4.01 Postest

1. A promotion is considered to be successful if prospective customers are ______ to buy the product

Required

Permitted

Pressured

Persuaded

2. To be effective. promotional messages need to be?

Repeated frequently

Rewritten frequently

Used sparingly

Hard to remember

3. Promotion benefits customers by making them

More informed

Less informed

Feel entertained

Buy products they don't need

4. A characteristic of effective promotion is that it should be ______ to the intended audience?

Unrelated

Restricted

Relevant

Unappealing

5. Which of the following factors is most important for marketers to consider when planning promotion?

Job titles

Costs

Music

Color

6. One of the purposes of promotion is to _____ consumers about the existence of a company or a product

Caution

Reassure

Warn

Remind

7. A business's promotion can present facts in a creative way, but it must remain?

Honest

Competitive

Literal

Positive

8. The end result of promotion is that information about goods, services, images, or ideas will be?

Gathered

Researched

Organized

Communicated

9. Promotional messages should _____ the company's other promotional messages

Be exactly the same as

Coordinate with

Conflict with

Be different from

10. Businesses recieve positive feedback about the effectiveness of their promotional messages when consumers?

Buy their products

Ask specific products

Visit their competitors

See their advertisements

11. Promotions that educate customers are especially important for _____ products

New

Old

Competitive

Noncompetitive

12. A longe range benefit that a business may deprive from promoting its company image is?

New customers

Customer loyalty

Immediate sales

Reduced expenses

13. The way that business benefits directly from promotion is through?

Decreased competition

Better informed consumers

Increased sales

Increased job opportunities

14. Special interest groups often use promotion to?

Sell products

Communicate ideas

Market services

Publicize images

15. The way in which the promotional message is communicated should be?

The same in each case

Selected by the market

Different each time

Suited to the product

16. When a company uses promotion so customers will percieve it in a certain way, it is strengthening its?

Workforce

Competition

Position

Profits

17. Which of the following is a way that promotion benefits society and the economy?

Increases prices

Builds inventory

Adds value

Creates jobs

18. Promotions that convince customers to buy are especially important for ______ products

New

Old

Competitive

Noncompetitive

19. Promotions that convince customers to buy often use incentives such as?

Press releases

Coupons

Product demonstrations

20. Information on the back of a product label, such as money - back guarantee information, is intended to ________ the customer

Remind

Persuade

Inform

Protect

4.01 Postest

1. A promotion is considered to be successful if prospective customers are ______ to buy the product

2.

What first name or nickname would you like us to use?

2. To be effective. promotional messages need to be?

3. Promotion benefits customers by making them

4. A characteristic of effective promotion is that it should be ______ to the intended audience?

5. Which of the following factors is most important for marketers to consider when planning promotion?

6. One of the purposes of promotion is to _____ consumers about the existence of a company or a product

7. A business's promotion can present facts in a creative way, but it must remain?

8. The end result of promotion is that information about goods, services, images, or ideas will be?

9. Promotional messages should _____ the company's other promotional messages

10. Businesses recieve positive feedback about the effectiveness of their promotional messages when consumers?

11. Promotions that educate customers are especially important for _____ products

12. A longe range benefit that a business may deprive from promoting its company image is?

13. The way that business benefits directly from promotion is through?

14. Special interest groups often use promotion to?

15. The way in which the promotional message is communicated should be?

16. When a company uses promotion so customers will percieve it in a certain way, it is strengthening its?

17. Which of the following is a way that promotion benefits society and the economy?

18. Promotions that convince customers to buy are especially important for ______ products

19. Promotions that convince customers to buy often use incentives such as?

20. Information on the back of a product label, such as money - back guarantee information, is intended to ________ the customer