Publicitatea, CA Forma De Promovare, Reprezinta

The components of a product that influence perception and demand in the market include attributes, functions, and the support system. These factors play a crucial role in shaping how consumers perceive the product and whether they are willing to purchase it. The attributes refer to the specific characteristics and qualities of the product, while the functions relate to its intended purpose and how well it performs. The support system encompasses the customer service, warranties, and other forms of assistance provided to consumers. By considering these factors, businesses can better understand and meet the needs and preferences of their target market.

The correct answer is "ansamblul de activitati de creare si mentinere de relatii favorabile intre firma si publicul sau". This answer states that public relations involve a set of activities aimed at creating and maintaining favorable relationships between a company and its audience. This can include activities such as sponsorship, gift offers, press conferences, and cause-related programs. The other options mentioned, such as sales stimulation and the use of tools like raffles and coupons, do not fully capture the essence of public relations.

The objective of the advertising campaign should specify the target audience, the level of performance, and the type of influence that will be exerted on the audience. This means that the campaign needs to clearly define who the intended audience is, what level of performance is expected from the campaign, and what type of influence the campaign aims to have on the audience.

The technique "piciorului in prag" in personal selling refers to assuming that the customer will make a purchase. This technique is a form of presumptive close, where the salesperson assumes that the customer is ready to buy and proceeds with the closing process. It is a way to encourage the customer to make a decision and finalize the sale.

The correct answer is "prelucrarea amenzilor" because it does not belong to the activities of distribution logistics. Distribution logistics primarily involves activities such as warehousing, inventory management, transportation, differentiation, packaging, and product handling. However, processing fines or penalties is not directly related to the physical movement and delivery of goods, which are the main focus of distribution logistics.

The correct answer is "asigurarea cresterii calitatii bunurilor" because it is not a function of intermediaries. Intermediaries typically focus on activities such as adding value to products, transferring goods, and preserving the property of goods. However, ensuring the improvement of the quality of goods is not typically a role of intermediaries.

The correct answer is "vaci de muls". This means that the products that have a supra-unitary relative market share are "vaci de muls" or milking cows. This implies that milking cows have a higher market share compared to other products in the market.

The correct answer is "sistemul de sustinere" because the support system plays a crucial role in influencing the perception and demand for a product. The support system includes customer service, warranties, after-sales support, and any other assistance provided to customers. A strong support system can enhance the overall customer experience and satisfaction, leading to increased demand for the product.

The correct answer is "stabilirea obiectivului campaniei, alegerea axului publicitar, planificarea media, crearea mesajului, evaluarea rezultatelor." This sequence represents the logical order of steps in a advertising campaign. First, the objective of the campaign is determined, followed by the selection of the advertising approach. Then, the media planning is done to decide on the platforms to use. Next, the message is created to effectively communicate the campaign's objective. Finally, the results are evaluated to assess the success of the campaign.

The question "cu ce nota de la 1 la 5, cu 5 nota maxima, apreciati comportamentul chelnerului care v-a servit astazi?" is correct because it asks the respondents to rate the behavior of the waiter who served them today on a scale of 1 to 5, with 5 being the highest rating. This question allows the respondents to provide feedback on the waiter's behavior and helps the marketing team assess the quality of service provided by their staff.

The correct answer is "autonome". This is because the question is asking about systems that are not part of vertical distribution systems. The other options - corporative, contractuale, and administrate - all suggest some form of organization or management within a vertical distribution system. However, "autonome" implies independence or self-sufficiency, which is not compatible with a vertical distribution system.

The objective of the advertising campaign should specify the target audience addressed by the campaign, the level of performance, and the type of influence that will be exerted on the audience. This means that the campaign should clearly define who the intended audience is, what level of performance is expected, and what type of impact the campaign aims to have on the audience.

The correct answer is "contribuie la scaderea eficientei economice" because it states that it contributes to a decrease in economic efficiency, which is not a function of macroeconomic distribution. The other options, such as providing jobs, adding value to the product, ensuring transfer to consumers, and collecting and distributing information, are all functions of macroeconomic distribution.

The given question is in Romanian and it asks about a process that involves determining the advantages sought by customers and evaluating existing products on a corresponding scale for each advantage. The correct answer is "harta perceptuala" which translates to "perceptual map" in English. A perceptual map is a visual representation of how customers perceive different products or brands in relation to each other based on specific attributes or advantages. It helps in understanding the positioning of products in the market and identifying opportunities for differentiation.

