This study guide supplement covers the seven-phase PSYOP process, planning requirements, objectives, and target audience analysis.
Develop Supporting PSYOP Objectives
Write the unit OPLAN
Write the supported unit OPORD
Write the POTF OPLAN to the information operation annex
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To ensure understanding and continuity of the supported unit OPORD
To ensure understanding and continuity of the TPT OPLAN
To ensure understanding and continuity of the supported unit mission
To state the desired behavior changes in selected target audiences
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The target audience analysis process
PSYOP objectives
Supporting PSYOP objectives
The product analysis worksheet
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Continuity of the PSYOP effort
Coordination with the supported unit
Supporting PSYOP objectives
Linkup and briefing the supported unit on the PSYOP plan
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What equipment is required to communicate with the target audience?
What are the languages required to communicate with the target audience?
What are the sub missions of the supported unit that will influence the target audience?
What are the reasons for the TA’s current behavior?
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The Division Commander
Appropriate level Headquarters that the PSYOP unit supports
The Brigade Commander
The Secretary of Defense
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Target audience analysis formally begins upon receipt of the Psychological Operations objectives
When the planning process begins and the analysis team is formed
After the evaluation process is complete
When the target audience team is given a PSYOP plan and a potential target audience
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Conduct a target audience analysis
Develop a potential series target audience list
Write the supported unit Operational Order OPORD
Conduct an internal series review board
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To confirm that each product is coordinated and synchronized
To confirm that each product is approved by the supported unit
To confirm that the target audience analysis is coordinated
To confirm that each analysis phase is documented and synchronized
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An approved product
A media product
A product series
A prototype
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Product action worksheet is complete
Product series is written
Prototype design is complete
Series execution matrix is written
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Change to the PSYOP Appendix
Change to the supported unit OPORD
Series execution matrix
PSYOP approval document
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After the series execution matrix is written
After the series and product approval are granted
After the PSYOP Appendix is written
After the PSYOP approval document is written
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After the design process is completed
After approval from the POTF
After approval from the Combatant commander
After approval from the supported unit
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How the products are transported to the theatre of operations
The size of the products
Dissemination means
The quantity of the products
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Phase seven planning
Phase one planning
Phase three target audience analysis
Phase five evaluation
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A Visual PSYOP product
A free pass document
A PSYOP argument
A tool used to persuade the TA
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Mass audiences with a PSYOP message
Individuals within foreign governmental and military hierarchies
Disgruntled members of the TA
Military organizations only
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Areas that receive international radio or television news
News and information denied areas
Areas where the TA consider newspapers suspect due to government censorship
Cooperation with in Country printed newspapers
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The ability to reach all TAs within the area of operation
A means to reach sympathetic elements of the TA only
The means to present longer, more scholarly articles supporting the PSYOP argument
A means to sway the opinion of military organizations
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That the paper accommodates the message and is easy to distribute
Message length, artwork required, dissemination means, press capabilities, and color
Message length, artwork required, dissemination means, material available, and durability
Message length, artwork required, dissemination means, press capabilities, and shape
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Target audience is in a controlled area
Target audience is in a denied area
Handbills are not effective
Loudspeaker messages are ineffective
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Time is not an issue
General messages are ineffective
When prepackaged leaflets are inadequate to exploit a particular opportunity
When prepackaged handbills are inadequate to exploit a particular opportunity
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White space
Suggestive eye direction
Mechanical eye direction
Color
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Mechanical
Suggestive
Sequential
Complex, simple, and combination
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The optical center is one-third of the distance from the top edge of a sheet of paper
The distribution of the weight (volume) of text and illustration is on either side of the optical center
Text and graphics are casually spread across a page. It is more dynamic and provocative
The weight is distributed diagonally across the optical center
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Suggestive, sequential and mechanical
Grouping, formal, and sequential
Suggestive, mechanical, and grouping
Formal, informal, and grouping
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Green color
Blue color
White space
Red color
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Sequencing
Formatting
Formal balance
Informal balance
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The availability of and access to radios by the TA
The message being conveyed to the TA
Time period the message is to run
TA’s desire for radio programming
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Speed, ease of perception, versatility, emotional power, and receiver availability
Speed, ease of perception, versatility, emotional power, and direct messaging
Speed, ease of perception, versatility, emotional power, and fleeting impressions
Speed, ease of perception, versatility, emotional power, and brevity
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Prevent signal jamming by enemy forces
Take advantage of targets of opportunity
Present maximum number of messages in shortest amount of time
Respond quickly to TA request
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The PSYOP planner’s ability to understand the product message
Prevents the TA from forming his individual image as he listens
The TA’s ability to visualize the message as he listens
The message’s effect on the perception of the TA
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Gift of gab
Emotional power
Cult influence
Influence projection
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Curfews
Multiple frequencies give TA other programming options
Severe censorship
Lack of language proficient personnel
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Regularity, repetition, and content
Planning the schedule, content, and program production
Content, scripting, and reception by the TA
Availability of receivers, versatility, and program production
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Regularity, type of message presented, and origin
Intent, content, and type of message presented
Content, intent, origin
Program type, message presented, and origin
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Intent
Origin
Presentation
Content
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Used in planning to obtain a desired response with a particular broadcast
Used to identify the source of a particular message
The most common and useful type of programs
The most accurate means of dissemination
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A through area study
Current, and relevant PSYOP intelligence/information
Understanding how structures in the area effect radio waves
Knowledge of radio wave propagation
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Limit the time on air
Be followed by some form of entertainment
Attract the attention of the target audience
Script the message so that it conveys what the TA wants to hear
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A guide for developing audio messages
A blueprint for developing the product prototype
A method of keeping the target audience’s attention
A guide for designing visual products
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A pleading voice
A Neutral voice
A Demanding voice
An authoritative voice
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The triple blind process of using two translators and one narrator
The single blind process of using three translators and two translators
The double blind process where two translators are used
The single blind process of using two translators
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The Target Audience Analysis Worksheet, and the Product Analysis Worksheet
The Target Audience Analysis Worksheet, and the Audio script
The Visual script, and the storyboard
The TAAW, and the storyboard
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Approach the translation from a cultural perspective
To compare the English version with the translated version
The double blind process
The audio dialogue designer and developer
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Storyboard for developing the product prototype
Graphic depiction of a scene for developing a product prototype
Text only formatted document for developing the product prototype
Blueprint for developing the product Prototype
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Product Action Worksheet
Series Dissemination Worksheet
Target Audience Analysis Worksheet
Series Concept Worksheet
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