Quiz One: January 2010

The correct answer is "All of the above". This means that our clients are using Twitter for all of the mentioned purposes: sharing links to their press releases, using it as a research tool, and creating communities.

A respected SEO expert at one of our webinars this year said "A press release, well done, is an SEO dream. Your content, on someone else's website, linking back to YOU." When a client wonders why they should use the BW url rather than their own website url, this is a good answer. Also, the Newstrak reports collect the stats all in ONE convenient place. That's convenient.

Using any of the free URL shorteners such as bit.ly, bud.url.com, tiny.url, tr.im or others would be the best way for a client to shorten the URL on their press release. This would allow them to tweet or share the link more easily.

55% of Twitter users access Twitter from an application apart from www.twitter.com. This suggests that a majority of Twitter users prefer using mobile or desktop applications rather than accessing the platform through the website. This could be due to the convenience and additional features offered by these applications, such as push notifications and easier navigation. It also indicates the increasing popularity of mobile usage and the importance of optimizing the Twitter experience for various devices.

Clients can share links to press releases on Facebook in multiple ways. They can post a link on their personal page, share it on a company or fan page, or make wall postings in groups. Additionally, they can send a personal message to someone with the link and ask them to spread the word. Therefore, the correct answer is "All of the above."

The explanation for Globe Newswire being the lamest in terms of Twitter and Facebook presence among the wires is not available.

LinkedIn's primary purpose is to serve as a social networking site for professionals. It provides a platform for individuals to post their resumes, research other professionals, and make valuable connections. It is not specifically designed for posting press release links or creating a business rolodex, although these activities can be facilitated on the platform. Therefore, the correct answer is that LinkedIn is a social networking site for professionals and a great place for resume posting, researching people, and making contacts.

A client would want to write a summary of their release in BW Connect because it can have multiple benefits. Firstly, the summary can show up in some RSS feeds, increasing the visibility of the release to a wider audience. Additionally, the summary can also appear in Google search engine results, making it easier for people to find the release. Moreover, the summary can reinforce keywords and help amplify client messaging, ensuring that the main points are effectively communicated. Lastly, the summary can tease readers into reading the full story, generating more interest and engagement. Therefore, all of the above reasons make it important for a client to write a summary in BW Connect.

Both C and D are correct answers.

The EON target categories on the Details page in BW Connect refer to the RSS Feeds where the release will appear. This means that when selecting the target categories, the release will be distributed to specific RSS Feeds based on the chosen categories.