Publicitatea, CA Forma De Promovare, Reprezinta
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- 1.
In planificare de marketing, focusing-ul este sinonim cu
- A.
Marketingul diferentiat
- B.
Eroarea majoritatii
- C.
Marketingul concentrat
- D.
Diversificarea
- E.
Marketingul nediferentiat
Correct Answer
C. Marketingul concentratExplanation
Focusing în planificarea de marketing se referă la strategia de concentrare a resurselor și eforturilor pe un segment specific de piață sau pe un produs/serviciu specific, în vederea obținerii unui avantaj competitiv. Acesta este sinonim cu marketingul concentrat, deoarece ambele termeni descriu același concept de a se concentra pe un segment restrâns de piață pentru a-și atinge obiectivele de marketing.Rate this question:
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- 2.
Raportul de cercetare utilizat pentru configurarea cercetarii si negocieri intre firma de cercetare si firma beneficiara este:
- A.
Rezumat managerial sau executive summary
- B.
Raport final sau research result
- C.
Raport predicitv sau research prediction
- D.
Raport preliminar sau research proposal
- E.
Raport intermediar sau research design
Correct Answer
D. Raport preliminar sau research proposalExplanation
The correct answer is "raport preliminar sau research proposal". A research proposal is a document that outlines the objectives, methodology, and expected outcomes of a research project. It is used to initiate discussions and negotiations between the research firm and the beneficiary firm. It provides an overview of the research project and helps in determining the scope, timeline, and budget for the research.Rate this question:
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- 3.
Piata organizationala difera de cea a bunurilor de consum prin caracteristici precum
- A.
Gradul de risc mai redus in cazul cumpararilor organizationale
- B.
Perioada de planificare a cumpararii organizationale mult mai lunga
- C.
Timpul mai scurt dintre doua achizitii
- D.
Cumpararea in cantitati mai mici a produselor industriale
- E.
Valoarea mai redusa a comenzilor
Correct Answer
B. Perioada de planificare a cumpararii organizationale mult mai lungaExplanation
The correct answer is "perioada de planificare a cumpararii organizationale mult mai lunga." This is because the question is asking for a characteristic that differentiates organizational buying from consumer buying. The longer planning period for organizational buying suggests that more time and consideration is required for purchasing decisions in the organizational context.Rate this question:
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- 4.
Care dintre urmatoarele intrebari dintr-un chestionar de marketing este corecta?
- A.
Cu ce nota de la 1 la 5, cu 5 nota maxima, apreciati comportamentul chelnerului care v-a servit astazi?
- B.
In general consumati branzeturi: ()foarte multe ()multe ()putine()foarte putine
- C.
Veti cumpara o masina de spalat in viitorul apropiat? ()sigur da ()nu stiu ()poate
- D.
Cu ce nota de la 1 la 10 apreciati atmosfera din restaurantul nostru?
- E.
Nu credeti ca la noi copiii nu consuma suficiente frcute si legume? ()da ()nu
Correct Answer
A. Cu ce nota de la 1 la 5, cu 5 nota maxima, apreciati comportamentul chelnerului care v-a servit astazi?Explanation
The question "cu ce nota de la 1 la 5, cu 5 nota maxima, apreciati comportamentul chelnerului care v-a servit astazi?" is correct because it asks the respondents to rate the behavior of the waiter who served them today on a scale of 1 to 5, with 5 being the highest rating. This question allows the respondents to provide feedback on the waiter's behavior and helps the marketing team assess the quality of service provided by their staff.Rate this question:
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- 5.
Constientizarea problemei in procesul decizional de cumparare:
- A.
Este resimtita ca o senzatie de confor psihic si fizic
- B.
Poate fi instantanee sau dependenta de experienta personala
- C.
Este declansata de alegerea debuseului comercial
- D.
Se caracterizeaza prin spontaneitate, emotie, indiferenta fata de consecinta
- E.
Declanseaza cautarea informatiei asupra modului de satisfacere a nevoii
Correct Answer
E. Declanseaza cautarea informatiei asupra modului de satisfacere a nevoiiExplanation
The correct answer is "declanseaza cautarea informatiei asupra modului de satisfacere a nevoii" because it states that awareness of the problem triggers the search for information on how to fulfill the need. This means that when individuals become aware of a problem or a need they have, they are motivated to gather information to find a solution or satisfy that need.Rate this question:
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- 6.
In cadrul liniei de produse, dimensiunea latime reprezinta:
- A.
Numarul de variante in care este fabricat fiecare produs in parte
- B.
Numarul de produse care fac parte din linie
- C.
Numarul mediu de articole distincte oferite in cadrul liniei
- D.
Numarul de linii de produse care intra in compunerea ofertei unei intreprinderi
Correct Answer
B. Numarul de produse care fac parte din linieExplanation
The correct answer is "numarul de produse care fac parte din linie" because the question is asking about the meaning of the dimension "latime" within a product line. The dimension "latime" refers to the number of products that are included in the product line, not the number of variants or distinct articles offered within the line.Rate this question:
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- 7.
