Exam 1 Study Guide

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  • 1/90 Questions

    PSYOP planners integrate at many levels, from combatant command to battalions.  The highest PSYOP planning organization is the:

    • Regional Analysis Detachment
    • Psychological Operations Task Force
    • PSYOP Support Element
    • Psychological Operations Assessment Team
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This study guide focuses on the integration of PSYOP planners in military operations, detailing organizational structures and planning processes.

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  • 2. 

    The             provide regional and cultural expertise, linguistic skills, and research and analysis capabilities

    • Target Audience Analysis Division

    • PSYOP Cultural Detachment

    • Strategic Studies Detachment

    • Regional PSYOP Battalion

    Correct Answer
    A. Strategic Studies Detachment
    Explanation
    The Strategic Studies Detachment is the correct answer because it is the only option that provides regional and cultural expertise, linguistic skills, and research and analysis capabilities. The other options may have some of these capabilities, but they do not explicitly state that they provide all three.

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  • 3. 

    The PSYOP planning process consists of two segments.  The first segment begins:

    • Upon approval of the PSYOP program

    • After link-up with the supported unit

    • Upon receipt of the POTF OPORD

    • When the planner integrates with the supported unit and begins MDMP

    Correct Answer
    A. When the planner integrates with the supported unit and begins MDMP
    Explanation
    The correct answer is when the planner integrates with the supported unit and begins MDMP. This is the starting point for the first segment of the PSYOP planning process. Integration with the supported unit is essential in order to understand their needs and objectives. MDMP (Military Decision Making Process) is a systematic approach used by the military to analyze and plan operations. Therefore, once the planner integrates with the supported unit and begins MDMP, they can effectively start the PSYOP planning process.

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  • 4. 

    The              provides a parallel planning tool for the supported commander and the PSYOP unit

    • Military Decision Making Process

    • PSYOP estimate

    • Special PSYOP Study guide

    • Supported unit OPORD

    Correct Answer
    A. Military Decision Making Process
    Explanation
    The Military Decision Making Process provides a parallel planning tool for the supported commander and the PSYOP unit. This process allows both the commander and the PSYOP unit to analyze the situation, develop courses of action, and make informed decisions. By using the Military Decision Making Process, the commander and the PSYOP unit can coordinate their efforts and ensure that their plans align with the overall mission objectives. This helps to enhance the effectiveness and efficiency of the PSYOP operations.

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  • 5. 

    During Phase I, planners determine Psychological Operations objectives (POs), supporting Psychological Operations objectives (SPOs), potential target audiences (PTAs), and initial assessment criteria.  POs are generally determined by:

    • The President or Secretary of Defense

    • The highest level PSYOP element involved in the operation

    • The combatant commander

    • The PSYOP planner in the Information Operations Cell

    Correct Answer
    A. The highest level PSYOP element involved in the operation
    Explanation
    During Phase I of the planning process, the highest level PSYOP element involved in the operation is responsible for determining the Psychological Operations objectives (POs). This means that the overall strategic goals and objectives of the PSYOP campaign are decided by the highest level authority within the PSYOP organization. They have the knowledge and expertise to understand the broader context and objectives of the operation and can align the POs accordingly. This ensures that the PSYOP campaign is in line with the overall mission and objectives of the operation.

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  • 6. 

    The PSYOP plan encompasses all              identified to support the supported unit commander’s mission.

    • Series

    • Supporting PSYOP objectives

    • PSYOP objectives

    • Courses of action

    Correct Answer
    A. PSYOP objectives
    Explanation
    The correct answer is "PSYOP objectives". The PSYOP plan includes all the objectives that are identified to support the supported unit commander's mission. These objectives are an integral part of the plan and help guide the PSYOP activities and strategies that are implemented. By focusing on these objectives, the PSYOP team can effectively influence target audiences and achieve the desired outcomes for the supported unit commander's mission.

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  • 7. 

