1.
The process of pricing, promoting, and distributing ideas, goods, and services to create satisfactory exchanges.
A. 
B. 
C. 
D. 
2.
Seven key activities that must occur in order to make a product or service available to consumers.
A. 
B. 
C. 
D. 
3.
The process of exchanging products and services; does not involve a monetary exchange.
A. 
B. 
C. 
D. 
4.
Marketing approach that attracts new customers, keeps current customers, and anticipates customer needs.
A. 
B. 
C. 
D. 
5.
People or companies who use resources to create products of value.
A. 
B. 
C. 
D. 
6.
Marketing communications that inform, persuade, and remind customers of a product’s benefits.
A. 
B. 
C. 
D. 
7.
Deciding how much a product or service will cost the consumer.
A. 
B. 
C. 
D. 
8.
Getting product and services to customers in the most efficient way.
A. 
B. 
C. 
D. 
9.
Direct contact with potential customers to determine their needs and satisfy those needs.
A. 
B. 
C. 
D. 
10.
The outcome of a successful exchange in which the performance of the product or service meets expectations.
A. 
B. 
C. 
D. 
11.
The free association of unique individuals who cooperate as equals in order to maximize their freedom and satisfy their desires.
A. 
B. 
C. 
D. 
12.
Understanding the various factors that shape your personality and interests.
A. 
B. 
C. 
D. 
13.
The U.S. economic system in which market forces such as supply and demand move the economy with some government involvement.
A. 
B. 
C. 
D. 
14.
A collection of work samples that represents one’s abilities and accomplishments.
A. 
B. 
C. 
D. 
15.
A transaction in which two parties trade something of value for what the other has to offer.
A. 
B. 
C. 
D. 
16.
The phenomenon of drawing people and business together from across the planet.
A. 
B. 
C. 
D. 
17.
The process of providing products and services that more closely meet the needs and wants of individual customers.
A. 
B. 
C. 
D. 
18.
Fair return or equivalent for something exchanged.
A. 
B. 
C. 
D. 
19.
Diversity, education, e-commerce, and capitalism are the important trends that affect the workforce of the 21st century.
20.
The four eras in the evolution of the U.S market economy are Sales Era, Marketing Era, Production Era, and Relationship Marketing Era.
21.
Marketing can be defined as the process of making one product more attractive than the other products a person may choose.
22.
GDP stands for Gross Domestic Produce.
23.
One key factor that defines capitalism is that individuals are not free to own their own property.
24.
Which of the following is not an economic system that operates in markets?
A. 
B. 
C. 
D. 
E. 
25.
The four eras in the marketing evolution of the U.S. are
A. 
Promotion Era, Sales Era, Marketing Era, Revolution Era
B. 
Production Era, Promotion Era, Sales Era, Relationship Marketing Era
C. 
Production Era, Sales Era, Marketing Era, Revolution Era
D. 
Production Era, Sales Era, Marketing Era, Relationship Marketing Era