Entrepreneurship In Action Book Trivia Quiz

10 Questions | Total Attempts: 117

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Entrepreneurship In Action Book Trivia Quiz

Using the entrepreneurship in action book, we got to find out different ways in which people can start and manage their business and ensure that it meets its objectives and vision. Did you understand all the points that we discussed in this past lecture? Take up this post-lecture exam and get an overview of what we learned and what you understood. All the best!


Questions and Answers
  • 1. 
    It is the physical characteristics or capabilities of the product or service.
    • A. 

      Packaging

    • B. 

      Appearance

    • C. 

      Features

    • D. 

      Personal selling

  • 2. 
    Someone buying a very expensive security system for their home after many homes in their neighborhood have been broken into might be making a 
    • A. 

      Large personal purchase

    • B. 

      Rational buying decision

    • C. 

      Emotional buying decision

    • D. 

      None of the above.

  • 3. 
    A person who is looking to buy a new computer and compares prices and features on the internet before going to make their purchase is making a 
    • A. 

      Large personal purchase

    • B. 

      Rational buying decision

    • C. 

      Emotional buying decision

    • D. 

      None of the above.

  • 4. 
    A coupon is an example of a
    • A. 

      Feature

    • B. 

      Benefit

    • C. 

      Telemarketing objective

    • D. 

      Sales promotion

  • 5. 
    If I just bought a new Maytag refrigerator and was told that I was entitled to get $50 back from Maytag, it means that I am entitled to a
    • A. 

      Discount

    • B. 

      Promotion

    • C. 

      Credit card

    • D. 

      Rebate

  • 6. 
    Becoming a "Rewards Member" is an example of a sales promotion.
    • A. 

      True

    • B. 

      False

  • 7. 
    Using the television to market your product or service to potential customers is Telemarketing.
    • A. 

      True

    • B. 

      False

  • 8. 
    It is not important for a salesperson to identify a customer's needs and concerns, but simply to provide them with the highest level of customer service.
    • A. 

      True

    • B. 

      False

  • 9. 
    It is important to make your sales team familiar with their own company and the company's competitors, not just the product(s) or services they are selling.
    • A. 

      True

    • B. 

      False

  • 10. 
    Entrepreneurs should examine the different options for channels of distribution and choose the one that best meets the needs of their customers as well as their business.
    • A. 

      True

    • B. 

      False

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