Promovarea vanzarilor este forma de promovare ce presupune:
- A.
Acordarea de stimulente pe termen lung clientilor finali sau distribuitorilor, in scopul cresterii vanzarilor
- B.
Acordarea de stimulente pe termen scurt clientilor finali sau distribuitorilor, in scopul cresterii vanzarilor
- C.
Comunicare directa intre agentul de vanzari si clientul potential
- D.
Comunicarea platita si impersonala cu piata
Correct Answer
B. Acordarea de stimulente pe termen scurt clientilor finali sau distribuitorilor, in scopul cresterii vanzarilorExplanation
Promovarea vanzarilor refers to the use of incentives or rewards to stimulate sales. In this case, the correct answer states that it involves the provision of short-term incentives to final customers or distributors with the aim of increasing sales. This suggests that the promotion is focused on immediate results and aims to encourage customers or distributors to make purchases or promote the product.Rate this question:
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- 8.
Vanzarea personala, comparativ cu alte forme de promovare , are drept avantaj:
- A.
Directionarea imprecisa a comunicarii, exact catre persoanele cu probabilitate mare de a cumpara
- B.
Adaptarea si ajustarea din mers a mesajului
- C.
Stimularea cumpararii imediate
- D.
Atragerea unui numar mare de clienti potentiali
Correct Answer
B. Adaptarea si ajustarea din mers a mesajuluiExplanation
The advantage of personal selling, compared to other forms of promotion, is the ability to adapt and adjust the message in real-time. This means that the salesperson can tailor their message to the specific needs and preferences of the customer, increasing the likelihood of making a sale. Unlike other forms of promotion, such as advertising or direct mail, personal selling allows for a more personalized and interactive approach, which can be highly effective in persuading customers to make an immediate purchase.Rate this question:
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- 9.
Publicitatea, ca forma de promovare, reprezinta:
- A.
Orice forma inpersonala de prezentare si comunicare a unor idei, bunuri sau servicii, platita de catre un sponsor bine identificat
- B.
Comunicarea gratuita si impersonala cu piata
- C.
Acordarea de stimulente pe termen scurt, in scopul cresterii vanzarilor
- D.
Comuniarea platita si impersonala cu piata
- E.
Cultivarea sistematica si constanta a contractelor directe cu reprezentantii autoritatilor
Correct Answer
A. Orice forma inpersonala de prezentare si comunicare a unor idei, bunuri sau servicii, platita de catre un sponsor bine identificatExplanation
Publicitatea, ca forma de promovare, reprezintă orice formă impersonală de prezentare și comunicare a unor idei, bunuri sau servicii, plătită de către un sponsor bine identificat. Aceasta implică utilizarea diferitelor canale de comunicare, cum ar fi televiziunea, radio, internetul sau printul, pentru a transmite mesajul către publicul țintă. Publicitatea are ca scop creșterea vizibilității și conștientizării produsului sau serviciului și stimularea vânzărilor prin atragerea atenției și influențarea comportamentului consumatorilor.Rate this question:
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- 10.
Etapele fundamentarii de pret sunt:
- A.
Analiza pietei tinta, segmentarea, analiza factorilor de influenta, stabilirea obiectivelor, stabilirea pretului de baza
- B.
Identificarea probleie, culegerea datelor, evaluarea alternativeor, luarea deciziei
- C.
Analiza pietei tinta, segmentarea, analiza factorilor de influenta, stabilirea obiectivelor, alegerea strategiilor
- D.
Analiza pietei tinta, analiza factorilor de influenta, stabilirea obiectivelor, alegerea strategiei, stabilirea pretului de baza
Correct Answer
D. Analiza pietei tinta, analiza factorilor de influenta, stabilirea obiectivelor, alegerea strategiei, stabilirea pretului de bazaExplanation
The correct answer is "analiza pietei tinta, analiza factorilor de influenta, stabilirea obiectivelor, alegerea strategiei, stabilirea pretului de baza". This sequence of steps represents the fundamental stages of pricing. It starts with analyzing the target market and the factors that influence pricing decisions. Then, objectives are established, followed by the selection of a pricing strategy and the final step of determining the base price. This process ensures that pricing decisions are based on a thorough understanding of the market and align with the company's objectives and strategy.Rate this question:
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- 11.
Razia comericala este metoda folosita de agentii de vanzari in etapa:
- A.
Finalizarii
- B.
Prospectarii
- C.
Urmaririi
- D.
Contractarii
- E.
Abordarii
Correct Answer
B. ProspectariiExplanation
"Razia comerciala" is a term in Romanian that translates to "commercial raid" in English. In the context of the given options, "prospectarii" is the most logical choice for the stage in which commercial raids are conducted. "Prospectarii" refers to the process of prospecting or searching for potential customers or clients. Therefore, it makes sense that commercial raids, which are typically aggressive and targeted actions to acquire new customers, would be conducted during the prospecting stage.Rate this question:
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- 12.
