GA4 Training Assessment
Here is a set of multiple-choice questions (MCQs) designed to test advanced knowledge of Google Analytics 4 (GA4)
- 1.
What is the primary purpose of Google Analytics 4 (GA4)?
- A.
To create and edit websites
- B.
To track user behavior and website performance
- C.
To manage social media accounts
- D.
To host videos
Correct Answer
B. To track user behavior and website performance -
- 2.
How does GA4 calculate the "Engagement Rate" metric?
- A.
(Total Engaged Sessions / Total Sessions) * 100
- B.
(Total Users / Engaged Sessions) * 100
- C.
(Total Pageviews / Engaged Sessions) * 100
- D.
(Engaged Sessions / Total Pageviews) * 100
Correct Answer
A. (Total Engaged Sessions / Total Sessions) * 100 -
- 3.
Which feature in GA4 allows you to view the performance of different marketing channels in one dashboard?
- A.
Life Cycle Reports
- B.
Data Studio Integration
- C.
Custom Tables
- D.
Exploration Reports
Correct Answer
D. Exploration Reports -
- 4.
In GA4, which filter can you use to exclude internal traffic from being counted in your dashboards?
- A.
Event Scope Filter
- B.
User ID Filter
- C.
IP Address Filter
- D.
Session Duration Filter
Correct Answer
C. IP Address Filter -
- 5.
What is the primary use of "Segments" in GA4 custom reports?
- A.
To filter traffic by geographic region
- B.
To compare subsets of users or sessions
- C.
To show real-time data only
- D.
To import data from other platforms
Correct Answer
B. To compare subsets of users or sessions -
- 6.
What is the role of "Comparisons" in GA4 Dashboards?
- A.
To create new segments
- B.
To overlay multiple metrics on a single graph
- C.
To differentiate between various user groups
- D.
To remove data anomalies from reports
Correct Answer
C. To differentiate between various user groups -
- 7.
How can you use GA4 to measure user engagement on your website or app?
- A.
By using the "Session Duration" metric
- B.
By analyzing "Engaged Sessions" and "Engagement Rate"
- C.
By filtering "Bounce Rate" from the dashboard
- D.
By setting up "User Explorer" reports
Correct Answer
B. By analyzing "Engaged Sessions" and "Engagement Rate" -
- 8.
Which of the following metrics is NOT directly available in GA4 dashboards by default?
- A.
Pageviews
- B.
Conversion Rate
- C.
Sessions
- D.
Bounce Rate
Correct Answer
D. Bounce Rate -
- 9.
Which dimension would be most useful to add when creating a custom report to track user interactions from social media in GA4?
- A.
Event Name
- B.
Page Path + Query String
- C.
Traffic Source
- D.
User Property
Correct Answer
C. Traffic Source -
- 10.
What is the significance of the "User Lifetime" report in GA4?
- A.
It shows real-time user data
- B.
It tracks user behavior over their entire lifetime of interacting with your website or app
- C.
It focuses on recent user activity only
- D.
It filters out all inactive users
Correct Answer
B. It tracks user behavior over their entire lifetime of interacting with your website or app -
- 11.
Which of the following is a default report available in GA4?
- A.
Audience Overview
- B.
Real-Time
- C.
Advertising Campaigns
- D.
Data Blending
Correct Answer
B. Real-Time -
- 12.
What is a "Session" in GA4?
- A.
The total number of users on a website
- B.
A group of user interactions with your website that takes place within a given timeframe
- C.
The number of page views on a site
- D.
A specific report type in GA4
Correct Answer
B. A group of user interactions with your website that takes place within a given timeframe -
- 13.
Which of the following metrics shows how many users visited your website or app for the first time?
- A.
Active Users
- B.
New Users
- C.
Returning Users
- D.
Sessions
Correct Answer
B. New Users -
- 14.
What type of data is displayed in the "User Acquisition" report in GA4?
- A.
Data on how users navigate through a website
- B.
Information on where new users come from
- C.
Data on sales and revenue
- D.
Real-time user data
Correct Answer
B. Information on where new users come from -
- 15.
What is a "Data Stream" in GA4?
- A.
A method to filter data in GA4 reports
- B.
A flow of data from a website or app to GA4
- C.
A type of user segmentation
- D.
A way to track user behavior on social media
Correct Answer
B. A flow of data from a website or app to GA4 -
- 16.
What is the purpose of using "Filters" in GA4 reports?
- A.
To enhance website speed
- B.
To show only specific subsets of data, such as traffic from a particular country
- C.
To add new data streams
- D.
To connect GA4 with other platforms
Correct Answer
B. To show only specific subsets of data, such as traffic from a particular country -
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Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
-
Aug 28, 2024Quiz Edited by
ProProfs Editorial Team -
Aug 28, 2024Quiz Created by
Mukesh Roy
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