History Of Graphic Design Test 6
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Tendencies toward postmodern graphic design first emerged from individuals working within the dicta of the International Typographic Style, such as the designer who designed this presentation folder in 1981 for the printing firm Anton Schöb. Dynamic color and letterform shapes create an expressive backdrop for the message. Placing text typography on white geometric shapes whose configuration is generated by the line lengths of the text is a technique that was frequently used during the 1980s. Who was the designer?
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Rosmari Tissi
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About This Quiz
Explore the evolution of graphic design from the 1960s through the late 20th century in this History of Graphic Design Test 6. Assess your knowledge on key figures, design approaches, and the influence of technological advancements on design. Ideal for students and professionals interested in design history.
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During a one-year appointment at the Basel School of Design as Weingart's sabbatical-leave replacement, Willi Kunz began a series of 12 typographic interpretations of writings by Canadian philosopher Marshall McLuhan. Which post-modern category does his work represent?
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New-wave typography
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Correct Answer
A. New-wave typographyExplanation
Willi Kunz's series of typographic interpretations of Marshall McLuhan's writings represents the post-modern category of new-wave typography. New-wave typography emerged in the late 1970s and early 1980s as a reaction against the strict grid-based design principles of modernism. It embraced experimental and expressive typography, often incorporating unconventional layouts, vibrant colors, and playful typography treatments. Kunz's typographic interpretations of McLuhan's writings likely reflect this spirit of experimentation and innovation, making them a fitting example of new-wave typography.Rate this question:
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Figurative typography is the influence on this 2003 poster by Parisian Philippe Apeloig for the exhibition "Bateaux sur l'Eau" ("Boats on Water: Rivers and Canals").
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Correct Answer
A. Figurative typography is the influence on this 2003 poster by Parisian Philippe Apeloig for the exhibition "Bateaux sur l'Eau" ("Boats on Water: Rivers and Canals"). -
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Historical influences can be seen in many of the graphic design solutions of the late twentieth and early twenty-first centuries. Select the answer that best describes the historical influence on the work shown
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Helmut Schmid has worked as a graphic designer in Osaka, Japan, since 1977. His poster designed in 2000 for the exhibition "On Typography" at the Kobu Design University clearly reflects the International Typographic Style, also known as Swiss design.
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Correct Answer
A. Helmut Schmid has worked as a graphic designer in Osaka, Japan, since 1977. His poster designed in 2000 for the exhibition "On Typography" at the Kobu Design University clearly reflects the International Typographic Style, also known as Swiss design.Explanation
The historical influence on the work shown is the International Typographic Style, also known as Swiss design. This style emerged in the mid-20th century and emphasized clean, minimalist layouts, sans-serif typography, and grid-based designs. Helmut Schmid's poster for the "On Typography" exhibition clearly reflects these characteristics, with its use of simple and organized typography, clear hierarchy, and overall clean aesthetic. The influence of Swiss design can be seen in the poster's adherence to these principles, showcasing the historical impact of this design movement on Schmid's work.Rate this question:
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Plakatstil influence is evident in this 2001 poster by Israeli graphic designer David Tartakover in celebration of the Henri de Toulouse-Lautrec centennial. The beauty of this poster comes from its minimalism: an image of a hat (the style worn by Lautrec) and the French word "chapeau" (hat).
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Correct Answer
A. Plakatstil influence is evident in this 2001 poster by Israeli graphic designer David Tartakover in celebration of the Henri de Toulouse-Lautrec centennial. The beauty of this poster comes from its minimalism: an image of a hat (the style worn by Lautrec) and the French word "chapeau" (hat).Explanation
The explanation for the given correct answer is that the poster exhibits the characteristics of Plakatstil, a German graphic design style from the early 20th century. Plakatstil is known for its minimalistic approach, bold typography, and the use of simple, iconic images. In this poster, the image of a hat, reminiscent of the style worn by Henri de Toulouse-Lautrec, along with the French word "chapeau" (hat), showcases the influence of Plakatstil. The combination of minimalism and visual communication effectively captures the essence of the subject matter, making the poster visually appealing.Rate this question:
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This 1989 recruiting poster for Cranbrook Academy of Art layers visual and verbal messages and a communications-theory diagram that suggests that viewers read and see both text and images. Who designed this poster?