    PSYOP personnel build a plan by beginning broad and then working more narrowly toward specific products and actions by developing programs, supporting programs, and series.  A PSYOP series consist of:

    • All products and actions developed in support of a single PO

    • All products and actions developed in support of a single SPO

    • All products and actions developed in support of a single PO and a single TA

    • All products and actions developed in support of a single SPO and single TA

    Correct Answer
    A. All products and actions developed in support of a single SPO and single TA
    Explanation
    A PSYOP series consists of all products and actions developed in support of a single SPO (Specific Psychological Objective) and a single TA (Target Audience). This means that the series is focused on achieving a specific objective and targeting a specific audience. By developing programs and supporting programs, the PSYOP personnel work towards narrowing down their plan and creating a more targeted approach to influence the target audience.

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  • 8. 

    The second segment of PSYOP planning continues throughout the execution of the plan and is referred to as             .

    • Programming

    • Synchronization

    • Coordination

    • Placement

    Correct Answer
    A. Programming
    Explanation
    The second segment of PSYOP planning, referred to as programming, continues throughout the execution of the plan. This suggests that programming involves ongoing activities and decision-making related to the implementation and adjustment of the plan. It implies that the plan is not static but requires continuous monitoring, evaluation, and adaptation to ensure its effectiveness. The term "programming" aligns with this idea of ongoing planning and management of PSYOP activities.

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  • 9. 

    Approval of POs, TAs, and themes is reserved by U.S. policy at the level of:

    • U.S. Ambassadors

    • The President or SecDef

    • Combatant commander

    • Commander joint task force

    Correct Answer
    A. The President or SecDef
    Explanation
    The approval of POs, TAs, and themes is reserved by U.S. policy at the level of the President or SecDef. This means that either the President or the Secretary of Defense has the authority to approve these matters. This ensures that the highest level of decision-making is involved in the approval process, indicating the significance and importance of these actions.

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  • 10. 

    PSYOP programs and plans are submitted to the Joint Staff as stand-alone programs or as part of a TSCP or OPLAN.  Programs and plans are then coordinated with the Office of the Secretary of Defense (OSD) staff and interagency, and forwarded for review and approval by the              

    • Office of the Assistant Secretary of Defense (International Security Affairs)

    • Office of the Assistant Secretary of Defense (Special Operations/Low Intensity Conflict)

    • Under Secretary of Defense for Policy (USD[P])

    • Commander USSOCOM

    Correct Answer
    A. Under Secretary of Defense for Policy (USD[P])
    Explanation
    The correct answer is Under Secretary of Defense for Policy (USD[P]). This is because the programs and plans for PSYOP are submitted to the Joint Staff and then coordinated with various offices and agencies, including the Office of the Assistant Secretary of Defense (International Security Affairs), the Office of the Assistant Secretary of Defense (Special Operations/Low Intensity Conflict), and the Commander USSOCOM. However, the final review and approval is done by the Under Secretary of Defense for Policy (USD[P]).

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  • 11. 

    PSYOP planners may use the preapproved PSYOP programs contained in Chairman of the Joint Chiefs of Staff Instruction (CJCSI) 3110.05C during a contingency using the authorities in CJCSI 3110.05C to plan and execute the dissemination of PSYOP products and activities.. These products and activities must be approved by the              .

    • Psychological Operations Task Force Commander

    • USSOCOM commander

    • U.S. Ambassador

    • Supported CCDR in coordination with the Joint Chiefs of Staff (JCS)

    Correct Answer
    A. Supported CCDR in coordination with the Joint Chiefs of Staff (JCS)
    Explanation
    The correct answer is supported CCDR in coordination with the Joint Chiefs of Staff (JCS). This explanation is based on the information provided in the passage, which states that the preapproved PSYOP programs in CJCSI 3110.05C can be used during a contingency using the authorities in CJCSI 3110.05C. These products and activities must be approved by the supported CCDR in coordination with the Joint Chiefs of Staff (JCS).

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  • 12. 

    The essential elements of any PSYOP program are: 

    • POs, a broad listing of proposed target audiences (TAs), themes to stress to those TAs, themes to avoid, and the dissemination methods proposed for each TA

    • Prototype products; target audience analysis; funding source; dissemination means and methods

    • Themes to stress and themes to avoid; analysis of the area of operations; target audiences; concept of operations; proposed use of non-US Army equipment

    • Current geo-political environment and its impact on the target audiences; prototype products; funding sources

    Correct Answer
    A. POs, a broad listing of proposed target audiences (TAs), themes to stress to those TAs, themes to avoid, and the dissemination methods proposed for each TA
    Explanation
    The essential elements of any PSYOP program include the identification of primary objectives (POs), a comprehensive list of target audiences (TAs), specific themes to emphasize and themes to avoid when communicating with those TAs, and the proposed methods for disseminating the messages to each target audience. These elements are crucial for effectively planning and executing a PSYOP campaign, as they ensure that the messages are tailored to the intended audience and delivered through appropriate channels.

