The Future Of Apple
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Who is the CEO of Apple?
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Phillip Cook
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Tim Johnson
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Tim Cook
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James Cook
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Read the Fortune Magazine article (22nd July 2013) and attempt the questions which follow. There are two different perspectives on the future of Apple.
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- 2.
A former Apple employee says there is blatant disregard for _________ media services
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Web
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Social
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New
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International
Correct Answer
A. SocialExplanation
The former Apple employee claims that there is a clear lack of consideration or respect for social media services within the company. This suggests that Apple may not prioritize or value the importance of social media platforms in their business strategies or operations.Rate this question:
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- 3.
Apple is described as the world's most valuable _____________ company.
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Computer
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Software
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Technology
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Internet
Correct Answer
A. TechnologyExplanation
Apple is described as the world's most valuable technology company because it is known for its innovative and advanced technology products such as iPhones, iPads, Mac computers, and Apple Watches. Apple's success and market value are primarily driven by its technological advancements and the integration of hardware, software, and services. The company has revolutionized the technology industry with its cutting-edge products and has consistently been at the forefront of technological innovation, making it the most valuable technology company in the world.Rate this question:
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- 4.
Apple is also suffering because its __________________ are innovating and experimenting.
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Customers
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Competitors
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Scientists
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Opponents
Correct Answer
A. CompetitorsExplanation
Apple is suffering because its competitors are innovating and experimenting. This suggests that Apple's competitors are coming up with new and innovative products or services that are attracting customers away from Apple. These competitors are likely investing in research and development, staying ahead of the market trends, and constantly improving their offerings. As a result, Apple is facing tough competition and is struggling to retain its customer base and market share.Rate this question:
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- 5.
In March 2013, what was released by Samsung?
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Galaxy S10
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Galaxy S4
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Galaxy S3
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None of the above.
Correct Answer
A. Galaxy S4Explanation
In March 2013, Samsung released the Galaxy S4. This was the successor to the Galaxy S3 and was a highly anticipated smartphone at the time. The Galaxy S4 introduced several new features and improvements, including a larger display, faster processor, enhanced camera capabilities, and innovative software features. It was a flagship device for Samsung and garnered significant attention and sales upon its release.Rate this question:
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- 6.
Steve Jobs was the CEO of Apple for the last ___________ years of his life.
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20
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15
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25
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50
Correct Answer
A. 15Explanation
Steve Jobs served as the CEO of Apple for the last 15 years of his life. This indicates that he held the position of CEO for a significant period of time before his passing. It highlights his influential role in shaping the company and its success during that period.Rate this question:
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- 7.
What is the approximate number of iTunes accounts?
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150 million
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575 million
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975 million
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175 million
Correct Answer
A. 575 millionExplanation
Approximately 575 million is the number of iTunes accounts.Rate this question:
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- 8.
In the future a new innovation will be a lower cost ____________ for developing markets
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IPad
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IPhone
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IDesk
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None of the above
Correct Answer
A. IPhoneExplanation
In the future, a new innovation that will be a lower cost option for developing markets is the iPhone. This suggests that Apple plans to introduce a more affordable version of their popular smartphone specifically targeted towards developing countries. This strategy aims to expand their market reach and make their products more accessible to a wider range of consumers, ultimately driving growth and increasing market share.Rate this question:
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- 9.
The opposite of a bear case is a:
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Tiger Case
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Lion Case
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Bull Case
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Cow Case
Correct Answer
A. Bull CaseExplanation
A bear case refers to a negative or pessimistic outlook on a particular investment or market. The opposite of this would be a positive or optimistic outlook, which is commonly referred to as a bull case. In a bull case, investors believe that the market or investment will rise in value. Therefore, the correct answer is "Bull Case".Rate this question:
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- 10.
Apple recently purchased a company called AuthenTec. What does this company do?
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It is a large internet security firm.
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It is a fingerprint-sensor chipmaker.
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It is a large eye sensor chipmaker
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All of the above.
