Publicitatea, CA Forma De Promovare, Reprezinta

Reviewed by Editorial Team
The ProProfs editorial team is comprised of experienced subject matter experts. They've collectively created over 10,000 quizzes and lessons, serving over 100 million users. Our team includes in-house content moderators and subject matter experts, as well as a global network of rigorously trained contributors. All adhere to our comprehensive editorial guidelines, ensuring the delivery of high-quality content.
Learn about Our Editorial Process
| By Management
M
Management
Community Contributor
Quizzes Created: 1 | Total Attempts: 1,261
| Attempts: 1,261
Quiz Flashcard
SettingsSettings
Please wait...
  • 1/107 Questions

    Ciclul de viata al produsului cuprinde:

    • Perioada de viata a grupei de produse din care face parte
    • Perioada cuprinsa intre momentul lansarii produsului si cel al retragerii sale definitive de pe piata
    • Perioada de timp cat produsul este foarte solicitat pe piata
    • Perioada de timp cat produsul se afla la consumator/utilizator
Please wait...
Publicitatea, CA Forma De Promovare, Reprezinta - Quiz
About This Quiz

.

Quiz Preview

  • 2. 

    <<Fanta>> este o marca:

    • De produs

    • Nu este o marca

    • De distribuitor

    • De intreprindere

    Correct Answer
    A. De produs
    Explanation
    The correct answer is "de produs" because Fanta is a brand of product. Fanta is a popular soft drink brand that is known for its fruity flavors and carbonation. It is produced and marketed by The Coca-Cola Company, making it a brand of product.

    Rate this question:

  • 3. 

    Publicitatea testimoniala presupune:

    • Alegerea formelor de publicitate credibile

    • Utilizarea in campaniile publicitare a oamenilor obisnuiti, cu care consumatorii nu se identifica usor

    • Utilizarea celebritatilor in campaniile publicitare, o parte din imaginea acestora transferandu-se asupra produsului pe care il gireaza

    Correct Answer
    A. Utilizarea celebritatilor in campaniile publicitare, o parte din imaginea acestora transferandu-se asupra produsului pe care il gireaza
    Explanation
    Testimonial advertising refers to the use of celebrities in advertising campaigns, where a part of their image is transferred onto the endorsed product. This form of advertising aims to leverage the fame and credibility of the celebrity to enhance the perception and desirability of the product. By associating a well-known figure with the product, the advertiser hopes to influence consumer behavior and increase sales.

    Rate this question:

  • 4. 

    In urma negocierii, rezultatul presupune o relatie de tip:

    • Castigator-perdant

    • Perdant-pacalit

    • Castigator-pacalit

    • Avantajat-dezavantajat

    • Castigator-castigator

    Correct Answer
    A. Castigator-castigator
    Explanation
    The correct answer is "castigator-castigator" because in a negotiation, both parties aim to achieve their goals and reach a mutually beneficial outcome. This means that both parties can be considered winners or "castigator-castigator" as they are able to satisfy their interests and come to a satisfactory agreement.

    Rate this question:

  • 5. 

    Dorinta mentinerii starii existente prin simpla aliniere la concurenta reprezinta un obiectiv de pret orientat spre:

    • Vanzari

    • Profit

    • Status quo

    Correct Answer
    A. Status quo
    Explanation
    The correct answer is "status quo" because the desire to maintain the existing state by simply aligning with the competition suggests a preference for stability and avoiding change. This objective is focused on preserving the current situation rather than seeking to increase sales or maximize profits.

    Rate this question:

  • 6. 

    In cadrul portofoliului de produse, coerenta se refera la

    • Eterogenitatea ofertei

    • Asemanarile si legaturile intre diferite linii de produse, privite in raport cu diverse criterii

    Correct Answer
    A. Asemanarile si legaturile intre diferite linii de produse, privite in raport cu diverse criterii
    Explanation
    Coerenta în cadrul portofoliului de produse se referă la asemănările și legăturile dintre diferitele linii de produse, privite în raport cu diverse criterii. Aceasta înseamnă că produsele din portofoliu trebuie să fie complementare și să se completeze reciproc, astfel încât să ofere o ofertă coerentă și bine structurată pentru clienți. Coerența este importantă pentru a asigura o experiență consistentă și satisfăcătoare pentru clienți și pentru a maximiza eficiența și eficacitatea operațională a companiei.