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  • 13. 

    The USD(P) is the primary PSYOP approval authority for PSYOP products, but, ordinarily, this authority is subdelegated to levels that are situation-dependent.  The SecDef normally delegates PSYOP product approval authority to the supported              in the JCS execution order.

    • Joint Task Force (JTF) Commander

    • Geographic Combatant Commander (GCC)

    • Theater Army Commander

    • Division Commander

    Correct Answer
    A. Geographic Combatant Commander (GCC)
    Explanation
    The correct answer is the Geographic Combatant Commander (GCC). The explanation for this is that the Secretary of Defense (SecDef) typically delegates the authority to approve Psychological Operations (PSYOP) products to the supported GCC in the Joint Chiefs of Staff (JCS) execution order. This means that the GCC has the primary responsibility for approving PSYOP products within their geographic area of responsibility.

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  • 14. 

    When commanders with product approval authority wish to disseminate a product with political themes, approval authority will:

    • Remain with the commander disseminating the product

    • Revert to the next higher commander with product approval authority

    • Revert back to the Under Secretary of Defense (Policy)

    • Revert to the Chairman of the Joint Chiefs of Staff

    Correct Answer
    A. Revert back to the Under Secretary of Defense (Policy)
    Explanation
    When commanders with product approval authority wish to disseminate a product with political themes, the approval authority will revert back to the Under Secretary of Defense (Policy). This means that the decision-making power for approving the dissemination of the product will be transferred to the Under Secretary of Defense (Policy), who holds a higher position in the chain of command. This ensures that products with political themes are reviewed and approved at a higher level to maintain consistency with defense policies and avoid potential controversies or conflicts.

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  • 15. 

    Information Operations staff seeking approval for dissemination of messages that match the definition of PSYOP:

    • Use the Information Operations product approval process

    • Coordinate approval through the embassy information operations staff

    • Obtain approval from the supported commander’s public affairs officer

    • Must abide by the rules concerning PSYOP approval as documented in joint doctrine

    Correct Answer
    A. Must abide by the rules concerning PSYOP approval as documented in joint doctrine
    Explanation
    The correct answer states that Information Operations staff seeking approval for dissemination of messages that match the definition of PSYOP must abide by the rules concerning PSYOP approval as documented in joint doctrine. This means that they must follow the guidelines and regulations outlined in the joint doctrine for PSYOP approval.

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  • 16. 

    A              is a general statement of measurable response that reflects the desired behavioral change of foreign TAs provide the framework around which the overall PSYOP program is built

    • Psychological operations objective (PO)

    • Supporting psychological operations objective (SPO)

    • Psychological operations argument

    • Psychological theme

    Correct Answer
    A. Psychological operations objective (PO)
    Explanation
    A psychological operations objective (PO) is a general statement of measurable response that reflects the desired behavioral change of foreign TAs and provides the framework around which the overall PSYOP program is built. This means that the PO sets the goal for the psychological operations and guides the planning and implementation of the program. The other options, such as supporting psychological operations objective (SPO), psychological operations argument, and psychological theme, do not accurately describe the concept of a general statement of measurable response that guides the overall PSYOP program.

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  • 17. 

    Soldiers at a POTF, as well as Soldiers on a tactical Psychological Operations team (TPT):

    • Develop separate POs to support their respective supported unit’s objective

    • Use the same POs

    • Must have POs approved by the combatant commander

    • Coordinate use of POs thru the IO cell

    Correct Answer
    A. Use the same POs
    Explanation
    Soldiers at a POTF and Soldiers on a tactical Psychological Operations team (TPT) use the same POs. This means that both groups of soldiers utilize the same Psychological Operations (POs) to support their respective supported unit's objectives. It implies that there is a shared set of tactics, strategies, and messaging that is employed by both the POTF and TPT. This allows for consistency and coordination in their efforts, ensuring that the overall objectives are effectively supported.

