Entrepreneurship In Action Trivia Questions! Quiz

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| By Akellyassabet
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Akellyassabet
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Quizzes Created: 3 | Total Attempts: 547
Questions: 8 | Attempts: 180

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Entrepreneurship In Action Trivia Questions! Quiz - Quiz

For you to survive in any environment, you must be conversant with how others behave in the environment and which mechanism works for you. This is one of the things that every entrepreneurship student is taught in their first classes. Take up the test below and get to see how much you know about entrepreneurship in action. All the best!


Questions and Answers
  • 1. 

    The strategy created by adopting a blend of various ways to promote your business is your ....

    • A.

      Advertising

    • B.

      Business plan

    • C.

      Management initiative

    • D.

      Promotional mix

    Correct Answer
    D. Promotional mix
    Explanation
    The promotional mix refers to the combination of different marketing strategies and tactics used to promote a business. This can include advertising, personal selling, public relations, direct marketing, and sales promotion. By adopting a blend of these various ways, a business can create an effective strategy to reach its target audience and promote its products or services.

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  • 2. 

    It is a cost-effective way for businesses to get lots of company and/or product information to potential customers.

    • A.

      Marketing campaigns

    • B.

      Online advertising

    • C.

      Weekly newspaper ads

    • D.

      Direct mailings

    Correct Answer
    B. Online advertising
    Explanation
    Online advertising is a cost-effective way for businesses to reach potential customers and provide them with company and/or product information. Unlike traditional marketing campaigns, such as weekly newspaper ads or direct mailings, online advertising allows businesses to target specific audiences and track the effectiveness of their campaigns in real-time. This enables businesses to optimize their advertising strategies and allocate their resources more efficiently, resulting in better return on investment.

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  • 3. 

    It is the biggest disadvantage of online advertising.

    • A.

      Excessive spamming

    • B.

      Competition

    • C.

      Time

    • D.

      Technology drawbacks

    Correct Answer
    A. Excessive spamming
    Explanation
    Excessive spamming is the biggest disadvantage of online advertising. This refers to the practice of sending unsolicited and unwanted promotional messages to a large number of recipients. It can lead to annoyance, frustration, and a negative perception of the advertised product or service. Additionally, spamming can damage the reputation of the advertiser and undermine the effectiveness of online advertising campaigns.

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  • 4. 

    It is the best advertising method to reach millions of people every day.

    • A.

      Radio advertising

    • B.

      Television advertising

    • C.

      Newspaper advertising

    • D.

      Online advertising

    Correct Answer
    B. Television advertising
    Explanation
    Television advertising is considered the best advertising method to reach millions of people every day because it has a wide reach and can target a large audience. Television reaches a diverse demographic, allowing advertisers to reach a broad range of potential customers. It also offers a visual and auditory experience, making it more engaging and memorable than other forms of advertising. Additionally, television advertising allows for creative storytelling and the use of visuals and sound effects, which can effectively capture viewers' attention and convey the message.

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  • 5. 

    This type of advertising is relatively inexpensive and targets a limited geographic area.

    • A.

      Radio advertising

    • B.

      Television advertising

    • C.

      Newspaper advertising

    • D.

      Online advertising

    Correct Answer
    C. Newspaper advertising
    Explanation
    Newspaper advertising is relatively inexpensive compared to other forms of advertising such as television or online advertising. It allows businesses to target a limited geographic area, making it a cost-effective option for local businesses or those with a specific target market. By placing ads in newspapers, businesses can reach a specific audience within a specific region, maximizing their advertising budget and increasing the chances of reaching potential customers in that area.

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  • 6. 

    This is a nonpaid form of communication that calls attention to your business through media coverage.

    • A.

      Online advertising

    • B.

      Television advertising

    • C.

      Publicity

    • D.

      Transit advertising

    Correct Answer
    C. Publicity
    Explanation
    Publicity refers to a nonpaid form of communication that calls attention to a business through media coverage. It involves generating news or stories about a business or its products/services in order to create awareness and interest among the target audience. Unlike online advertising, television advertising, or transit advertising, publicity relies on media outlets to share information about the business, which can help in building credibility and reaching a wider audience.

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  • 7. 

    Direct-mail advertising is a written statement meant to inform the media of an event or product.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Direct-mail advertising is not a written statement meant to inform the media of an event or product. Instead, it is a form of marketing where promotional materials are sent directly to potential customers via mail. This can include brochures, catalogs, or sales letters. The purpose of direct-mail advertising is to reach a targeted audience and generate leads or sales for a product or service.

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  • 8. 

    Sponsoring a community sports team is an example of a company improving their...

    • A.

      Determination

    • B.

      Communications

    • C.

      Public relations

    • D.

      None of the Above

    Correct Answer
    C. Public relations
    Explanation
    Sponsoring a community sports team is an example of a company improving their public relations. By supporting a local sports team, a company can enhance its image and reputation within the community. This act demonstrates the company's commitment to the well-being and development of the community, which can positively influence public perception and create a favorable impression. It also provides an opportunity for the company to engage with the community, build relationships, and generate positive publicity. Overall, sponsoring a community sports team is an effective strategy for improving a company's public relations.

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