GA4 Training Assessment

1. What is the primary purpose of Google Analytics 4 (GA4)?

To create and edit websites

To track user behavior and website performance

To manage social media accounts

To host videos

2. Which of the following metrics shows how many users visited your website or app for the first time?

Active Users

New Users

Returning Users

Sessions

3. What is the purpose of using "Filters" in GA4 reports?

To enhance website speed

To show only specific subsets of data, such as traffic from a particular country

To add new data streams

To connect GA4 with other platforms

4. What is the significance of the "User Lifetime" report in GA4?

It shows real-time user data

It tracks user behavior over their entire lifetime of interacting with your website or app

It focuses on recent user activity only

It filters out all inactive users

5. What is a "Session" in GA4?

The total number of users on a website

A group of user interactions with your website that takes place within a given timeframe

The number of page views on a site

A specific report type in GA4

6. How can you use GA4 to measure user engagement on your website or app?

By using the "Session Duration" metric

By analyzing "Engaged Sessions" and "Engagement Rate"

By filtering "Bounce Rate" from the dashboard

By setting up "User Explorer" reports

7. What is the primary use of "Segments" in GA4 custom reports?

To filter traffic by geographic region

To compare subsets of users or sessions

To show real-time data only

To import data from other platforms

8. In GA4, which filter can you use to exclude internal traffic from being counted in your dashboards?

Event Scope Filter

User ID Filter

IP Address Filter

Session Duration Filter

9. What type of data is displayed in the "User Acquisition" report in GA4?

Data on how users navigate through a website

Information on where new users come from

Data on sales and revenue

Real-time user data

10. What is a "Data Stream" in GA4?

A method to filter data in GA4 reports

A flow of data from a website or app to GA4

A type of user segmentation

A way to track user behavior on social media

11. Which of the following is a default report available in GA4?

Audience Overview

Real-Time

Advertising Campaigns

Data Blending

12. Which dimension would be most useful to add when creating a custom report to track user interactions from social media in GA4?

Event Name

Page Path + Query String

Traffic Source

User Property

13. What is the role of "Comparisons" in GA4 Dashboards?

To create new segments

To overlay multiple metrics on a single graph

To differentiate between various user groups

To remove data anomalies from reports

14. Which of the following metrics is NOT directly available in GA4 dashboards by default?

Pageviews

Conversion Rate

Sessions

Bounce Rate

15. How does GA4 calculate the "Engagement Rate" metric?

(Total Engaged Sessions / Total Sessions) * 100

(Total Users / Engaged Sessions) * 100

(Total Pageviews / Engaged Sessions) * 100

(Engaged Sessions / Total Pageviews) * 100

16. Which feature in GA4 allows you to view the performance of different marketing channels in one dashboard?

Life Cycle Reports

Data Studio Integration

Custom Tables

Exploration Reports