    Rate this question:

  • 7. 

    Numele unui produs nu trebie sa respecte uramtoarea cerinta:

    • Sa poata fi pronuntat si in alte limbi

    • Sa fie usor de pronuntat

    • Sa sugereze caracteristicile pietei tinta vizate

    • Sa fie distinctiv, unic

    Correct Answer
    A. Sa sugereze caracteristicile pietei tinta vizate
    Explanation
    The correct answer is "sa sugereze caracteristicile pietei tinta vizate" (it does not need to suggest the characteristics of the target market). This means that a product name does not necessarily have to imply or suggest the specific characteristics of the target market it is intended for. It can be more generic or unrelated to the target market's characteristics.

    Rate this question:

  • 8. 

    Discriminarea in functie de cantitatea cumparata este determinata de rangul:

    • Trei

    • Doi

    • Patru

    • Intai

    Correct Answer
    A. Doi
    Explanation
    The correct answer is "doi" because the question is asking about discrimination based on the quantity purchased, and "doi" means "two" in Romanian. This suggests that discrimination is based on the second rank, indicating that there may be preferential treatment or different pricing based on the quantity of items bought.

    Rate this question:

  • 9. 

    Pachetele bonus reprezinta o actiune de comunicare de marketing din categoria:

    • Vanzari personale

    • Relatii publice

    • Publicitatii

    • Promovarii vanzarilor

    • Reclamei

    Correct Answer
    A. Promovarii vanzarilor
    Explanation
    The correct answer is "promovarii vanzarilor" because bonus packages are a marketing communication action aimed at promoting sales. They are incentives or rewards given to customers for purchasing a product or service, which encourages them to make a purchase and increases sales. This falls under the category of sales promotion, as it directly promotes and encourages sales.

    Rate this question:

  • 10. 

    Marca unui produs are drept elemente componente:

    • Numele produsului si logo-ul

    • Numele produsului si eticheta

    • Numele produsului si logotipul

    • Logo-ul si logotipul

    Correct Answer
    A. Numele produsului si logo-ul
    Explanation
    The correct answer is "numele produsului si logo-ul" (the name of the product and the logo). When branding a product, it is important to have both the name of the product and a distinctive logo. The name helps identify the product and create brand recognition, while the logo provides a visual representation of the brand and helps differentiate it from competitors. Together, they form the core elements of a product's brand identity.

    Rate this question:

  • 11. 

    Pachetele bonus reprezinta o actiune de comunicare de marketing din categoria:

    • Reclamei

    • Relatiilor publice

    • Promovarii vanzarilor

    • Publicitatii

    • Vanzarii personale

    Correct Answer
    A. Promovarii vanzarilor
    Explanation
    The correct answer is "promovarii vanzarilor" because pachetele bonus are a marketing communication action that is aimed at promoting sales. This means that the company is offering additional incentives or rewards to customers in order to encourage them to make a purchase. This is a common strategy used to increase sales and attract customers.

    Rate this question:

  • 12. 

    Dintre componentele mixului de marketing, flexibilitatea cea mai mare o are

    • Plasarea

    • Pretul

    • Promovarea

    • Produsul

    Correct Answer
    A. Pretul
    Explanation
    The correct answer is "pretul" (price). Among the components of the marketing mix, price is the most flexible. This means that businesses have more control and ability to adjust and change the pricing strategy compared to other elements such as product, promotion, and place. Price flexibility allows companies to respond to market conditions, competition, and customer demand, making pricing decisions a crucial aspect of marketing strategy.

    Rate this question:

  • 13. 

    Principalele riscuri ale reducerii pretului sunt:

    • Posibilitatea ajungerii sub limita stocului

    • Perceperea actiunii ca o consecinta a calitatii scazute

    • Nemultumiri ale furnizorilor de materii prime

    • Nemultumiri ale clientilor cu venituri mari

    Correct Answer
    A. Perceperea actiunii ca o consecinta a calitatii scazute
    Explanation
    The main risk of reducing the price is the perception that the action is a consequence of low quality. This means that customers may interpret the price reduction as an indication that the product or service is of inferior quality. This perception can negatively impact the brand image and reputation, leading to a decrease in sales and customer satisfaction. It is important for businesses to effectively communicate the reasons for price reductions to avoid this perception and maintain customer trust.