Correct Answer
A. It is a fingerprint-sensor chipmaker.Explanation
AuthenTec is a company that specializes in fingerprint-sensor technology. This means that they develop and manufacture chips that are used in devices to authenticate users through their fingerprints. Apple's acquisition of AuthenTec indicates their interest in incorporating fingerprint-sensor technology into their products, such as the Touch ID feature on iPhones and iPads. Therefore, the correct answer is "It is a fingerprint-sensor chipmaker."Rate this question:
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- 11.
A possible new product for Apple is:
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IWatch
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IBook
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ILight
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IScope
Correct Answer
A. IWatchExplanation
The correct answer is iWatch because it is a possible new product for Apple. The other options, iBook, iLight, and iScope, are not mentioned or associated with Apple as potential new products. The iWatch aligns with Apple's existing product line, such as the iPhone and Apple Watch, and fits within their focus on technology and wearable devices.Rate this question:
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- 12.
Apple has demonstrated how iTunes could be the operating system of a
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Plane
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Train
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Car
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Bike
Correct Answer
A. CarExplanation
Apple has demonstrated how iTunes could be the operating system of a car. This means that Apple has shown how iTunes, their music and media platform, can be integrated into a car's operating system, allowing users to access and control their music and media content directly from the car's dashboard. This integration would provide a seamless and convenient experience for users, allowing them to enjoy their favorite music and media while on the go.Rate this question:
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- 13.
According to some bulls in the market, the share price is predicted to hit:
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$400
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$1000
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$540
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$640
Correct Answer
A. $540Explanation
According to some bulls in the market, they predict that the share price will reach $540. This implies that they believe the share price will increase from its current level. The other options of $400, $1000, and $640 are not supported by the bulls' predictions.Rate this question:
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- 14.
In 1997, Apple first used the slogan:
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Cutting Edge Technology
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Think Different
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Be smarter
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Think Smart
Correct Answer
A. Think DifferentExplanation
The correct answer is "Think Different" because this slogan was indeed used by Apple in 1997. It became a highly successful marketing campaign for the company, emphasizing their innovative and unique approach to technology. The slogan aimed to inspire creativity and individuality among consumers, setting Apple apart from its competitors.Rate this question:
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- 15.
According to critics, the best Apple has to offer these days is:
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Good customer service
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Excellent network of stores
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A new look and feel - a fresh coat of paint
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All of the above
Correct Answer
A. A new look and feel - a fresh coat of paintExplanation
According to critics, the best Apple has to offer these days is a new look and feel - a fresh coat of paint. This suggests that critics believe Apple's recent improvements and updates to their products have resulted in a refreshing and appealing experience for users. They may have introduced innovative features, improved design, or enhanced user interface, all contributing to a positive perception of Apple's offerings.Rate this question:
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- 16.
Waze was bought by Google for $1 billion dollars. What is Waze?
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A social network
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A crowdsourced mapping company
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A cloud web application
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All of the above.
Correct Answer
A. A crowdsourced mapping companyExplanation
Waze is a crowdsourced mapping company that was acquired by Google for $1 billion dollars. This means that Waze relies on its community of users to provide real-time traffic and navigation information, making it a unique and valuable mapping service. While it may have social network features and utilize cloud web applications, its primary focus and distinction lie in its crowdsourced mapping capabilities.Rate this question:
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- 17.
Innovation does not follow a predictable ______________
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Pathway
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Timetable
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Agenda
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Route
Correct Answer
A. TimetableExplanation
Innovation does not follow a predictable timetable because it is not bound by a fixed schedule or timeline. The process of innovation is often characterized by uncertainty, trial and error, and unexpected breakthroughs. It can occur at any time and may be influenced by various factors such as market demands, technological advancements, and creative inspiration. Therefore, innovation cannot be constrained by a predetermined timetable but rather unfolds organically and dynamically.Rate this question:
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- 18.
How many years passed between the launch of the iPod in 2001 and the debut of the iPhone?
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Five years
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Six years
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Two years
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Ten years
Correct Answer
A. Six yearsExplanation
The iPod was launched in 2001, and the iPhone made its debut in 2007. Therefore, there were six years that passed between the launch of the iPod and the debut of the iPhone.Rate this question:
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- 19.