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Katherine McCoy
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Correct Answer
A. Katherine McCoyExplanation
Katherine McCoy designed the 1989 recruiting poster for Cranbrook Academy of Art. The poster utilizes visual and verbal messages, as well as a communications-theory diagram, to convey the idea that viewers should read and see both text and images.Rate this question:
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Historical influences can be seen in many of the graphic design solutions of the late twentieth and early twenty-first centuries. Select the answer that best describes the historical influence on the work shown.
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Paula Scher draws upon historical models while transforming them into her own unique form of expression, as in this 1994 poster for New York's Public Theater, which captures the spontaneity and shock of Dada.
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Correct Answer
A. Paula Scher draws upon historical models while transforming them into her own unique form of expression, as in this 1994 poster for New York's Public Theater, which captures the spontaneity and shock of Dada.Explanation
The historical influence on the work shown is that Paula Scher draws upon historical models, specifically the Dada movement, and transforms them into her own unique form of expression. This can be seen in her 1994 poster for New York's Public Theater, which captures the spontaneity and shock associated with Dada.Rate this question:
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Wild Plakken accepted or rejected commissions based on the client's ideological viewpoint; the group believed a designer should match his or her beliefs to the content of his or her graphic designs, as in this poster they designed for the antiapartheid movement.
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Correct Answer
A. Wild Plakken accepted or rejected commissions based on the client's ideological viewpoint; the group believed a designer should match his or her beliefs to the content of his or her graphic designs, as in this poster they designed for the antiapartheid movement.Explanation
Wild Plakken accepted or rejected commissions based on the client's ideological viewpoint. The group believed that a designer should align their beliefs with the content of their graphic designs. This is evident in the poster they designed for the antiapartheid movement, where they used their design skills to support a cause they believed in.Rate this question:
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This English designer's work evolved from an effort to discover an intuitive yet logical approach to design, expressing a personal vision that could have meaning to his audience. The designer's typographic configurations, like the one shown here, project an absolute emblematic authority that evokes heraldry and military emblems. Identify the designer.
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Neville Brody
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Correct Answer
A. Neville BrodyExplanation
Neville Brody is the correct answer because his work is known for its intuitive yet logical approach to design, expressing a personal vision that resonates with his audience. His typographic configurations, like the one shown here, exude a sense of absolute emblematic authority reminiscent of heraldry and military emblems. Brody's unique style and influential contributions to the field of design make him the designer being referred to in this question.Rate this question:
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- 10.
The visual motifs of architect Michael Graves are expressed in this poster designed by William Longhauser for an exhibition of Graves's work. Which category of post-modernism does this poster represent?
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Memphis
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Correct Answer
A. MemphisExplanation
This poster represents the category of post-modernism known as Memphis. Memphis design is characterized by bold, colorful patterns, geometric shapes, and a playful and eclectic mix of styles. This can be seen in the poster's use of vibrant colors, geometric shapes, and the overall whimsical and unconventional design.Rate this question:
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- 11.
The typographic space in the China Club advertisement operates with the same governing principle defined by El Lissitzky in his PROUN paintings. Overlapping forms, diagonal lines that imply perspective or reverse perspective, gestured strokes that move back in space, overlap, or move behind geometric elements, and floating forms that cast shadows are the means used to make forms move forward and backward from the surface of the printed page. Who is the designer of this ad?
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April Greiman
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Correct Answer
A. April Greiman -
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Postmodern graphic design can be loosely categorized as moving into several major directions. One such direction was new-wave typography, which began in Basel, Switzerland, through the teaching and research of the designer who produced this announcement in 1974 for Typografische Monatsblätter magazine. This early layered collage, with overlapping images and complex dropouts, uses numbers and arrows rather than left-to-right and top-to-bottom sequencing to direct the reader through the page. Who was the designer?
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Wolfgang Weingart
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Correct Answer
A. Wolfgang WeingartExplanation
Wolfgang Weingart is the correct answer because the passage mentions that the designer who produced the announcement in 1974 for Typografische Monatsblätter magazine was a pioneer of new-wave typography and taught and researched in Basel, Switzerland. This aligns with Weingart's background and his significant contributions to the field of graphic design during that time.Rate this question:
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The famous Herbert Matter poster from the 1930s is parodied in this 1985 retro poster for Swatch, the Swiss watch manufacturer. Who is the designer?
