Eye-catcher is something that especially attracts one's attention -for example, something is eye-catching means that you like it so much that you might want to buy it.
True
False
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2.
AIDA means Unique Selling Proposition; what makes a product different from others
True
False
Correct Answer
A. False
3.
An advertisement is an item of publicity for a product or service, in magazines, on TV etc
True
False
Correct Answer
A. True
4.
The target is the special characteristics of a product, usually leading to certain benefits
True
False
Correct Answer
A. False
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