Tim Cook has improved Apple relations with critics of its _________ contract manufacturers.
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Malaysia
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China
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Mexico
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Cambodia
Correct Answer
A. ChinaExplanation
Tim Cook has improved Apple relations with critics of its China contract manufacturers. This suggests that Apple has faced criticism regarding its contract manufacturers in China, and Tim Cook has taken steps to address these concerns and improve the relationship between Apple and its critics.Rate this question:
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- 20.
Wall Street seems to have grown impatient with Apple's unwillingness to use its immense _____________.
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Opportunities
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Balance sheet
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Innovative ability
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Talent
Correct Answer
A. Balance sheetExplanation
Wall Street seems to have grown impatient with Apple's unwillingness to use its immense balance sheet. This suggests that Apple has a significant amount of financial resources available, but it is not utilizing them effectively or taking advantage of the opportunities that could arise from its strong financial position. This could indicate a conservative approach to financial management or a lack of strategic decision-making.Rate this question:
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- 21.
Apple has frequently been compared to a cult or a ___________
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Religion
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Following
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Sect
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Clan
Correct Answer
A. ReligionExplanation
Apple's comparison to a "cult" or a "religion" suggests that the brand has a devoted and loyal following, similar to the way people adhere to religious beliefs. This comparison implies that Apple's customers are extremely dedicated and passionate about the brand, often exhibiting behaviors and attitudes that resemble those of religious followers. The use of the term "religion" emphasizes the depth of this loyalty and the fervor with which Apple's customers support and advocate for the brand.Rate this question:
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- 22.
Due to the very large number of iTune accounts, Apple has the largest collection of __________ data of any online merchant.
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Consumer
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User
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Credit card
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Debit card
Correct Answer
A. Credit cardExplanation
Apple has the largest collection of credit card data of any online merchant because of the very large number of iTunes accounts. This suggests that a significant number of customers have linked their credit cards to their iTunes accounts for making purchases, allowing Apple to accumulate a vast amount of credit card data.Rate this question:
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- 23.
A new innovation coming soon to Apple is:
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The iTunes Radio Service.
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The iTunes Phone Service.
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The iTunes Cloud Service.
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All of the above.
Correct Answer
A. The iTunes Radio Service.Explanation
The correct answer is the iTunes Radio Service. This is because the question asks for a new innovation coming soon to Apple, and out of the given options, only the iTunes Radio Service fits this criteria. The iTunes Phone Service and iTunes Cloud Service are not mentioned as new innovations, so they cannot be the correct answer.Rate this question:
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- 24.
The dean of the Yale School of Management was recruited to start:
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The Apple College
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The Apple University
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The Apple School
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The Apple Technical College
Correct Answer
A. The Apple UniversityExplanation
The correct answer is "The Apple University." This choice aligns with the fact that the dean of the Yale School of Management was recruited. Typically, universities have multiple schools and colleges, so "The Apple College" or "The Apple School" would not be appropriate. Additionally, "The Apple Technical College" implies a focus on technical education, which may not be the case for Apple University.Rate this question:
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- 25.
Profit growth at Apple is:
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Declining
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Increasing
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Stalled
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None of the above
Correct Answer
A. StalledExplanation
The term "stalled" suggests that there has been no significant growth in Apple's profit. This means that the profit growth has come to a halt or has remained stagnant. It implies that there has been no increase or decline in profit, indicating a period of no progress or change in Apple's profitability.Rate this question:
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- 26.
Most of Apple's latest product releases have been _______________ on existing gadgets.
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Iterations
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Changes
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Revolutions
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None of the above.
Correct Answer
A. IterationsExplanation
Apple's latest product releases have been iterations on existing gadgets. This means that Apple has been making incremental improvements and refinements to their existing products rather than introducing completely new and revolutionary devices. This strategy allows Apple to build upon their successful products and enhance them with new features and technologies. By continuously iterating on their products, Apple can maintain a consistent user experience while also staying competitive in the market.Rate this question:
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- 27.
The mobile mapping service launched by Apple is described as _____________ and therefore embarrassing.