    Rate this question:

  • 14. 

    Intrebarile utilizate intr-un chestionar trebuie sa indeplineasca urmatoarele conditii:

    • Sa contina termeni cat mai lungi degenul : "mult" "des"etc.

    • Sa permita raspunsuri exacte

    • Sa contina duble negatii

    • Sa contina termeni de specialitate

    • Sa faca apel la experientele din trecutul indepartat al consumatorului

    Correct Answer
    A. Sa permita raspunsuri exacte
    Explanation
    The question asks for the conditions that the questions in a questionnaire should meet. The correct answer states that the questions should allow for exact answers. This means that the questions should be clear and specific, allowing respondents to provide precise and accurate responses.

    Rate this question:

  • 15. 

    Distributia intensiva NU se aplica urmatoarelor categorii de bunuri:

    • Tigari

    • Produse alimentare din categoria specialitatilor

    • Ziare

    • Bauturi racoritoare

    Correct Answer
    A. Produse alimentare din categoria specialitatilor
    Explanation
    Distributia intensiva se aplica in general bunurilor de larg consum, care sunt disponibile in multe locatii si sunt cumparate frecvent de catre consumatori. Tigari, ziare si bauturile racoritoare sunt exemple de astfel de bunuri care se gasesc in multe locuri si sunt cumparate frecvent. In schimb, produsele alimentare din categoria specialitatilor pot fi mai rare sau mai deosebite, si pot fi disponibile doar in anumite locatii sau doar pentru anumite segmente de piata, ceea ce face ca distributia intensiva sa nu se aplice in acest caz.

    Rate this question:

  • 16. 

    Spoturile TV prin care se urmareste stimularea interesului consumatorilor reprezinta o actiune de comunicare de marketing din categoria:

    • Promovarii vanzarilor

    • Reclamatiilor

    • Relatiilor publice

    • Vanzarii personale

    • Publicitatii

    Correct Answer
    A. Publicitatii
    Explanation
    Spoturile TV prin care se urmareste stimularea interesului consumatorilor reprezinta o actiune de comunicare de marketing din categoria publicitatii. Publicitatea este o forma de comunicare prin care se promoveaza un produs, serviciu sau marca prin intermediul mass-media, cum ar fi televiziunea, radio-ul, presa scrisa sau online. Spoturile TV sunt un instrument eficient de publicitate, deoarece ajung la un numar mare de telespectatori si pot transmite un mesaj clar si atractiv despre produsul sau serviciul promovat.

    Rate this question:

  • 17. 

    Razia comericala este metoda folosita de agentii de vanzari in etapa:

    • Finalizarii

    • Prospectarii

    • Urmaririi

    • Contractarii

    • Abordarii

    Correct Answer
    A. Prospectarii
    Explanation
    "Razia comerciala" is a term in Romanian that translates to "commercial raid" in English. In the context of the given options, "prospectarii" is the most logical choice for the stage in which commercial raids are conducted. "Prospectarii" refers to the process of prospecting or searching for potential customers or clients. Therefore, it makes sense that commercial raids, which are typically aggressive and targeted actions to acquire new customers, would be conducted during the prospecting stage.

    Rate this question:

  • 18. 

    Franciza este o varianta a sistemelor de distributie:

    • Derivate

    • Administrate

    • Contractuale

    • Corporative

    • Integrate

    Correct Answer
    A. Contractuale
    Explanation
    The correct answer is "contractuale." A franchise is a form of distribution system where the franchisor grants the franchisee the right to operate a business using its brand, products, and systems in exchange for certain fees and royalties. This relationship is governed by a contractual agreement between the two parties, outlining the rights and obligations of each. Therefore, "contractuale" accurately describes the nature of franchising as a distribution system based on contractual arrangements.

    Rate this question:

  • 19. 

    Canalele competitive sunt:

    • Canale simple folosite de diferiti competitori

    • Canale care preiau produse diferite sau care se adreseazaa unor segmente de piata diferite

    • Canale diferite care distribuie acelasi produs acelorasi segmente de piata si care se afla in concurenta unele cu altele

    • Canale multiple folosite de diferiti competitori

    Correct Answer
    A. Canale diferite care distribuie acelasi produs acelorasi segmente de piata si care se afla in concurenta unele cu altele
    Explanation
    The correct answer is "canale diferite care distribuie acelasi produs acelorasi segmente de piata si care se afla in concurenta unele cu altele." This answer suggests that competitive channels are different channels that distribute the same product to the same market segments and are in competition with each other. This means that multiple channels are used by different competitors to reach the same target market and sell the same product, resulting in competition between the channels.

