The Future Of Apple

50 Questions | Total Attempts: 5603

SettingsSettingsSettings
Please wait...
Apple Quizzes & Trivia

Read the Fortune Magazine article (22nd July 2013) and attempt the questions which follow. There are two different perspectives on the future of Apple.


Related Topics
Questions and Answers
  • 1. 
    By using the expression bear case on the first page, the author intends to provide:
    • A. 

      A positive view regarding the future of Apple

    • B. 

      A negative or pessimistic view regarding the future of Apple

    • C. 

      Both a positive and negative outlook regarding the business.

    • D. 

      A strategy for Apple to improve.

  • 2. 
    The opposite of a bear case is a:
    • A. 

      Tiger Case

    • B. 

      Lion Case

    • C. 

      Bull Case

    • D. 

      Cow Case

  • 3. 
    Apple's management is described as: 
    • A. 

      Defensive

    • B. 

      Less Committed

    • C. 

      Incompetent

    • D. 

      The first two options are correct

  • 4. 
    Profit growth at Apple is:
    • A. 

      Declining

    • B. 

      Increasing

    • C. 

      Stalled

    • D. 

      None of the above

  • 5. 
    In 2012, what was the net income of Apple:
    • A. 

      $400 billion

    • B. 

      $150 billion

    • C. 

      $42 billion

    • D. 

      $62 billion

  • 6. 
    Apple is worth almost:
    • A. 

      $400 billion

    • B. 

      $300 billion

    • C. 

      $500 billion

    • D. 

      $150 billion

  • 7. 
    • A. 

      Sony

    • B. 

      Apple

    • C. 

      Exxon Mobil

    • D. 

      American Airlines

  • 8. 
    Steve Jobs was the CEO of Apple for the last ___________ years of his life.
    • A. 

      20

    • B. 

      15

    • C. 

      25

    • D. 

      50

  • 9. 
    In 1997, Apple first used the slogan:
    • A. 

      Cutting Edge Technology

    • B. 

      Think Different

    • C. 

      Be smarter

    • D. 

      Think Smart

  • 10. 
    Apple is described as one of the best _________________ of modern history. 
    • A. 

      Companies

    • B. 

      Marketers

    • C. 

      Advertisers

    • D. 

      Corporations

  • 11. 
    The criticism that stings Apple the most is:
    • A. 

      It has lost the ability to create new products.

    • B. 

      It has lost its edge for being different .

    • C. 

      It has lost its edge for innovation.

    • D. 

      It has lost important managerial talent.

  • 12. 
    Apple recently introduced a new and impressively redesigned version of its:
    • A. 

      Ipad for recreational users

    • B. 

      Ipad for business users

    • C. 

      Macintosh computer for professional customers

    • D. 

      Macintosh computer for personal users.

  • 13. 
    According to critics, the best Apple has to offer these days is:
    • A. 

      Good customer service

    • B. 

      Excellent network of stores

    • C. 

      A new look and feel - a fresh coat of paint

    • D. 

      All of the above

  • 14. 
    • A. 

      Phillip Cook

    • B. 

      Tim Johnson

    • C. 

      Tim Cook

    • D. 

      James Cook

  • 15. 
    Most of Apple's latest product releases have been _______________ on existing gadgets.
    • A. 

      Iterations

    • B. 

      Changes

    • C. 

      Revolutions

    • D. 

      None of the above.

  • 16. 
    According to some bulls in the market, the share price is predicted to hit:
    • A. 

      $400

    • B. 

      $1000

    • C. 

      $540

    • D. 

      $640

  • 17. 
    A possible new product for Apple is:
    • A. 

      IWatch

    • B. 

      IBook

    • C. 

      ILight

    • D. 

      IScope

  • 18. 
    • A. 

      150 million

    • B. 

      575 million

    • C. 

      975 million

    • D. 

      175 million

  • 19. 
    The mobile mapping service launched by Apple is described as _____________ and therefore embarrassing.
    • A. 

      Mediocre

    • B. 

      Rubbish

    • C. 

      Infantile

    • D. 

      Outdated

  • 20. 
    Apple is also suffering because its __________________ are innovating and experimenting. 
    • A. 

      Customers

    • B. 

      Competitors

    • C. 

      Scientists

    • D. 

      Opponents

  • 21. 
    A recent innovation at Google is:
    • A. 

      Google Maps

    • B. 

      Google Shopping

    • C. 

      Google Glass

    • D. 

      All of the above

  • 22. 
    • A. 

      Google Now

    • B. 

      Google Drive

    • C. 

      Google Universe

    • D. 

      The first two options are correct

  • 23. 
    A former Apple employee says there is blatant disregard for _________ media services
    • A. 

      Web

    • B. 

      Social

    • C. 

      New

    • D. 

      International

  • 24. 
    In March 2013, what was released by Samsung?
    • A. 

      Galaxy S10

    • B. 

      Galaxy S4

    • C. 

      Galaxy S3

    • D. 

      None of the above.

  • 25. 
    Multiple recruiters say it is easier now to woo Apple employees to ________
    • A. 

      Stay with the company.

    • B. 

      Be loyal the company.

    • C. 

      Leave the company.

    • D. 

      be disloyal to the company.

  • 26. 
    Ex-employees refer to the culture inside the company as:
    • A. 

