English Bevbb Inter
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- 1.A company controlled by a holding or parent company is a ___________.
- A.
Subsidiary
- B.
Organization
- C.
Branch
- D.
Affiliate
- 2.An office handling large numbers of telephone calls is referred to as a __________.
- A.
Head office
- B.
Warehouse
- C.
Subsidiary
- D.
Call centre
- 3.A large building where raw materials or manufactured goods are stored is a/an ___________.
- A.
Service centre
- B.
Warehouse
- C.
Outlet
- D.
Plant
- 4.A division of a large organization is a/an ___________.
- A.
Outlet
- B.
Factory
- C.
Branch
- D.
Call centre
- 5.A point from which goods are sold or distributed is a/an ____.
- A.
Warehouse
- B.
Service centre
- C.
Subsidiary
- D.
Outlet
- 6.Good performance in a particular activity in one company that can be used as an evaluation standard is a ______.
- A.
Benchmark
- B.
Degree
- C.
Indicator
- D.
Level
- 7.____ development means proceeding gradually or in stages.
- A.
Progressive
- B.
Hierarchical
- C.
Conservative
- D.
Democratic
- 8.The main managing office of an organization is a _____.
- A.
Subsidiary
- B.
Head office
- C.
Board
- D.
Branch
- 9.To divide a large organization into smaller separate units means to __it.
- A.
Decentralize
- B.
Degrade
- C.
Join
- D.
Merge
- 10.In a _____ in the case of bankruptcy individual shareholders lose only the cost of their shares and not other property is a/an ______.
- A.
Partnership
- B.
Ltd
- C.
Plc
- D.
Not-for- profit organization
- 11.All of these may distribute products EXCEPT FOR:
- A.
Distribution centre
- B.
Outlet
- C.
Store
- D.
Service centre
- 12.The head office or main building of an organization is referred to as a/an _____.
- A.
Subsidiary
- B.
Call centre
- C.
Headquarter
- D.
B) service centre
- 13.A _______company is close to its customers and understands its needs.
- A.
Careless
- B.
Carefree
- C.
caring
- D.
Care
- 14.Control of a group by the majority of its members is a feature of ____.
- A.
Bureaucracy
- B.
Democracy
- C.
Decentralization
- D.
Merger
- 15.An organization averse to change or innovation and holding traditional values is characterized as __________.
- A.
Bureaucratic
- B.
Democratic
- C.
Conservative
- D.
Centralized
- 16.An ability, imagination or desire to create or carry out new projects or activities
- 17.An arrangement in which a company gives a business the right to sell its goods or services in return for payment or a share of the profits gained
- 18.An organization or a company which owns or controls not less than 51% in another company
- 19.When two or more companies join together to form a larger company
- 20.The group of people who have power to make decisions and control a company or an organization.
- 21.Uniforms, logos, letterheads form the company’s ____ identity.
- 22.I personally know the people who serve ___ the company’s Board of Directors
- 23.In a highly ___ organization all decisions are made by the top officials.
- 24.Bureaucracy is the same as ___
- 25.Ltd, LLP, JSC are all ___ types
- 26.An LLP is managed by the Board of Directors
- A.
True
- B.
False
- 27.Partnerships issue shares.
- A.
True
- B.
False
- 28.In a matrix organization an employee may be accountable to the department head and the project manager
- A.
True
- B.
False
- 29.The words “affiliate” and “subsidiary” are very close in meaning
- A.
True
- B.
False
- 30.Acquisition is a kind of a merger
- A.
True
- B.
False
- 31.Getting people buy sth upon their friends or colleagues' recommendation is known as______ advertising
- A.
Point-of-sale
- B.
Direct mail
- C.
Subliminal
- D.
Word-of-mouth
- 32.Dissemination of ads through mass-scale mailing is called _______ advertising.
- A.
Point-of-sale
- B.
Direct mail
- C.
Subliminal
- D.
Word-of-mouth
- 33.Advertizing done when products appear in films, are used by film characters is known as______
- A.
Product endorsement
- B.
Product placement
- C.
Jingle
- D.
Hoarding
- 34.A short song or tune used in ads is called a______.
- A.
Product endorsement
- B.
Product placement
- C.
Jingle
- D.
Hoarding
- 35.A large outdoor sign used for advertising, usually placed in a busy area is called a _____.
- A.
Product endorsement
- B.
Product placement
- C.
Jingle
- D.
Hoarding
- 36.The 4 P’s of the marketing mix are all of these except for:
- A.
Price
- B.
Place
- C.
Promotion
- D.
Publicity
- 37.The logical relationship between marketing and marketing mix is _______.
- A.
General-specific
- B.
Part and whole
- C.
Contrast
- D.
Method and purpose
- 38.The logical relationship between advertizing and promotion is _______.
- A.
General-specific
- B.
Part and whole
- C.
