Uts Pengetahuan Produk Kelas Xipm Semester Genap 2018

Durable goods refer to products or items that are designed to last for a long time and are able to withstand repeated use. These goods are typically of higher quality and are built to be sturdy and durable. Examples of durable goods include appliances, furniture, vehicles, and electronics. Unlike perishable goods or items with a limited lifespan, durable goods are meant to be used for an extended period of time.

The correct answer is Growth (pertumbuhan). The growth stage is the second stage in the product life cycle. During this stage, the product experiences a rapid increase in sales and market share as it gains acceptance among consumers. Companies often invest heavily in marketing and advertising during this stage to further promote the product and expand its customer base. As competition increases, companies may also introduce product variations or improvements to stay ahead. Eventually, the growth stage will transition into the maturity stage as the market becomes saturated and sales growth starts to slow down.

The correct answer is Maturity (kedewasaan). Maturity is the third stage in the product life cycle. At this stage, the product has reached its peak in terms of sales and market share. The market becomes saturated, and competition intensifies. Companies focus on maintaining market share and maximizing profits. They may also introduce product variations or target new market segments to extend the product's life cycle. Eventually, sales start to decline, leading to the next stage of the cycle, which is decline.

The correct answer is "Introduction (perkenalan)" because it is the stage where a new product is launched into the market. This stage involves creating awareness and generating interest among potential customers about the product. It is the initial phase of the product lifecycle where companies focus on building a customer base and establishing a market presence.

Nondurable goods refer to products that have a short lifespan and are consumed or used up quickly. These goods are not meant to last for a long time and typically need to be replaced frequently. Examples of nondurable goods include food, beverages, toiletries, and other perishable items.

The correct answer is "Product Life Circle (PLC)". The term refers to the stages that a product goes through from its introduction to its decline in the market. These stages include introduction, growth, maturity, and decline. Understanding the PLC helps businesses strategize their marketing efforts and make informed decisions about product development, pricing, promotion, and distribution.

The correct answer is 4 tahap. This suggests that there are four stages in the product life cycle. These stages include introduction, growth, maturity, and decline. In the introduction stage, the product is launched and market awareness is created. In the growth stage, sales and profits start to increase as the product gains popularity. The maturity stage is characterized by stable sales and competition from other products. Finally, in the decline stage, sales start to decline as the product becomes outdated or replaced by newer alternatives.

The correct answer is "Introduction (perkenalan)". This is the first stage in the product life cycle where a new product is introduced to the market. During this stage, the product is launched and customers become aware of its existence. The focus is on building brand awareness, generating initial sales, and establishing a market presence. This stage is characterized by high marketing and promotion efforts to attract customers and gain market share.

The fourth stage in the product life cycle is the decline stage. This stage occurs when the product starts to lose its market appeal and sales begin to decline. This can happen due to various reasons such as changes in consumer preferences, the introduction of new and better products, or market saturation. During this stage, companies may choose to discontinue the product or make efforts to revive its sales through strategies like price reductions or product improvements. Ultimately, if the decline continues, the product may be phased out completely.

The correct answer is "Fisik" because the word "fisik" in Indonesian means "physical" or "tangible". The question is asking whether the item is in a tangible form, meaning it can be touched or physically interacted with. Therefore, "fisik" is the correct answer as it indicates that the item is physical and tangible.

The correct answer is Periklanan, Mencoba untuk menambah pengguna baru dan berusaha mengingatkan pengguna lama. This strategy involves advertising to attract new users and remind existing users about the product or service. It aims to expand the customer base and maintain customer loyalty by keeping them engaged and aware of the brand.

The correct answer is "Meningkatkan kualitas produk, menambahkan fitur-fitur baru dan gaya serta memperbanyak model atau varian." This strategy focuses on improving the quality of the product, adding new features and styles, and expanding the range of models or variants. By doing so, the company aims to attract customers and stay competitive in the market by offering a wider range of options and appealing to different customer preferences. This strategy is commonly used during the development stage to enhance the product's appeal and meet the evolving needs of customers.

Skimming adalah strategi pemasaran di mana produk atau layanan diperkenalkan dengan harga yang tinggi untuk memaksimalkan keuntungan pada awal peluncurannya. Dalam konteks ini, "Harga peluncuran" adalah jawaban yang tepat karena mengacu pada harga yang digunakan saat memperkenalkan produk baru ke pasar.

