Soal Teori Kejuruan Pemasaran
Questions and Answers
- 1.
Izin yang diberikan oleh pemilik merek terdaftar kepada pihak lain melalui suatu perjanjian disebut....
- A.
A. Merek
- B.
B. Jasa
- C.
C. Lisensi
- D.
D. Paten
- E.
E. Konsultan
Correct Answer
C. C. LisensiExplanation
When the owner of a registered trademark grants permission to another party to use the trademark, it is done through a licensing agreement. This agreement allows the licensee to use the trademark while still recognizing the ownership rights of the trademark holder. Therefore, the correct answer is c. Lisensi.Rate this question:
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- 2.
2. Setiap orang perorangan atau badan usaha, yang berbadan hukum maupun tidak yang menyelenggarakan berbagai kegiatan usaha dalam bidang ekonomi adalah....
- A.
A. Pangsa pasar
- B.
B. Konsumen
- C.
C. Pelaku usaha
- D.
D. Harga pasar
- E.
E. Pelaggan
Correct Answer
C. C. Pelaku usahaExplanation
The correct answer is c. Pelaku usaha. Pelaku usaha refers to individuals or business entities, whether legal or not, who carry out various economic activities. This term encompasses both individuals and organizations involved in conducting business activities in the economic field.Rate this question:
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- 3.
Rancangan peletakkan produk sesuai standar yang berlaku dalam toko disebut...
- A.
A. Dispaly
- B.
B. Promosi
- C.
C. Lay out
- D.
D. Identifikasi
Correct Answer
C. C. Lay outExplanation
The correct answer is c. Lay out. Lay out refers to the arrangement or organization of products in a store according to established standards. It involves strategically placing products to maximize visibility, accessibility, and customer flow. A well-designed lay out can enhance the shopping experience, increase sales, and improve customer satisfaction.Rate this question:
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- 4.
4. Media yang berupa patung seluruh badan dalam mendisplay suatu produk disebut....
- A.
A. Torso
- B.
B. Wagon
- C.
C. Body Style
- D.
D. Manequine
- E.
E. Fitting
Correct Answer
D. D. ManequineExplanation
A mannequin is a type of media that displays a product in the form of a full-body statue. It is commonly used in retail stores to showcase clothing and accessories. Unlike a torso or fitting, a mannequin represents the entire body, allowing customers to see how the product would look when worn. Therefore, the correct answer is d. Mannequin.Rate this question:
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- 5.
5. Peralatan dan perlengkapan yang diperlukan display dairy adalah….
- A.
A. Cool room
- B.
B. POP
- C.
C. Chiller
- D.
D. Nampan
- E.
E. Bins
Correct Answer
C. C. ChillerExplanation
A chiller is necessary for a display dairy because it helps to keep the dairy products at the right temperature, ensuring their freshness and preventing spoilage. A chiller is a refrigeration unit that cools the dairy products and maintains a consistent cold temperature. This is important for preserving the quality and extending the shelf life of the dairy products. Without a chiller, the dairy products may become warm and spoil quickly, leading to food waste and potential health risks for consumers. Therefore, a chiller is an essential piece of equipment for a display dairy.Rate this question:
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- 6.
6. Alat pajang berupa etalase untuk penjualan daging segar, sosis, yang digunakan untuk produk yang expired adalah....
- A.
A. Wagon
- B.
B. Show case
- C.
C. Gondola
- D.
D. Chelving
- E.
E. Frozen island
Correct Answer
B. B. Show caseExplanation
The correct answer is b. Show case. A show case is a display cabinet or counter used for displaying goods, such as fresh meat and sausages, for sale. It is commonly used in retail stores to showcase products and attract customers. The term "expired" suggests that the products displayed in the show case are past their expiration date and need to be sold quickly.Rate this question:
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- 7.
7. Tipe konsumen yang tidak pasti biasanya ia senang mengobrol , tetapi tidak mengarah pada pembelian disebut ...
- A.
A. The decided but mistaken customer
- B.
B. The silent timid customer,
- C.
C. The I get dicount customer
- D.
D. The talk active customer
- E.
E. The deliberate customer
Correct Answer
D. D. The talk active customerExplanation
The correct answer is d. The talk active customer. This type of customer is uncertain and unsure about making a purchase, but they enjoy engaging in conversations with salespeople or other customers. They may ask a lot of questions and seek advice or information before making a decision. However, their talkativeness does not necessarily lead to a purchase.Rate this question:
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- 8.
8. Berorientasi pada pemuasan dan untuk kepuasan pasar , disebut….
- A.
A. Konsep penjualan
- B.
B. Konsep pemasaran
- C.
C. Konsep reklame
- D.
D. Konsep distribusi
- E.
E. Konsep promosi
Correct Answer
B. B. Konsep pemasaranExplanation
The correct answer is b. Konsep pemasaran. This is because the concept of marketing focuses on satisfying the needs and wants of the market. It involves understanding customer needs, creating products or services that meet those needs, and promoting and delivering them effectively to the target market. The other options, such as konsep penjualan (sales concept), konsep reklame (advertising concept), konsep distribusi (distribution concept), and konsep promosi (promotion concept), are all important elements of marketing but do not encompass the overall philosophy of marketing as a whole.Rate this question:
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- 9.
9. Barang – barang yang dibekukan ,misalnya daging, sayuran,chicken nugged disebut....
- A.
A. Vegetable
- B.
B. Fresh fruit
- C.
C. Fresh meat
- D.
D. Diary product
- E.
E. Frozen
Correct Answer
E. E. FrozenExplanation
The correct answer is "e. Frozen" because the question asks for the term used to describe frozen items such as meat, vegetables, and chicken nuggets. "Frozen" is the term commonly used to refer to items that have been subjected to freezing temperatures to preserve them.Rate this question:
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- 10.
10. Berikut yang tidak termasuk filosofi pelanggan adalah .
- A.
A. Pihak terpenting dalam aktivitas perusahaan
- B.
B. Pembayaran gaji karyawan
- C.
C. Meningkatkan citra perusahaan
- D.
D. Kunci sukses bisnis perusahaan
- E.
E. Salah satu asset perusahaan
Correct Answer
C. C. Meningkatkan citra perusahaanExplanation
The correct answer is c. Meningkatkan citra perusahaan. This is because the other options all relate to the concept of customer philosophy in business. Option a states that customers are the most important part of a company's activities. Option b mentions paying employee salaries, which is important for customer satisfaction as well. Option d suggests that customer satisfaction is key to the success of a business. Option e states that customers are one of the company's assets. However, option c is not directly related to the concept of customer philosophy, as it focuses on improving the company's image rather than prioritizing customer satisfaction.Rate this question:
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Mar 20, 2023Quiz Edited by
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Mar 03, 2012Quiz Created by
Baskoro
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