Strategia de pret in cazul cartilor, ziarelor si revistelor din Romania ete:
- A.
Strategia pretului discriminatoriu
- B.
Strategia pretului final
- C.
Strategia pretului par-imapr
- D.
Strategia pretului linie de produse
Correct Answer
B. Strategia pretului finalExplanation
The correct answer is "strategia pretului final". In the context of books, newspapers, and magazines in Romania, the strategy of setting the final price is the most appropriate. This means that the price set for these products is the ultimate price that the consumer will pay, without any further discounts or adjustments. It implies that the pricing decision is made with the intention of maximizing profits based on the perceived value of the product to the customer.Rate this question:
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- 13.
Printr-un demers ce presupune determinarea avantajelor cautate de catre clienti si evaluarea produselor existente pe o scala corespunzatoare fiecarui avantaj se realizeaza o:
- A.
Harta geografica
- B.
Strategie de distributie
- C.
Harta perceptuala
- D.
Segmentare a pietei
Correct Answer
C. Harta perceptualaExplanation
The given question is in Romanian and it asks about a process that involves determining the advantages sought by customers and evaluating existing products on a corresponding scale for each advantage. The correct answer is "harta perceptuala" which translates to "perceptual map" in English. A perceptual map is a visual representation of how customers perceive different products or brands in relation to each other based on specific attributes or advantages. It helps in understanding the positioning of products in the market and identifying opportunities for differentiation.Rate this question:
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- 14.
Care dintre urmatoarele propozitii este adevarata?
- A.
Atitudinile au o componenta cognitiva, una afectiva si una comportamentala
- B.
Nevoile au o componenta cognitiva, una afectiva si una comportamentala
- C.
Perceptiile au o componenta cognitiva, una afectiva si una comportamentala
- D.
Trairile au o componenta cognitiva, una afectiva si una comportamentala
Correct Answer
A. Atitudinile au o componenta cognitiva, una afectiva si una comportamentalaExplanation
The correct answer is "atitudinile au o componenta cognitiva, una afectiva si una comportamentala" because attitudes are composed of cognitive (thoughts and beliefs), affective (emotions and feelings), and behavioral (actions and expressions) components.Rate this question:
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- 15.
Cand clientii sunt foarte sensibili la pret se recomanda:
- A.
Pret mare la produsul de baza si redus la cel auxiliar
- B.
Pret redus la ambele produse
- C.
Pret mare la ambele produe
- D.
Pret redus la produsul de baza si mare la cel auxiliar
Correct Answer
D. Pret redus la produsul de baza si mare la cel auxiliarExplanation
When customers are very price sensitive, it is recommended to have a lower price for the basic product and a higher price for the auxiliary product. This strategy takes advantage of customers' sensitivity to price by offering a lower price for the essential product, making it more attractive and affordable. At the same time, a higher price for the auxiliary product allows for increased profit margins, as customers are more willing to pay a premium for additional features or benefits.Rate this question:
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- 16.
Setul evocat cuprinde:
- A.
Marcile care formeaza steul inert
- B.
Marcile acceptabile si neacceptabile
- C.
Marcile necunoscute si marcile omise
- D.
Toate marcile existente
Correct Answer
B. Marcile acceptabile si neacceptabileExplanation
The set mentioned includes acceptable and unacceptable marks.Rate this question:
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- 17.
Care este avantajul central(nucleul produsului) pe care il cauta studentul atunci cand "produsul" cumparat este un manual indicat in bibliografia pentru examen?
- A.
Cultura generala si profesionala
- B.
Promovarea examenului
- C.
Pastrarea bursei
- D.
Informatia
- E.
O nota mai buna
Correct Answer
D. InformatiaExplanation
The central advantage (nucleus of the product) that a student seeks when purchasing a manual indicated in the bibliography for an exam is information. The manual provides the necessary information and knowledge that the student needs to study and prepare for the exam. It contains relevant content and details that can help the student understand the subject matter better and potentially achieve a higher grade on the exam.Rate this question:
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- 18.
Nu este o sura de putere in canalele de marketing
- A.
Puterea coercitiei
- B.
Puterea controlului
- C.
Puterea discriminarii
- D.
Puterea necompensarii
Correct Answer
C. Puterea discriminariiExplanation
The correct answer is "puterea discriminarii". Discrimination refers to the act of treating certain individuals or groups differently based on certain characteristics such as race, gender, or age. In the context of marketing channels, the power of discrimination refers to the ability of a channel member to discriminate against certain products, suppliers, or customers. This can include actions such as favoring certain products over others, giving preferential treatment to certain suppliers, or targeting specific customers based on their characteristics. This power can be used to gain an advantage or control within the channel.Rate this question:
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- 19.
In etapa post-cumparare, starea de disconfort psihic generata de opinia ca si variantele respinse aveau caracteristicile dorite se numeste:
- A.
Rezolvarea extensiva a problemei (REP)
- B.
Rezolvarea limitata a problemei (RLP)
- C.