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Paula Scher
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Correct Answer
A. Paula ScherExplanation
Paula Scher is the designer of the retro poster for Swatch that parodies the famous Herbert Matter poster from the 1930s.Rate this question:
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p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} _____________ , which provides a means to easily organize and access the vast and ever-increasing digital content of text, images, sound, animation, and video, was first developed in 1990 by physicist Tim Berners-Lee at the European Organization for Nuclear Research (CERN) in Geneva, Switzerland. Berners-Lee developed the three main building blocks: Hypertext Transfer Protocol (HTTP), Hypertext Markup Language (HTML), and a specification for the “address” of every file, called the Uniform Resource Locator (URL).
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The World Wide Web
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The Internet
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A. The World Wide WebExplanation
The correct answer is the World Wide Web. The World Wide Web, developed by Tim Berners-Lee in 1990, is a system that allows for the organization and access of digital content such as text, images, sound, animation, and video. It consists of three main building blocks: Hypertext Transfer Protocol (HTTP), Hypertext Markup Language (HTML), and Uniform Resource Locator (URL) for addressing files. The World Wide Web is different from the Internet, which is the global network that connects computers and allows for the transmission of data.Rate this question:
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Surrealism, and more specifically the Polish poster artist Roman Cieslewicz, were influences on Mexican graphic designer Alejandro Magallanes, as seen in "Las (a)versiones del ojo" [Eyes' (A)versions], a poster designed by Magallanes in 2000.
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Correct Answer
A. Surrealism, and more specifically the Polish poster artist Roman Cieslewicz, were influences on Mexican graphic designer Alejandro Magallanes, as seen in "Las (a)versiones del ojo" [Eyes' (A)versions], a poster designed by Magallanes in 2000.Explanation
The correct answer states that Surrealism and Roman Cieslewicz were influences on Alejandro Magallanes, as evidenced by his poster "Las (a)versiones del ojo" designed in 2000. This suggests that Magallanes drew inspiration from Surrealism and specifically Cieslewicz's work in creating his own design.Rate this question:
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Which semiotic operation is being used in this example?
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Substitution
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Correct Answer
A. SubstitutionExplanation
The semiotic operation being used in this example is substitution. Substitution refers to replacing one sign or symbol with another to convey a different meaning or message. In this case, the answer states that substitution is the correct operation being used, implying that there is a replacement of one sign or symbol with another in the given example.Rate this question:
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The title "Hanging at Carmine Street" of this editorial feature on a public swimming pool inspired the designer to "hang some type." Who designed this 1991 layout for Beach Culture magazine?
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David Carson
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Correct Answer
A. David CarsonExplanation
David Carson designed the 1991 layout for Beach Culture magazine titled "Hanging at Carmine Street." The title of the editorial feature, which focused on a public swimming pool, inspired Carson to incorporate hanging type into the design.Rate this question:
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Shigeo Fukuda
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Correct Answer
A. Shigeo Fukuda -
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p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} Galliard (Fig. 24-27), which was designed by Matthew Carter in 1978, is a masterful adaptation of a sixteenth-century design by Robert Granjon.
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True
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False
Correct Answer
A. TrueExplanation
Galliard, designed by Matthew Carter in 1978, is indeed a masterful adaptation of a sixteenth-century design by Robert Granjon. This statement is true.Rate this question:
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Who designed this 1995 Walker Art Center typeface, which has snap-on serifs, ligatures, and alternate characters that extend the formal range of the typeface and provide designers with freedom of typographic expression appropriate to a center for art, design, and performance.
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Matthew Carter of Carter & Cone Type
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Correct Answer
A. Matthew Carter of Carter & Cone TypeExplanation
Matthew Carter of Carter & Cone Type designed the 1995 Walker Art Center typeface. This typeface features snap-on serifs, ligatures, and alternate characters that expand its formal range and allow designers to have freedom in expressing typography. This design is suitable for a center dedicated to art, design, and performance.Rate this question:
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p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} A combination of audio, visual, and cinematic communications connected to form a coherent body of information.
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Hypermedia
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Hypertext
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Multiple-master typefaces
Correct Answer
A. HypermediaExplanation
Hypermedia refers to a combination of different media types such as audio, visual, and cinematic communications that are interconnected to provide a cohesive and interactive body of information. It goes beyond just text-based hypertext and allows users to navigate through various media elements to access and explore information.Rate this question:
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In this poster designed by Takenobu Igarashi for Expo '85, the isometric letters, which he calls "architectural alphabets," become a metaphor for the materials and processes of the built environment.
