Ch. 1 Development Of The Marketplace

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Ch. 1 Development Of The Marketplace - Quiz

This is a multiple choice test.


Questions and Answers
  • 1. 
    The process of pricing, promoting, and distributing ideas, goods, and services to create satisfactory exchanges.
    • A. 

      Market Economy

    • B. 

      Marketing

    • C. 

      Satisfaction

    • D. 

      Sales

  • 2. 
    Seven key activities that must occur in order to make a product or service available to consumers.
    • A. 

      Portfolio

    • B. 

      Self-Aware

    • C. 

      Marketing Functions

    • D. 

      Barter

  • 3. 
    The process of exchanging products and services; does not involve a monetary exchange.
    • A. 

      Value

    • B. 

      Distribution

    • C. 

      Sales

    • D. 

      Barter

  • 4. 
    Marketing approach that attracts new customers, keeps current customers, and anticipates customer needs.
    • A. 

      Relationship Marketing

    • B. 

      Producers

    • C. 

      Portfolio

    • D. 

      Individualism

  • 5. 
    People or companies who use resources to create products of value.
    • A. 

      Producers

    • B. 

      Pricing

    • C. 

      Promotions

    • D. 

      Satisfaction

  • 6. 
    Marketing communications that inform, persuade, and remind customers of a product’s benefits.
    • A. 

      Sales

    • B. 

      Value

    • C. 

      Promotions

    • D. 

      Producers

  • 7. 
    Deciding how much a product or service will cost the consumer.
    • A. 

      Value

    • B. 

      Pricing

    • C. 

      Sales

    • D. 

      Barter

  • 8. 
    Getting product and services to customers in the most efficient way.
    • A. 

      Sales

    • B. 

      Marketing

    • C. 

      Distribution

    • D. 

      Market Economy

  • 9. 
    Direct contact with potential customers to determine their needs and satisfy those needs.
    • A. 

      Distribution

    • B. 

      Exchange

    • C. 

      Pricing

    • D. 

      Sales

  • 10. 
    The outcome of a successful exchange in which the performance of the product or service meets expectations.
    • A. 

      Value

    • B. 

      Satisfaction

    • C. 

      Promotions

    • D. 

      Distribution

  • 11. 
    The free association of unique individuals who cooperate as equals in order to maximize their freedom and satisfy their desires.
    • A. 

      Pricing

    • B. 

      Relationship Marketing

    • C. 

      Producers

    • D. 

      Individualism

  • 12. 
    Understanding the various factors that shape your personality and interests.
    • A. 

      Self-Aware

    • B. 

      Global Village

    • C. 

      Mass Customization

    • D. 

      Satisfaction

  • 13. 
    The U.S. economic system in which market forces such as supply and demand move the economy with some government involvement.
    • A. 

      Marketing

    • B. 

      Marketing Functions

    • C. 

      Market Economy

    • D. 

      Marketing Individualism

  • 14. 
    A collection of work samples that represents one’s abilities and accomplishments.
    • A. 

      Promotions

    • B. 

      Self-Aware

    • C. 

      Indiviualism

    • D. 

      Portfolio

  • 15. 
    A transaction in which two parties trade something of value for what the other has to offer.
    • A. 

      Barter

    • B. 

      Exchange

    • C. 

      Monetary

    • D. 

      Sales

  • 16. 
    The phenomenon of drawing people and business together from across the planet.
    • A. 

      Mass Customization

    • B. 

      Globe Trotting

    • C. 

      Global Village

    • D. 

      Market Economy

  • 17. 
    The process of providing products and services that more closely meet the needs and wants of individual customers.
    • A. 

      Mass Customization

    • B. 

      Mass Marketing

    • C. 

      Global Village

    • D. 

      Global Trotting

  • 18. 
    Fair return or equivalent for something exchanged.
    • A. 

      Pricing

    • B. 

      Value

    • C. 

      Satisfaction

    • D. 

      Exchange

  • 19. 
    Diversity, education, e-commerce, and capitalism are the important trends that affect the workforce of the 21st century.
    • A. 

      True

    • B. 

      False

  • 20. 
    The four eras in the evolution of the U.S market economy are Sales Era, Marketing Era, Production Era, and Relationship Marketing Era.
    • A. 

      True

    • B. 

      False

  • 21. 
    Marketing can be defined as the process of making one product more attractive than the other products a person may choose.
    • A. 

      True

    • B. 

      False

  • 22. 
    GDP stands for Gross Domestic Produce.
    • A. 

      True

    • B. 

      False

  • 23. 
    One key factor that defines capitalism is that individuals are not free to own their own property.
    • A. 

      True

    • B. 

      False

  • 24. 
    Which of the following is not an economic system that operates in markets?
    • A. 

      Capitalism

    • B. 

      Socialism

    • C. 

      Foreignism

    • D. 

      Market Economy

    • E. 

      Communism

  • 25. 
    The four eras in the marketing evolution of the U.S. are
    • A. 

      Promotion Era, Sales Era, Marketing Era, Revolution Era

    • B. 

      Production Era, Promotion Era, Sales Era, Relationship Marketing Era

    • C. 

      Production Era, Sales Era, Marketing Era, Revolution Era

    • D. 

      Production Era, Sales Era, Marketing Era, Relationship Marketing Era

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