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  • 18. 

    Planners focus the PSYOP plan by writing             .

    • POs

    • PSYOP themes

    • The PSYOP argument

    • SPOs

    Correct Answer
    A. SPOs
  • 19. 

    PSYOP units often develop additional SPOs ISO the commander’s mission.  The unit must must obtain approval from the appropriate level HQ it supports and deconflict the SPOs with:

    • The highest operational PSYOP element

    • The U.S. country team

    • The USD(P)

    • The Joint Chiefs of Staff

    Correct Answer
    A. The highest operational PSYOP element
    Explanation
    PSYOP units develop additional SPOs (Special Psychological Operations) in support of the commander's mission. In order to do so, they must obtain approval from the appropriate level HQ they support and deconflict the SPOs with the highest operational PSYOP element. This ensures that the additional SPOs align with the overall objectives and strategies of the highest operational PSYOP element, maintaining coordination and effectiveness in their operations.

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  • 20. 

    Potential Target Audiences (PTAs) are identified following the development of POs and SPOs and are grouped under the applicable             .

    • POs

    • SPOs

    • PSYOP series

    • COA

    Correct Answer
    A. SPOs
    Explanation
    After the development of POs (Potential Objectives) and SPOs (Specific Potential Objectives), the next step is to identify the Potential Target Audiences (PTAs). These PTAs are grouped under the applicable SPOs, which means that each specific potential objective is associated with a particular target audience. By grouping the PTAs under the SPOs, it becomes easier to tailor the messaging and communication strategies to effectively reach and engage with each target audience. The COA (Course of Action) is not mentioned in the question and is not directly related to the identification of PTAs.

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  • 21. 

                 focus the collection effort relating to PSYOP on areas that indicate to what extent SPOs are being achieved.

    • Priority intelligence requirements

    • Information requirements

    • Assessment criteria

    • TA baseline data

    Correct Answer
    A. Assessment criteria
    Explanation
    The assessment criteria are used to evaluate and measure the extent to which the SPOs (Specific Psychological Operations) are being achieved. By focusing the collection effort on these assessment criteria, the effectiveness and success of the PSYOP can be determined. This allows for a more targeted approach in gathering information and intelligence that is directly related to the desired outcomes of the PSYOP.

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  • 22. 

                 serves a starting point by which the effectiveness of the PSYOP effort is measured.

    • Assessment criteria

    • Impact indicators

    • The PSYOP estimate

    • Baseline data

    Correct Answer
    A. Baseline data
    Explanation
    Baseline data serves as a starting point by which the effectiveness of the PSYOP effort is measured. It provides a reference point or benchmark against which changes or improvements can be evaluated. By collecting and analyzing baseline data, practitioners can assess the impact of their PSYOP activities and determine if they are achieving their intended objectives. This data can include information on target audience attitudes, behaviors, and perceptions before any PSYOP interventions take place. By comparing this baseline data to post-intervention data, practitioners can determine the extent to which their efforts have been successful.

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  • 23. 

    The Target Audience Analysis (TAA) is defined as:

    • A detailed examination of selected groups to influence their behavior

    • Categories of people who share specific demographic characteristics

    • An examination of the geographic area

    • A technique of identifying centers of gravity

    Correct Answer
    A. A detailed examination of selected groups to influence their behavior
    Explanation
    The Target Audience Analysis (TAA) involves conducting a thorough investigation of specific groups in order to understand their characteristics, preferences, and behaviors. The purpose of this analysis is to gather insights that can be used to effectively influence the behavior of these selected groups. By understanding their needs and motivations, organizations can tailor their messages, products, or services to better resonate with the target audience and ultimately achieve their desired outcomes.

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  • 24. 

    The end products of TAA are a PSYOP argument and a:

    • Recommended course of action

    • Five paragraph operations order

    • PSYOP objective

    • Supporting PSYOP objective

    Correct Answer
    A. Recommended course of action
    Explanation
    The end products of TAA are a PSYOP argument and a recommended course of action. This means that after conducting a Target Audience Analysis (TAA), the result is a persuasive argument for a specific psychological operation (PSYOP) and a suggested plan of action to achieve the desired outcome. The recommended course of action helps guide the implementation of the PSYOP strategy based on the insights gained from the analysis of the target audience.