    Rate this question:

  • 20. 

    Strategia pretului de stratificare presupune:

    • Stabilirea uni pret initial mediu si cresterea treptata in timp

    • Stabilirea uni pret initial scazut si cresterea treptata in timp

    • Stabilirea uni pret initial mare si reducerea treptata in timp

    • Stabilirea uni pret initial mediu si reducerea treptata in timp

    • Stabilirea uni pret initial mare si cresterea treptata in timp

    Correct Answer
    A. Stabilirea uni pret initial mare si reducerea treptata in timp
    Explanation
    The correct answer is "stabilirea uni pret initial mare si reducerea treptata in timp" which translates to "setting an initially high price and gradually reducing it over time." This pricing strategy is commonly used when introducing a new product or service to the market. By setting a high initial price, the company aims to capture the early adopters and maximize profits. As time goes on and competition increases, the price is gradually reduced to attract a larger customer base and maintain market share.

    Rate this question:

  • 21. 

    Fanciza este o varianta a sistemelor de distributie:

    • Derivate

    • Integrate

    • Contractuale

    • Administrate

    • Corporative

    Correct Answer
    A. Contractuale
    Explanation
    The correct answer is "contractuale." This suggests that "fanciza" is a type or variant of distribution systems that operate based on contracts. It implies that there is an agreement or contract between the parties involved in the distribution process, outlining the terms and conditions of the distribution arrangement.

    Rate this question:

  • 22. 

    Vanzarea personala, comparativ cu alte forme de promovare, are drept avantaj:

    • Directionarea imprecisa a comunicarii, exact catre persoanele cu probabilitate mare de a cumpara

    • Atragerea unui numar mare de clienti potentiali

    • Stimularea cumpararii imediate

    • Adaptarea si ajustarea din mers a mesajului

    Correct Answer
    A. Adaptarea si ajustarea din mers a mesajului
    Explanation
    Vanzarea personala are drept avantaj adaptarea si ajustarea din mers a mesajului. Acest lucru inseamna ca vanzatorii pot personaliza mesajul lor in functie de nevoile si preferintele fiecarui client in timpul procesului de vanzare. Ei pot raspunde la intrebarile si obiectiile clientilor, pot oferi informatii suplimentare si pot adapta strategia de vanzare pentru a se potrivi cu situatia specifica. Prin urmare, adaptarea si ajustarea din mers a mesajului este un avantaj important al vanzarii personale fata de alte forme de promovare.

    Rate this question:

  • 23. 

    Razia comerciala este metoda folosita de agentii de vanzari in etapa:

    • Finalizarii

    • Prospectarii

    • Contractarii

    • Abordarii

    • Urmaririi

    Correct Answer
    A. Prospectarii
    Explanation
    Razia comerciala este o metoda folosita de agentii de vanzari in etapa prospectarii. Aceasta presupune cautarea activa a potentialilor clienti si identificarea celor care ar putea fi interesati de produsele sau serviciile oferite. Agentii de vanzari utilizeaza diferite tehnici si strategii pentru a identifica si aborda acesti potentiali clienti, in vederea stabilirii unei relatii de afaceri.

    Rate this question:

  • 24. 

    Atunci cand curba cererii gliseaza, se recomanda folosirea strategiei:

    • Pretului de varf de sarcina

    • Pretului de patinare

    • Pretului compus

    • Pretului de alunecare

    • Pretului de penetrare

    Correct Answer
    A. Pretului de varf de sarcina
    Explanation
    When the demand curve shifts, it is recommended to use the strategy of "peak load pricing". This means that the price should be set higher during peak demand periods to maximize revenue and efficiently allocate resources. This strategy takes advantage of the increased willingness of consumers to pay higher prices during high demand periods.

    Rate this question:

  • 25. 

    In vazanarea personala, pista este:

    • Numele unui posibil cient

    • Beza de date cu clientii actuali

    • Locul de desfasurare a curselor de motociclism

    • Premiul obtinut de agentul cu cele mai mari vanzari

    • Directia de evolutie a vanzarilor

    Correct Answer
    A. Numele unui posibil cient
  • 26. 

