4.01 Postest
- 1.
The end result of promotion is that information about goods, services, images, or ideas will be?
- A.
Gathered
- B.
Researched
- C.
Organized
- D.
Communicated
Correct Answer
D. Communicated -
- 2.
Businesses recieve positive feedback about the effectiveness of their promotional messages when consumers?
- A.
Buy their products
- B.
Ask specific products
- C.
Visit their competitors
- D.
See their advertisements
Correct Answer
A. Buy their products -
- 3.
Special interest groups often use promotion to?
- A.
Sell products
- B.
Communicate ideas
- C.
Market services
- D.
Publicize images
Correct Answer
B. Communicate ideas -
- 4.
A characteristic of effective promotion is that it should be ______ to the intended audience?
- A.
Unrelated
- B.
Restricted
- C.
Relevant
- D.
Unappealing
Correct Answer
C. Relevant -
- 5.
The way in which the promotional message is communicated should be?
- A.
The same in each case
- B.
Selected by the market
- C.
Different each time
- D.
Suited to the product
Correct Answer
D. Suited to the product -
- 6.
A business's promotion can present facts in a creative way, but it must remain?
- A.
Honest
- B.
Competitive
- C.
Literal
- D.
Positive
Correct Answer
A. Honest -
- 7.
To be effective. promotional messages need to be?
- A.
Repeated frequently
- B.
Rewritten frequently
- C.
Used sparingly
- D.
Hard to remember
Correct Answer
A. Repeated frequently -
- 8.
Promotional messages should _____ the company's other promotional messages
- A.
Be exactly the same as
- B.
Coordinate with
- C.
Conflict with
- D.
Be different from
Correct Answer
B. Coordinate with -
- 9.
The way that business benefits directly from promotion is through?
- A.
Decreased competition
- B.
Better informed consumers
- C.
Increased sales
- D.
Increased job opportunities
Correct Answer
C. Increased sales -
- 10.
When a company uses promotion so customers will percieve it in a certain way, it is strengthening its?
- A.
Workforce
- B.
Competition
- C.
Position
- D.
Profits
Correct Answer
C. Position -
- 11.
A longe range benefit that a business may deprive from promoting its company image is?
- A.
New customers
- B.
Customer loyalty
- C.
Immediate sales
- D.
Reduced expenses
Correct Answer
B. Customer loyalty -
- 12.
Promotion benefits customers by making them
- A.
More informed
- B.
Less informed
- C.
Feel entertained
- D.
Buy products they don't need
Correct Answer
A. More informed -
- 13.
Which of the following is a way that promotion benefits society and the economy?
- A.
Increases prices
- B.
Builds inventory
- C.
Adds value
- D.
Creates jobs
Correct Answer
D. Creates jobs -
- 14.
Which of the following factors is most important for marketers to consider when planning promotion?
- A.
Job titles
- B.
Costs
- C.
Music
- D.
Color
Correct Answer
B. Costs -
- 15.
Information on the back of a product label, such as money - back guarantee information, is intended to ________ the customer
- A.
Remind
- B.
Persuade
- C.
Inform
- D.
Protect
Correct Answer
C. Inform -
- 16.
Promotions that educate customers are especially important for _____ products
- A.
New
- B.
Old
- C.
Competitive
- D.
Noncompetitive
Correct Answer
A. New -
- 17.
A promotion is considered to be successful if prospective customers are ______ to buy the product
- A.
Required
- B.
Permitted
- C.
Pressured
- D.
Persuaded
Correct Answer
D. Persuaded -
- 18.
Promotions that convince customers to buy are especially important for ______ products
- A.
New
- B.
Old
- C.
Competitive
- D.
Noncompetitive
Correct Answer
C. Competitive -
- 19.
Promotions that convince customers to buy often use incentives such as?
- A.
Press releases
- B.
Coupons
- C.
Product demonstrations
- D.
Advertisements
Correct Answer
B. Coupons -
- 20.
One of the purposes of promotion is to _____ consumers about the existence of a company or a product
- A.
Caution
- B.
Reassure
- C.
Warn
- D.
Remind
Correct Answer
D. Remind -
Quiz Review Timeline +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
-
Current Version
-
Apr 26, 2012Quiz Edited by
ProProfs Editorial Team -
Apr 23, 2012Quiz Created by
SchlenkerJ
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