Quiz One: January 2010
Test your knowledge of today's session. You need seven out of 10 correct answers to pass. Good luck!
- 1.How are our clients using Twitter?
- A.
To share links to their press releases.
- B.
As a research tool.
- C.
To create communiites.
- D.
All of the above.
- E.
A and C.
- 2.How can a client tell if tweeting their BW release is resulting in more online traction?
- A.
They should get more hits on their website.
- B.
They'll get more followers.
- C.
Their Newstrak report will reflect Twitter referrals.
- D.
They'll get retweeted alot.
- E.
There's no way to tell.
- 3.What's the best way for a client to shorten the URL on their press release so they can tweet or share the link more easily?
- A.
They can use the http://bizwire.pr URL shortener on the front page of our website.
- B.
They can goto www.tinyurl.com and shorten it there.
- C.
Any of the free url shorteners are fine--bit.ly, bud.url.com, tiny.url, tr.im or others.
- D.
They should stick with the BW permalink.
- E.
Shortening URLS is considered bad for SEO.
- 4.What percentage of Twitter users access Twitter from an application apart from www.twitter.com?
- A.
5%
- B.
20%
- C.
38%
- D.
55%
- E.
80%
- 5.How can clients share links to press releases on Facebook?
- A.
By posting a link on a personal page
- B.
Sharing a link on a company or fan page
- C.
Through wall postings in groups
- D.
By sending a personal message to someone with the link and asking them to spread the word.
- E.
All of the above.
- 6.Who has the lamest Twitter and Facebook presence of the wires?
- A.
PR Web
- B.
Market Wire
- C.
Globe Newswire
- D.
PRN
- E.
Business Wire
- 7.What's the primary purpose of LInkedIn?
- A.
It's the number one place to post press release links.
- B.
It's a great place to create your business rolodex.
- C.
Best place online to post your bio.
- D.
It's a social networking site for professionals and a great place for resume posting, researching people and making contacts.
- E.
All of the above.
- 8.Why would a client want to write a summary of their release in BW Connect, even though it might take an extra minute or two?
- A.
The summary can show up in some RSS feeds.
- B.
The summary can show up in Google search engine results.
- C.
The summary can reinforce keywords and help amplify client messaging.
- D.
The summary can tease readers into reading the full story.
- E.
All of the above.
- 9.What do the EON keyword tags do for a client's press release on EON? Choose all that apply.
- A.
Help people find it in Technorati
- B.
Submit it to Google and Bing
- C.
Reinforce keywords helping with keyword density
- D.
Associate the press release with similar content on the EON page, possibly resulting in "stumbled upon" visibility
- E.
All of the above.
- 10.The EON target categories on the Details page in BW Connect refer to
- A.
Reporters' Press Pass preferences
- B.
The RSS Feeds where the release will appear
- C.
The Google search queries most likely to be associated with the release
- D.
The custom news sites where the release will be posted
- E.
All of the above.
Recent Quizzes
Featured Quizzes
Popular Topics
Back to top