23 Questions
| Attempts: 1630

Questions and Answers

- 1.When all the elements in a population are included in a study, the result is a _____.
- A.
Poll

- B.
Census

- C.
Sample

- D.
Sampling frame

- E.
Probability sample

- 2.The list of elements in a population from which the sample is actually drawn is known as the _____.
- A.
Sampling frame

- B.
Population extent

- C.
Database

- D.
Sampling base

- E.
Population directory

- 3.Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among Hilton Hotel customers. The Hilton organization estimates that 10% of its 2, 600,000 Hilton Honors club members are loyal to the Hilton brand wherever they travel. However, the remaining members may choose other hotel brands at times. The organization wants to understand how to increase loyalty among the other 90% of club members. In the Hilton example, the individual club members represent the _____.
- A.
Population

- B.
Sample

- C.
Sampling frame

- D.
Population element

- E.
Census

- 4.Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among Hilton Hotel customers. The Hilton organization estimates that 10% of its 2, 600,000 Hilton Honors club members are loyal to the Hilton brand wherever they travel. However, the remaining members may choose other hotel brands at times. The organization wants to understand how to increase loyalty among the other 90% of club members. In the Hilton example, the Hilton Honors membership list represents the _____.
- A.
Sample

- B.
Sampling frame

- C.
Population

- D.
Population element

- E.
Target population

- 5.Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among Hilton Hotel customers. The Hilton organization estimates that 10% of its 2, 600,000 Hilton Honors club members are loyal to the Hilton brand wherever they travel. However, the remaining members may choose other hotel brands at times. The organization wants to understand how to increase loyalty among the other 90% of club members. In the Hilton example, the population for the study is _____.
- A.
Travelers requiring overnight lodging

- B.
Guests at Hilton-brand hotels

- C.
Hilton Honors club members

- D.
The top 10% of Hilton Honors club members

- E.
The 90% of Hilton Honors club members who are not brand loyal

- 6.Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among Hilton Hotel customers. The Hilton organization estimates that 10% of its 2, 600,000 Hilton Honors club members are loyal to the Hilton brand wherever they travel. However, the remaining members may choose other hotel brands at times. The organization wants to understand how to increase loyalty among the other 90% of club members. The Hilton organization is considering a survey about factors affecting brand loyalty that will be sent to all of its Hilton Honors club members. This is an example of a _____.
- A.
Population

- B.
Sample

- C.
Extent

- D.
Census

- E.
General population survey

- 7.Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among Hilton Hotel customers. The Hilton organization estimates that 10% of its 2, 600,000 Hilton Honors club members are loyal to the Hilton brand wherever they travel. However, the remaining members may choose other hotel brands at times. The organization wants to understand how to increase loyalty among the other 90% of club members.In the Hilton example, the sampling frame is made up of the _____.
- A.
List of Hilton Honors club members

- B.
List of guests staying at any Hilton hotel during a designated period of time

- C.
List of the top 10% of Hilton Honors club members

- D.
List of the 90% of Hilton Honors members who are not brand loyal

- E.
List of guests at Hilton's top competitors

- 8.Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among Hilton Hotel customers. The Hilton organization estimates that 10% of its 2, 600,000 Hilton Honors club members are loyal to the Hilton brand wherever they travel. However, the remaining members may choose other hotel brands at times. The organization wants to understand how to increase loyalty among the other 90% of club members.Hilton plans to send surveys to 10,000 Hilton Honors club members. This group of people is known as the _____.
- A.
Sampling frame

- B.
Population

- C.
Census

- D.
Sample

- E.
Population element

- 9.Which of the following terms refers to the variation in measures due to some known or unknown influence that causes the scores to skew in one direction or another?
- A.
Precision

- B.
Standard error

- C.
Systematic variance

- D.
Sampling error

- E.
Random error

- 10.Assuming that the sampling frame is appropriate, systematic variance can be minimized in a study by _____.
- A.
Decreasing the sample size

- B.
Increasing the sample size

- C.
Contacting nonrespondents

- D.
Increasing response rates

- E.
Matching

- 11.Sampling error refers to _____.
- A.
Differences between the sample statistics and the population's parameters caused by random fluctuations inherent in the sampling process

- B.
Bias caused by using a poor sampling frame

- C.
Error created by systematic variance

- D.
Differences between the results of a census and the population's parameters

- E.
Error created by differences between those who respond to the survey and those who do not

- 12.With what does one measure the degree of precision of a sample estimate?
- A.
Feasibility studies

- B.
Census comparisons

- C.
Unstandardized coefficients

- D.
Standard error of the estimate

- E.
Significance indicators

- 13.The standard error of the estimate is a type of measure of _____
- A.
Central tendency

- B.
Accuracy

- C.
Significance

- D.
Confidence

- E.
Standard deviation

- 14.Which word below best describes nonprobability sampling?
- A.
Subjective

- B.
Objective

- C.
Random

- D.
Systematic

- E.
Generalizable

- 15.Which term below refers to a controlled procedure that assures that each population element is given a known nonzero chance of selection into the sample?
- A.
Nonprobability sampling

- B.
Random selection

- C.
Systematic selection

- D.
Judgment sampling

- E.
Statistical selection

- 16.Estimates of precision are possible with _____ samples.
- A.
Nonprobability

- B.
Probability

- C.
Judgement

- D.
Quoata

- E.
All of the above

- 17.Which term below refers to a controlled, randomized procedure that assures that each population element is given a known, nonzero chance of selection into a study's sample?
- A.
Census

- B.
Nonprobability sampling

- C.
Probability sampling

- D.
Element selection

- E.
Purposive sampling

- 18._____ are summary descriptors of variables of interest in the population.
- A.
Sample statistics

- B.
Population parameters

- C.
Systematic estimates

- D.
Standard errors

- E.
Standardized coefficients

- 19.Which term below refers to the descriptors of variables computed from sample data used to estimate those same variables in the population?
- A.
Sample statistics

- B.
Population parameters

- C.
Systematic estimates

- D.
Standard errors

- E.
Standardized coefficients

- 20.When the variables of interest are measured on nominal or ordinal scales, what should be used to estimate population proportion?
- A.
Standard error

- B.
Standard deviation

- C.
Sample proportion of incidence (p)

- D.
Sample proportion of incidence (p) * 1-(p)

- E.
Sample statistic

- 21.When the variables of interest are measured on nominal or ordinal scales, what should be used to estimate population variance?
- A.
Standard error

- B.
Standard deviation

- C.
Sample proportion of incidence (p)

- D.
Sample proportion of incidence (p) * 1-(p)

- E.
Sample statistic

- 22.The most frequent proportion measure is the _____.
- A.
Mean

- B.
Standard deviation

- C.
Mode

- D.
Correlation

- E.
Percentage

- 23.Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among Hilton Hotel customers. The Hilton organization estimates that 10% of its 2, 600,000 Hilton Honors club members are loyal to the Hilton brand wherever they travel. However, the remaining members may choose other hotel brands at times. The organization wants to understand how to increase loyalty among the other 90% of club members. In a follow-up survey to the Hilton study on brand loyalty, the organization plans to focus solely on estimating the attributes of the 10% of Hilton Honors members who are thought to be brand loyal. In this example, 10% is the _____.
- A.
Sample statistic

- B.
Population parameter

- C.
Population variance

- D.
Population proportion of incidence

- E.
Sampling frame

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