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Correct Answer
A. In this poster designed by Takenobu Igarashi for Expo '85, the isometric letters, which he calls "architectural alphabets," become a metaphor for the materials and processes of the built environment.Explanation
The isometric letters in the poster designed by Takenobu Igarashi for Expo '85 are referred to as "architectural alphabets" because they symbolize the materials and processes used in the construction of the built environment. The use of isometric perspective creates a three-dimensional effect, representing the depth and complexity of architectural design. By using these letters as a metaphor, the poster highlights the importance of architecture and its impact on the physical world.Rate this question:
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p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} web structures ____
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Networks constructed with links designed to guide the viewer through interconnected information
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Different views of the same information, such as a series of maps showing the Roman Empire at different stages in its history
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A sequence of screens, much like the pages of a book or images in a slide show, which can be called up on the screen one after another
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Modified versions of the same document
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Lets the viewer acquire closer or more detailed data by clicking on a word to see its definition or by focusing in on a detail of a map or diagram
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Organizes data on a grid of interconnected pathways that intersect at appropriate tangential points
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Branching structures organized like a family tree allowing the user to select options that lead down the various branches
Correct Answer
A. Networks constructed with links designed to guide the viewer through interconnected informationExplanation
The correct answer is networks constructed with links designed to guide the viewer through interconnected information. This explanation accurately describes web structures as networks that contain links which are intended to guide the viewer through interconnected information. These links allow the user to navigate between different pages or sections of a website, providing a seamless browsing experience.Rate this question:
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p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} Richard Saul Wurman ____
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Coined the term information architecture for a process of analyzing complex information and giving it structure and order, and predicted it would become a new profession for individuals who made complex information understandable.
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Headed MetaDesign, an information graphics firm with offices in Berlin, London, and San Francisco. Designed the Meta type family and founded the FontShop digital type foundry.
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An Apple Computer creative director who left the company to open a design studio in 1987, which was renamed Studio Archetype in 1996. An early advocate of the graphic designer’s role in the rapidly changing world of interactive media who believed design should be defined not as an isolated entity, such as packaging or graphics that is added onto the product or service, but as an integral part of an organization’s overall vision and strategy.
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Designed the initial website for the Discovery Channel, which demonstrated in the infancy of the medium that graphic designers could create identity, aid navigation, and bring visual interest to websites, and became a paradigm of web design.
Correct Answer
A. Coined the term information architecture for a process of analyzing complex information and giving it structure and order, and predicted it would become a new profession for individuals who made complex information understandable.Explanation
Richard Saul Wurman is the correct answer because he coined the term information architecture and predicted that it would become a new profession. He believed in analyzing complex information and giving it structure and order to make it understandable. This shows his understanding of the importance of organizing information effectively, which is a crucial aspect of information architecture. His contributions to the field and his prediction about its future highlight his expertise and foresight in this area.Rate this question:
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p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} Its name can be translated as “Unauthorized Bill-Posting.” The group, believing that designers should match their beliefs to the content of their graphic designs, accepts or rejects commissions based on the client’s ideological viewpoint. Its work has addressed such issues as the environment, women’s rights, gay rights, and racism, such as the 1984 poster for the anti-apartheid movement of the Netherlands. It does all of its own photography, so its designers can feel free to experiment in the darkroom, cutting, tearing, and combining images without needing to maintain the integrity of an outside photographer’s work. __________
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Wild Plakken
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Studio Dumbar
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Hard Werken
Correct Answer
A. Wild PlakkenExplanation
The given passage provides information about a group that believes in matching their beliefs to the content of their graphic designs and accepts or rejects commissions based on the client's ideological viewpoint. They address various social issues such as the environment, women's rights, gay rights, and racism. They also do their own photography, allowing their designers to freely experiment with cutting, tearing, and combining images. The correct answer, "Wild Plakken," fits the description provided in the passage.Rate this question:
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In this 1981 "Nihon Buyo" poster designed by Ikko Tanaka, vibrant planes of color are arranged on a grid to signify an abstracted and expressive portrait of a traditional Japanese theatrical character.
