You are going to read a newspaper article about a museum in New York. For questions 1 - 7, choose the answer A, B, C or D which you think fits best according to the text._________________________________________________________________________ For the art, turn left at the dance floorIt is Saturday night at the Brooklyn Museum of Art in New York, a large important-looking nineteenth-century building. Since six o'clock, entry to the museum has been free of charge. People are shouting in the galleries, but the guards, who seem to be unusually relaxed, take no notice. On the ground floor, in the galleries devoted to African art, children are playing hide-and-seek while their parents sip beer from plastic cups. Some teenage girls wonder by, leaving a trail of perfume, and head through the sculpture exhibition to a temporary dance floor where a DJ is playing reggae music. Watching the scene is Bryan, a young teacher from a local school. What brings him out tonight? 'I'm here for the reggae, of course,' he says. ' When I heard they were playing that I thought, " I have to be there", and obviously a lot of people feel the same way.' Besides the DJ, the museum has laid on gallery talks, a Martin Scorsese film, a puppet show and a samba band. The Brooklyn Museum of Art wasn't always so trendy. For decades, it put on excellent exhibitions that few come to see. Guidebooks described the enormous building as ' an undiscovered treat'. Had it been over in the city's fashionable Upper East Side, of course, the museum would have been packing them in. Even when they put on dull exhibitions, New York's top museums can count on a steady stream of visitors - mostly tourists. But Brooklyn, one of the New York's toughest districts, isn't on the standard tourist route. When the museum was built, it was a wealthy suburb, but these days the surrounding streets are home to recent immigrants, mostly poor folk from the Caribbean. Two years ago, in an effort to revive itself, the museum appointed a new director, Arnold Lehman, who was born in Brooklyn. Lehman was convinced that the museum should forget about trying to attract visitors from the other side of town and try to appeal instead to people from the surrounding area. ' The neighbourhood's changed,' he explains, ' but this is where the museum is, and we can't - and won't - pretend we're somewhere else.' The free evening events, called 'First Saturdays', are Lehman's way of reaching out to people. They are certainly popular: the crush of visitors has forced the museum to move the dance floor from the entrance hall to the car park. Lehman is delighted with the result: 'It's remarkable to hear people say, "I live four blocks away, and I've never been in this building before". The great thing for me is when you see teenage boys looking at art in the galleries without being handcuffed to their parents,' he says. What's more, the annual number of visitors to the museum has roughly doubled, from 250.000 to half a million since the scheme was introduced. Similar institutions across the country are now calling, wanting to know how much it costs 'to throw a good party'. The answer, incidentally, is about $ 25,000 per event. 'And worth every dime,' says Lehman. Tonight, a woman called Akesha, who seems to vindicate the new direction the museum has taken, is standing on the edge of the dance floor. Akesha walked to the museum from her home, but hasn't been here since primary school, when a teacher organized a trip to see an exhibition. ' The free concert is why I came,' she admits, 'but I must come back and look round the museum.' Others who come to dance find their way into the galleries almost by accident - like Jean-Michel, who lost his friends in the crush of dancers and thought he might as well take a look at the art. The real achievement of First Saturdays is, therefore, both more significant and more profound than the increased visitor numbers suggest. Most people visit art museums because they want to have a special 'artistic' experience. The Brooklyn Museum of Art has introduced thousands of people to the idea that museum-going can be a perfectly ordinary part of their lives. ____________________________________________________________________1 What has attracted the man called Bryan to the museum this evening?
The chance to meet new people
The type of music being played
The range of entertainment on offer
The fact that it costs nothing to get in.
Read the text below and think of the word which best fits each space. Use only one word in each space. There is an example at the beginning (0).______________________________________________________________________________ IRN-BRUScotland is probably the only country in the world (0) where the top-selling soft drink is not Coca-Cola. A local product called Irn-Bru, made (1) __________ the small family company AG Barr, continues to sell (2) ________________ larger quantities than any of its big multinational competitors. Irn-Bru is a sweet, brightly coloured fizzy drink (3) _______________ a taste that reminds some people of bubble gum and (4) _______________ of the pink mouthwash you get at the dentist. (5) _______________ so many other fast-food products, you either love it (6) ______________ you hate it. Yet at the time of (7) ______________ conception, about one hundred years ago, there was nothing particularly original about 'Iron-Brew', (8) _______________ it was then called. There were many similar soft drinks (9) _______________ the market, many with the same name. But Barr's Irn-Bru had the big advantage of (10) _______________ manufactured in Glasgow, a city (11) _____________ had a population of one million, and it quickly (12) ____________ extremely popular. What's more, Barr was one of the first businessmen to understand (13) _______________ value of celebrity endorsement. As early as 1905, the world champion wrestler Alex Munro was advertising the drink, and it continues to benefit (14) _____________ clever marketing today. Young Irn-Bru drinkers are encouraged to think that they don't (15) _____________ to follow the trend in order to be cool. __________________________________________________________________________