When there are few competitors in the market and the brands are similar, we refer to it as "oligopol pur" or pure oligopoly. In this type of market structure, a small number of firms dominate the market and have significant control over prices and competition. These firms may engage in strategic behavior, such as price fixing or colluding, to maximize their profits. The lack of differentiation among brands further reinforces the oligopolistic nature of the market.

When customers are very price sensitive, it is recommended to have a lower price for the basic product and a higher price for the auxiliary product. This strategy takes advantage of customers' sensitivity to price by offering a lower price for the essential product, making it more attractive and affordable. At the same time, a higher price for the auxiliary product allows for increased profit margins, as customers are more willing to pay a premium for additional features or benefits.

Publicitatea, ca forma de promovare, reprezintă orice formă impersonală de prezentare și comunicare a unor idei, bunuri sau servicii, plătită de către un sponsor bine identificat. Aceasta implică utilizarea diferitelor canale de comunicare, cum ar fi televiziunea, radio, internetul sau printul, pentru a transmite mesajul către publicul țintă. Publicitatea are ca scop creșterea vizibilității și conștientizării produsului sau serviciului și stimularea vânzărilor prin atragerea atenției și influențarea comportamentului consumatorilor.

The correct answer suggests that the marketing department is considered to be in a suitable organizational structure when the other departments are satisfied with the proposed scheme. This implies that the marketing department's structure should align and coordinate well with the rest of the organization, ensuring that it does not hinder the functions of other departments and promotes collaboration and efficiency within the company.

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To start a business, the first thing you need is customers. Without customers, there would be no demand for your products or services, making it difficult to generate revenue and sustain the business. Acquiring customers is crucial for any business as they are the ones who will purchase your offerings and contribute to the success and growth of your venture. Having a solid customer base allows you to establish a market presence, build brand loyalty, and generate steady income. Therefore, having clients is essential for launching and running a successful business.

During the growth stage of the product life cycle, the objective is to create selective demand. This means that the aim is to target specific market segments and create a demand for the product among those segments. This is different from primary demand, which refers to the overall demand for a product category. In the growth stage, the focus is on building brand awareness, expanding market share, and attracting customers who are willing to choose the product over competitors.

The correct answer suggests that within the discriminatory pricing strategy, the discrimination by rank does not exist. Instead, the pricing is differentiated solely based on the customers. This means that different customers will be charged different prices for the same product or service, regardless of their rank or position. The pricing strategy focuses on tailoring prices to individual customers based on their willingness to pay, purchasing power, or other relevant factors.

The given answer, "prezinta si descrie produsul: nume, cantitate, model, marime, continut, calitate, mode de utilizare" is not a characteristic of packaging because it refers to the presentation and description of the product itself, rather than the packaging. Packaging typically focuses on the design, materials, and functionality of the container or wrapping that holds the product, rather than the product details.

When customers have similar purchasing power, it is recommended to use a high price for the main product and a low price for the auxiliary product.

An oligopol diferentiat is the correct answer because it refers to a market structure with few sellers, each offering products that are differentiated from one another. In this type of market, each seller has some degree of market power due to the uniqueness of their products, but they still face competition from the other sellers. This creates a situation where the market is dominated by a small number of firms, but they are not necessarily in direct competition with each other.

The correct answer is "este o componenta de baza a planului de marketing." This means that the sales plan of the company is a fundamental component of the marketing plan. It suggests that the sales plan is an integral part of the overall marketing strategy and must be aligned with it in order to achieve the desired objectives.

The marketing department is considered to be in a suitable organizational structure when the other departments are satisfied with the proposed scheme. This suggests that the marketing department's structure aligns well with the needs and goals of the other departments within the company. It indicates that the marketing department is able to effectively collaborate and coordinate with other functions, ensuring smooth operations and efficient communication within the organization.

The correct answer is "cererea produsului este inelastica" because when the demand for a product is inelastic, it means that changes in price have a minimal impact on the quantity demanded. In this case, implementing a price stratification strategy can be beneficial as it allows for different price points to be set for different customer segments without significantly affecting overall demand. This strategy can help maximize profits by charging higher prices to customers who are willing to pay more, while still attracting price-sensitive customers with lower-priced options.