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Correct Answer
A. In this 1981 "Nihon Buyo" poster designed by Ikko Tanaka, vibrant planes of color are arranged on a grid to signify an abstracted and expressive portrait of a traditional Japanese theatrical character.Explanation
The explanation provided accurately describes the content and meaning of the "Nihon Buyo" poster. It mentions that the poster was designed by Ikko Tanaka in 1981 and highlights the use of vibrant colors arranged on a grid. It further explains that these elements symbolize an abstracted and expressive portrait of a traditional Japanese theatrical character.Rate this question:
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p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} Match the typefaces with the type designers who designed them. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} Carol Twombly ____
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Lithos
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Geneva
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Mrs. Eaves
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Minion
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Bell Centennial
Correct Answer
A. LithosExplanation
Carol Twombly is the type designer who designed the typeface Lithos.Rate this question:
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p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} During the 1990s, many designers energized their work through advanced computer graphics. New directions migrated from personal exploration and design education to the mainstream as editorial designers for specialized magazines applied computer experimentation to their pages. As art director/designer for Transworld Skateboarding (1983–1987), Musician (1988), Beach Culture (1989–1991), Surfer (1991–1992), and Ray Gun (1992–1996), ____________ shunned grid formats and a consistent approach to typographic layout. Instead, he chose to explore the expressive possibilities of each subject and each page or spread, rejecting conventional notions of typographic syntax, visual hierarchy, and imagery. In the 1994 article “Morrissey: The Loneliest Monk,” in Ray Gun (Fig. 24-14), the unusual photographic cropping and deconstructed headline convey the musician’s romanticism and mystery.
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David Carson
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Fred Woodward
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Edward Fella
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John Hersey
Correct Answer
A. David CarsonExplanation
David Carson is the correct answer because the passage describes a designer who rejected conventional design principles and instead chose to explore the expressive possibilities of each subject. This aligns with David Carson's approach to design, as he is known for his experimental and unconventional typography layouts. The passage also mentions his work as art director/designer for various magazines, including Ray Gun, which is consistent with David Carson's career.Rate this question:
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p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} In the early 1980s in San Francisco, Michael Vanderbyl, Michael Manwaring, and Michael Cronin forged a postmodern design movement that positioned San Francisco as a creative center of design. Although the San Francisco designers share gestures, shapes, palettes, intuitive spatial arrangements, and assign symbolic roles to geometric elements, personal attitudes are nonetheless evident in their work. __________ combines a casual postmodern vitality with a typographic clarity, which reflects his background in the international style. This influence is evident in the 1979 “California Public Radio” poster (Fig. 23-31) and the 1985 promotional mailer for the Simpson Paper Company (Fig. 23-32).
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Michael Vanderbyl
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Michael Manwaring
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Michael Cronin
Correct Answer
A. Michael VanderbylExplanation
The given passage discusses the postmodern design movement in San Francisco in the early 1980s and mentions three designers - Michael Vanderbyl, Michael Manwaring, and Michael Cronin. It states that each designer has their own personal attitudes evident in their work. The blank in the passage is filled with "Michael Vanderbyl" because it mentions that his work combines a casual postmodern vitality with typographic clarity, reflecting his background in the international style. This information suggests that Michael Vanderbyl is the correct answer.Rate this question:
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p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} To increase or decrease the space between pairs of letters
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Entropy
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Kem
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Em
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Zine
Correct Answer
A. KemExplanation
The correct answer is "kem". The given words "entropy", "kem", "em", and "zine" are arranged in a pattern where each word has one less letter than the previous word. The letters "k", "e", and "m" are common to all the words, while "kem" is the only word with three letters. Therefore, "kem" is the correct answer.Rate this question:
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p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} As the 1970s closed and the 1980s began, a new movement in postmodern design swept into international prominence. Function became secondary to surface pattern and texture, color, and fantastic forms in the lamps, sofas, and cabinets of this movement’s designers. ____
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Memphis
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New-wave typography
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Retro
Correct Answer
A. MemphisExplanation
In the context of postmodern design, the Memphis movement emerged in the late 1970s and early 1980s. It prioritized surface pattern and texture, color, and unique forms over functionality. The designers associated with this movement created lamps, sofas, and cabinets that were characterized by bold and unconventional designs. Therefore, the correct answer is Memphis.Rate this question:
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p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} During the 1980s, three companies introduced powerful hardware and software to the marketplace, bringing the digital revolution to the desktops of individual graphic designers. Which company does NOT belong to that group? __________
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Adobe Systems
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Microsoft
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Apple Computer
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Aldus
Correct Answer
A. MicrosoftExplanation
During the 1980s, Adobe Systems, Apple Computer, and Aldus introduced powerful hardware and software to the marketplace, bringing the digital revolution to the desktops of individual graphic designers. However, Microsoft does not belong to that group as it primarily focused on developing software for operating systems and office productivity, rather than specifically targeting graphic design.Rate this question:
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p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} After art directing Texas Monthly and Regardie’s, ____________ became the art director of the semi-monthly rock-and-roll magazine Rolling Stone. An intuitive designer, he tried to match typefaces and images to content. In this 1990 breakthrough layout of an article on Sinead O’Connor (Fig. 24-15), large-scale display type over two pages is used as a dynamic counterpoint to the photographic portrait.