    Alegerea axului publicitar este etapa campaniei de publicitate in cadrul careia:

    • Se alege ideea de baza pe care se construieste mesajul si intreaga campanie de publicitate

    • Se stabileste o directie generala de actiune pe termen scurt

    • Este ignorata motivatia potrivita pentru a determina audienta sa acorde atentie mesajului, sa il parcurga, sa cumpere produsul

    • Se concepe si se produce mesajul publicitar

    Correct Answer
    A. Se alege ideea de baza pe care se construieste mesajul si intreaga campanie de publicitate
    Explanation
    During the stage of choosing the advertising axis, the basic idea on which the message and the entire advertising campaign are built is selected. This means that this step involves deciding on the main concept or theme that will be used to create the advertisement and shape the overall campaign.

    Rate this question:

  • 27. 

    Interactiunea dintre departamentul de marketing si finante:

    • Nu aduc efecte dintre cele mai benefice pentru firma

    • Se deruleaza doar la inceputul si sfarsitul anului fiscal

    • Este un tablou, pe care orice manager general trebuie sa o faca improbabila

    • Reprezinta o excelenta oportunitate de imbinare a necesitatilor pietei cu posibilitatile firmei

    Correct Answer
    A. Reprezinta o excelenta oportunitate de imbinare a necesitatilor pietei cu posibilitatile firmei
    Explanation
    The given correct answer suggests that the interaction between the marketing and finance departments represents an excellent opportunity to align the market needs with the company's capabilities. This implies that the collaboration between these two departments can result in mutually beneficial outcomes for the firm. They can work together to understand the market demands and align the financial resources accordingly, leading to effective decision-making and successful business strategies.

    Rate this question:

  • 28. 

    In planificare de marketing, focusing-ul este sinonim cu

    • Marketingul diferentiat

    • Eroarea majoritatii

    • Marketingul concentrat

    • Diversificarea

    • Marketingul nediferentiat

    Correct Answer
    A. Marketingul concentrat
    Explanation
    Focusing în planificarea de marketing se referă la strategia de concentrare a resurselor și eforturilor pe un segment specific de piață sau pe un produs/serviciu specific, în vederea obținerii unui avantaj competitiv. Acesta este sinonim cu marketingul concentrat, deoarece ambele termeni descriu același concept de a se concentra pe un segment restrâns de piață pentru a-și atinge obiectivele de marketing.

    Rate this question:

  • 29. 

    Vanzarea personala, comparativ cu alte forme de promovare , are drept avantaj:

    • Directionarea imprecisa a comunicarii, exact catre persoanele cu probabilitate mare de a cumpara

    • Adaptarea si ajustarea din mers a mesajului

    • Stimularea cumpararii imediate

    • Atragerea unui numar mare de clienti potentiali

    Correct Answer
    A. Adaptarea si ajustarea din mers a mesajului
    Explanation
    The advantage of personal selling, compared to other forms of promotion, is the ability to adapt and adjust the message in real-time. This means that the salesperson can tailor their message to the specific needs and preferences of the customer, increasing the likelihood of making a sale. Unlike other forms of promotion, such as advertising or direct mail, personal selling allows for a more personalized and interactive approach, which can be highly effective in persuading customers to make an immediate purchase.

    Rate this question:

  • 30. 

    Luand in considerare piata unui produs vom determina capacitatea sa de absorbtie masurand:

    • Numarul total de consumatori potentiali, cat de frecvent se cupara produsul si in ce cantitate

    • Cat de importanti sunt factorii culturai, sociali si demografici

    • Numarul total de consumatori potentiali, cat de frecvent se cupara produsul si in ce calitate

    Correct Answer
    A. Numarul total de consumatori potentiali, cat de frecvent se cupara produsul si in ce cantitate
    Explanation
    The correct answer is the number of potential consumers, how frequently the product is purchased, and in what quantity. This is because considering the market for a product involves understanding the potential consumer base, their purchasing habits in terms of frequency and quantity, and their preferences and needs. By measuring these factors, we can determine the product's absorption capacity in the market.

    Rate this question:

  • 31. 