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Mediocre
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Rubbish
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Infantile
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Outdated
Correct Answer
A. MediocreExplanation
The mobile mapping service launched by Apple is described as mediocre and therefore embarrassing. This suggests that the service is not up to the expected or desired standard, and falls short of what is considered as good or excellent. This could be due to various factors such as inaccuracies in mapping data, limited features, or usability issues. Overall, the description of the service as mediocre implies that it is disappointing and not on par with the quality expected from a company like Apple.Rate this question:
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- 28.
There is a widespread belief that Apple will create an
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Ihouse featuring all Apple products
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Idoctor in the form of a medical ipad.
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Ipad for developing countries
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Payment or billing system
Correct Answer
A. Payment or billing systemExplanation
The given answer, "payment or billing system," suggests that Apple will create a system for making payments or managing bills. This could be in the form of a new feature or app that allows users to easily pay for products or services using their Apple devices. It could also involve integrating Apple Pay or other payment methods into various industries or sectors. This answer aligns with the context of the question, which mentions Apple creating different products or services.Rate this question:
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- 29.
The criticism that stings Apple the most is:
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It has lost the ability to create new products.
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It has lost its edge for being different .
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It has lost its edge for innovation.
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It has lost important managerial talent.
Correct Answer
A. It has lost its edge for innovation.Explanation
The criticism that stings Apple the most is that it has lost its edge for innovation. This means that people believe Apple is no longer coming up with groundbreaking and revolutionary products like it used to. Innovation has always been a key aspect of Apple's success, and losing this edge could be detrimental to the company's future growth and competitiveness.Rate this question:
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- 30.
Multiple recruiters say it is easier now to woo Apple employees to ________
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Stay with the company.
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Be loyal the company.
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Leave the company.
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be disloyal to the company.
Correct Answer
A. Leave the company.Explanation
The correct answer is "leave the company". The statement suggests that multiple recruiters find it easier to convince Apple employees to leave the company. This implies that there may be certain factors or incentives that make employees more inclined to consider leaving their current employment at Apple.Rate this question:
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- 31.
Ex-employees refer to the culture inside the company as:
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A grind with little opportunity for promotion
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Innovative with many opportunities for promotion
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Best employee to work for
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None of the above.
Correct Answer
A. A grind with little opportunity for promotionExplanation
The correct answer is "a grind with little opportunity for promotion". This implies that the culture inside the company is demanding, monotonous, and lacks growth opportunities. It suggests that employees may find the work challenging and exhausting, with limited chances for career advancement.Rate this question:
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- 32.
The idea of Apple University was to create an in-house ________________ that would instill in Apple's future managers the lessons Jobs had learned in building the company.
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Bible
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Book
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Curriculum
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Manual
Correct Answer
A. CurriculumExplanation
Apple University was created with the purpose of developing a structured and comprehensive program or curriculum that would teach Apple's future managers the valuable lessons and insights that Steve Jobs had acquired while building the company. This curriculum would serve as a guide or educational framework for these managers, equipping them with the necessary knowledge and skills to lead and succeed within Apple's unique corporate culture and business environment.Rate this question:
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- 33.
Apple is worth almost:
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$400 billion
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$300 billion
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$500 billion
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$150 billion
Correct Answer
A. $400 billionExplanation
Apple is worth almost $400 billion, which means that the total value of the company's assets, including its brand, products, and investments, is close to this amount. This valuation is determined by factors such as Apple's market capitalization, revenue, profitability, and future growth prospects. As one of the most valuable companies in the world, Apple's worth is a reflection of its success in the technology industry and its strong market position.Rate this question:
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- 34.
What is the world's most profitable company?
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Sony
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Apple
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Exxon Mobil
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American Airlines
Correct Answer
A. Exxon MobilExplanation
Exxon Mobil is considered the most profitable company in the world due to its dominance in the oil and gas industry. With extensive operations in exploration, production, refining, and distribution, Exxon Mobil has consistently generated high revenues and profits. The company's strong global presence, efficient operations, and strategic investments have contributed to its financial success. Additionally, Exxon Mobil's focus on cost management and technological advancements has further enhanced its profitability.Rate this question:
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- 35.
What web services are provided by Google?