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  • 25. 

    When does the more formalized TAA begin?

    • After the post-test phase

    • Before the pre-test phase

    • Upon completion of the planning phase

    • At the beginning of the evaluation phase

    Correct Answer
    A. Upon completion of the planning phase
    Explanation
    The more formalized TAA begins upon completion of the planning phase. This means that after all the necessary planning has been done, the formalized TAA process can begin. It suggests that the planning phase is a crucial step in the TAA process and must be completed before moving forward with the formalized implementation.

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  • 26. 

    The only source of finished PSYOP analytical intelligence products is:

    • The Department of defense

    • The Central Intelligence Agency

    • The State Department

    • The Research and Analysis Division of the 4th PSYOP GROUP

    Correct Answer
    A. The Research and Analysis Division of the 4th PSYOP GROUP
    Explanation
    The correct answer is the Research and Analysis Division of the 4th PSYOP GROUP. This division is the sole source of finished PSYOP analytical intelligence products. The Department of Defense, the Central Intelligence Agency, and the State Department are not mentioned as sources of these products.

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  • 27. 

    The PSYOP Appendix to the Military Capabilities Study is a concise summation of:

    • PSYOP-relevant issues on countries around the world

    • How PSYOP supports the Combatant Commander

    • Behaviors, stimuli, and attitudes of relevant target audiences

    • Actions, attitude, and beliefs of relevant target audiences

    Correct Answer
    A. PSYOP-relevant issues on countries around the world
    Explanation
    The PSYOP Appendix to the Military Capabilities Study provides a concise summation of PSYOP-relevant issues on countries around the world. This means that it covers various psychological operations (PSYOP) related topics and information pertaining to different countries globally. It is likely to include details about the cultural, social, political, and economic aspects of these countries that are relevant for conducting effective psychological operations. The appendix may serve as a valuable resource for military personnel involved in planning and executing PSYOP campaigns, providing them with a comprehensive understanding of the countries they are targeting.

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  • 28. 

    The ideal basis for determining the PSYOP intelligence requirements are the:

    • Fourteen Political Military factors

    • Assessments of the PSYOP environment

    • PSYOP Issue Analysis intelligence products

    • Special PSYOP studies

    Correct Answer
    A. Fourteen Political Military factors
    Explanation
    The ideal basis for determining the PSYOP intelligence requirements are the Fourteen Political Military factors. These factors provide a comprehensive understanding of the political and military environment in which PSYOP operations take place. By analyzing these factors, PSYOP planners can identify the key influencers, target audiences, and potential risks and opportunities for their operations. This information is crucial for developing effective PSYOP strategies and messages that can influence the attitudes, behaviors, and perceptions of the target population.

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  • 29. 

    To discern a pattern of behavior of a target audience:

    • Study their culture

    • Study their history

    • Study their political system

    • Study their language

    Correct Answer
    A. Study their history
    Explanation
    Studying the history of a target audience can provide valuable insights into their past experiences, events, and developments that have shaped their behavior and attitudes. By understanding their historical context, one can identify patterns, trends, and influences that have influenced their culture, political system, and language. History helps in comprehending the values, traditions, and societal norms that are significant to the target audience, enabling a better understanding of their behavior and preferences.

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  • 30. 

    Politics and economics often determine the:

    • Legitimacy of a state or group

    • Power of a state or a group

    • Type of political system

    • Beliefs, vulnerabilities, and needs of target audience

    Correct Answer
    A. Power of a state or a group
    Explanation
    Politics and economics often determine the power of a state or a group. This is because politics involves the distribution and exercise of power, and economics plays a crucial role in determining the resources and wealth that a state or group can accumulate. The ability to control and manipulate economic resources often translates into political power, allowing states or groups to exert influence and achieve their objectives. Therefore, politics and economics are closely intertwined and have a significant impact on the power dynamics within a state or group.

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  • 31. 