    Marca reprezinta :

    • Un ansamblu de simboluri/informatii inscriptionate pe produs sau eticheta pentru identificarea acestuia

    • Un ansamblu de elemente care confera superioritate absoluta produsului

    • Un ansamblu de elemente care confera superioritate relativa produsului

    • Un ansamblu de elemente care confera identificarea produsului si il diferentiaza de cele concurente

    Correct Answer
    A. Un ansamblu de elemente care confera identificarea produsului si il diferentiaza de cele concurente
    Explanation
    A brand represents a combination of elements that identify a product and differentiate it from its competitors. This includes symbols, information, and other elements that help consumers recognize and distinguish the product from similar ones in the market.

    Rate this question:

  • 32. 

    Care dintre urmatoarele propozitii este adevarata?

    • Pozitionam pentru a diferentia

    • Diferentiem pentru a subiectiviza

    • Diferentiem pentru a pozitiona

    Correct Answer
    A. Diferentiem pentru a pozitiona
    Explanation
    The correct answer is "diferentiem pentru a pozitiona." This sentence means "we differentiate in order to position." It suggests that the act of differentiating allows us to establish a unique position or identity in relation to others. By highlighting our distinct qualities or characteristics, we can stand out and attract attention or recognition. This strategy is often employed in marketing or branding to create a competitive advantage in the market.

    Rate this question:

  • 33. 

    Ca functie a ambalajului mentionam faptul ca acesta:

    • Promoveaza produsul

    • Protejeaza produsul impotriva contrafacerii

    • Asigura indeplinirea functiilor produsului

    • Este urmarit distinct in contabilitate

    Correct Answer
    A. Promoveaza produsul
    Explanation
    The correct answer is "promoveaza produsul" because the packaging plays a crucial role in attracting the attention of potential customers and conveying the brand image and message. It can enhance the visibility and appeal of the product, making it more likely to be noticed and chosen by consumers. Packaging design, colors, and branding elements can all contribute to promoting the product and creating a positive perception in the minds of consumers.

    Rate this question:

  • 34. 

    Promovarea vanzarilor este forma de promovare ce presupune:

    • Acordarea de stimulente pe termen lung clientilor finali sau distribuitorilor, in scopul cresterii vanzarilor

    • Acordarea de stimulente pe termen scurt clientilor finali sau distribuitorilor, in scopul cresterii vanzarilor

    • Comunicare directa intre agentul de vanzari si clientul potential

    • Comunicarea platita si impersonala cu piata

    Correct Answer
    A. Acordarea de stimulente pe termen scurt clientilor finali sau distribuitorilor, in scopul cresterii vanzarilor
    Explanation
    Promovarea vanzarilor refers to the use of incentives or rewards to stimulate sales. In this case, the correct answer states that it involves the provision of short-term incentives to final customers or distributors with the aim of increasing sales. This suggests that the promotion is focused on immediate results and aims to encourage customers or distributors to make purchases or promote the product.

    Rate this question:

  • 35. 

    Strategia de pret in cazul cartilor, ziarelor si revistelor din Romania ete:

    • Strategia pretului discriminatoriu

    • Strategia pretului final

    • Strategia pretului par-imapr

    • Strategia pretului linie de produse

    Correct Answer
    A. Strategia pretului final
    Explanation
    The correct answer is "strategia pretului final". In the context of books, newspapers, and magazines in Romania, the strategy of setting the final price is the most appropriate. This means that the price set for these products is the ultimate price that the consumer will pay, without any further discounts or adjustments. It implies that the pricing decision is made with the intention of maximizing profits based on the perceived value of the product to the customer.

    Rate this question:

  • 36. 

    Promovarea vanzarilor este forma de promovare care utilizeaza urmatoaele tehnici:

    • Reclama comparativa

    • Cuponul

    • Atractia celebritatii

    • Comunicatul de presa

    • Conferinta de presa

    Correct Answer
    A. Cuponul
    Explanation
    The given answer "cuponul" is correct because it is one of the techniques used in promotional activities. A coupon is a voucher or ticket that offers a discount or special offer to customers, encouraging them to make a purchase. This technique is commonly used to attract customers and increase sales by providing them with an incentive to buy a product or service.

    Rate this question:

  • 37. 

    Nivelul inim al pretului este determinat de:

    • Cerere

    • Cost

    • Vanzari viitoare

    • Vanzari anterioare

    Correct Answer
    A. Cost
    Explanation
    The correct answer is "cost". The price level is determined by the cost of producing a product or providing a service. The cost includes various factors such as raw materials, labor, overhead expenses, and profit margin. The higher the cost of production, the higher the price level is likely to be set in order to cover the expenses and generate a profit. Additionally, the cost can also be influenced by external factors such as inflation, competition, and market demand.

