Adops Terms
15 Questions
| Attempts: 138
Questions and Answers
- 1.
The process of removing robotic activity from measurement records(ie. logfiles)
- A.
Dusting
- B.
Filtering
- C.
Copying
Correct Answer
B. Filtering -
- 2.
1x1 pixel used by a web site or third party ad server to track a user's activity, such as a registration or conversion.
- A.
Widget
- B.
Impression
- C.
Web beacon
Correct Answer
C. Web beacon -
- 3.
The unique name that identifies an internet site (ie.www.comcast.net)
- A.
Domain
- B.
Cache
- C.
Click-thru
Correct Answer
A. Domain -
- 4.
Visible delay between request and display of content and ad.
- A.
Ad serving
- B.
Latency
- C.
Mouseover
- D.
Click
Correct Answer
B. Latency -
- 5.
Additional ad impressions above the commitments outlined in the approved insertion order.
- A.
Third-party impressions
- B.
Guaranteed impressions
- C.
Bonus impressions
Correct Answer
C. Bonus impressions -
- 6.
What does IAB stand for?
- A.
International Ad Agency
- B.
Interactive Advertising Bureau
- C.
Independent Advertising Board
Correct Answer
B. Interactive Advertising Bureau -
- 7.
Numerical address assigned to each computer on the network so that its location and activities can be distinguished from other computers.
- A.
IP
- B.
Phone number
- C.
URL
Correct Answer
A. IP -
- 8.
Software on a user's browser which prevents advertisements from being displayed.
- A.
Photoshop
- B.
Flash
- C.
Snagit
- D.
Ad blocker
Correct Answer
D. Ad blocker -
- 9.
Additional ad impressions which are negotiated in order to make up for the shortfall of ads delivered versus the commitments outlined in the approved insertion order.
- A.
Value Add
- B.
Optimization
- C.
Makegood
Correct Answer
C. Makegood -
- 10.
Displaying ads based on automated or assumed knowledge on an end user's position in the real world is called geo-targeting.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
300x600 pixelsRate this question:
-
- 11.
The number of times an ad is delivered to the same browser in a single session or time period.
- A.
Hyperlink
- B.
Clicks
- C.
Frames per second
- D.
Frequency
Correct Answer
D. Frequency -
- 12.
What does FTP stand for?
Correct Answer
File Transfer Protocol - 13.
Demographics are the common characteristics used for audience segmentation such as age, gender, income...
- A.
True
- B.
False
Correct Answer
A. True -
- 14.
A process for site visitors to enter information about themselves.
- A.
Opt out
- B.
Registration
- C.
Blogs
Correct Answer
B. Registration -
- 15.
An e-mail that cannot be dleivered and is sent back to the email service provider that sent it.
- A.
Passback
- B.
Rebound
- C.
Bounce
Correct Answer
C. Bounce -
Quiz Review Timeline +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
-
Mar 13, 2013Quiz Edited by
ProProfs Editorial Team -
May 18, 2012Quiz Created by
Mkingsley10
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