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David Carson
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Fred Woodward
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Edward Fella
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John Hersey
Correct Answer
A. Fred WoodwardExplanation
Fred Woodward became the art director of Rolling Stone after previously art directing Texas Monthly and Regardie's. He is known for his intuitive design approach, matching typefaces and images to content. In the given layout of an article on Sinead O'Connor, large-scale display type over two pages is used as a dynamic counterpoint to the photographic portrait. This innovative design choice showcases Woodward's creativity and his ability to create visually striking layouts.Rate this question:
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p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} _____________’s graphic design is consistently characterized by an uncompromising and harsh directness. On a poster for a Lou Reed album, lyrics from one of Reed’s songs are handwritten across his face like graffiti. Born in Austria, he received his first diploma in graphic design from the University of Applied Arts in Vienna, and while on a Fulbright scholarship, he earned a master’s from Pratt Institute in New York. After first working in New York and later as the creative director for the Hong Kong office of the Leo Burnett advertising agency, he returned to New York in 1993 to found his own studio. He has designed graphics and packaging for the Rolling Stones, David Byrne, Lou Reed, Aerosmith, and Pat Metheny, among other clients.
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Werner Jeker
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Stefan Sagmeister
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Rudi Meyer
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Helmut Brade
Correct Answer
A. Stefan SagmeisterExplanation
Stefan Sagmeister is characterized by an uncompromising and harsh directness in his graphic design. He has a background in graphic design from the University of Applied Arts in Vienna and earned a master's from Pratt Institute in New York. He has worked with various clients including the Rolling Stones, David Byrne, Lou Reed, Aerosmith, and Pat Metheny. He founded his own studio in New York in 1993 after working in New York and as the creative director for the Hong Kong office of the Leo Burnett advertising agency.Rate this question:
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p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} A scientist at the federal government’s Augmentation Research Center in the 1960s, this person invented the first mouse, a small wooden box on steel wheels.
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Douglas C. Engelbart
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Susan Kare
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Pierre Bézier
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Paul Brainerd
Correct Answer
A. Douglas C. EngelbartExplanation
Douglas C. Engelbart is the correct answer because he was a scientist at the federal government's Augmentation Research Center in the 1960s and is credited with inventing the first mouse, which was a small wooden box on steel wheels.Rate this question:
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- 36.
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} A virtual explosion in the release of new typefaces occurred in the 1990s, as large type vendors were joined by independent type foundries set up by studios and individual designers. _________________ became a prolific and influential digital type foundry. An early type family developed for its PostScript pagedescription language was Stone, designed by Sumner Stone.
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Adobe Systems
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Microsoft
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Apple Computer
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Aldus
Correct Answer
A. Adobe SystemsExplanation
Adobe Systems became a prolific and influential digital type foundry in the 1990s. They joined the large type vendors and independent type foundries that were releasing new typefaces during this time. One of their early type families, Stone, was designed by Sumner Stone for their PostScript page description language. This suggests that Adobe Systems played a significant role in the virtual explosion of new typefaces during the 1990s.Rate this question:
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p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} The French mathematician who invented mathematically generated, nonuniform curves (in contrast to curves with uniform curvatures, called arcs) defined by four control points, which are particularly useful for creating letterforms and computer graphics.
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Douglas C. Engelbart
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Susan Kare
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Pierre Bézier
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Paul Brainerd
Correct Answer
A. Pierre BézierExplanation
Pierre Bézier is the correct answer because he was a French mathematician who invented mathematically generated, nonuniform curves known as Bézier curves. These curves are defined by four control points and are widely used in computer graphics and font design, making them particularly useful for creating letterforms and computer graphics.Rate this question:
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- 38.
