Metrics, Analysis & Reporting Quiz

9 Questions | Total Attempts: 34

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Reporting Quizzes & Trivia

Memory test! A small reminder of the metrics, analysis and reporting


Questions and Answers
  • 1. 
    Metrics prove the .......... of an advertising campaign
  • 2. 
    Creatives left online too long suffer from what?
    • A. 

      High click through rates

    • B. 

      Banner Burnout

    • C. 

      Ad blocking

  • 3. 
    Terminology for measuring CPA campaigns
    • A. 

      Click Through Rate

    • B. 

      Cost per Click

    • C. 

      Conversion Rate

  • 4. 
    Observations that do not involve measurements and numbers
    • A. 

      Analysis

    • B. 

      Qualitative

    • C. 

      Metrics

    • D. 

      Cookies

    • E. 

      Quantitative

  • 5. 
    Breadth of audience targeted by an advertising campaign is refered to as...
    • A. 

      Relevance

    • B. 

      Impressions

    • C. 

      Targeting

    • D. 

      Reach

  • 6. 
    The goals according to the campaign metrics are not being achieved therefore the campaign must be...........
  • 7. 
    Observations that involve measurements and numbers
    • A. 

      Qualitative

    • B. 

      Direct Response

    • C. 

      Quantitative

    • D. 

      Brand Awareness

  • 8. 
    A method of collecting data for targeting and metrics measurement
    • A. 

      Breadcrumb

    • B. 

      CPA

    • C. 

      Cookie

    • D. 

      CTR

  • 9. 
     Wider targeting can provide extremely large audience but insufficient.........