Social Values In The 1960's

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You will decode and deconstruct representations in the film "The Gradute" and the Magazine Advertisment for mens ties by van Heusen, "Show her its a Man's World".
The discourse of womens rights and liberation is also jussxtaposed and an common representation in both Media Texts.


Questions and Answers
  • 1. 

    Dominant social values are the views which the majority of citizens with in a culture or society see as being acceptable or important.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Yes, values are fluid and relate often to the society in which people reside. The dominant values are the beliefs and attitudes which the majority of people within that culture view as important or acceptable. It’s a principle, standard or quality considered worthwhile by the majority. An example is that be Benjamin Braddock should be able able to choose his career and maybe not have an individual impose a belief on his freedom of choice. This is opposed by the desire that a parent wants stability and there child to be safe and secure. "The best" which the majority of parents would desire but Ben's individual belief in "polar opposites". His sustantive or belief which challenges this "older" genrational belief if a right to choose his path.

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  • 2. 

    Individual (OPPOSITIONAL) values are the beliefs and attitudes which a large number of people see as important within a society or culture.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Oppositional values are values which less (a minority) of people believe in within a culture. For example, a loving and caring supportive family is seen as both desirable and important as opposed to a uncaring or non supportive family. Ben’s parents suggested to him “What are you going to do with your life?” and Mr Robinson suggested he should “Sow a few wild oats”. Ben’s father was clearly in charge and believed that it was acceptable to take a little time off but then the societal expectation and family value of status and working hard should be Ben’s desirable goal. Ben's belief was he didn't place much importance on earning a living or gaining the qualifications needed for his future. This was in opposition to the dominant societal belief of reward for hard work.

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  • 3. 

    Society morals and customs would have no issue with Benjamin Braddock , starred by Dustin Hoffman, and the infamous Mrs. Robinson, starred by Anne Bancroft,  being paired with a younger man, out of wedlock, having an affair.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Mrs Robinson’s character represents societal expectation at the time about a woman’s role in society and that marriage should take place if a pregnancy occurs. Living with a partner was considered by many as living in “Sin” as was having a child out of wed-lock. The belief and as espoused in the vows of any marriage is the attitude that a couple once married will remain faithful and not "sleep" around. The taboo that a relationship shouldn't occur if there's are many years difference in age also prevails. The fact remains that a relationship with the mother of your female friend such as Elaine is viewed as highly immoral.

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  • 4. 

    From the following options, identify the traditional and dominant beliefs in "The Graduate" as related to the text and social parameters of American Suburbia in the 1960’s. (there maybe multiple answers )

    • A.

      Mrs. Robinson was happy with her marriage and lifestyle

    • B.

      Societal expectation (Dominant value/belief) was that you should be married before having children and this forced Mrs Robinson to marry her husband.

    • C.

      Ben was supposed to go to college, gain a high paid job, get married, raise children, living happily ever-after.

    Correct Answer(s)
    B. Societal expectation (Dominant value/belief) was that you should be married before having children and this forced Mrs Robinson to marry her husband.
    C. Ben was supposed to go to college, gain a high paid job, get married, raise children, living happily ever-after.
    Explanation
    The correct answer explains that the dominant belief in "The Graduate" is the societal expectation that one should be married before having children. This belief is exemplified by Mrs. Robinson being forced to marry her husband due to this expectation. Additionally, the answer mentions another traditional belief in the movie, which is that Ben, the protagonist, is expected to go to college, have a high paid job, get married, and raise children to live happily ever after.

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  • 5. 

    6. The cougar is a term used to describe a relationship between a man and a woman where the lady in the relationship is significantly older. A few decades ago the percentage of women married to a man 5-10 years younger in 2009 (Kershaw) was 

    • A.

      21 percent and 14 percent

    • B.

      5.4 percent and 1.3 percent

    Correct Answer
    B. 5.4 percent and 1.3 percent
    Explanation
    The figure highlighted by Kershaw infers that apart from fidelity issues, Mrs Robinson and Ben’s partnership was a taboo situation to begin with. It can be used to substaniate your view of values in the 1960's

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  • 6. 

    Mrs Robinson’s attitude broke the stereotypical attitude and gender roll of women in the society at the time as

    • A.

      it’s was quite acceptable to have an affair when married.

    • B.

      It is the dominant value that women shouldn't make the first move when instigating a relationship with a male.

    • C.

      Because of her advances Ben was initially very confident in a sexual relationship and affair in a hotel room with Mrs Robinson and beliefs and attitudes would find this morally acceptable.