    A society’s value system generates a certain ideology that can:

    • Identify conflicts, the hierarchy of needs, and vulnerabilities

    • Create conflicts, and cause the group to divide along racial lines

    • Create differences, and cause the group to divide along religious lines

    • Strengthen the group to act to change the status quo

    Correct Answer
    A. Strengthen the group to act to change the status quo
    Explanation
    A society's value system plays a crucial role in shaping the beliefs and behaviors of its members. It provides a common set of principles and norms that guide individuals' actions and decisions. When a society's value system is strong, it can motivate and unite the group to challenge and transform the existing social order. By recognizing the flaws and injustices within the status quo, the society can come together to take collective action and bring about positive change. This can involve addressing conflicts, meeting the hierarchy of needs, and addressing vulnerabilities within the community.

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  • 32. 

    Influencing the leaders can be a key step in affecting the:

    • Political process

    • Military organization

    • Society’s value system

    • Behavior of the TA

    Correct Answer
    A. Behavior of the TA
    Explanation
    Influencing the leaders can be a key step in affecting the behavior of the TA because leaders have the power to set the tone and expectations within an organization. By influencing the leaders, one can shape their attitudes and actions, which in turn will influence the behavior of the TA. Leaders have the ability to establish policies, provide guidance, and enforce discipline, all of which directly impact the behavior of the TA. Therefore, by influencing the leaders, one can indirectly influence the behavior of the TA.

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  • 33. 

    The target audience analysis model is based on:

    • Eight sequential and interrelated steps

    • Five critical questions in the PSYOP process

    • The media and other information networks

    • A detailed and sequential analysis of the target audience

    Correct Answer
    A. Eight sequential and interrelated steps
    Explanation
    The correct answer is based on eight sequential and interrelated steps. This suggests that the target audience analysis model involves a systematic approach that consists of a series of steps that are interconnected and build upon each other. This approach ensures a comprehensive and detailed analysis of the target audience, allowing for a more effective understanding of their needs, preferences, and behaviors. By following these steps in a sequential manner, the analysis can be conducted in a structured and organized manner, leading to more accurate and actionable insights.

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  • 34. 

    When identifying TAs in relation to a given SPO, they are categorized into:

    • Two groups, in-groups and out groups

    • Three groups, primary, secondary, and out groups

    • Two groups, primary and secondary

    • Two groups, secondary and in-group

    Correct Answer
    A. Two groups, primary and secondary
    Explanation
    The correct answer is two groups, primary and secondary. When identifying TAs in relation to a given SPO, they are categorized into two groups. The primary group consists of TAs who have direct and frequent contact with the SPO, while the secondary group consists of TAs who have less direct or frequent contact with the SPO.

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  • 35. 

    Typically, there are four types of PSYOP Target Audiences, they are:

    • In-groups, out groups, primary, and secondary

    • Secondary, organizations, leaders, and demographic sets

    • Primary, key communicators, leaders, and organizations

    • Organizations, demographic sets, leaders, and key communicators

    Correct Answer
    A. Organizations, demographic sets, leaders, and key communicators
    Explanation
    The correct answer is "Organizations, demographic sets, leaders, and key communicators." PSYOP (Psychological Operations) target audiences can be classified into these four categories. Organizations refer to groups or entities that can be targeted, demographic sets refer to specific groups of people based on characteristics such as age, gender, or location, leaders are individuals who hold influential positions, and key communicators are individuals who have the ability to effectively disseminate messages to a wider audience. These target audiences are important in shaping and influencing the desired behavior or mindset of the target population.

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  • 36. 

    Cause and Effect Analysis identifies the:

    • Desired behavioral change of the target audience

    • Motivations and consequences of the TA’s current behavior

    • The degree of authority

    • Cost benefit analysis

    Correct Answer
    A. Motivations and consequences of the TA’s current behavior
    Explanation
    Cause and Effect Analysis is a technique used to understand the relationship between actions and their outcomes. It helps identify the motivations behind the current behavior of the target audience (TA) and the consequences that result from it. By analyzing these motivations and consequences, one can gain insights into why the TA behaves the way they do and what factors influence their actions. This understanding is crucial in developing strategies to bring about the desired behavioral change in the TA. The other options mentioned, such as the degree of authority and cost benefit analysis, are not directly related to Cause and Effect Analysis.

