This study guide supplement covers the seven-phase PSYOP process, planning requirements, objectives, and target audience analysis.
The availability of and access to radios by the TA
The message being conveyed to the TA
Time period the message is to run
TA’s desire for radio programming
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Used in planning to obtain a desired response with a particular broadcast
Used to identify the source of a particular message
The most common and useful type of programs
The most accurate means of dissemination
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Because long pauses in the visual message will create resentment
Long pauses in visuals will allow the narrator to get bored
Because they are expensive to produce and direct
Long audio pauses in visuals interfere with concentration and make the target audience reluctant to listen
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Direct Refutation
Indirect Refutation
Diversion
Imitative Deception
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Develop Supporting PSYOP Objectives
Write the unit OPLAN
Write the supported unit OPORD
Write the POTF OPLAN to the information operation annex
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Silence, Counter, Attack, Mitigate, Expose
Source, Counter, Analysis, Media, Effects
Source, Content, Audience, Media, Effects
Systematic, Collect, Advise, Method, Economic
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Target audience is in a controlled area
Target audience is in a denied area
Handbills are not effective
Loudspeaker messages are ineffective
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Limit the time on air
Be followed by some form of entertainment
Attract the attention of the target audience
Script the message so that it conveys what the TA wants to hear
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An approved product
A media product
A product series
A prototype
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To confirm that each product is coordinated and synchronized
To confirm that each product is approved by the supported unit
To confirm that the target audience analysis is coordinated
To confirm that each analysis phase is documented and synchronized
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The optical center is one-third of the distance from the top edge of a sheet of paper
The distribution of the weight (volume) of text and illustration is on either side of the optical center
Text and graphics are casually spread across a page. It is more dynamic and provocative
The weight is distributed diagonally across the optical center
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A pleading voice
A Neutral voice
A Demanding voice
An authoritative voice
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Disinformation
Forestalling
Misinformation
Opposing Information
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Use of the forestalling technique
Description of the product
Potential TAs of the program
Frequency of product use
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After the series execution matrix is written
After the series and product approval are granted
After the PSYOP Appendix is written
After the PSYOP approval document is written
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Analysis
Development
Design
Evaluation
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What equipment is required to communicate with the target audience?
What are the languages required to communicate with the target audience?
What are the sub missions of the supported unit that will influence the target audience?
What are the reasons for the TA’s current behavior?
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Target audience analysis formally begins upon receipt of the Psychological Operations objectives
When the planning process begins and the analysis team is formed
After the evaluation process is complete
When the target audience team is given a PSYOP plan and a potential target audience
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Suggestive, sequential and mechanical
Grouping, formal, and sequential
Suggestive, mechanical, and grouping
Formal, informal, and grouping
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The PSYOP planner’s ability to understand the product message
Prevents the TA from forming his individual image as he listens
The TA’s ability to visualize the message as he listens
The message’s effect on the perception of the TA
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The ability to reach all TAs within the area of operation
A means to reach sympathetic elements of the TA only
The means to present longer, more scholarly articles supporting the PSYOP argument
A means to sway the opinion of military organizations
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Approach the translation from a cultural perspective
To compare the English version with the translated version
The double blind process
The audio dialogue designer and developer
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Direct Refutation
Minimization
Forestalling
Imitative Deception
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Continuity of the PSYOP effort
Coordination with the supported unit
Supporting PSYOP objectives
Linkup and briefing the supported unit on the PSYOP plan
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Time is not an issue
General messages are ineffective
When prepackaged leaflets are inadequate to exploit a particular opportunity
When prepackaged handbills are inadequate to exploit a particular opportunity
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Could impede mission accomplishment
Gives the target audience an opportunity to receive propaganda
Creates resentment in the target audience
Is considered a weakness in the PSYOP message
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Program Analysis
Individual Item
Subjective
Objective
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To ensure understanding and continuity of the supported unit OPORD
To ensure understanding and continuity of the TPT OPLAN
To ensure understanding and continuity of the supported unit mission
To state the desired behavior changes in selected target audiences
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How the products are transported to the theatre of operations
The size of the products
Dissemination means
The quantity of the products
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Green color
Blue color
White space
Red color
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Audience, Author, Apparent, Intermediate
Actor, Author, Authority, Disseminator
Actor, Author, Authority, Audience
Apparent, Intermediate, Unintended, Ultimate
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Phase seven planning
Phase one planning
Phase three target audience analysis
Phase five evaluation
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Intent
Origin
Presentation
Content
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Defining, executing, and analyzing
Collecting, processing, and analyzing
Advising and executing
Analyzing, planning, developing
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White space
Suggestive eye direction
Mechanical eye direction
Color
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Product Action Worksheet
Series Dissemination Worksheet
Target Audience Analysis Worksheet
Series Concept Worksheet
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The Division Commander
Appropriate level Headquarters that the PSYOP unit supports
The Brigade Commander
The Secretary of Defense
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Curfews
Multiple frequencies give TA other programming options
Severe censorship
Lack of language proficient personnel
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It identifies production requirements such as personnel, locations, and equipment to be used
It provides explicit graphic and textual information on how the video scenes will look, sound and function
It Keeps audio segments short to enhance the message, and to avoid target audience boredom
It is an audiovisual depiction of the message to be produced
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A through area study
Current, and relevant PSYOP intelligence/information
Understanding how structures in the area effect radio waves
Knowledge of radio wave propagation
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The target audience analysis process
PSYOP objectives
Supporting PSYOP objectives
The product analysis worksheet
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The triple blind process of using two translators and one narrator
The single blind process of using three translators and two translators
The double blind process where two translators are used
The single blind process of using two translators
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Indirect Refutation
Forestalling
Minimization
Imitative Deception
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Conduct a target audience analysis
Develop a potential series target audience list
Write the supported unit Operational Order OPORD
Conduct an internal series review board
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Apparent
Unintended
Sympathetic
Intermediate
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Mechanical
Suggestive
Sequential
Complex, simple, and combination
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Sequencing
Formatting
Formal balance
Informal balance
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Have the pages stapled together
Have all page numbers in the upper left-hand corner
Be single spaced between the lines
Have all page numbers in the upper right-hand corner
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