Equivalence
- D.
Method and purpose
- 39.The logical relationship between advertizing methods and celebrity endorsement is__.
- A.
General-specific
- B.
Part and whole
- C.
Equivalence
- D.
Method and purpose
- 40.A series of extracts from a film or broadcast, used for advance publicity is called (a) ___ .
- A.
Teaser
- B.
Trailer
- C.
Targeting
- D.
Baiting
- 41.A short introductory advertisement for a product that stimulates interest by remaining cryptic is referred to as (a)____.
- A.
Teaser
- B.
Trailer
- C.
Targeting
- D.
Baiting
- 42.Design of an advertisement for the intended category of buyers is referred to as _____(a).
- A.
Teaser
- B.
Trailer
- C.
Targeting
- D.
Baiting
- 43.Making an alluring but insincere offer is known as (a) ____.
- A.
Teaser
- B.
Trailer
- C.
Targeting
- D.
Baiting
- 44.A form of targeted automated advertising on websites, etc. based on the identity of the user and the content displayed is termed as ____ advertising
- A.
Subliminal
- B.
Bait
- C.
Contextual
- D.
B2B
- 45.Advertising targeted by one company at other companies is referred to as ____ advertizing.
- A.
Subliminal
- B.
Bait
- C.
Contextual
- D.
B2B
- 46.Officially secret information accessible only to authorized people
- 47.Creator of the text for an advertisement
- 48.. advertising done through products appearing in films, being used by film characters
- 49.A web advert, normally found at the top of a page
- 50.The time at which a radio or television audience is expected to be at its highest
- 51.Retail trade is opposite to ______ trade
- A.
Whole
- B.
Wholesale
- C.
Sales
- D.
Sale
- 52.The logical relationship between an advertizing campaign and a TV commercial is _______.
- A.
General-specific
- B.
Part and whole
- C.
Equivalence
- D.
Contrast
- 53.The advertizing method when images appear very quickly during a television or cinema advertisement with effects that people are not conscious of is called ______ advertising.
- A.
Point-of-sale
- B.
Direct mail
- C.
Subliminal
- D.
Word-of-mouth
- 54.Advertising for a product in places where it is sold is called______ advertising
- A.
Point-of-sale
- B.
Direct mail
- C.
Subliminal
- D.
Word-of-mouth
- 55.Advertizing done through a celebrity expressing support of some product in public is called _______.
- A.
Product endorsement
- B.
Product placement
- C.
Jingle
- D.
Hoarding
- 56.“Copywriting” and “copyright” are similar in meaning
- A.
True
- B.
False
- 57.A hype is a desirable thing for advertizers
- A.
True
- B.
False
- 58.Development of IT has changed the advertizing landscape
- A.
True
- B.
False
- 59.B2B advertizing is used mostly in retail trade
- A.
True
- B.
False
- 60.Advertizing is the driver of commerce/ has both positive and negative sides
- A.
True
- B.
False
- 61.Mark the odd word:
- A.
Sharp
- B.
Keen
- C.
Astute
- D.
Acute
- 62.Mark the word with the most general meaning:
- A.
Bonus
- B.
Payment
- C.
Benefit
- D.
Scholarship
- 63.I am now ___ probation, but I hope to get this job
- A.
For
- B.
In
- C.
At
- D.
On
- 64.The best performing employees are put __ fast track
- A.
For
- B.
In
- C.
At
- D.
On
- 65.When your company ceases to exist you are ____.
- A.
Laid off
- B.
Made redundant
- C.
Unemployed
- D.
Hired
- 66.When your company cuts production you may be any of these EXCEPT for _______.
- A.
Laid off
- B.
Be redundant
- C.
Unemployed
- D.
Hired
- 67.How long have you been working ___ the company?
- A.
With
- B.
At
- C.
In
- D.
For
- 68.The quality of one’s work is referred to as his/her ____.
- A.
Performance
- B.
Qualification
- C.
Expectation
- D.
Probation
- 69.____ is done in order to see if sb is suitable for a job
- A.
Performance
- B.
Qualification
- C.
Expectation
- D.
Probation
- 70.A person giving or showing great care and attention to detail in his work may be called all of these EXCEPT FOR:
- A.
Attentive
- B.
Meticulous
- C.
Careful
- D.
Careless
- 71.The rate at which an employer gains and loses employees is called staff ___.
- A.
Turnabout
- B.
Turnaround
- C.
Turnover
- D.
Turnout
- 72.If your company does not work at full capacity you may be ______.
- A.
Laid of
- B.
Made redundant
- C.
Employed
- D.
Hired
- 73.If you quit your job because of reaching the pension age you ___.
- A.
Resign
- B.
Retire
- C.
Give a sack
- D.
Are given a sack
- 74.If you are made to quit your job you____.
- A.
Resign
- B.
Retire
- C.
Give a sack
- D.