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} The disintegration of form from repeated copying
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Entropy
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Kem
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Em
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Zine
Correct Answer
A. EntropyExplanation
Entropy is a measure of disorder or randomness in a system. In the context of the given statement, the disintegration of form from repeated copying can be seen as a process that increases the disorder or randomness of the copied form. As the form is copied multiple times, errors or variations may occur, leading to a loss of the original structure or organization. This loss of form can be associated with an increase in entropy, as the system becomes more disordered.Rate this question:
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- 39.
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} Clear, straightforward images that viewers can only interpret in one specific, carefully controlled way ____
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Fluxus
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Closed Texts
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Open Texts
Correct Answer
A. Closed TextsExplanation
Closed Texts refers to clear, straightforward images that viewers can only interpret in one specific, carefully controlled way. This means that the images have a fixed meaning and do not allow for multiple interpretations. The term "closed" implies that the meaning of the image is predetermined and cannot be altered or expanded upon by the viewer. This concept is often associated with certain art movements or styles that prioritize clarity and directness in communication.Rate this question:
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- 40.
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} Because electronic imaging software allowed seamless and undetectable image manipulation, the _____________ lost its status as the undisputed documentation of visual reality. The boundaries between photography, illustration, and fine art began to crumble along with those separating designer, illustrator, and photographer.
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Illustration
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Photograph
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Painting
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Lithographic print
Correct Answer
A. PhotographExplanation
The given passage suggests that electronic imaging software has made it possible to manipulate images seamlessly and undetectably. This has caused the boundaries between different visual mediums, such as photography, illustration, and fine art, to blur. Therefore, the correct answer is "photograph" because the passage implies that the traditional notion of a photograph as an undisputed documentation of visual reality has been challenged.Rate this question:
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- 41.
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} A horizontal measurement equivalent to the width of the letter m
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Entropy
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Kem
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Em
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Zine
Correct Answer
A. EmExplanation
The correct answer is "em" because it is a horizontal measurement equivalent to the width of the letter "m". The term "em" is commonly used in typography to refer to the spacing and sizing of characters. It is a unit of measurement that is relative to the current font size, making it a flexible and scalable unit for design purposes.Rate this question:
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- 42.
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} The 1982 press kit cover designed by Pat Gorman of Manhattan Design for _____________ is a forerunner of the image invention made possible with digital computers. This cover was created before the Macintosh computer at a time when the creative potential of electronic technology was seldom explored because designers rarely had access to sophisticated and costly technology. Gorman made color variations of the logo by exploring editing controls in a television studio. Randomly generated color combinations were selected and composed in a repeated pattern to convey the network’s constantly changing character in a nonverbal manner.
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NBC
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ABC
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MTV
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CBS
Correct Answer
A. MTVExplanation
The correct answer is MTV because the explanation mentions that the cover was created to convey the network's constantly changing character in a nonverbal manner. This aligns with MTV's brand identity as a music television network that constantly showcases new and evolving content. Additionally, the mention of exploring editing controls in a television studio aligns with the visual and audio editing that would be done for music videos, which is a key component of MTV's programming.Rate this question:
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- 43.
__________ became an important voice in renewing British graphic design after World War II through his writing, teaching, and graphic design practice. As editor and designer of the journal Typographica and author of Pioneers of Modern Typography, an influential 1969 book that informed the postwar generation about the accomplishments of earlier twentieth-century designers, he encouraged a worldwide dialogue.
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Alan Fletcher
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Herbert Spencer
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Colin Forbes
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Theo Crosby
Correct Answer
A. Herbert Spencer -
- 44.
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} A 1960s neo-Dadaist movement that explored conceptual and performance art, happenings, experimental poetry, and language art ____
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Fluxus
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Closed Texts
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Open Texts
Correct Answer
A. FluxusExplanation
Fluxus was a 1960s neo-Dadaist movement that explored conceptual and performance art, happenings, experimental poetry, and language art. This movement rejected traditional art forms and sought to blur the boundaries between art and everyday life. Fluxus artists created works that were often playful, interactive, and incorporated elements of chance and randomness. They aimed to challenge the notion of art as a precious object and instead emphasized the process and experience of art-making. Fluxus had a significant impact on the development of contemporary art and continues to influence artists today.Rate this question:
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- 45.
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} Greater freedom for imaginative interpretation by introducing surrealist imagery, photomontages using torn and fragmented images, and brightly colored shapes ____
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Fluxus
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Closed Texts
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Open Texts
Correct Answer
A. Open TextsExplanation
The correct answer is "Open Texts." Open Texts allow for greater freedom of interpretation by incorporating surrealist imagery, photomontages with torn and fragmented images, and brightly colored shapes. This means that the text is not limited or restricted in its meaning, allowing for multiple interpretations and creative exploration.Rate this question:
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- 46.
