Co-Op Advertising 101

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1. True or False? Co-Op dollars can be applied to a variety of media including digital and print advertising.

True

False

About This Quiz

Now that you have completed Module 1: Co-Op Advertising 101, take this exam to test your comprehension of the terminology and practices covered.
You will have 6 minutes to complete the exam.

2. What first name or nickname would you like us to use?

You may optionally provide this to label your report, leaderboard, or certificate.

2. True or False? Co-Op leads can come from a variety of sources including the weekly GateHouse newsletter, that has a link to a spreadsheet that lists current manufacturer promotions.

True

False

3. True or False? Co-Op advertising can help support a local retailers advertising budget by using dollars that the retailer may have earned, as a result of the amount of products they bought from that manufacturer.

True

False

4. True or False? In order for the retailer to receive their Co-Op reimbursement, they do not have to follow the manufacturer's requirements.

True

False

5. How do you determine if a retailer has Co-Op funds available by the manufacturers they buy products from?

Ask the retailer to tabulate their purchases over the past 6 months from that manufacturer.

Make an educated guess based on available product inventory.

There are no options because releasing Co-Op funds is protected by local consumer agency groups.

6. Co-Op advertising can be best described as:

A process for local retailers to validate consumer credit card purchases.

None of the above.

7. What is the primary thing you should think of when identifying Co-Op opportunities?

Ratio between a retailers opening and closing sales for any given day.

Brand names by manufacturers in the local marketplace that retailers carry in their business.

Going out of business sales.

None of the above.

8. Co-Op reimbursement generally requires two things. What are they?

A copy of the media invoice.

Credit slips.

A copy of the ad from the newspaper or e-tearsheet.

None of the above.

Submit

9. The reimbursement percentage a retailer may receive back from a manufacturer to receive their Co-Op dollars could be:

100%

50%

75%

Any of the above.

10. What are the three correct key terms to understand how Co-Op is figured?

Participation Rate

Accrual Balance

Creative Artwork Availability (CAA)

Accrual Percentage Rate

Submit

Thank you for your feedback!

Co-OP Advertising 101

1. True or False? Co-Op dollars can be applied to a variety of media including digital and print advertising.

2.

What first name or nickname would you like us to use?

2. True or False? Co-Op leads can come from a variety of sources including the weekly GateHouse newsletter, that has a link to a spreadsheet that lists current manufacturer promotions.

3. True or False? Co-Op advertising can help support a local retailers advertising budget by using dollars that the retailer may have earned, as a result of the amount of products they bought from that manufacturer.

4. True or False? In order for the retailer to receive their Co-Op reimbursement, they do not have to follow the manufacturer's requirements.

5. How do you determine if a retailer has Co-Op funds available by the manufacturers they buy products from?

6. Co-Op advertising can be best described as:

7. What is the primary thing you should think of when identifying Co-Op opportunities?

8. Co-Op reimbursement generally requires two things. What are they?

9. The reimbursement percentage a retailer may receive back from a manufacturer to receive their Co-Op dollars could be:

10. What are the three correct key terms to understand how Co-Op is figured?