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Deterred Entry
Judo Entry
Stealth Entry
Accommodated Entry
Blockaded Entry
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Market leader
Entrant
Incumbent
Market follower
Monopolist
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Limit pricing
Price leading
Predatory pricing
Quality pricing
Capacity expansion
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Shut-down
Exit
Sale
Removal
Withdraw
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Blockaded
Perfectly contestable
Accommodated
Deterred
Predatory
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Collusive pricing
Predatory pricing
Patents
Formation of a cartel
Price fixing
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Limit pricing
Price leading
Predatory pricing
Quality pricing
Capacity expansion
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Postentry competition
Postentry actions
Postentry procedures
Postentry diversification
Postentry strategic decisions
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Deterred Entry
Judo Entry
Stealth Entry
Accommodated Entry
Blockaded Entry
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Contestable limit pricing
Strategic limit pricing
Predatory pricing
Quality pricing
Capacity expansion
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Deterred Entry
Judo Entry
Stealth Entry
Accommodated Entry
Blockaded Entry
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The brand umbrella reduces the incumbents sunk cost of introducing a new product
The umbrella brand may help the incumbent navigate the vertical chain
The brand umbrella allows an incumbent offset uncertainty about the quality of a new product
A brand umbrella may make suppliers and distributors more willing to enter relationship specific investments in or sell credit to incumbents
If a new product under the umbrella fails, consumers may become disenchanted with the entire brand
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Limit pricing
Predatory pricing
Capacity expansion
All of the above
None of the above
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Limit pricing
Price leading
Predatory pricing
Quality pricing
Capacity expansion
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Sunk costs
Labor agreements or commitments to purchase raw materials
Obligations to input suppliers
Excess capacity
Government restrictions
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Cloud paradox
Credit paradox
Entry paradox
Chain-store paradox
Pricing paradox
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40%
50%
60%
70%
80%
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The investment in excess capacity must be sunk prior to entry
The incumbent should have a sustainable cost advantage
Market demand growth should be slow
The potential entrant should not itself be attempting to establish a reputation for toughness
The excess capacity investment must be recoverable prior to entry
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Quiz Review Timeline (Updated): Mar 19, 2023 +
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