When the market is growing and profits are increasing, it is likely that new competitors will start emerging. This is because a growing market attracts more businesses to enter and compete for a share of the market. Therefore, the appropriate stage to address this situation would be the Growth stage, where companies need to focus on expanding their market presence, adapting to changes, and staying ahead of the competition.

The given correct answer states that a cycle that is not in the maturation stage is when profits decrease significantly and cash flow weakens. This suggests that during the maturation stage, a company would typically experience high profits and strong positive cash flow. However, when profits decline significantly and cash flow weakens, it indicates that the company is not in the maturation stage but rather in a different phase of the business cycle.

The correct answer is "Introduction (perkenalan)". The introduction phase of a cycle typically refers to the initial stage where a new product or concept is being introduced to the market. During this phase, the production capacity is usually still low as the product is being tested and refined. As the cycle progresses through growth, maturity, and decline, the production capacity may increase or decrease depending on market demand and other factors.

During the decline stage, many competitors tend to exit the market due to decreasing demand and profitability. This can be attributed to various factors such as changing consumer preferences, technological advancements, or market saturation. As a result, the market becomes less competitive, leading to a decrease in the number of competitors.

The strategy of narrowing distribution channels does not fall under the category of Extension Strategy. Extension Strategy focuses on expanding the reach of the product or attracting new customers. Narrowing distribution channels, on the other hand, restricts the availability of the product to a limited number of channels or outlets. This strategy is often used to create a sense of exclusivity or to target a specific market segment.

The given answer "Produksi sangat tinggi" is not a characteristic of the Decline Stage. In the Decline Stage, production typically decreases as the market becomes saturated, competitors exit the market, and sales and profits decline. Therefore, a high level of production is not a characteristic of this stage.

The other strategies mentioned in the options are all related to product development and marketing, such as creating brand awareness, expanding distribution channels, improving product quality and features, and lowering prices to attract buyers and expand market segments. However, not spending a large amount of money on promoting products and brands is not a strategy that is typically implemented during the development stage. Therefore, the correct answer is "Tidak mengeluarkan biaya yang besar dalam mempromosikan produk dan mereknya."

Increasing the price of a product to attract buyers and expand market segments is not a strategy that is typically used during the development stage. This is because during the development stage, the focus is usually on creating awareness, improving product quality, and expanding distribution channels. Increasing the price may deter potential buyers and limit the market reach, which is not a desirable outcome during the development stage.

The given correct answer is "Maturity (kedewasaan)". In the maturity stage of the Sales Revenue Increase cycle, the company's sales growth starts to slow down, and it faces intense competition while struggling to capture market share from its competitors. This stage is characterized by a stable market position, where the company focuses on maintaining its customer base and maximizing profits.

The correct answer is "Decline (penurunan)". This is because the question is asking about the stage in the Sales Revenue Increase cycle where the sales growth starts to slow down, competition becomes intense, and there is a struggle to capture market share from competitors. The decline stage typically occurs after the maturity stage, where the market becomes saturated and sales begin to decline.

During the growth phase of the business cycle, there is an increase in production and sales volume, which leads to economies of scale. This means that the cost per unit decreases as the company benefits from higher production levels and spreads its fixed costs over a larger output. As the business expands and achieves economies of scale, it can take advantage of cost efficiencies, such as bulk purchasing, streamlined operations, and improved productivity, resulting in lower unit costs. Therefore, it is likely that the cost per unit will decrease during the growth phase.

Memperluas pasar adalah jawaban yang tepat karena dalam tahap pertumbuhan, perusahaan cenderung memperluas pasar mereka untuk mencapai pertumbuhan yang lebih besar. Hal ini dapat dilakukan dengan memasuki pasar baru, menargetkan segmen pasar yang lebih luas, atau mengembangkan produk baru. Jawaban lainnya seperti omset penjualan yang masih rendah, kapasitas produksi yang masih rendah, biaya per unit yang masih tinggi, dan cash flow negatif mungkin merupakan masalah yang perlu diatasi dalam tahap pertumbuhan, tetapi tidak menjelaskan apa yang sebenarnya terjadi pada tahap pertumbuhan itu sendiri.