Quiz One: January 2010

10 Questions | Attempts: 119
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January Quizzes & Trivia

Test your knowledge of today's session. You need seven out of 10 correct answers to pass. Good luck!


Questions and Answers
  • 1. 
    How are our clients using Twitter?
    • A. 

      To share links to their press releases.

    • B. 

      As a research tool.

    • C. 

      To create communiites.

    • D. 

      All of the above.

    • E. 

      A and C.

  • 2. 
    How can a client tell if tweeting their BW release is resulting in more online traction?
    • A. 

      They should get more hits on their website.

    • B. 

      They'll get more followers.

    • C. 

      Their Newstrak report will reflect Twitter referrals.

    • D. 

      They'll get retweeted alot.

    • E. 

      There's no way to tell.

  • 3. 
    What's the best way for a client to shorten the URL on their press release so they can tweet or share the link more easily?
    • A. 

      They can use the http://bizwire.pr URL shortener on the front page of our website.

    • B. 

      They can goto www.tinyurl.com and shorten it there.

    • C. 

      Any of the free url shorteners are fine--bit.ly, bud.url.com, tiny.url, tr.im or others.

    • D. 

      They should stick with the BW permalink.

    • E. 

      Shortening URLS is considered bad for SEO.

  • 4. 
    What percentage of Twitter users access Twitter from an application apart from www.twitter.com? 
    • A. 

      5%

    • B. 

      20%

    • C. 

      38%

    • D. 

      55%

    • E. 

      80%

  • 5. 
    How can clients share links to press releases on Facebook?
    • A. 

      By posting a link on a personal page

    • B. 

      Sharing a link on a company or fan page

    • C. 

      Through wall postings in groups

    • D. 

      By sending a personal message to someone with the link and asking them to spread the word.

    • E. 

      All of the above.

  • 6. 
    Who has the lamest Twitter and Facebook presence of the wires?
    • A. 

      PR Web

    • B. 

      Market Wire

    • C. 

      Globe Newswire

    • D. 

      PRN

    • E. 

      Business Wire

  • 7. 
    What's the primary purpose of LInkedIn?
    • A. 

      It's the number one place to post press release links.

    • B. 

      It's a great place to create your business rolodex.

    • C. 

      Best place online to post your bio.

    • D. 

      It's a social networking site for professionals and a great place for resume posting, researching people and making contacts.

    • E. 

      All of the above.

  • 8. 
    Why would a client want to write a summary of their release in BW Connect, even though it might take an extra minute or two?
    • A. 

      The summary can show up in some RSS feeds.

    • B. 

      The summary can show up in Google search engine results.

    • C. 

      The summary can reinforce keywords and help amplify client messaging.

    • D. 

      The summary can tease readers into reading the full story.

    • E. 

      All of the above.

  • 9. 
    What do the EON keyword tags do for a client's press release on EON? Choose all that apply.
    • A. 

      Help people find it in Technorati

    • B. 

      Submit it to Google and Bing

    • C. 

      Reinforce keywords helping with keyword density

    • D. 

      Associate the press release with similar content on the EON page, possibly resulting in "stumbled upon" visibility

    • E. 

      All of the above.

  • 10. 
    The EON target categories on the Details page in BW Connect refer to
    • A. 

      Reporters' Press Pass preferences

    • B. 

      The RSS Feeds where the release will appear

    • C. 

      The Google search queries most likely to be associated with the release

    • D. 

      The custom news sites where the release will be posted

    • E. 

      All of the above.

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