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  • 37. 

    What are the three components of cause and effect analysis?

    • Motivations, consequences, and behavior

    • Psychology, sociology, and anthropology

    • Behavior, cause, and effect

    • Conditions, behavior, and situations

    Correct Answer
    A. Behavior, cause, and effect
    Explanation
    The three components of cause and effect analysis are behavior, cause, and effect. This means that when analyzing a situation, one must examine the behavior that is occurring, determine the cause of that behavior, and identify the resulting effect. By understanding these three components, one can gain insight into the factors that contribute to a particular outcome and make informed decisions on how to address or prevent similar situations in the future.

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  • 38. 

    What are the three categories of consequences In PSYOP cause and effect analysis?

    • Motivations, behavior, and secondary

    • Situations, negative, and secondary

    • Positive, negative, and effect

    • Positive, Negative, and Secondary

    Correct Answer
    A. Positive, Negative, and Secondary
    Explanation
    The three categories of consequences in PSYOP cause and effect analysis are positive, negative, and secondary. Positive consequences refer to the desired outcomes or benefits that result from a particular action or behavior. Negative consequences are the undesirable or adverse effects that arise from the same action or behavior. Secondary consequences are the indirect or unintended outcomes that occur as a result of the primary action or behavior.

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  • 39. 

    During target audience analysis, what are the two types of vulnerabilities identified?

    • Specific and general

    • Positive and secondary

    • Behavior and primary

    • General and primary

    Correct Answer
    A. Specific and general
    Explanation
    During target audience analysis, two types of vulnerabilities that are identified are specific and general vulnerabilities. Specific vulnerabilities refer to weaknesses or gaps that are unique to a particular target audience, such as specific fears, concerns, or preferences. General vulnerabilities, on the other hand, are weaknesses or gaps that are common across different target audiences, such as lack of knowledge or awareness about a certain topic. By identifying both specific and general vulnerabilities, marketers can tailor their messaging and strategies to effectively address the needs and concerns of their target audience.

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  • 40. 

    What are the three categories of general vulnerabilities?

    • Motivations, consequences, and behaviors

    • Psychographics, demographics, and symbols

    • Demographics, consequences, and behaviors

    • Behaviors, consequences, and psychographics

    Correct Answer
    A. Psychographics, demographics, and symbols
    Explanation
    The correct answer is psychographics, demographics, and symbols. Psychographics refers to the study of people's attitudes, interests, and opinions, which can be exploited for vulnerabilities. Demographics involve characteristics such as age, gender, and income, which can also make individuals susceptible to vulnerabilities. Symbols represent the signs, images, or icons that can be used to manipulate or deceive people. By understanding these three categories, one can identify and address vulnerabilities in different aspects of human behavior and perception.

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  • 41. 

    Psychographics are identifiable psychological characteristics of a TA that provoke:

    • An unpredictable behavior

    • A specified behavior

    • An emotional response

    • Unspecified consequences

    Correct Answer
    A. An emotional response
    Explanation
    Psychographics refer to the psychological characteristics of a target audience that can trigger an emotional response. This means that understanding the psychographics of a target audience allows marketers to tailor their messages or products in a way that resonates with the emotions of the audience. By appealing to their emotions, marketers can create a stronger connection with the audience and potentially influence their behavior or decision-making process.

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  • 42. 

    If susceptibility is moderate to high, then a PSYOP series using a LOP focused mainly on:

    • Psychological actions (PSYACTS) should be the recommended COA

    • General behavioral responses should be the recommended COA

    • Specific behavioral responses should be the recommended COA

    • Media products should be the recommended COA

    Correct Answer
    A. Media products should be the recommended COA
    Explanation
    If susceptibility is moderate to high, then a PSYOP series using a LOP focused mainly on media products should be the recommended COA. This means that using various forms of media, such as advertisements, news articles, or social media campaigns, would be the most effective way to influence the target audience's behavior and attitudes. By utilizing media products, the PSYOP series can reach a larger audience and have a greater impact on their psychological state.

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  • 43. 