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Google Now
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Google Drive
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Google Universe
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The first two options are correct
Correct Answer
A. The first two options are correctExplanation
Google provides two web services: Google Now and Google Drive. Google Now is a virtual assistant that provides personalized information based on user preferences and search history. Google Drive is a cloud storage and file synchronization service that allows users to store, share, and collaborate on documents, spreadsheets, and presentations. The third option, Google Universe, is not a valid web service provided by Google. Therefore, the correct answer is that the first two options are correct.Rate this question:
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- 36.
For a short period of time Apple had the highest market ______________ in the world.
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Capitalization
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Profits
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Opportunities
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Growth
Correct Answer
A. CapitalizationExplanation
Apple had the highest market capitalization in the world for a short period of time. Market capitalization refers to the total value of a company's outstanding shares of stock in the market. This indicates the market's perception of the company's worth and is calculated by multiplying the current share price by the total number of outstanding shares. In this context, it means that Apple had the highest overall value in terms of its stock market performance compared to other companies during that specific period.Rate this question:
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- 37.
A premium brand like Apple that attacks the ______end does so at its peril
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High
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Low
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Middle
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Medium
Correct Answer
A. LowExplanation
A premium brand like Apple that attacks the low end does so at its peril because it risks damaging its reputation and losing its loyal customer base. Apple is known for its high-quality and innovative products, which are associated with a premium price tag. By targeting the low end of the market, Apple would have to compromise on the quality and features of its products, which could undermine its brand image and alienate its existing customers who value the exclusivity and premium experience that Apple offers.Rate this question:
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- 38.
A recent innovation at Google is:
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Google Maps
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Google Shopping
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Google Glass
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All of the above
Correct Answer
A. Google GlassExplanation
Google Glass is a recent innovation at Google. It is a wearable technology that displays information in a smartphone-like hands-free format. It allows users to access information, take photos or videos, and perform various tasks through voice commands. Google Glass was introduced as a prototype in 2012 and aimed to provide a new way of interacting with technology. However, it faced some challenges and was discontinued as a consumer product in 2015. Nonetheless, it remains an important innovation in the field of wearable technology.Rate this question:
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- 39.
According to the bull case, Apple has appeased Wall Street by:
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Granting a dividend
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Raising debt
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Committing to considerable stock buybacks
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All of the above
Correct Answer
A. All of the aboveExplanation
The bull case for Apple suggests that the company has appeased Wall Street by implementing several measures. Firstly, Apple granted a dividend, which means that they distributed a portion of their profits to shareholders. Additionally, they raised debt, which allowed them to access additional funds for various purposes. Lastly, Apple committed to considerable stock buybacks, which involves purchasing its own shares from the market, thereby reducing the number of outstanding shares and potentially increasing the value of the remaining shares. Therefore, all of the given options - granting a dividend, raising debt, and committing to considerable stock buybacks - are correct.Rate this question:
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- 40.
Apple recently introduced a new and impressively redesigned version of its:
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Ipad for recreational users
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Ipad for business users
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Macintosh computer for professional customers
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Macintosh computer for personal users.
Correct Answer
A. Macintosh computer for professional customersExplanation
Apple recently introduced a new and impressively redesigned version of its Macintosh computer for professional customers. This implies that Apple has released a new model of their Macintosh computer specifically targeting professional users. The redesign suggests that there may be improvements in terms of performance, features, or design that cater to the needs and demands of professional customers.Rate this question:
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- 41.
Apple's management is described as:
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Defensive
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Less Committed
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Incompetent
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The first two options are correct
Correct Answer
A. The first two options are correctExplanation
The given correct answer states that Apple's management is described as "Defensive" and "Less Committed". This suggests that Apple's management tends to be cautious and protective, possibly prioritizing the preservation of their current position rather than taking risks or being fully dedicated to new initiatives. This explanation aligns with the notion that defensive management approaches are often characterized by a focus on maintaining stability and avoiding potential threats or disruptions. Additionally, the mention of being less committed implies a lack of wholehearted dedication or enthusiasm towards their work.Rate this question:
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- 42.
Apple is described as one of the best _________________ of modern history.
