The Future Of Apple

50 Questions | Total Attempts: 5622

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Apple Quizzes & Trivia

Read the Fortune Magazine article (22nd July 2013) and attempt the questions which follow. There are two different perspectives on the future of Apple.


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Questions and Answers
  • 1. 
    By using the expression bear case on the first page, the author intends to provide:
    • A. 

      A positive view regarding the future of Apple

    • B. 

      A negative or pessimistic view regarding the future of Apple

    • C. 

      Both a positive and negative outlook regarding the business.

    • D. 

      A strategy for Apple to improve.

  • 2. 
    The opposite of a bear case is a:
    • A. 

      Tiger Case

    • B. 

      Lion Case

    • C. 

      Bull Case

    • D. 

      Cow Case

  • 3. 
    Apple's management is described as: 
    • A. 

      Defensive

    • B. 

      Less Committed

    • C. 

      Incompetent

    • D. 

      The first two options are correct

  • 4. 
    Profit growth at Apple is:
    • A. 

      Declining

    • B. 

      Increasing

    • C. 

      Stalled

    • D. 

      None of the above

  • 5. 
    In 2012, what was the net income of Apple:
    • A. 

      $400 billion

    • B. 

      $150 billion

    • C. 

      $42 billion

    • D. 

      $62 billion

  • 6. 
    Apple is worth almost:
    • A. 

      $400 billion

    • B. 

      $300 billion

    • C. 

      $500 billion

    • D. 

      $150 billion

  • 7. 
    What is the world's most profitable company?
    • A. 

      Sony

    • B. 

      Apple

    • C. 

      Exxon Mobil

    • D. 

      American Airlines

  • 8. 
    Steve Jobs was the CEO of Apple for the last ___________ years of his life.
    • A. 

      20

    • B. 

      15

    • C. 

      25

    • D. 

      50

  • 9. 
    In 1997, Apple first used the slogan:
    • A. 

      Cutting Edge Technology

    • B. 

      Think Different

    • C. 

      Be smarter

    • D. 

      Think Smart

  • 10. 
    Apple is described as one of the best _________________ of modern history. 
    • A. 

      Companies

    • B. 

      Marketers

    • C. 

      Advertisers

    • D. 

      Corporations

  • 11. 
    The criticism that stings Apple the most is:
    • A. 

      It has lost the ability to create new products.

    • B. 

      It has lost its edge for being different .

    • C. 

      It has lost its edge for innovation.

    • D. 

      It has lost important managerial talent.

  • 12. 
    Apple recently introduced a new and impressively redesigned version of its:
    • A. 

      Ipad for recreational users

    • B. 

      Ipad for business users

    • C. 

      Macintosh computer for professional customers

    • D. 

      Macintosh computer for personal users.

  • 13. 
    According to critics, the best Apple has to offer these days is:
    • A. 

      Good customer service

    • B. 

      Excellent network of stores

    • C. 

      A new look and feel - a fresh coat of paint

    • D. 

      All of the above

  • 14. 
    Who is the CEO of Apple?
    • A. 

      Phillip Cook

    • B. 

      Tim Johnson

    • C. 

      Tim Cook

    • D. 

      James Cook

  • 15. 
    Most of Apple's latest product releases have been _______________ on existing gadgets.
    • A. 

      Iterations

    • B. 

      Changes

    • C. 

      Revolutions

    • D. 

      None of the above.

  • 16. 
    According to some bulls in the market, the share price is predicted to hit:
    • A. 

      $400

    • B. 

      $1000

    • C. 

      $540

    • D. 

      $640

  • 17. 
    A possible new product for Apple is:
    • A. 

      IWatch

    • B. 

      IBook

    • C. 

      ILight

    • D. 

      IScope

  • 18. 
    What is the approximate number of iTunes accounts?
    • A. 

      150 million

    • B. 

      575 million

    • C. 

      975 million

    • D. 

      175 million

  • 19. 
    The mobile mapping service launched by Apple is described as _____________ and therefore embarrassing.
    • A. 

      Mediocre

    • B. 

      Rubbish

    • C. 

      Infantile

    • D. 

      Outdated

  • 20. 
    Apple is also suffering because its __________________ are innovating and experimenting. 
    • A. 

      Customers

    • B. 

      Competitors

    • C. 

      Scientists

    • D. 

      Opponents

  • 21. 
    A recent innovation at Google is:
    • A. 

      Google Maps

    • B. 

      Google Shopping

    • C. 

      Google Glass

    • D. 

      All of the above

  • 22. 
    What web services are provided by Google?
    • A. 

      Google Now

    • B. 

      Google Drive

    • C. 

      Google Universe

    • D. 

      The first two options are correct

  • 23. 
    A former Apple employee says there is blatant disregard for _________ media services
    • A. 

      Web

    • B. 

      Social

    • C. 

      New

    • D. 

      International

  • 24. 
    In March 2013, what was released by Samsung?
    • A. 

      Galaxy S10

    • B. 

      Galaxy S4

    • C. 

      Galaxy S3

    • D. 

      None of the above.

  • 25. 
    Multiple recruiters say it is easier now to woo Apple employees to ________
    • A. 

      Stay with the company.

    • B. 

      Be loyal the company.

    • C. 

      Leave the company.

    • D. 

      be disloyal to the company.