Now that you have completed Module 1: Co-Op Advertising 101, take this exam to test your comprehension of the terminology and practices covered.
You will have 6 minutes to complete the exam.
100%
50%
75%
Any of the above.
A process for local retailers to validate consumer credit card purchases.
Free money that is given away by the manufacturer with no criteria or conditions for their local retailers to use their Co-Op dollars.
A partnership established between the manufacturer or distributor of brand name retail products and the local retailer to share the cost of advertising at the local level.
None of the above.
Participation Rate
Accrual Balance
Creative Artwork Availability (CAA)
Accrual Percentage Rate
Ratio between a retailers opening and closing sales for any given day.
Brand names by manufacturers in the local marketplace that retailers carry in their business.
Going out of business sales.
None of the above.
A copy of the media invoice.
Credit slips.
A copy of the ad from the newspaper or e-tearsheet.
None of the above.
True
False
True
False
True
False
Ask the retailer to tabulate their purchases over the past 6 months from that manufacturer.
Make an educated guess based on available product inventory.
Use the Co-Op intake form to obtain the retailers manufacturer vendor number to allow the Co-Op department to research how much money they have accrued.
There are no options because releasing Co-Op funds is protected by local consumer agency groups.
True
False
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