Evitarea crearii unor asteptari nerealiste
- D.
Disonanta post-cumparare
Correct Answer
D. Disonanta post-cumparareExplanation
The correct answer is "disonanta post-cumparare". Disonanta post-cumparare refers to the psychological discomfort experienced after making a purchase when the consumer feels that the rejected alternatives had desired characteristics. This discomfort arises from a conflict between the consumer's expectations and the actual product or service purchased. The term "rezolvarea extensiva a problemei (REP)" refers to extensive problem-solving, "rezolvarea limitata a problemei (RLP)" refers to limited problem-solving, and "evitarea crearii unor asteptari nerealiste" refers to avoiding the creation of unrealistic expectations.Rate this question:
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- 20.
Fenomenul cererii derivate sustine ca:
- A.
Volumul achizitiilor organizationale este derivata de ordin intai a produsului dintre numarul de angajati si cifra de afaceri
- B.
Volumul achizitiilor organizationale se obtine prin derivarea raportului dintre cifra de afaceri si numarul de angajati
- C.
Cererea de produse deriva din nevoia de produse
- D.
Cifra de afaceri se calculeaza ca derivata de ordin doi a raportului dintre numarul de produse vandute intr-un an si pretul mediu al unui produs
- E.
Cererea pentru bunuri industriale este influentata de cererea pentru bunuri de consum la a caror realizare contribuie
Correct Answer
E. Cererea pentru bunuri industriale este influentata de cererea pentru bunuri de consum la a caror realizare contribuieExplanation
The correct answer states that the demand for industrial goods is influenced by the demand for consumer goods, which contribute to their production. This means that the demand for consumer goods affects the demand for industrial goods, as the production of industrial goods relies on the consumption of consumer goods. In other words, the demand for consumer goods indirectly drives the demand for industrial goods.Rate this question:
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- 21.
Nu este o functie a intermediarilor:
- A.
Adaugarea de valoare
- B.
Transferul bunurilor
- C.
Conservarea proprietatii bunurilor
- D.
Asigurarea cresterii calitatii bunurilor
Correct Answer
D. Asigurarea cresterii calitatii bunurilorExplanation
The correct answer is "asigurarea cresterii calitatii bunurilor" because it is not a function of intermediaries. Intermediaries typically focus on activities such as adding value to products, transferring goods, and preserving the property of goods. However, ensuring the improvement of the quality of goods is not typically a role of intermediaries.Rate this question:
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- 22.
In cadrul portofoliului de produse, coerenta se refera la
- A.
Eterogenitatea ofertei
- B.
Asemanarile si legaturile intre diferite linii de produse, privite in raport cu diverse criterii
Correct Answer
B. Asemanarile si legaturile intre diferite linii de produse, privite in raport cu diverse criteriiExplanation
Coerenta în cadrul portofoliului de produse se referă la asemănările și legăturile dintre diferitele linii de produse, privite în raport cu diverse criterii. Aceasta înseamnă că produsele din portofoliu trebuie să fie complementare și să se completeze reciproc, astfel încât să ofere o ofertă coerentă și bine structurată pentru clienți. Coerența este importantă pentru a asigura o experiență consistentă și satisfăcătoare pentru clienți și pentru a maximiza eficiența și eficacitatea operațională a companiei.Rate this question:
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- 23.
Strategia pretului de stratificare presupune:
- A.
Stabilirea uni pret initial mediu si cresterea treptata in timp
- B.
Stabilirea uni pret initial scazut si cresterea treptata in timp
- C.
Stabilirea uni pret initial mare si reducerea treptata in timp
- D.
Stabilirea uni pret initial mediu si reducerea treptata in timp
- E.
Stabilirea uni pret initial mare si cresterea treptata in timp
Correct Answer
C. Stabilirea uni pret initial mare si reducerea treptata in timpExplanation
The correct answer is "stabilirea uni pret initial mare si reducerea treptata in timp" which translates to "setting an initially high price and gradually reducing it over time." This pricing strategy is commonly used when introducing a new product or service to the market. By setting a high initial price, the company aims to capture the early adopters and maximize profits. As time goes on and competition increases, the price is gradually reduced to attract a larger customer base and maintain market share.Rate this question:
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- 24.
Printre etapele planificarii de marketing nu se regaseste
- A.
Implementarea programului
- B.
Identificarea SWOT
- C.
Analiza mediului extern si intern
- D.
Proiectarea canalelor de distributie
- E.
Dezvoltarea strategiilor
Correct Answer
D. Proiectarea canalelor de distributieExplanation
The correct answer is "proiectarea canalelor de distributie" because it refers to the design of distribution channels, which is not a part of the marketing planning process. The other options, such as implementing the program, identifying SWOT, analyzing the external and internal environment, and developing strategies, are all integral steps in the marketing planning process.Rate this question:
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- 25.
Rata de cumparare este
- A.