    Correct Answer
    B. It is the dominant value that women shouldn't make the first move when instigating a relationship with a male.
    Explanation
    The correct answer is that Mrs Robinson's attitude broke the stereotypical attitude and gender role of women in the society at the time because it is the dominant value that women shouldn't make the first move when instigating a relationship with a male. This suggests that Mrs Robinson defied societal norms by taking the initiative in pursuing a relationship with Ben, challenging the traditional gender roles and expectations placed on women.

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  • 7. 

    The producers deliberately omitted Mrs Robinson's first/christain name to highlight the point that  

    • A.

      She never had one.

    • B.

      she is married.

    • C.

      The societal structure at the time used the “”Mrs” convention to attribute her as being someone’s “wife” and in doing so for-go some of her identity.

    • D.

      she is an older and more mature lady.

    Correct Answer
    C. The societal structure at the time used the “”Mrs” convention to attribute her as being someone’s “wife” and in doing so for-go some of her identity.
    Explanation
    The correct answer suggests that the reason Mrs Robinson's first/christian name was deliberately omitted is to highlight the societal structure at the time. The use of the title "Mrs" in the convention of that era was to attribute her as someone's wife, which resulted in her identity being overshadowed or diminished.

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  • 8. 

    Show her its a man's world....is a written code used on the magazine Van Huesen tie advertisement. A male patriarch is the traditional male  head of the family and challenges the notion of equality between the sexes. A code which embodies the traditional believe represented in both this advertisement from the 1960's and the parents in The Graduate is the way the representation of the wife is subserviant to the "man". The codes which gives these  connonations are ....

    • A.

      The pattern on the blue tie

    • B.

      The written code "shower her its a man's World" and the body positioning of the woman on her knees presenting the "father figure" breakfast in bed.

    • C.

      The red lettering

    • D.

      The written code "shower her its a man's World"

    Correct Answer
    B. The written code "shower her its a man's World" and the body positioning of the woman on her knees presenting the "father figure" breakfast in bed.
    Explanation
    Yes, in the 1960's men were the traditional "bread winners" and the majority of women rasied children. Out of the unrest of the mid to late 1960's women began to feel the effects of inequality. They protested for rights and the attitude altered to one of independance and right to "choose" welled up in the culture. They formed part of the counter-culture.

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  • 9. 

    A discourse is something that was topical or an issue dominant in a society at a particiular period or time. In the Graduate two discourse were....

    • A.

      People felt a mood of melecolly and disconnect so this belief lead to people almost protesting agaist conformity. The protest era was boorn and people protested by non-conformity like Ben in the graduate.

    • B.

      That the younger generation should always respect and embody the values of their elders and your identity should be content as long as you take care of your own needs.

    • C.

      That the younger generation should always respect and embody the values of their elders and society

    • D.

      That the younger generation shouldn't question the authorities.

    Correct Answer
    C. That the younger generation should always respect and embody the values of their elders and society
    Explanation
    The correct answer suggests that one of the discourses in the movie "The Graduate" is that the younger generation should always respect and embody the values of their elders and society. This means that there is a prevailing belief in the movie that young people should conform to societal norms and traditions, and not question or challenge authority. This discourse is depicted through the character of Ben, who rebels against conformity and societal expectations, causing a shift in the beliefs and attitudes of the younger generation.

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  • 10. 

    Emerging values are beliefs or attitudes held by

    • A.

      No citizens in a society

    • B.

      The majority of people in a culture or society

    • C.

      A growing number of people in a society.

    • D.

      Only children

    Correct Answer
    C. A growing number of people in a society.
    Explanation
    Yes, a growing number of people in a society. for example the womens liberation movement began to change peoples attitude towards working women. This was reflected in the text when Elaine wanted to study at Berkley University and one would presume gain a career and not become a young housewife and mother.

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  • 11. 

    A discourse can be defined by

    • A.

      Discourse refers to the creation of meaning through the interrelationship of media repesentaions.

    • B.

      Discourse refers to the creation of meaning through character codes and dosen't relate to values.

    • C.

      Discourse refers to the creation of meaning.

    • D.

      Discourse refers to the creation of meaning through the interrelationship of texts, audiences and media organisations in society. A discourse is like an ongoing discussion about an idea or social issue.

    Correct Answer
    D. Discourse refers to the creation of meaning through the interrelationship of texts, audiences and media organisations in society. A discourse is like an ongoing discussion about an idea or social issue.
    Explanation
    http://lessonbucket.com/vce-media/units-3-4/media-texts-and-societys-values/media-texts-and-societys-values/
    cut 'n' paste the link above into the address bar once you've finished the quiz and revise at the end by reading this resource.

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  • Current Version
  • Mar 20, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jul 11, 2016
    Quiz Created by
    Bsscmedia
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