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} By 1990, ____________ began receiving significant numbers of idiosyncratic and novel fonts from outside designers. Recognizing the originality of many of these submissions, partners Zuzana Licko and Rudy Vanderlans began to license and distribute the designs. Some of these typefaces (Fig. 24-26) were extremely controversial, even as they were rapidly adopted and used extensively in major advertising campaigns and publication designs. Licko designed the two typefaces at the bottom: Mrs Eaves is an exemplary interpretation of John Baskerville’s eighteenth-century transitional fonts, and Filosofia captures the spirit of modernstyle typefaces.
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Adobe Systems
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Émigré Fonts
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Linotype
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Monotype
Correct Answer
A. Émigré FontsExplanation
Émigré Fonts is the correct answer because the passage mentions that partners Zuzana Licko and Rudy Vanderlans began to license and distribute fonts from outside designers, and some of these fonts were controversial but widely adopted. The passage also specifically states that Licko designed two typefaces at the bottom, which suggests that Émigré Fonts is the correct answer as it is a well-known independent type foundry founded by Licko and Vanderlans.Rate this question:
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- 47.
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} In his book jacket designs for Alfred A. Knopf, _____________ frequently uses vintage images such as old prints and family albums found in flea markets and junk shops. His visual cues are elusive and require the viewer to excavate the message, as in the 1997 design for David Sedaris’s Naked. In this example, there are two covers in one. After the dust jacket, which shows a pair of boxer shorts, is removed, an X-ray is revealed on the book’s cover. In a recent monograph on his work, author Véronique Vienne stated: “By distancing the title from the image on the cover, he puts a very specific kind of pressure on readers: he asks them to bridge the gap between what they read and what they see. In the process he empowers them by demanding they take control of the communication.”
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Katsumi Asaba
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Angus Hyland
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Chip Kidd
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Andrew Altmann
Correct Answer
A. Chip KiddExplanation
Chip Kidd frequently uses vintage images in his book jacket designs for Alfred A. Knopf. He incorporates old prints and family albums found in flea markets and junk shops. One example of his elusive visual cues is the 1997 design for David Sedaris's Naked, where there are two covers in one. The dust jacket shows a pair of boxer shorts, but when removed, an X-ray is revealed on the book's cover. According to author Véronique Vienne, Kidd's design style puts pressure on readers to bridge the gap between what they read and what they see, empowering them to take control of the communication.Rate this question:
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- 48.
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} overlays ____
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Networks constructed with links designed to guide the viewer through interconnected information
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Different views of the same information, such as a series of maps showing the Roman Empire at different stages in its history
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A sequence of screens, much like the pages of a book or images in a slide show, which can be called up on the screen one after another
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Modified versions of the same document
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Lets the viewer acquire closer or more detailed data by clicking on a word to see its definition or by focusing in on a detail of a map or diagram
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Organizes data on a grid of interconnected pathways that intersect at appropriate tangential points
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Branching structures organized like a family tree allowing the user to select options that lead down the various branches
Correct Answer
A. Different views of the same information, such as a series of maps showing the Roman Empire at different stages in its historyExplanation
The correct answer is "Different views of the same information, such as a series of maps showing the Roman Empire at different stages in its history." This option describes overlays as presenting multiple perspectives or variations of the same information. In the context of the given options, overlays refer to the use of different maps to display the Roman Empire at different time periods, allowing the viewer to compare and analyze the changes over time.Rate this question:
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- 49.
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} This movement was characterized by an uninhibited, eclectic interest in modernist European design, particularly in the decades between the world wars; a flagrant disregard for the rules of proper typography; and a fascination with eccentric typefaces designed and widely used during the 1920s and 1930s. ____
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Memphis
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New-wave typography
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Retro
Correct Answer
A. RetroExplanation
The given paragraph describes a movement characterized by an interest in modernist European design, a disregard for typography rules, and a fascination with eccentric typefaces from the 1920s and 1930s. The term "retro" best fits this description as it refers to a style that imitates or draws inspiration from past trends or eras. This movement can be seen as embracing and reviving the design styles of the past, making "retro" the correct answer.Rate this question:
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Current Version
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Mar 21, 2023Quiz Edited by
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May 17, 2011Quiz Created by
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