False.
- 3.True or False:A Window Cleaning Business Owner really has to be on-site as much as possible to ensure that his clients are being treated properly, and his reputation isn't being dragged through the mud. It's just one of those things - as the owner you've got to be out in the field as much as possible in the window cleaning biz if you really want to grow your business.
- A.
True.
- B.
False.
- 4.Select the best answer below to complete the following phrase:When you prepare an estimate for a client, it should optimally include...
- A.
Clear pricing, attractive colors, a cool logo, nice paper
- B.
A "thank you" statement, special offers, quickbooks format, simple.
- C.
A Strong guarantee, a deadline, testimonials, your name & face.
- 5.True or False:Once you've completed the work agreed upon, there really is no need to waste valuable time or effort on creating a specialized invoice for a client, since you've already landed them, and earned their business.
- A.
True
- B.
False
- 6.Which of the following is the most effective way to persuade your client to believe that you're the best window cleaning company in your area?
- A.
Tell them how great you are.
- B.
Explain why you're great.
- C.
Let them find out for themselves how great you are, and be pleasantly delighted or even thrilled afterwards.
- 7.There are only three ways to build a business, as taught by legendary marketer Jay Abraham. 1. Increase transaction size.2. Increase transaction frequency.3. Increase the number of clients."Cross-selling" and "Up-selling" attempt to capitalize in which of these ways?
- A.
1
- B.
2
- C.
3
- 8.When you speak of your window cleaning company's "target demographic", who are you talking about?
- A.
The people who live in your neighbourhood.
- B.
The people you have as clients.
- C.
The people you want as clients.
- 9.True or False:Since it's a free service, it would be a wise business-building move to use a "hotmail" or "yahoo" type of email address for client contact. Something like "[email protected]" or similar.
- A.
True
- B.
False
- 10.True or False:If someone has been in the window cleaning business for 40 years, they automatically should be considered an expert source of business advice!
- A.
True
- B.
False
- 11.True or False:Before you can create the most effective offer for a prospect, you must have an intimate knowledge of what makes them tick, and what they truly care about.
- A.
True
- B.
False
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