1.
Coca-Cola was created in ________.
Correct Answer
C. 1886
Explanation
Coca-Cola was created in 1886. Coca-Cola gained popularity when Frank M. Robinson suggested the name "Coca-Cola" for the beverage, derived from its two main ingredients. The drink was first sold at Jacob's Pharmacy in Atlanta, where it was dispensed as a soda fountain drink.
2.
Dr. _____________ created the formula for Coca-Cola.
Correct Answer
A. John Pemberton
Explanation
Dr. John Pemberton is credited with creating the original formula for Coca-Cola. He was a pharmacist and inventor who lived in Atlanta, Georgia, during the late 19th century. In 1886, Pemberton concocted a syrup made from extracts of coca leaves and kola nuts, along with other ingredients such as sugar, water, and various flavorings. He initially marketed this syrup as a medicinal tonic, claiming it could cure a variety of ailments, including headaches, fatigue, and indigestion.
3.
Coca-Cola was created in what city?
Correct Answer
C. Atlanta
Explanation
Coca-Cola was created in Atlanta, Georgia, in 1886 by Dr. John Pemberton, a pharmacist. Pemberton concocted the original Coca-Cola formula as a medicinal tonic, blending extracts from coca leaves and kola nuts with various flavorings and sweeteners. He initially marketed the beverage as a remedy for ailments such as headaches and fatigue, selling it as a syrup to be mixed with carbonated water at soda fountains. The drink quickly gained popularity, and its distribution expanded beyond Atlanta to other parts of the United States.
4.
Who made Coca-Cola a household name?
Correct Answer
C. Asa Chandler
Explanation
Asa Candler played a pivotal role in making Coca-Cola a household name. He was a businessman who purchased the formula for Coca-Cola from its inventor, Dr. John Pemberton, in 1887. Under Candler's leadership, the Coca-Cola Company was established in 1892, with him serving as its first president. He implemented innovative marketing strategies, including distributing coupons for free Coca-Cola samples and placing advertisements in newspapers and magazines. Candler also introduced Coca-Cola to a wider audience by bottling the beverage for sale in stores and soda fountains, making it more accessible to consumers.
5.
When there were no national marketing outlets, how did Coca-Cola advertise?
Correct Answer
A. Coupons for a FREE Coca-Cola
Explanation
When there were no national marketing outlets, Coca-Cola advertised primarily through coupons for a FREE Coca-Cola. These coupons were distributed through various channels, allowing consumers to redeem them for complimentary servings of Coca-Cola at soda fountains and stores. This marketing strategy helped Coca-Cola gain widespread recognition and popularity among consumers, laying the foundation for its future success as a global brand. While other forms of advertising, such as branded items and mascots, were later introduced, coupons played a crucial role in Coca-Cola's early marketing efforts.
6.
When Coca-Cola was first distributed in the 1890s, you could buy it at the store in bottles.
Correct Answer
B. False
Explanation
When Coca-Cola was first invented by Dr. John Pemberton in 1886, it was sold as a syrup mixed with carbonated water at soda fountains. It wasn't until 1894 that Joseph Biedenharn started selling Coca-Cola in bottles. So, it wasn't initially available in stores in bottles when first distributed in the 1890s. It was later, in the 1890s, that the bottling system began.
7.
The first Coca-Cola Bottle was designed after a cocoa plant.
Correct Answer
A. True
Explanation
The first Coca-Cola bottle, designed by the Root Glass Company in 1915, was indeed inspired by the shape of a cocoa bean. This was due to a misunderstanding where the glassmaker confused "cocoa" with "coca," an ingredient once present in Coca-Cola's formula. So, the iconic Coca-Cola bottle does indeed have its design roots in the cocoa plant.
8.
Coca-Cola was distributed first in the bottle in the year _____.
Correct Answer
C. 1894
Explanation
Coca-Cola was first distributed in bottles in the year 1894. Prior to this, it was primarily served at soda fountains as a syrup mixed with carbonated water. Joseph Biedenharn, a soda fountain owner from Mississippi, was the first to bottle Coca-Cola. He recognized the potential for bottling the beverage for wider distribution and began bottling Coca-Cola in Hutchinson-style bottles, which were simple straight-sided bottles with a rounded bottom.
9.
In 1919, Coca-Cola was sold for ___ million dollars. The largest transaction to date in Atlanta.
