The Future Of Apple

50 Questions | By Phillip27 | Updated: Mar 21, 2022 | Attempts: 5706

Questions

Settings

Read the Fortune Magazine article (22nd July 2013) and attempt the questions which follow. There are two different perspectives on the future of Apple.

Questions and Answers

1.

By using the expression bear case on the first page, the author intends to provide:
- A.
  
  A positive view regarding the future of Apple
- B.
  
  A negative or pessimistic view regarding the future of Apple
- C.
  
  Both a positive and negative outlook regarding the business.
- D.
  
  A strategy for Apple to improve.
2.

The opposite of a bear case is a:
- A.
  
  Tiger Case
- B.
  
  Lion Case
- C.
  
  Bull Case
- D.
  
  Cow Case
3.

Apple's management is described as:
- A.
  
  Defensive
- B.
  
  Less Committed
- C.
  
  Incompetent
- D.
  
  The first two options are correct
4.

Profit growth at Apple is:
- A.
  
  Declining
- B.
  
  Increasing
- C.
  
  Stalled
- D.
  
  None of the above
5.

In 2012, what was the net income of Apple:
- A.
  
  $400 billion
- B.
  
  $150 billion
- C.
  
  $42 billion
- D.
  
  $62 billion
6.

Apple is worth almost:
- A.
  
  $400 billion
- B.
  
  $300 billion
- C.
  
  $500 billion
- D.
  
  $150 billion
7.

What is the world's most profitable company?
- A.
  
  Sony
- B.
  
  Apple
- C.
  
  Exxon Mobil
- D.
  
  American Airlines
8.

Steve Jobs was the CEO of Apple for the last ___________ years of his life.
- A.
  
  20
- B.
  
  15
- C.
  
  25
- D.
  
  50
9.

In 1997, Apple first used the slogan:
- A.
  
  Cutting Edge Technology
- B.
  
  Think Different
- C.
  
  Be smarter
- D.
  
  Think Smart
10.

Apple is described as one of the best _________________ of modern history.
- A.
  
  Companies
- B.
  
  Marketers
- C.
  
  Advertisers
- D.
  
  Corporations
11.

The criticism that stings Apple the most is:
- A.
  
  It has lost the ability to create new products.
- B.
  
  It has lost its edge for being different .
- C.
  
  It has lost its edge for innovation.
- D.
  
  It has lost important managerial talent.
12.

Apple recently introduced a new and impressively redesigned version of its:
- A.
  
  Ipad for recreational users
- B.
  
  Ipad for business users
- C.
  
  Macintosh computer for professional customers
- D.
  
  Macintosh computer for personal users.
13.

According to critics, the best Apple has to offer these days is:
- A.
  
  Good customer service
- B.
  
  Excellent network of stores
- C.
  
  A new look and feel - a fresh coat of paint
- D.
  
  All of the above
14.

Who is the CEO of Apple?
- A.
  
  Phillip Cook
- B.
  
  Tim Johnson
- C.
  
  Tim Cook
- D.
  
  James Cook
15.

Most of Apple's latest product releases have been _______________ on existing gadgets.
- A.
  
  Iterations
- B.
  
  Changes
- C.
  
  Revolutions
- D.
  
  None of the above.
16.

According to some bulls in the market, the share price is predicted to hit:
- A.
  
  $400
- B.
  
  $1000
- C.
  
  $540
- D.
  
  $640
17.

A possible new product for Apple is:
- A.
  
  IWatch
- B.
  
  IBook
- C.
  
  ILight
- D.
  
  IScope
18.

What is the approximate number of iTunes accounts?
- A.
  
  150 million
- B.
  
  575 million
- C.
  
  975 million
- D.
  
  175 million
19.

The mobile mapping service launched by Apple is described as _____________ and therefore embarrassing.
- A.
  
  Mediocre
- B.
  
  Rubbish
- C.
  
  Infantile
- D.
  
  Outdated
20.

Apple is also suffering because its __________________ are innovating and experimenting.
- A.
  
  Customers
- B.
  
  Competitors
- C.
  
  Scientists
- D.
  
  Opponents
21.

A recent innovation at Google is:
- A.
  
  Google Maps
- B.
  
  Google Shopping
- C.
  
  Google Glass
- D.
  
  All of the above
22.

What web services are provided by Google?
- A.
  
  Google Now
- B.
  
  Google Drive
- C.
  
  Google Universe
- D.
  
  The first two options are correct
23.

A former Apple employee says there is blatant disregard for _________ media services
- A.
  
  Web
- B.
  
  Social
- C.
  
  New
- D.
  
  International
24.

In March 2013, what was released by Samsung?
- A.
  
  Galaxy S10
- B.
  
  Galaxy S4
- C.
  
  Galaxy S3
- D.
  
  None of the above.
25.

Multiple recruiters say it is easier now to woo Apple employees to ________
- A.
  
  Stay with the company.
- B.
  
  Be loyal the company.
- C.
  
  Leave the company.
- D.
  
  be disloyal to the company.