The correct answer is "stabilirea bugetului departamenutului financiar-contabil" (establishing the budget for the financial-accounting department). This is because the intersection between marketing and finance involves the allocation of financial resources for marketing activities. By establishing the budget for the financial-accounting department, the company can determine how much funding can be allocated to marketing initiatives, ensuring that the marketing strategies are financially feasible and aligned with the overall financial goals of the organization.

When the market saturation level is low, it means that there is still room for growth and expansion in the market. This implies that there are fewer competitors in the market, leading to reduced competition among different brands that sell the same product. As a result, the market becomes less crowded, allowing each brand to have a larger share and potentially attract more customers. Therefore, when the market saturation level is low, the competition between various brands is reduced.

The correct answer is "declanseaza cautarea informatiei asupra modului de satisfacere a nevoii" because it states that awareness of the problem triggers the search for information on how to fulfill the need. This means that when individuals become aware of a problem or a need they have, they are motivated to gather information to find a solution or satisfy that need.

The correct answer is "marimea populatiei si distamta dintre localitati" (size of the population and distance between localities). This is because the phenomenon of commercial gravity depends on these factors. The size of the population determines the potential customer base and market demand, while the distance between localities affects the accessibility and convenience of commercial activities.

The correct answer is "planificarea media." The personal selling process involves various steps such as preparing for the sales presentation, approaching the customer, presenting the offer, and following up after the sale. However, media planning is not a part of the personal selling process. Media planning typically refers to the process of selecting and scheduling advertising media to reach the target audience, which is a separate marketing activity from personal selling.

The correct answer is "persoana care identifica o problema sau o nevoie ce poate fi rezolvata prin cumpararea unui produs" (the person who identifies a problem or a need that can be solved by purchasing a product). In the process of buying decisions for an organizational buyer, the initiator is the person who recognizes the need for a product or identifies a problem that requires a solution. They are the ones who start the buying process by initiating the search for a product that can address the identified need or problem.

The correct answer is "posibilitati mai mari de informare a producatorului in legatura cu distributia" which means "greater opportunities for the producer to be informed about distribution". This is an advantage of short indirect channels because it allows the producer to have more information about the distribution process. This can help the producer make better decisions and have better control over their products' distribution.

The set mentioned includes acceptable and unacceptable marks.

The presence of other possible uses for the product can contribute to an increase in elasticity. This means that if the product has multiple uses, it becomes more flexible in meeting different consumer needs and preferences. As a result, consumers may be more willing to purchase the product, even if the price increases, because they value the various uses they can get from it. This increases the overall elasticity of demand for the product.

Segmentarea pieței se referă la procesul de împărțire a pieței în grupuri mai mici, bazate pe caracteristici comune ale consumatorilor. Aceste caracteristici pot include comportamentul de cumpărare, demografia, psihografia și alte variabile relevante. Cu toate acestea, segmentarea pieței nu poate fi socio-politică, deoarece aceasta nu se referă la orientarea politică sau la afilierile sociale ale consumatorilor. Segmentarea pieței se concentrează mai mult pe aspectele demografice și comportamentale ale consumatorilor, în scopul de a înțelege mai bine nevoile și preferințele lor.

The correct answer is "atitudinile au o componenta cognitiva, una afectiva si una comportamentala" because attitudes are composed of cognitive (thoughts and beliefs), affective (emotions and feelings), and behavioral (actions and expressions) components.

The correct answer is "atentie,interes, dorinta, actiune". This is because the process of product awareness does not involve attention, interest, desire, and action. Product awareness refers to the knowledge and understanding that individuals have about a particular product's existence and its features. It does not necessarily involve the emotional or cognitive states of attention, interest, desire, and action that are associated with the consumer decision-making process.

The correct answer is "perioada de planificare a cumpararii organizationale mult mai lunga." This is because the question is asking for a characteristic that differentiates organizational buying from consumer buying. The longer planning period for organizational buying suggests that more time and consideration is required for purchasing decisions in the organizational context.

The correct answer is "intervalul mediu intre doua cumparaturi succesive, un indicator obtinut ca medie a intervalelor de timp scurse intre doua cumparaturi succesve ale unui acelasi prous". This answer explains that the purchase rate is the average time interval between two successive purchases of the same product. It is a quantitative indicator obtained by calculating the average of the time intervals between consecutive purchases.

The structure of a marketing plan typically includes an operational program, a summary, marketing strategies, marketing objectives, and a SWOT analysis. However, the process of contracting clients is not typically included in the structure of a marketing plan. This is because contracting clients is a specific action or tactic that is implemented as part of the overall marketing strategy, rather than being a separate component of the plan itself.