Intervalul mediu intre doua cumparaturi succesive, un indicator obtinut ca medie a intervalelor de timp scurse intre doua cumparaturi succesve ale unui acelasi prous
- B.
Un indicator cantitativ obtinut ca medie a marimii cumparaturii facute de mai multi consumatori din produsul de referinta
- C.
Similar cu frecventa de cumparare
- D.
Numarul mediu de cumparari ale unui acelasi produs sau serviciu, intr-o anumita perioada de timp
Correct Answer
A. Intervalul mediu intre doua cumparaturi succesive, un indicator obtinut ca medie a intervalelor de timp scurse intre doua cumparaturi succesve ale unui acelasi prousExplanation
The correct answer is "intervalul mediu intre doua cumparaturi succesive, un indicator obtinut ca medie a intervalelor de timp scurse intre doua cumparaturi succesve ale unui acelasi prous". This answer explains that the purchase rate is the average time interval between two successive purchases of the same product. It is a quantitative indicator obtained by calculating the average of the time intervals between consecutive purchases.Rate this question:
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- 26.
Pachetele bonus reprezinta o actiune de comunicare de marketing din categoria:
- A.
Vanzari personale
- B.
Relatii publice
- C.
Publicitatii
- D.
Promovarii vanzarilor
- E.
Reclamei
Correct Answer
D. Promovarii vanzarilorExplanation
The correct answer is "promovarii vanzarilor" because bonus packages are a marketing communication action aimed at promoting sales. They are incentives or rewards given to customers for purchasing a product or service, which encourages them to make a purchase and increases sales. This falls under the category of sales promotion, as it directly promotes and encourages sales.Rate this question:
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- 27.
Fenomenul de gravitatie comericiala depinde de multi factori, intre care se detaseaza ca importanta:
- A.
Comportamenul cumparatorilor din orasele respective
- B.
Marimea populatiei si distamta dintre localitati
- C.
Marimea populatiei si infrastructura zonei de interes
Correct Answer
B. Marimea populatiei si distamta dintre localitatiExplanation
The correct answer is "marimea populatiei si distamta dintre localitati" (size of the population and distance between localities). This is because the phenomenon of commercial gravity depends on these factors. The size of the population determines the potential customer base and market demand, while the distance between localities affects the accessibility and convenience of commercial activities.Rate this question:
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- 28.
Promovarea vanzarilor este forma de promovare care utilizeaza urmatoaele tehnici:
- A.
Reclama comparativa
- B.
Cuponul
- C.
Atractia celebritatii
- D.
Comunicatul de presa
- E.
Conferinta de presa
Correct Answer
B. CuponulExplanation
The given answer "cuponul" is correct because it is one of the techniques used in promotional activities. A coupon is a voucher or ticket that offers a discount or special offer to customers, encouraging them to make a purchase. This technique is commonly used to attract customers and increase sales by providing them with an incentive to buy a product or service.Rate this question:
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- 29.
Constientizarea existentei produsului este un proces care nu cuprinde:
- A.
Atentie
- B.
Interpretarea informatiilor
- C.
Atentie,interes, dorinta, actiune
- D.
Expunerea la stimuli senzoriali
Correct Answer
C. Atentie,interes, dorinta, actiuneExplanation
The correct answer is "atentie,interes, dorinta, actiune". This is because the process of product awareness does not involve attention, interest, desire, and action. Product awareness refers to the knowledge and understanding that individuals have about a particular product's existence and its features. It does not necessarily involve the emotional or cognitive states of attention, interest, desire, and action that are associated with the consumer decision-making process.Rate this question:
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- 30.
Numele unui produs nu trebie sa respecte uramtoarea cerinta:
- A.
Sa poata fi pronuntat si in alte limbi
- B.
Sa fie usor de pronuntat
- C.
Sa sugereze caracteristicile pietei tinta vizate
- D.
Sa fie distinctiv, unic
Correct Answer
C. Sa sugereze caracteristicile pietei tinta vizateExplanation
The correct answer is "sa sugereze caracteristicile pietei tinta vizate" (it does not need to suggest the characteristics of the target market). This means that a product name does not necessarily have to imply or suggest the specific characteristics of the target market it is intended for. It can be more generic or unrelated to the target market's characteristics.Rate this question:
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- 31.
Fanciza este o varianta a sistemelor de distributie:
- A.
Derivate
- B.
Integrate
- C.
Contractuale
- D.
Administrate
- E.
Corporative
Correct Answer
C. ContractualeExplanation
The correct answer is "contractuale." This suggests that "fanciza" is a type or variant of distribution systems that operate based on contracts. It implies that there is an agreement or contract between the parties involved in the distribution process, outlining the terms and conditions of the distribution arrangement.Rate this question:
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- 32.
Operatia de indentificare si decupare a diverselor grupuri tipice de clienti care actioneaza pe o piata poarta numele de:
- A.
Piata critica a produsului
- B.
Segmentarea comportamentala
- C.
Variaile de segmentare
- D.
Segmentare a pietei
- E.
