Data Cloud

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| By Catherine Halcomb
Catherine Halcomb
Community Contributor
Quizzes Created: 1439 | Total Attempts: 6,571,922
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  • 1/15 Questions

    Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? Choose 2 answers

    • Add additional attributes.
    • Choose a segment.
    • Add the calculated insight in the activation.
    • Select contact points.
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Data Cloud - Quiz

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  • 2. 

    A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate?

    • Change reconciliation rules to Most Occurring.

    • Increase the number of matching rules.

    • Include additional attributes in the existing matching rules.

    • Reduce the number of matching rules.

    Correct Answer
    A. Increase the number of matching rules.
  • 3. 

    A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket. Which authentication type should the consultant recommend to connect to the S3 bucket from Data Cloud?

    • Use an S3 Private Key Certificate.

    • Use an S3 Encrypted Username and Password.

    • Use a JWT Token generated on S3.

    • Use an S3 Access Key and Secret Key.

    Correct Answer
    A. Use an S3 Access Key and Secret Key.
  • 4. 

    A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers

    • Review data transformations to ensure they're run after calculated insights.

    • Review calculated insights to make sure they're run before segments are refreshed.

    • Review segments to ensure they're refreshed after the data is ingested.

    • Review calculated insights to make sure they're run after the segments are refreshed.

    Correct Answer(s)
    A. Review calculated insights to make sure they're run before segments are refreshed.
    A. Review segments to ensure they're refreshed after the data is ingested.
  • 5. 

    Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud. Which engagement channel data will require custom integration?

    • SMS

    • Email

    • CloudPage

    • Mobile push

    Correct Answer
    A. CloudPage
  • 6. 

    Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?

    • Confirm the Create object permission is enabled in the Data Cloud org.

    • Confirm the View All object permission is enabled in the source Salesforce CRM org

    • Confirm the Ingest Object permission is enabled in the Salesforce CRM org.

    • Confirm that the Modify Object permission is enabled in the Data Cloud org.

    Correct Answer
    A. Confirm the View All object permission is enabled in the source Salesforce CRM org
  • 7. 

    Which two common use cases can be addressed with Data Cloud? Choose 2 answers

    • Understand and act upon customer data to drive more relevant experiences.

    • Govern enterprise data lifecycle through a centralized set of policies and processes.

    • Harmonize data from multiple sources with a standardized and extendable data model.

    • Safeguard critical business data by serving as a centralized system for backup and disaster recovery.

    Correct Answer(s)
    A. Understand and act upon customer data to drive more relevant experiences.
    A. Harmonize data from multiple sources with a standardized and extendable data model.
  • 8. 

    Where is value suggestion for attributes in segmentation enabled when creating the DMO?

    • Data Mapping

    • Data Transformation

    • Segment Setup

    • Data Stream Setup

    Correct Answer
    A. Segment Setup
  • 9. 

    A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key. Which two steps should the consultant take to address this new use case? Choose 2 answers

    • Map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both.

    • Map the primary key from the two systems to party identification, using CRM ID as the identification name for individuals coming from the CRM, and Marketing ID as the identification name for individuals coming from the marketing platform.

    • Create a custom matching rule for an exact match on the Individual ID attribute.

    • Create a matching rule based on party identification that matches on CRM ID as the party identification name.

    Correct Answer(s)
    A. Map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both.
    A. Create a matching rule based on party identification that matches on CRM ID as the party identification name.
  • 10. 

    Which consideration related to the way Data Cloud ingests CRM data is true?

    • CRM data cannot be manually refreshed and must wait for the next scheduled synchronization,

    • The CRM Connector's synchronization times can be customized to up to 15-minute intervals.

    • Formula fields are refreshed at regular sync intervals and are updated at the next full refresh.

    • The CRM Connector allows standard fields to stream into Data Cloud in real time.

    Correct Answer
    A. The CRM Connector allows standard fields to stream into Data Cloud in real time.
  • 11. 

    What does the Source Sequence reconciliation rule do in identity resolution?

    • Includes data from sources where the data is most frequently occurring

    • Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources

    • Identifies which data sources should be used in the process of reconcillation by prioritizing the most recently updated data source

    • Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name

    Correct Answer
    A. Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name
  • 12. 

    Which two dependencies prevent a data stream from being deleted? Choose 2 answers

    • The underlying data lake object is used in activation.

    • The underlying data lake object is used in a data transform.

    • The underlying data lake object is mapped to a data model object.

    • The underlying data lake object is used in segmentation.

    Correct Answer(s)
    A. The underlying data lake object is used in a data transform.
    A. The underlying data lake object is mapped to a data model object.
  • 13. 

    What should a user do to pause a segment activation with the intent of using that segment again?

    • Deactivate the segment.

    • Delete the segment.

    • Skip the activation.

    • Stop the publish schedule.

    Correct Answer
    A. Deactivate the segment.
  • 14. 

    When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below? GoodsProduct | Count | At Least | 1 Color | Is Equal To | red AND GoodsProduct | Count | At Least | 1 PrimaryProductCategory | Is Equal To | shoes

    • Individuals who purchased at least one of any red’ product and also purchased at least one pair of ‘shoes’

    • Individuals who purchased at least one 'red shoes' as a single line item in a purchase

    • Individuals who made a purchase of at least one 'red shoes’ and nothing else

    • Individuals who purchased at least one of any 'red' product or purchased at least one pair of 'shoes'

    Correct Answer
    A. Individuals who purchased at least one of any red’ product and also purchased at least one pair of ‘shoes’
  • 15. 

    What should an organization use to stream inventory levels from an inventory management system into Data Cloud in a fast and scalable, near-real-time way?

    • Cloud Storage Connector

    • Commerce Cloud Connector

    • Ingestion API

    • Marketing Cloud Personalization Connector

    Correct Answer
    A. Ingestion API

Quiz Review Timeline (Updated): Feb 27, 2025 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Feb 27, 2025
    Quiz Edited by
    ProProfs Editorial Team
  • Feb 27, 2025
    Quiz Created by
    Catherine Halcomb

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