    Rate this question:

  • 38. 

    Conform modelului ciclului de viata al produsului, excesul de capacitate apare in faza de:

    • Declin

    • Lansare

    • Crestere

    • Dezvoltare

    • Maturitate

    Correct Answer
    A. Maturitate
    Explanation
    According to the product life cycle model, excess capacity occurs in the maturity phase. This is because during this phase, the product has reached its peak in terms of market saturation and sales growth begins to slow down. As a result, companies may have excess production capacity as they have already met the demand for the product. This excess capacity can lead to inefficiencies and increased costs for the company.

    Rate this question:

  • 39. 

    Cu cat exista mai multe produse substituibile ale unui produs de referinta, cu atat cererea acestuia este mai 

    • Delicata

    • Elastica

    • Inelastica

    • Interesanta

    • Mare

    Correct Answer
    A. Elastica
    Explanation
    The correct answer is "elastica". When there are more substitute products available for a reference product, the demand for that product becomes more elastic. This means that consumers have more options to choose from and are more likely to switch to a substitute if the price of the reference product increases. In other words, the demand for the reference product is more sensitive to price changes when there are more substitute products in the market.

    Rate this question:

  • 40. 

    Numarul de variante in care este fabricat fiecare produs formeaza:

    • Lungimea liniei

    • Profunzimea portofoliului

    • Latimea liniei

    • Adancimea liniei

    Correct Answer
    A. Adancimea liniei
    Explanation
    The correct answer is "adancimea liniei". In the context of the given options, "adancimea liniei" refers to the number of variants in which each product is manufactured. This means that the depth of the product line is determined by the number of different variations or options available for each product.

    Rate this question:

  • 41. 

    Un demers de dezvoltarea unor produse noi are urmatoarea etapizare logica:

    • Generarea ideilor, testarea produsului, filtrarea, analiza conceptului de produs, dezvoltarea produsului, comercializarea

    • Generarea ideilor, filtrarea, analiza conceptului de produs, dezvoltarea produsului, testarea produsului, comercializarea

    • Generarea ideilor, analiza conceptului de produs ,dezvoltarea produsului, testarea produsului, filtrarea, comercializarea

    Correct Answer
    A. Generarea ideilor, filtrarea, analiza conceptului de produs, dezvoltarea produsului, testarea produsului, comercializarea
    Explanation
    The correct answer is "generarea ideilor, filtrarea, analiza conceptului de produs, dezvoltarea produsului, testarea produsului, comercializarea." This sequence follows a logical progression in the development of new products. It starts with generating ideas, then filtering and analyzing the product concept, followed by developing the product, testing it, and finally commercializing it. This sequence ensures that ideas are refined and evaluated before investing resources in product development and marketing.

    Rate this question:

  • 42. 

    In etapa post-cumparare, starea de disconfort psihic generata de opinia ca si variantele respinse aveau caracteristicile dorite se numeste:

    • Rezolvarea extensiva a problemei (REP)

    • Rezolvarea limitata a problemei (RLP)

    • Evitarea crearii unor asteptari nerealiste

    • Disonanta post-cumparare

    Correct Answer
    A. Disonanta post-cumparare
    Explanation
    The correct answer is "disonanta post-cumparare". Disonanta post-cumparare refers to the psychological discomfort experienced after making a purchase when the consumer feels that the rejected alternatives had desired characteristics. This discomfort arises from a conflict between the consumer's expectations and the actual product or service purchased. The term "rezolvarea extensiva a problemei (REP)" refers to extensive problem-solving, "rezolvarea limitata a problemei (RLP)" refers to limited problem-solving, and "evitarea crearii unor asteptari nerealiste" refers to avoiding the creation of unrealistic expectations.

    Rate this question:

  • 43. 

    Numarul de variante in care este fabricat fiecare produs formeaza:

    • Profunzimea portofoliului

    • Latimea liniei

    • Lungimea liniei

    • Adancimea liniei

    Correct Answer
    A. Adancimea liniei
    Explanation
    The correct answer is "adancimea liniei." In the context of product manufacturing, the term "adancimea liniei" refers to the number of variants in which each product is made. It signifies the extent to which a company offers different options or variations of a product. A higher depth of product line indicates a wider range of choices available to customers, catering to their diverse preferences and needs. Therefore, "adancimea liniei" is the appropriate term to describe the number of variants in which each product is manufactured.