Piata tinta
Correct Answer
D. Segmentare a pieteiExplanation
The correct answer is "segmentare a pietei." This is because the given statement is referring to the process of identifying and cutting out different typical customer groups that act in a market, which is known as market segmentation. This process involves dividing the market into distinct segments based on factors such as demographics, behavior, needs, and preferences.Rate this question:
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- 33.
In cadrul strategiei pretului discriminatoriu, discriminarea de rang tre ipresupune:
- A.
Nici o varianta din cele mentionate
- B.
Diferentierea pretului umai in functie de clienti
- C.
Diferentierea pretului in functie de cantitatea cumparata
- D.
Preturi diferite pe unitate de produs atat in functie de cumparator, cat si de cantitatea cumparata
Correct Answer
B. Diferentierea pretului umai in functie de clientiExplanation
The correct answer suggests that within the discriminatory pricing strategy, the discrimination by rank does not exist. Instead, the pricing is differentiated solely based on the customers. This means that different customers will be charged different prices for the same product or service, regardless of their rank or position. The pricing strategy focuses on tailoring prices to individual customers based on their willingness to pay, purchasing power, or other relevant factors.Rate this question:
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- 34.
Luand in considerare piata unui produs vom determina capacitatea sa de absorbtie masurand:
- A.
Numarul total de consumatori potentiali, cat de frecvent se cupara produsul si in ce cantitate
- B.
Cat de importanti sunt factorii culturai, sociali si demografici
- C.
Numarul total de consumatori potentiali, cat de frecvent se cupara produsul si in ce calitate
Correct Answer
A. Numarul total de consumatori potentiali, cat de frecvent se cupara produsul si in ce cantitateExplanation
The correct answer is the number of potential consumers, how frequently the product is purchased, and in what quantity. This is because considering the market for a product involves understanding the potential consumer base, their purchasing habits in terms of frequency and quantity, and their preferences and needs. By measuring these factors, we can determine the product's absorption capacity in the market.Rate this question:
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- 35.
Departamentul de mrketing este interesat sa obtina de la departamentul cercetare-dezvoltare:
- A.
Sugestii legate de imbunatatiri ale functiilor produselor scoase din uz
- B.
Carti tehnice pentru produsele pe care le propune pietei
- C.
Informatii obtinute prin spionaj industrial
- D.
Informatii cu privire la gestionarea cheltuielilor salariale ale acestui departament
Correct Answer
B. Carti tehnice pentru produsele pe care le propune pieteiExplanation
The marketing department is interested in obtaining technical books for the products they propose to the market.Rate this question:
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- 36.
Structura unui plan de marketing nu va cuprinde:
- A.
Programul operational
- B.
Rezumat
- C.
Contractarea clientilor
- D.
Strategii de marketing
- E.
Obiective de marketing
- F.
Analiza SWOT
Correct Answer
C. Contractarea clientilorExplanation
The structure of a marketing plan typically includes an operational program, a summary, marketing strategies, marketing objectives, and a SWOT analysis. However, the process of contracting clients is not typically included in the structure of a marketing plan. This is because contracting clients is a specific action or tactic that is implemented as part of the overall marketing strategy, rather than being a separate component of the plan itself.Rate this question:
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- 37.
Functia descriptiva a cercetarii de marketing presupune ca cercetarea vizeaza:
- A.
Explicarea unui fenomen
- B.
Nici unul din aspectele mentionate mai sus
- C.
Anticiparea evolutiei unor fenomene
- D.
Colectarea de date
Correct Answer
D. Colectarea de dateExplanation
The correct answer is "colectarea de date". The descriptive function of marketing research involves collecting data. This data is gathered through various methods such as surveys, interviews, observations, and analyzing existing data. Collecting data is an essential step in marketing research as it provides the necessary information for analyzing and understanding consumer behavior, market trends, and other relevant factors that can help businesses make informed decisions and develop effective marketing strategies.Rate this question:
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- 38.
Marca reprezinta :
- A.
Un ansamblu de simboluri/informatii inscriptionate pe produs sau eticheta pentru identificarea acestuia
- B.
Un ansamblu de elemente care confera superioritate absoluta produsului
- C.
Un ansamblu de elemente care confera superioritate relativa produsului
- D.
Un ansamblu de elemente care confera identificarea produsului si il diferentiaza de cele concurente
Correct Answer
D. Un ansamblu de elemente care confera identificarea produsului si il diferentiaza de cele concurenteExplanation
A brand represents a combination of elements that identify a product and differentiate it from its competitors. This includes symbols, information, and other elements that help consumers recognize and distinguish the product from similar ones in the market.Rate this question:
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- 39.
Concurente dintre diverse marci ce comericalizeaza un anumit produs este redusa atunci cand:
- A.
Cota de piata este ridicata
- B.
Piata este atractiva
- C.