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Companies
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Marketers
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Advertisers
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Corporations
Correct Answer
A. MarketersExplanation
Apple is described as one of the best marketers of modern history because they have consistently excelled in creating and promoting their products. They have been able to create a strong brand image and generate high demand for their products through innovative marketing strategies. Apple's successful marketing campaigns, sleek product designs, and effective advertising have contributed to their immense popularity and success in the market.Rate this question:
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- 43.
Fans of Apple expect the company to launch ___________ in 2014.
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Apple Television
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Apple House
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Apple Global
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Apple Cloud Services
Correct Answer
A. Apple TelevisionExplanation
Based on the information given, fans of Apple are expecting the company to launch a product in 2014. Among the options provided, "Apple Television" is the most likely choice as it aligns with Apple's product line and the trend of smart TVs in the market. "Apple House" and "Apple Global" do not correspond to any known Apple products or services. "Apple Cloud Services" may be a possibility, but it is less likely as it does not directly relate to a physical product launch.Rate this question:
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- 44.
In 2012, what was the net income of Apple:
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$400 billion
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$150 billion
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$42 billion
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$62 billion
Correct Answer
A. $42 billionExplanation
In 2012, Apple's net income was $42 billion. This indicates the total profit earned by Apple after deducting all expenses and taxes for that year. Net income is a key financial metric that reflects a company's profitability and financial performance.Rate this question:
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- 45.
Tim Cook is described in the article as having:
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Little patience for public relations
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A low key personality
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Less product vision than Jobs
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All of the above
Correct Answer
A. All of the aboveExplanation
The article describes Tim Cook as having little patience for public relations, meaning he may not prioritize or value the importance of managing public image and relationships. Additionally, he is described as having a low key personality, suggesting that he is not flashy or attention-seeking. Lastly, the article states that Cook has less product vision than Jobs, implying that he may not possess the same level of innovative and forward-thinking ideas. Therefore, the correct answer is "All of the above," as all three statements are supported by the article.Rate this question:
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- 46.
By using the expression bear case on the first page, the author intends to provide:
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A positive view regarding the future of Apple
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A negative or pessimistic view regarding the future of Apple
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Both a positive and negative outlook regarding the business.
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A strategy for Apple to improve.
Correct Answer
A. A negative or pessimistic view regarding the future of AppleExplanation
The use of the term "bear case" suggests a negative or pessimistic view regarding the future of Apple. In finance, a bear market refers to a downward trend in the stock market, characterized by falling prices and investor pessimism. By using this term, the author is indicating that they have a negative outlook on Apple's future prospects.Rate this question:
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- 47.
When they use the expression corporate DNA they mean:
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The Lifeblood of the company
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The underlying culture of the company.
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The structure, features and management systems of the company.
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All of the above answers are partly correct.
Correct Answer
A. All of the above answers are partly correct.Explanation
The term "corporate DNA" refers to the fundamental characteristics that define a company, including its culture, structure, features, and management systems. These elements are considered the lifeblood of the company as they shape its identity and determine how it operates. Therefore, all of the given answers are partly correct as they capture different aspects of what corporate DNA represents.Rate this question:
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- 48.
Many thought Apple's product _________________, directly overseen by Jobs was its greatest product.
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Marketing
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Design
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Features
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Advertising
Correct Answer
A. MarketingExplanation
The correct answer is marketing. This is because the sentence mentions that the product was directly overseen by Jobs, indicating that it was a significant and successful product. Out of the given options, marketing is the most likely factor that contributed to the success of the product, as Apple is known for its innovative marketing strategies that create hype and demand for their products.Rate this question:
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- 49.
Apple isn't supposed to follow anyone on ___________
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Any product
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Anything
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Design concepts
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Computers
Correct Answer
A. AnythingExplanation
Apple is known for its innovation and unique design concepts. They have a reputation for setting trends rather than following them. Therefore, it is expected that Apple does not follow anyone on anything, be it any product, design concepts, or even computers. Their focus is on creating their own path and staying ahead in the market.Rate this question:
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Sep 13, 2023Quiz Edited by
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Aug 10, 2013Quiz Created by
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