    Rate this question:

  • 44. 

    Plafonul maxim al pretului este determinat de:

    • Costuri

    • Ciclu de viata

    • Cerere

    • Concurenta

    Correct Answer
    A. Cerere
    Explanation
    The maximum price ceiling is determined by demand. This means that the highest price that can be charged for a product or service is determined by the level of demand from consumers. If the demand is high, the price can be set at a higher level, but if the demand is low, the price ceiling will be lower. The cost, product life cycle, and competition can also influence the pricing strategy, but ultimately it is the demand that sets the maximum price.

    Rate this question:

  • 45. 

    Intr-o structura de tip "brand management"

    • Exista cate un manager de produs pentru fiecare functie clasica a intreprinderii

    • Marele dezavantaj consta in focalizarea asupra produselor gestionate

    • Costurile generate sunt mult mai mici decat in cazul structurii functionale

    • Fiecare produs va avea "avocatul" sau in cadrul departamentului de marketing

    Correct Answer
    A. Fiecare produs va avea "avocatul" sau in cadrul departamentului de marketing
    Explanation
    In a "brand management" structure, each product will have its own advocate within the marketing department. This means that there will be a dedicated manager for each classic function of the company, with a focus on the products they manage. This structure has the advantage of ensuring that each product receives specialized attention and support. Additionally, the costs generated by this structure are lower compared to a functional structure.

    Rate this question:

  • 46. 

    Operatia de indentificare si decupare a diverselor grupuri tipice de clienti care actioneaza pe o piata poarta numele de:

    • Piata critica a produsului

    • Segmentarea comportamentala

    • Variaile de segmentare

    • Segmentare a pietei

    • Piata tinta

    Correct Answer
    A. Segmentare a pietei
    Explanation
    The correct answer is "segmentare a pietei." This is because the given statement is referring to the process of identifying and cutting out different typical customer groups that act in a market, which is known as market segmentation. This process involves dividing the market into distinct segments based on factors such as demographics, behavior, needs, and preferences.

    Rate this question:

  • 47. 

    Atunci cand o firma isi atribuie rolul de lider este vorba de un sistem vertical de marketing:

    • Centralizat

    • Corporativ

    • Contractual

    • Adiministrat

    Correct Answer
    A. Adiministrat
    Explanation
    The correct answer is "adiministrat". This is because when a company assumes the role of a leader, it implies a vertical marketing system that is administratively controlled. In this type of system, the company exercises complete control over the distribution channels, coordinating and managing all activities to ensure a cohesive and efficient marketing strategy.

    Rate this question:

  • 48. 

    Canalele de distributie multiple pot fi:

    • Intensive si extensive

    • Complementare si competititve

    • Directe si indirecte

    Correct Answer
    A. Complementare si competititve
    Explanation
    The correct answer is "complementare si competititve" because multiple distribution channels can be complementary, meaning they work together to reach different customer segments or fulfill different needs, and competitive, meaning they compete with each other to reach the same customer segment or fulfill the same needs. These two types of channels can coexist and be used simultaneously by a company to maximize its reach and effectiveness in the market.

    Rate this question:

  • 49. 

    Care este avantajul central(nucleul produsului) pe care il cauta studentul atunci cand "produsul" cumparat este un manual indicat in bibliografia pentru examen?

    • Cultura generala si profesionala

    • Promovarea examenului

    • Pastrarea bursei

    • Informatia

    • O nota mai buna

    Correct Answer
    A. Informatia
    Explanation
    The central advantage (nucleus of the product) that a student seeks when purchasing a manual indicated in the bibliography for an exam is information. The manual provides the necessary information and knowledge that the student needs to study and prepare for the exam. It contains relevant content and details that can help the student understand the subject matter better and potentially achieve a higher grade on the exam.

    Rate this question:

Quiz Review Timeline (Updated): Jul 22, 2024 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Jul 22, 2024
    Quiz Edited by
    ProProfs Editorial Team
  • Jun 11, 2018
    Quiz Created by
    Management
Back to Top Back to top
Advertisement