Gradul de saturare al pietei este mic
Correct Answer
C. Gradul de saturare al pietei este micExplanation
When the market saturation level is low, it means that there is still room for growth and expansion in the market. This implies that there are fewer competitors in the market, leading to reduced competition among different brands that sell the same product. As a result, the market becomes less crowded, allowing each brand to have a larger share and potentially attract more customers. Therefore, when the market saturation level is low, the competition between various brands is reduced.Rate this question:
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- 40.
In procesul de adoptare a dcizie de cumparare pentru un cumparator organizational,initiatorul este:
- A.
Agentul comerical care emite comanda si urmareste produsul pana la receptie
- B.
Persoana care aproba sau respinge cumpararea si alege sursa de aprovizionare
- C.
Persoana care participa direct la negociere si emite comanda
- D.
Persoana care identifica o problema sau o nevoie ce poate fi rezolvata prin cumpararea unui produs
- E.
Persoana care directioneaza fluxul de informatii in centrul de cumparare
Correct Answer
D. Persoana care identifica o problema sau o nevoie ce poate fi rezolvata prin cumpararea unui produsExplanation
The correct answer is "persoana care identifica o problema sau o nevoie ce poate fi rezolvata prin cumpararea unui produs" (the person who identifies a problem or a need that can be solved by purchasing a product). In the process of buying decisions for an organizational buyer, the initiator is the person who recognizes the need for a product or identifies a problem that requires a solution. They are the ones who start the buying process by initiating the search for a product that can address the identified need or problem.Rate this question:
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- 41.
Pentru a demare o afacere, de ce anume ai nevoie, in prumul rand?
- A.
Bani
- B.
O idee
- C.
Clienti
- D.
Cunostinte de marketing
- E.
Relatii
Correct Answer
C. ClientiExplanation
To start a business, the first thing you need is customers. Without customers, there would be no demand for your products or services, making it difficult to generate revenue and sustain the business. Acquiring customers is crucial for any business as they are the ones who will purchase your offerings and contribute to the success and growth of your venture. Having a solid customer base allows you to establish a market presence, build brand loyalty, and generate steady income. Therefore, having clients is essential for launching and running a successful business.Rate this question:
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- 42.
In cazul in care clientii sunt similari cu puterea de cumparare se recomanda folosirea unui pret:
- A.
Mare la prdusul de baza si la produsul auxiliar
- B.
Redus la prdusul de baza si la produsul auxiliar
- C.
Mic la prdusul de baza si mare la produsul auxiliar
- D.
Mare la prdusul de baza si unul scazut la produsul auxiliar
Correct Answer
D. Mare la prdusul de baza si unul scazut la produsul auxiliarExplanation
When customers have similar purchasing power, it is recommended to use a high price for the main product and a low price for the auxiliary product.Rate this question:
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- 43.
In raport cu natura variabilelor de discriminare, segmentarea pietei nu poate fi:
- A.
Comportamentala
- B.
Socio-culturala
- C.
Descriptiva
- D.
Atitudinala
- E.
Dupa avantajele cauate
- F.
Socio-politica
Correct Answer
F. Socio-politicaExplanation
Segmentarea pieței se referă la procesul de împărțire a pieței în grupuri mai mici, bazate pe caracteristici comune ale consumatorilor. Aceste caracteristici pot include comportamentul de cumpărare, demografia, psihografia și alte variabile relevante. Cu toate acestea, segmentarea pieței nu poate fi socio-politică, deoarece aceasta nu se referă la orientarea politică sau la afilierile sociale ale consumatorilor. Segmentarea pieței se concentrează mai mult pe aspectele demografice și comportamentale ale consumatorilor, în scopul de a înțelege mai bine nevoile și preferințele lor.Rate this question:
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- 44.
Pricipala arie de intersectie intre marketing si finante este:
- A.
Identificarea principalilor furnizori si clientisolvabili
- B.
Stabilirea criteriilor de elaborare a ambalajului
- C.
Definirea identitatii firemi
- D.
Stabilirea indicatorilorde performanta ai firmei pentru anul in curs
- E.
Stabilirea bugetului departamenutului financiar-contabil
Correct Answer
E. Stabilirea bugetului departamenutului financiar-contabilExplanation
The correct answer is "stabilirea bugetului departamenutului financiar-contabil" (establishing the budget for the financial-accounting department). This is because the intersection between marketing and finance involves the allocation of financial resources for marketing activities. By establishing the budget for the financial-accounting department, the company can determine how much funding can be allocated to marketing initiatives, ensuring that the marketing strategies are financially feasible and aligned with the overall financial goals of the organization.Rate this question:
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- 45.
Obiectivul campaniei de publicitate trebuie sa precizeze:
- A.
Etapele campaniei de publicitate
- B.
Auditoriul tinta neadresat prin campanie, nivelul de performanta si tipul de influenta care se va exercita asupra audientie
- C.
Auditoriul tinta adresat prin campanie, nivelul de performanta si tipul de influenta care se va exercita asupra celor ce nu fac parte din audientie
- D.
Auditoriul tinta adresat prin campanie, nivelul de performanta si tipul de influenta care se va exercita asupra audientei
- E.
