Co-OP Advertising 101
Now that you have completed Module 1: Co-Op Advertising 101, take this exam to test your comprehension of the terminology and practices covered.
You will have 6 minutes to complete the exam.
- 1.
The reimbursement percentage a retailer may receive back from a manufacturer to receive their Co-Op dollars could be:
- A.
100%
- B.
50%
- C.
75%
- D.
Any of the above.
Correct Answer
D. Any of the above. -
- 2.
Co-Op advertising can be best described as:
- A.
A process for local retailers to validate consumer credit card purchases.
- B.
Free money that is given away by the manufacturer with no criteria or conditions for their local retailers to use their Co-Op dollars.
- C.
A partnership established between the manufacturer or distributor of brand name retail products and the local retailer to share the cost of advertising at the local level.
- D.
None of the above.
Correct Answer
C. A partnership established between the manufacturer or distributor of brand name retail products and the local retailer to share the cost of advertising at the local level. -
- 3.
What are the three correct key terms to understand how Co-Op is figured?
- A.
Participation Rate
- B.
Accrual Balance
- C.
Creative Artwork Availability (CAA)
- D.
Accrual Percentage Rate
Correct Answer(s)
A. Participation Rate
B. Accrual Balance
D. Accrual Percentage Rate -
- 4.
What is the primary thing you should think of when identifying Co-Op opportunities?
- A.
Ratio between a retailers opening and closing sales for any given day.
- B.
Brand names by manufacturers in the local marketplace that retailers carry in their business.
- C.
Going out of business sales.
- D.
None of the above.
Correct Answer
B. Brand names by manufacturers in the local marketplace that retailers carry in their business. -
- 5.
Co-Op reimbursement generally requires two things. What are they?
- A.
A copy of the media invoice.
- B.
Credit slips.
- C.
A copy of the ad from the newspaper or e-tearsheet.
- D.
None of the above.
Correct Answer(s)
A. A copy of the media invoice.
C. A copy of the ad from the newspaper or e-tearsheet. -
- 6.
True or False? Co-Op advertising can help support a local retailers advertising budget by using dollars that the retailer may have earned, as a result of the amount of products they bought from that manufacturer.
- A.
True
- B.
False
Correct Answer
A. True -
- 7.
True or False? Co-Op dollars can be applied to a variety of media including digital and print advertising.
- A.
True
- B.
False
Correct Answer
A. True -
- 8.
True or False? In order for the retailer to receive their Co-Op reimbursement, they do not have to follow the manufacturer's requirements.
- A.
True
- B.
False
Correct Answer
B. False -
- 9.
How do you determine if a retailer has Co-Op funds available by the manufacturers they buy products from?
- A.
Ask the retailer to tabulate their purchases over the past 6 months from that manufacturer.
- B.
Make an educated guess based on available product inventory.
- C.
Use the Co-Op intake form to obtain the retailers manufacturer vendor number to allow the Co-Op department to research how much money they have accrued.
- D.
There are no options because releasing Co-Op funds is protected by local consumer agency groups.
Correct Answer
C. Use the Co-Op intake form to obtain the retailers manufacturer vendor number to allow the Co-Op department to research how much money they have accrued. -
- 10.
True or False? Co-Op leads can come from a variety of sources including the weekly GateHouse newsletter, that has a link to a spreadsheet that lists current manufacturer promotions.
- A.
True
- B.
False
Correct Answer
A. True -
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Current Version
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Jun 15, 2020Quiz Edited by
ProProfs Editorial Team -
Jun 10, 2015Quiz Created by
Catherine Halcomb
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