Test your knowledge of today's session. You need seven out of 10 correct answers to pass. Good luck!
To share links to their press releases.
As a research tool.
To create communiites.
All of the above.
A and C.
They should get more hits on their website.
They'll get more followers.
Their Newstrak report will reflect Twitter referrals.
They'll get retweeted alot.
There's no way to tell.
They can use the http://bizwire.pr URL shortener on the front page of our website.
They can goto www.tinyurl.com and shorten it there.
Any of the free url shorteners are fine--bit.ly, bud.url.com, tiny.url, tr.im or others.
They should stick with the BW permalink.
Shortening URLS is considered bad for SEO.
5%
20%
38%
55%
80%
By posting a link on a personal page
Sharing a link on a company or fan page
Through wall postings in groups
By sending a personal message to someone with the link and asking them to spread the word.
All of the above.
PR Web
Market Wire
Globe Newswire
PRN
Business Wire
It's the number one place to post press release links.
It's a great place to create your business rolodex.
Best place online to post your bio.
It's a social networking site for professionals and a great place for resume posting, researching people and making contacts.
All of the above.
The summary can show up in some RSS feeds.
The summary can show up in Google search engine results.
The summary can reinforce keywords and help amplify client messaging.
The summary can tease readers into reading the full story.
All of the above.
Help people find it in Technorati
Submit it to Google and Bing
Reinforce keywords helping with keyword density
Associate the press release with similar content on the EON page, possibly resulting in "stumbled upon" visibility
All of the above.
Reporters' Press Pass preferences
The RSS Feeds where the release will appear
The Google search queries most likely to be associated with the release
The custom news sites where the release will be posted
All of the above.
Wait!
Here's an interesting quiz for you.