Are given a sack
- 75.Withdrawal of application is antonymous to ____ it
- A.
Submitting
- B.
Considering
- C.
Filling
- D.
Writing
- 76.Working for office from home
- 77.A short chat done to motivate staff
- 78.Stop working because she/he has reached a particular age
- 79.The gradual reduction of a workforce by employees leaving and not being replaced rather than by redundancy
- 80.An allowance or payment made for each day (of a business trip, etc.)
- 81.A dismissed person may get a ___ as a compensation for losing a job
- 82.Only US citizens are ____ for the job
- 83.Only ____ candidates will be invited for an interview.
- 84.If you quit your job voluntarily, you___
- 85.Headhunting is done for the purposes of ___
- 86.The word “intern” is fully synonymous to “trainee”
- A.
True
- B.
False
- 87.High personnel attrition rate is characteristic of market leaders
- A.
True
- B.
False
- 88.KPI is used as a benchmark to measure staff performance
- A.
True
- B.
False
- 89.Lockout is done by employers
- A.
True
- B.
False
- 90.Overqualified people are most likely to get a job
- A.
True
- B.
False
- 91.…………. involves the ability of standing back from oneself and becoming conscious of sb’s cultural values, beliefs and perceptions.
- A.
Social maturity
- B.
Adaptability
- C.
Political growth
- D.
Cultural awareness
- 92.………….refers to the relationship process between a guest and a host, and it also refers to the act or practice of being a cordial host
- A.
Sincerity
- B.
Hospitality
- C.
Flexibility
- D.
Adaptability
- 93.Saying that all African Americans are good at sports is a ………… because it’s grouping the race together to indicate that everyone of that race is a good athlete.
- A.
Prejudice
- B.
Feeling
- C.
Stereotype
- D.
Mistake
- 94.Greeting and small talk is the help for you ……………when meeting someone for the first time.
- A.
To get involved
- B.
To break relationships
- C.
To break the ice
- D.
To negotiate
- 95.…………. awareness of the national practices is crucially important for business success
- A.
Culture
- B.
Cultured
- C.
Cultivated
- D.
Cultural
- 96.“Value” is closest to:
- A.
Depreciation
- B.
Appreciation
- C.
Reconciliation
- D.
Qualification
- 97.One can minimize a risk only when one is ___ of it
- A.
Afraid
- B.
Sensitive
- C.
Aware
- D.
Realistic
- 98.She came up against all the old ___ mixing a career with motherhood
- A.
Awareness of
- B.
Prejudices against
- C.
Tolerance of
- D.
Embarrassment about
- 99.All of these concepts are negative EXCEPT FOR
- A.
Banana
- B.
Sa·voir-faire
- C.
Faux pas
- D.
Xenophobia
- 100.One can cultivate all of these EXCEPT for:
- A.
Culture
- B.
Habits
- C.
Lifestyle
- D.
Tastes
- 101.A culture-blind person is ______ cultural differences
- A.
Sensitive to
- B.
Insensitive to
- C.
Tolerant of
- D.
Critical of
- 102.A _____ can make you feel embarrassed
- A.
Banana
- B.
Sa·voir-faire
- C.
Faux pas
- D.
Xenophobia
- 103.We need to show greater ___ of each other
- A.
Awareness
- B.
Embarrassment
- C.
Tolerance
- D.
Cultivation
- 104.We’ve been working hard to overcome ___ against women in politics
- A.
Awareness
- B.
Embarrassment
- C.
Tolerance
- D.
prejudice
- 105.He needs to be more tolerant ___ our ethnic differences
- A.
To
- B.
Of
- C.
About
- D.
On
- 106.This plant is not indigenous ___ our region
- A.
To
- B.
Of
- C.
About
- D.
On
- 107.A person who has lost touch with their cultural identity
- 108.A feeling of confusion and anxiety caused by contact with another culture
- 109.Over-generalized, oversimplified or exaggerated beliefs associated with a category or group of people
- 110.An irrational fear or hatred of anything foreign or unfamiliar
- 111.A society in which promotion is based on people’s worthiness
- 112.These ancient buildings are part of the national ___.
- 113.Ethnocentrism is opposite to ________.
- 114.My first meeting with our Japanese partner was a real …… - I had not seen such style of negotiations before.
- 115.This monument refers to the Kazakh national ______
- 116.????? Ethnic groups in Kz have really merged into a ____.
- 117.Loss of indigenous languages leads to loss of cultural identity
- A.
True
- B.
False
- 118.Kazakhstan can be really proud of its inter-ethnic discord.
- A.
True
- B.
False
- 119.Tolerance of ambiguity is a negative phenomenon
- A.
True
- B.
False
- 120.Creation of a melting pot signifies full cultural assimilation
- A.
True
- B.
False
- 121.Savoir faire prevents faux-pars.
- A.
True
- B.
False
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