AP Style: Brand Names

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AP Style: Brand Names - Quiz

How well do you know brand names and trademark names used in Associated Press style?


Questions and Answers
  • 1. 

    A team of construction workers installed __________ in the new building.

    • A.

      Sheetrock

    • B.

      Sheetrock

    Correct Answer
    A. Sheetrock
    Explanation
    Sheetrock is a trademark for a brand of gypsum wallboard.

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  • 2. 

    The toy shop always did brisk business selling __________ after the tournament.

    • A.

      Yo-Yos

    • B.

      Yo-yos

    Correct Answer
    B. Yo-yos
    Explanation
    The Duncan company lost the trademark on the word yo-yo in the 1960s.

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  • 3. 

    The fraternity had to be evacuated after a campus police sprayed two men with ___________.

    • A.

      Mace

    • B.

      Mace

    Correct Answer
    A. Mace
    Explanation
    Also known as Chemical Mace, Mace is a trademarked term.

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  • 4. 

    Firefighters used the __________ to free the man from the overturned car.

    • A.

      Jaws of Life

    • B.

      Jaws of life

    Correct Answer
    A. Jaws of Life
    Explanation
    Jaws of Life is a trademarked term.

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  • 5. 

    The fire destroyed the porch but did not damage the __________ nearby.

    • A.

      Jacuzzi

    • B.

      Jacuzzi

    Correct Answer
    B. Jacuzzi
    Explanation
    Jacuzzi is a trademark for a type of whirlpool spa.

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  • 6. 

    The doctor suggested she take two __________ and check back in the morning.

    • A.

      Aspirin

    • B.

      Aspirin

    Correct Answer
    B. Aspirin
    Explanation
    The Bayer Co. lost its trademark on the word aspirin after World War II.

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  • 7. 

    The two soldiers could not explain how the __________ was damaged.

    • A.

      Jeep

    • B.

      Jeep

    Correct Answer
    A. Jeep
    Explanation
    When referring to a military vehicle, jeep is not capitalized. Civilian vehicles made by the Chrysler Co. are capitalized.

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  • 8. 

    Because of her allergies, she had to bring a box of _________ to the meeting with her.

    • A.

      Kleenex

    • B.

      Kleenex

    Correct Answer
    B. Kleenex
    Explanation
    Kleenex is a trademark for facial tissue.

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  • 9. 

    Throughout the day, she drank coffee from a tall silver __________.

    • A.

      Thermos

    • B.

      Thermos

    Correct Answer
    A. Thermos
    Explanation
    Although Thermos is still a brand name, it has not been a trademark in the U.S. since the 1960s.

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  • 10. 

    To celebrate their anniversary, the couple popped open a bottle of __________.

    • A.

      Champagne

    • B.

      Champagne

    Correct Answer
    A. Champagne
    Explanation
    Use Champagne only to refer to products from the region in France. All others are called sparkling wine.

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