With not-for- profit 'products', there is typically a weaker unique selling proposition
In the not-for-profit environment, it may be necessary to develop a campaign to drive behaviour in all targets rather than a specific audience
The mission statement of non-profit organizations usually revolve around being the best in a particular sector.
Price has different connotations in not-for-profit situations
They have extensive research programme to identify customers' needs.
They exist in a monopolistic situation.
The demand far outstrips supply
A lack of market segmentation activity exists