The correct answer is "parte din piata produsului pe care producatorul sau distibuitorul de referinta vinde in nume propriu, in interes propriu, marca proprie". This answer states that the market share of the enterprise is formed by the portion of the market where the producer or distributor sells under their own name, for their own interest, with their own brand. This implies that the enterprise has a specific market segment where they have the largest market share.

The marketing department is interested in obtaining technical books for the products they propose to the market.

The correct answer is "raport preliminar sau research proposal". A research proposal is a document that outlines the objectives, methodology, and expected outcomes of a research project. It is used to initiate discussions and negotiations between the research firm and the beneficiary firm. It provides an overview of the research project and helps in determining the scope, timeline, and budget for the research.

Marketingul își găsește începuturile odată cu apariția capitalismului. Aceasta se datorează faptului că într-o economie capitalistă, unde există proprietate privată și concurență între diferitele întreprinderi, marketingul devine esențial pentru a atrage clienți și a promova produsele sau serviciile oferite. Apariția capitalismului a dus la dezvoltarea sistemului de piață și a proceselor de schimb, ceea ce a creat nevoia de a identifica și satisface cerințele consumatorilor prin intermediul marketingului. Astfel, odată cu apariția capitalismului, marketingul a devenit o componentă vitală a activității umane.

The correct answer is "rata de crestere a pietei mare" because the question is asking about the characteristics of the "dileme" products (question marks). Out of the given options, the one that fits best is that these products have a high market growth rate. This means that the demand for these products is increasing rapidly, indicating a potential for higher sales and profitability in the future.

The correct answer is "colectarea de date". The descriptive function of marketing research involves collecting data. This data is gathered through various methods such as surveys, interviews, observations, and analyzing existing data. Collecting data is an essential step in marketing research as it provides the necessary information for analyzing and understanding consumer behavior, market trends, and other relevant factors that can help businesses make informed decisions and develop effective marketing strategies.

The objectives of an advertising campaign can be related to signaling the differentiation of the product. This means that the campaign aims to communicate and highlight the unique features or qualities of the product that set it apart from competitors. By emphasizing the product's distinctiveness, the campaign seeks to attract the attention and interest of potential customers, ultimately leading to increased sales and market share.

The correct answer is "puterea discriminarii". Discrimination refers to the act of treating certain individuals or groups differently based on certain characteristics such as race, gender, or age. In the context of marketing channels, the power of discrimination refers to the ability of a channel member to discriminate against certain products, suppliers, or customers. This can include actions such as favoring certain products over others, giving preferential treatment to certain suppliers, or targeting specific customers based on their characteristics. This power can be used to gain an advantage or control within the channel.

The correct answer is "analiza pietei tinta, analiza factorilor de influenta, stabilirea obiectivelor, alegerea strategiei, stabilirea pretului de baza". This sequence of steps represents the fundamental stages of pricing. It starts with analyzing the target market and the factors that influence pricing decisions. Then, objectives are established, followed by the selection of a pricing strategy and the final step of determining the base price. This process ensures that pricing decisions are based on a thorough understanding of the market and align with the company's objectives and strategy.

The correct answer is "adancimea portofoliului de produse" because it refers to the average number of distinct articles offered within a product line. This indicates the depth of the product portfolio, meaning the range or variety of products within the line.

The correct answer is "numarul de produse care fac parte din linie" because the question is asking about the meaning of the dimension "latime" within a product line. The dimension "latime" refers to the number of products that are included in the product line, not the number of variants or distinct articles offered within the line.

The correct answer states that the demand for industrial goods is influenced by the demand for consumer goods, which contribute to their production. This means that the demand for consumer goods affects the demand for industrial goods, as the production of industrial goods relies on the consumption of consumer goods. In other words, the demand for consumer goods indirectly drives the demand for industrial goods.

The correct answer is "proiectarea canalelor de distributie" because it refers to the design of distribution channels, which is not a part of the marketing planning process. The other options, such as implementing the program, identifying SWOT, analyzing the external and internal environment, and developing strategies, are all integral steps in the marketing planning process.

The correct answer suggests that in marketing research, a project represents a group of activities that aim to achieve specific objectives within a defined timeframe. This implies that the project has a clear start and end date and is focused on achieving specific goals within that time period.