Correct Answer
C. 25
Explanation
In 1919, Coca-Cola was indeed sold for $25 million dollars, marking the largest transaction to date in Atlanta. This significant sale occurred when the company was purchased by a group of investors led by Ernest Woodruff, who acquired the Coca-Cola Company from its original owner, Asa Candler. The sale propelled Coca-Cola to new heights, providing the capital needed for further expansion and solidifying its position as one of the world's leading beverage companies.
10.
In the 1920s Coca-Cola created the first ______________
Correct Answer
A. Six Pack
Explanation
In the 1920s, Coca-Cola introduced the concept of the six-pack, revolutionizing the way beverages were packaged and sold. Prior to this innovation, Coca-Cola and other beverages were typically sold in individual bottles or at soda fountains where customers could purchase single servings. However, the introduction of the six-pack allowed Coca-Cola to package multiple bottles together in a convenient and portable format. This made it easier for consumers to purchase and transport larger quantities of Coca-Cola, whether for home consumption or for sharing with friends and family.
11.
_____________________________ made Coca-Cola the worldwide soft drink that it is today. He ran the company for over 50 years.
Correct Answer
B. Robert Woodruff
Explanation
Robert W. Woodruff played a crucial role in shaping Coca-Cola into the global beverage giant that it is today. As the president and later chairman of the Coca-Cola Company, Woodruff led the company for over 50 years, from the 1920s to the 1970s. Under his leadership, Coca-Cola experienced unprecedented growth and expansion, with Woodruff spearheading innovative marketing campaigns, distribution strategies, and product development initiatives.
12.
Where is the Coca-Cola recipe kept today?
Correct Answer
C. World of Coca-Cola museum
Explanation
The Coca-Cola Company securely stores its secret formula in a vault located at the World of Coca-Cola in Atlanta. This vault, which symbolizes over 135 years of Coca-Cola's history and enduring allure, safeguards one of the most closely guarded secrets in the world. Guests visiting the World of Coca-Cola can experience an immersive multimedia experience that offers unprecedented insight into the mystique surrounding the iconic beverage's secret formula.
13.
"The pause that refreshes" was the slogan used to advertise Coca-Cola to the working class.
Correct Answer
A. True
Explanation
"The pause that refreshes" was a slogan used by Coca-Cola in the 1920s to market the beverage to the working class. The slogan emphasized the idea of taking a break from the hustle and bustle of daily life to enjoy a refreshing Coca-Cola. It appealed to individuals looking for a moment of relaxation and rejuvenation amidst their busy schedules. This marketing campaign successfully positioned Coca-Cola as a refreshing beverage that provided a brief respite from the stresses of work and everyday responsibilities. The slogan became synonymous with Coca-Cola's image and contributed to its popularity among a wide range of consumers, including those in the working class.
14.
In the 1960s, Coca-Cola created this to try and reach a younger audience.
Correct Answer
B. Radio Jingle
Explanation
In the 1960s, Coca-Cola recognized the importance of reaching a younger audience and sought innovative ways to engage with them. As part of this effort, Coca-Cola created radio jingles, catchy musical advertisements that aired on radio stations across the country. These jingles were designed to appeal to younger listeners by incorporating contemporary music styles and catchy melodies. By leveraging the popularity of radio as a medium for entertainment and communication, Coca-Cola successfully connected with a younger demographic and reinforced its brand image as a beverage that resonated with modern lifestyles.
15.
McDonald's created the character __________________ to appeal to kids in the late 1960s.
Correct Answer
B. Ronald McDonald
Explanation
In the late 1960s, McDonald's introduced the iconic character of Ronald McDonald as part of their marketing strategy to appeal to children. Ronald McDonald, portrayed as a friendly and colorful clown, quickly became the face of McDonald's advertising aimed at younger audiences. With his bright red hair, striped outfit, and cheerful demeanor, Ronald McDonald captured the imagination of children and helped to create a fun and inviting atmosphere in McDonald's restaurants.
16.
In 1985 Coca-Cola tried to reinvent itself by changing the formula and they called it?
Correct Answer
B. New Coke
Explanation
In 1985, Coca-Cola made a significant strategic move to reinvent its flagship beverage by introducing a new formula known as "New Coke." This decision was driven by the desire to revitalize the brand and respond to changing consumer preferences in the soft drink market. New Coke was formulated to have a smoother, sweeter taste profile compared to the original Coca-Cola recipe, aiming to appeal to a broader audience and compete more effectively with rival products. However, the introduction of New Coke was met with a strong backlash from loyal Coca-Cola consumers, who expressed dissatisfaction and disappointment with the change.