      A grind with little opportunity for promotion

    • B. 

      Innovative with many opportunities for promotion

    • C. 

      Best employee to work for

    • D. 

      None of the above.

  • 27. 
    Waze was bought by Google for $1 billion dollars.   What is Waze?
    • A. 

      A social network

    • B. 

      A crowdsourced mapping company

    • C. 

      A cloud web application

    • D. 

      All of the above.

  • 28. 
    Apple recently purchased a company called AuthenTec.   What does this company do?
    • A. 

      It is a large internet security firm.

    • B. 

      It is a fingerprint-sensor chipmaker.

    • C. 

      It is a large eye sensor chipmaker

    • D. 

      All of the above.

  • 29. 
    Wall Street seems to have grown impatient with Apple's unwillingness to use its immense _____________.
    • A. 

      Opportunities

    • B. 

      Balance sheet

    • C. 

      Innovative ability

    • D. 

      Talent

  • 30. 
    Apple is described as the world's most valuable _____________ company.
    • A. 

      Computer

    • B. 

      Software

    • C. 

      Technology

    • D. 

      Internet

  • 31. 
    For a short period of time Apple had the highest market ______________ in the world.
    • A. 

      Capitalization

    • B. 

      Profits

    • C. 

      Opportunities

    • D. 

      Growth

  • 32. 
    When they use the expression corporate DNA  they mean:
    • A. 

      The Lifeblood of the company

    • B. 

      The underlying culture of the company.

    • C. 

      The structure, features and management systems of the company.

    • D. 

      All of the above answers are partly correct.

  • 33. 
    Apple has frequently been compared to a cult or a ___________
    • A. 

      Religion

    • B. 

      Following

    • C. 

      Sect

    • D. 

      Clan

  • 34. 
    Innovation does not follow a predictable ______________
    • A. 

      Pathway

    • B. 

      Timetable

    • C. 

      Agenda

    • D. 

      Route

  • 35. 
    • A. 

      Five years

    • B. 

      Six years

    • C. 

      Two years

    • D. 

      Ten years

  • 36. 
    In the future a new innovation will be a lower cost ____________  for developing markets
    • A. 

      IPad

    • B. 

      IPhone

    • C. 

      IDesk

    • D. 

      None of the above

  • 37. 
    Fans of Apple expect the company to launch ___________ in 2014.
    • A. 

      Apple Television

    • B. 

      Apple House

    • C. 

      Apple Global

    • D. 

      Apple Cloud Services

  • 38. 
    Due to the very large number of iTune accounts, Apple has the largest collection of __________ data of any online merchant.
    • A. 

      Consumer

    • B. 

      User

    • C. 

      Credit card

    • D. 

      Debit card

  • 39. 
    There is a widespread belief that Apple will create an
    • A. 

      Ihouse featuring all Apple products

    • B. 

      Idoctor in the form of a medical ipad.

    • C. 

      Ipad for developing countries

    • D. 

      Payment or billing system

  • 40. 
    A new innovation coming soon to Apple is:
    • A. 

      The iTunes Radio Service.

    • B. 

      The iTunes Phone Service.

    • C. 

      The iTunes Cloud Service.

    • D. 

      All of the above.

  • 41. 
    Apple has demonstrated how iTunes could be the operating system of a 
    • A. 

      Plane

    • B. 

      Train

    • C. 

      Car

    • D. 

      Bike

  • 42. 
    Tim Cook has improved Apple relations with critics of its _________ contract manufacturers. 
    • A. 

      Malaysia

    • B. 

      China

    • C. 

      Mexico

    • D. 

      Cambodia

  • 43. 
    According to the bull case, Apple has appeased Wall Street by:
    • A. 

      Granting a dividend

    • B. 

      Raising debt

    • C. 

      Committing to considerable stock buybacks

    • D. 

      All of the above

  • 44. 
    Tim Cook is described in the article as having:
    • A. 

      Little patience for public relations

    • B. 

      A low key personality

    • C. 

      Less product vision than Jobs

    • D. 

      All of the above

  • 45. 
    The dean of the Yale School of Management was recruited to start:
    • A. 

      The Apple College

    • B. 

      The Apple University

    • C. 

      The Apple School

    • D. 

      The Apple Technical College

  • 46. 
    The idea of Apple University was to create an in-house ________________ that would instill in Apple's future managers the lessons Jobs had learned in building the company.  
    • A. 

      Bible

    • B. 

      Book

    • C. 

      Curriculum

    • D. 

      Manual

  • 47. 
    Apple isn't supposed to follow anyone on ___________
    • A. 

      Any product

    • B. 

      Anything

    • C. 

      Design concepts

    • D. 

      Computers

  • 48. 
    A premium brand like Apple that attacks the ______end does so at its peril
    • A. 

      High

    • B. 

      Low

    • C. 

      Middle

    • D. 

      Medium

  • 49. 
    Many thought Apple's product _________________, directly overseen by Jobs was its greatest product.
    • A. 

      Marketing

    • B. 

      Design

    • C. 

      Features

    • D. 

      Advertising

  • 50. 
    The overall verdict regarding Apple is:
    • A. 

      The company must act quickly to release innovative new products.

    • B. 

      That Apple has peaked as a company.

    • C. 

      The company is becoming too much of a follower, rather than a leader.

    • D. 

      All of the above.