Revenue Management eLearning Module Four - Pricing Strategy
True
False
Top-down approach
Bottom-up approach
Best Available Rate approach
Random approach
Single-rate pricing
Cost-based pricing
Competitive pricing
Demand-based pricing
Top-down approach
Bottom-up approach
Best Available Rate approach
Random approach
Skim
Match
Undercut
Stabilize
Penetrate
Single-rate pricing
Cost-based pricing
Competitive pricing
Demand-based pricing
New Product
Many alternatives
Few alternatives
Insignificant price
Control inventory
Control availability
Physical
Transaction
Increase revenue
Increase market share
Create negative business image
Understand customers' behaviour
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