Ethos Pathos Logos Quiz

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| By Florendobe

Florendobe

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1/8 Questions

Which of the following is an example of using Logos?
- Using emotional language to evoke a response.
- Highlighting your qualifications and expertise.
- Presenting statistics and data to support your argument.
- Telling a personal story to connect with the audience.

About This Quiz

Identify which type or types of rhetoric are being used in each advertisement.

2.

Which type of rhetoric is most strongly used in this advertisement?
- Logos
- Ethos
- Pathos
Correct Answer

A. Pathos

Explanation

The soldiers posture is suggestive of emotional distress. We can't help, as viewers, to empathize with him. We want to understand his pain, so this is largely an emotional or pathetic appeal.

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1
3.

Which type of rhetoric is most strongly used in this advertisement?
- Logos
- Ethos
- Pathos
Correct Answer

A. Pathos

Explanation

The primary focus of the add is on the baby and the accompanying text: "Michelen, because so much is riding on your tires." The implicit message is 'buy our tires, so your child doesn't get killed.' This is a highly emotional appeal, so it's best categorized as pathos or a pathetic appeal.

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3
4.

Which type of rhetoric is most strongly used in this advertisement?
- Logos
- Ethos
- Pathos
Correct Answer

A. Ethos

Explanation

This is a typical negative political add, in which no real issue is addressed; instead the credibility, trustworthiness and general likeability of a candidate is called into question. Therefore, this is an appeal to ethos.

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5.

Which two types of rhetoric are most strongly used in this advertisement? (The number on the left is 35%, not 5%)
- Logos and ethos
- Ethos and pathos
- Pathos and logos
Correct Answer

A. Pathos and logos

Explanation

The percentages represent a logical appeal while the bloody belt appeals more to out fear, which is an emotion. Therefore, logos and pathos are the primary methods of rhetoric in the image.

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6.

Which of the following is an example of using Ethos?
- Sharing your personal experience with the topic.
- Using humor to connect with the audience.
- Presenting logical arguments and evidence.
- Appealing to the audience's emotions.
Correct Answer

A. Sharing your personal experience with the topic.

Explanation

Ethos is a rhetorical appeal that establishes the speaker's credibility and trustworthiness. Sharing your personal experience with the topic can demonstrate your expertise and knowledge, making your audience more likely to believe and trust you.

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1
7.

Which two types of rhetoric are most strongly used in this advertisement?
- Logos and ethos
- Ethos and pathos
- Pathos and logos
Correct Answer

A. Ethos and pathos

Explanation

The image attempts to build a positive perception of Obama as forward-thinking by having him appear as though he is looking off in to the distance, which is presumably the future based on the text. The add wants us to build an emotional connection with Obama, so it is both ethos and pathos because that emotional connection also makes us more likely to trust him.

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0
8.

Which two types of rhetoric are most strongly used in this advertisement?
- Logos and ethos
- Ethos and pathos
- Pathos and logos
Correct Answer

A. Logos and ethos

Explanation

The text is an appeal to logos because it explains logically why upgrading to Vista makes little sense when you could just get a mac, which is implicitly more advances, "upgrade past it", and also said to be "simpler, more powerful and a lot more fun."

The image on the left builds credibility for mac because the representative of mac is better dressed, more confident, and in better shape, which are all things that tend to make us trust someone more (maybe they shouldn't, but they do . . . ask me about the "Halo Effect" if your curious about undue credibility).

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2