Persoana responsabila de coordonarea campaniei de publicitate
Correct Answer
D. Auditoriul tinta adresat prin campanie, nivelul de performanta si tipul de influenta care se va exercita asupra audienteiExplanation
The objective of the advertising campaign should specify the target audience, the level of performance, and the type of influence that will be exerted on the audience. This means that the campaign needs to clearly define who the intended audience is, what level of performance is expected from the campaign, and what type of influence the campaign aims to have on the audience.Rate this question:
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- 46.
Numarul de variante in care este fabricat fiecare produs formeaza:
- A.
Profunzimea portofoliului
- B.
Latimea liniei
- C.
Lungimea liniei
- D.
Adancimea liniei
Correct Answer
D. Adancimea linieiExplanation
The correct answer is "adancimea liniei." In the context of product manufacturing, the term "adancimea liniei" refers to the number of variants in which each product is made. It signifies the extent to which a company offers different options or variations of a product. A higher depth of product line indicates a wider range of choices available to customers, catering to their diverse preferences and needs. Therefore, "adancimea liniei" is the appropriate term to describe the number of variants in which each product is manufactured.Rate this question:
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- 47.
Ca activitate umana,marketingul isi gaseste inceputurile:
- A.
In perioada de tranzitie catre economia de piata
- B.
Din primul moment in care putem vorbi despre existeta unei piete si a proceselor de schimb
- C.
In contextul societatii de consum
- D.
Odata cu aparitia capitalismului
Correct Answer
D. Odata cu aparitia capitalismuluiExplanation
Marketingul își găsește începuturile odată cu apariția capitalismului. Aceasta se datorează faptului că într-o economie capitalistă, unde există proprietate privată și concurență între diferitele întreprinderi, marketingul devine esențial pentru a atrage clienți și a promova produsele sau serviciile oferite. Apariția capitalismului a dus la dezvoltarea sistemului de piață și a proceselor de schimb, ceea ce a creat nevoia de a identifica și satisface cerințele consumatorilor prin intermediul marketingului. Astfel, odată cu apariția capitalismului, marketingul a devenit o componentă vitală a activității umane.Rate this question:
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- 48.
Piata intreprinderii este formata din:
- A.
Parte din piata produsului pe care producatorul sau distibuitorul de referinta vinde in nume propriu, in interes propriu, marca proprie,avand cea mai mare cota de piata
- B.
Toti nonconsumatorii absoluti si relativi ai produselor de acelasi gen, indiferent de origine si marca
- C.
Parte din piata produsului pe care producatorul sau distibuitorul de referinta vinde in nume propriu, in interes propriu, marca proprie
- D.
Intreaga populatie de consumatori si utilizatori ai produselor de acelasi gen, indiferent de originea sau marca acesteia
Correct Answer
C. Parte din piata produsului pe care producatorul sau distibuitorul de referinta vinde in nume propriu, in interes propriu, marca proprieExplanation
The correct answer is "parte din piata produsului pe care producatorul sau distibuitorul de referinta vinde in nume propriu, in interes propriu, marca proprie". This answer states that the market share of the enterprise is formed by the portion of the market where the producer or distributor sells under their own name, for their own interest, with their own brand. This implies that the enterprise has a specific market segment where they have the largest market share.Rate this question:
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- 49.
Departamentul de marketing se regaseste intr-o structura organizatorica potrivita, atunci cand:
- A.
In mod obligatoriu, celelalte departamente sunt multumite de schema propusa
- B.
Nu interfereaza cu functia de aprovizionare a firmei
- C.
Este similara cu cel al principalului competitor
- D.
Functioneaza pe post de interfata intre functiile clasice ale firmei si piata
Correct Answer
A. In mod obligatoriu, celelalte departamente sunt multumite de schema propusaExplanation
The marketing department is considered to be in a suitable organizational structure when the other departments are satisfied with the proposed scheme. This suggests that the marketing department's structure aligns well with the needs and goals of the other departments within the company. It indicates that the marketing department is able to effectively collaborate and coordinate with other functions, ensuring smooth operations and efficient communication within the organization.Rate this question:
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- 50.
Principalele riscuri ale reducerii pretului sunt:
- A.
Posibilitatea ajungerii sub limita stocului
- B.
Perceperea actiunii ca o consecinta a calitatii scazute
- C.
Nemultumiri ale furnizorilor de materii prime
- D.
Nemultumiri ale clientilor cu venituri mari
Correct Answer
B. Perceperea actiunii ca o consecinta a calitatii scazuteExplanation
The main risk of reducing the price is the perception that the action is a consequence of low quality. This means that customers may interpret the price reduction as an indication that the product or service is of inferior quality. This perception can negatively impact the brand image and reputation, leading to a decrease in sales and customer satisfaction. It is important for businesses to effectively communicate the reasons for price reductions to avoid this perception and maintain customer trust.Rate this question:
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Mar 18, 2023Quiz Edited by
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Jun 11, 2018Quiz Created by
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