    An evaluation of Target Audience accessibility determines:

    • Which media can reach the TA and to what degree the TA can be influenced by that media type

    • How well the TA receives the information

    • How fast the TA reacts to the main argument

    • The frequency that a TA receives a particular medium

    Correct Answer
    A. Which media can reach the TA and to what degree the TA can be influenced by that media type
    Explanation
    The evaluation of Target Audience accessibility determines which media channels are able to reach the target audience and to what extent the target audience can be influenced by those specific media types. It involves assessing the effectiveness of different media in reaching the target audience and understanding the level of influence they have on the target audience's behavior, attitudes, and decision-making. This evaluation helps in identifying the most suitable media channels for effectively reaching and influencing the target audience.

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  • 44. 

    The number of times an individual member of the TA receives a particular medium during a given time period is called the:

    • Cycle

    • Repetition

    • Frequency

    • Reception

    Correct Answer
    A. Frequency
    Explanation
    Frequency refers to the number of times an individual member of the TA (target audience) receives a particular medium during a given time period. It measures the rate at which the medium is delivered to the individual, indicating how often they are exposed to it.

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  • 45. 

    Determining the accessibility of a target audience is:

    • An eight step process

    • A five step process

    • A twelve step process

    • A four step process

    Correct Answer
    A. An eight step process
    Explanation
    Determining the accessibility of a target audience is an eight-step process. This implies that there are specific steps involved in assessing the accessibility of a target audience. These steps may include conducting market research, analyzing demographics, identifying communication channels, evaluating cultural factors, and determining the reachability of the audience. By following these eight steps, one can effectively determine the accessibility of the target audience and tailor their communication or marketing strategies accordingly.

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  • 46. 

    The Line of Persuasion (LOP) is the overall argument and approach used to obtain:

    • The desired behavior from the target audience

    • An emotional response from the target audience

    • A specific action or motivation from the target audience

    • A main argument from the target audience

    Correct Answer
    A. The desired behavior from the target audience
    Explanation
    The Line of Persuasion (LOP) refers to the overall argument and approach used to influence the target audience. It aims to achieve the desired behavior from the audience, which means convincing them to act in a certain way or adopt a particular behavior. The LOP is designed to appeal to the emotions of the audience and motivate them to take a specific action or adopt a specific mindset. It focuses on presenting a main argument that resonates with the target audience and encourages them to respond in the desired manner.

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  • 47. 

    One of the six principles of influence is the:

    • Principle of inconsistency

    • Principle of reciprocity

    • Principle of behavior

    • Principle of discipline

    Correct Answer
    A. Principle of reciprocity
    Explanation
    The principle of reciprocity states that people feel obligated to give back to others who have done something for them. This principle is based on the idea that when someone does something nice for us, we feel a social obligation to return the favor. This principle is often used in marketing and sales, where businesses offer free samples or gifts in order to create a sense of indebtedness in the consumer. By understanding and utilizing the principle of reciprocity, individuals and businesses can effectively influence others to take action or make a purchase.

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  • 48. 

    The drive to look and be consistent is a highly potent weapon of social influence and a central motivator of:

    • Needs.

    • Behavior

    • Peer pressure

    • Authority

    Correct Answer
    A. Behavior
    Explanation
    The drive to look and be consistent is a powerful force that influences our behavior. When we have a need to maintain consistency in our actions and beliefs, we are more likely to behave in ways that align with our previous choices and decisions. This need for consistency can be seen in various aspects of our lives, such as sticking to our routines, following through on commitments, and being true to our values. Therefore, behavior is the most appropriate choice as it encompasses the influence of consistency on our actions.

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  • 49. 

    “All products and actions directed at one TA to achieve one SPO.”  This is a definition of?  

    • Target Audience Analysis

    • Series

    • Line of Persuasion

    • Program

    Correct Answer
    A. Series
    Explanation
    The given definition states that all products and actions are focused on one target audience to achieve one specific strategic positioning objective. This aligns with the concept of a series, where a series of products or actions are designed and targeted towards a specific target audience to achieve a particular strategic positioning goal.

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Quiz Review Timeline (Updated): Mar 20, 2023 +

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  • Current Version
  • Mar 20, 2023
    Quiz Edited by
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  • Aug 25, 2009
    Quiz Created by
    Juliejanson

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