Entrepreneurship In Action Trivia Questions! Quiz

Excessive spamming is the biggest disadvantage of online advertising. This refers to the practice of sending unsolicited and unwanted promotional messages to a large number of recipients. It can lead to annoyance, frustration, and a negative perception of the advertised product or service. Additionally, spamming can damage the reputation of the advertiser and undermine the effectiveness of online advertising campaigns.

Sponsoring a community sports team is an example of a company improving their public relations. By supporting a local sports team, a company can enhance its image and reputation within the community. This act demonstrates the company's commitment to the well-being and development of the community, which can positively influence public perception and create a favorable impression. It also provides an opportunity for the company to engage with the community, build relationships, and generate positive publicity. Overall, sponsoring a community sports team is an effective strategy for improving a company's public relations.

Publicity refers to a nonpaid form of communication that calls attention to a business through media coverage. It involves generating news or stories about a business or its products/services in order to create awareness and interest among the target audience. Unlike online advertising, television advertising, or transit advertising, publicity relies on media outlets to share information about the business, which can help in building credibility and reaching a wider audience.

Online advertising is a cost-effective way for businesses to reach potential customers and provide them with company and/or product information. Unlike traditional marketing campaigns, such as weekly newspaper ads or direct mailings, online advertising allows businesses to target specific audiences and track the effectiveness of their campaigns in real-time. This enables businesses to optimize their advertising strategies and allocate their resources more efficiently, resulting in better return on investment.

Newspaper advertising is relatively inexpensive compared to other forms of advertising such as television or online advertising. It allows businesses to target a limited geographic area, making it a cost-effective option for local businesses or those with a specific target market. By placing ads in newspapers, businesses can reach a specific audience within a specific region, maximizing their advertising budget and increasing the chances of reaching potential customers in that area.

Television advertising is considered the best advertising method to reach millions of people every day because it has a wide reach and can target a large audience. Television reaches a diverse demographic, allowing advertisers to reach a broad range of potential customers. It also offers a visual and auditory experience, making it more engaging and memorable than other forms of advertising. Additionally, television advertising allows for creative storytelling and the use of visuals and sound effects, which can effectively capture viewers' attention and convey the message.

Direct-mail advertising is not a written statement meant to inform the media of an event or product. Instead, it is a form of marketing where promotional materials are sent directly to potential customers via mail. This can include brochures, catalogs, or sales letters. The purpose of direct-mail advertising is to reach a targeted audience and generate leads or sales for a product or service.

The promotional mix refers to the combination of different marketing strategies and tactics used to promote a business. This can include advertising, personal selling, public relations, direct marketing, and sales promotion. By adopting a blend of these various ways, a business can create an effective strategy to reach its target audience and promote its products or services.