Adops Terms

1. Numerical address assigned to each computer on the network so that its location and activities can be distinguished from other computers.

IP

Phone number

URL

2. The unique name that identifies an internet site (ie.www.comcast.net)

Domain

Cache

Click-thru

Submit

4. Demographics are the common characteristics used for audience segmentation such as age, gender, income...

True

False

5. A process for site visitors to enter information about themselves.

Opt out

Registration

Blogs

6. Software on a user's browser which prevents advertisements from being displayed.

Photoshop

Flash

Snagit

Ad blocker

7. Additional ad impressions above the commitments outlined in the approved insertion order.

Third-party impressions

Guaranteed impressions

Bonus impressions

8. What does IAB stand for?

International Ad Agency

Interactive Advertising Bureau

Independent Advertising Board

9. Visible delay between request and display of content and ad.

Ad serving

Latency

Mouseover

Click

10. The number of times an ad is delivered to the same browser in a single session or time period.

Hyperlink

Clicks

Frames per second

Frequency

11. The process of removing robotic activity from measurement records(ie. logfiles)

Dusting

Filtering

Copying

12. Displaying ads based on automated or assumed knowledge on an end user's position in the real world is called geo-targeting.

True

False

300x600 pixels

Explanation

300x600 pixels

13. An e-mail that cannot be dleivered and is sent back to the email service provider that sent it.

Passback

Rebound

Bounce

14. Additional ad impressions which are negotiated in order to make up for the shortfall of ads delivered versus the commitments outlined in the approved insertion order.

Value Add

Optimization

Makegood

15. 1x1 pixel used by a web site or third party ad server to track a user's activity, such as a registration or conversion.

Widget

Impression

Web beacon